Is energy bars profitable to sell on Amazon United Kingdom?

The niche generates £165K/yr across 17 tracked products. 90-day search growth is +63.0%. Flapen's verdict: Worth a look (52/100).

How competitive is the energy bars niche?

8 brands and 77 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in energy bars?

Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.1%.

When does demand for energy bars peak?

Demand peaks in May–Jun–Jul; the busiest month runs 5.9× the quietest.

What does it cost to enter the energy bars niche?

Listings span £4.69–£25.36; the average listing price is £13.64 (sweet spot $15–$100). The average incumbent carries 1,260 reviews — the moat a new listing must climb.

energy bars

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Growth

Great+63.0%

90-day search growth — must beat 0% to launch

Avg price

Good£13.64

avg listing price — sweet spot $15–$100

Review moat

Good1,260.41

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Price range

Good£4.69–£25.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Market size

Okay£165K

£165K/yr · 320K searches

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad91%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, energy bars is a £165K/yr Amazon United Kingdom market (320K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 52/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

energy bars market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: £205K–£273K; units × avg price
Conversion rate: 3.8%
Avg BSR: #37
Page quality: 0%
Prime: 100%
Sponsored: 59%
Out of stock: 5.6%
Avg brand age: 54 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

CLIF Bar60%
HIGH516%
Nature Valley7%
Science in Sport5%
TRIBE4%
Nakd4%
Open — no brand owns it (2 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +63.0% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 5.9×

Open Trend

Top energy bars search terms

energy bars152K/yr +121.4%1.0% conv.
cliff bars55K/yr -0.1%9.7% conv.
clif bars19K/yr +43.2%8.7% conv.
cliff21K/yr -8.9%0.5% conv.
hiking snacks10K/yr +62.5%1.5% conv.
energy bar13K/yr +0.9%2.2% conv.
clif bar13K/yr -10.8%5.8% conv.
energy bars cycling6K/yr +85.7%5.5% conv.
cycling energy bars3K/yr +86.0%4.0% conv.
clif16K/yr +41.6%2.5% conv.

All search terms

Top energy bars products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CLIF Bar Energy Bar Mixed Flavour Variety-Pack 12 bars x 68g

CLIF Bar£18.924.4★1,659 rev

CLIF BAR | Energy Bar - Protein Bar | Blueberry Almond Crisp | Plant-Based Protein Bar for Running Marathon Training Cycling & Endurance Sports | 12 x 68 g

CLIF Bar£15.394.7★179 rev

HIGH5 Energy Bars - High Carb Energy Bars for Running Cycling & Hiking - Vegan Oat Bars with Real Fruits - Healthy Snacks for Adults - Snack Bars Multipack for Training & Racing (12x55g Berry)

HIGH5£10.984.5★212 rev

CLIF BAR | Energy Bar - Protein Bar | Chocolate Almond Fudge | Plant-Based Protein Bar for Running Marathon Training Cycling & Endurance Sports | 12 x 68 g

CLIF Bar£15.454.4★151 rev

Science in Sport Beta Fuel Dual Source Energy Chews Energy Bars Orange Flavour 46g of Carbs 60g Bar (6 Pack)

Science in Sport£10.734.6★533 rev

Newest

by launch date

TRIBE x Wildfarmed Vegan Flapjack Bars - Toffee Pecan & Raisin Oat Bars (16 x 50g Multipack Box) | Healthy Energy Snacks | Source Of Fibre Natural Ingredients | Sustainable Oats | Breakfast Bars

TRIBE£14.3151 rev

1y ago

CLIF Bar£8.0394 rev

1y ago

CLIF Bar Energy Bar Mixed Flavour Variety-Pack 12 bars x 68g

CLIF Bar£18.921,659 rev

2y ago

CLIF Bar ENERGY BAR Mixed Flavour Variety-Pack x 16 bars | Nutritional Bar | Source of Plant Based Protein |16 bars x 68g

CLIF Bar£25.3622 rev

2y ago

HIGH5 Energy Bars - High Carb Energy Bars for Running Cycling & Hiking - Real Fruit Oat Bars - Healthy Snacks for Adults - Snack Bars Multipack for Training & Racing (12x55g Raspberry & White Choc)

HIGH5£10.9366 rev

3y ago

What buyers say about energy bars

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall31%

“These are tasty and filling”

Value For Money16%

“Good price”

Nutritional Content7%

“Love these protein bars”

Quality-Overall6%

“Good quality, and arrived on time”

Flavor5%

“Great flavour”

Energy Level4%

“Good energy boost”

Health Benefits-Overall4%

“Perfect nice little snack when need”

Ease Of Chewing/Swallowing3%

“Good chews”

Crispiness3%

“Love the crunch”

Sweetness2%

“with the chocolate complementing it well”

What buyers complain about

Taste-Overall11%

“Taste has changed”

Value For Money10%

“A bit expensive”

Sweetness9%

“lots of sugar”

Advertised Vs Actual Product7%

“Misleading since this is Amazon UK”

Quality-Overall6%

“Something changed, not for the better”

Artificial Sweeteners4%

“there's a kind of artificial maple flavour to them which I don't think goes all that well with the peanuts”

Ingredients-Overall4%

“they taste like strong chemicals now”

Moist/Dry4%

“as the bars are very dry they are hard to swallow”

Nutritional Content3%

“Only 10g of Protein some people will say”

Bitter3%

“Very bitter”

Top return reasons

Advertised Vs Actual Product100%

Common questions

Is energy bars profitable to sell on Amazon United Kingdom?: The niche generates £165K/yr across 17 tracked products. 90-day search growth is +63.0%. Flapen's verdict: Worth a look (52/100).
How competitive is the energy bars niche?: 8 brands and 77 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in energy bars?: Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.1%.
When does demand for energy bars peak?: Demand peaks in May–Jun–Jul; the busiest month runs 5.9× the quietest.
What does it cost to enter the energy bars niche?: Listings span £4.69–£25.36; the average listing price is £13.64 (sweet spot $15–$100). The average incumbent carries 1,260 reviews — the moat a new listing must climb.