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Energy Bars

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 91% of clicks, so Energy Bars is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£165K/yr320K searches / yr
90-day growth
+63.0%search demand this quarter
Competition
65%top-5 click share · 8 brands · 77 sellers

Flapen Score

Energy Bars against its category

The dotted line is the Grocery average. Past it, Energy Bars is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Energy Bars market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Energy Bars 320K times last year and spent an estimated £165K. The top 5 brands take 91% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 320K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +63.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £165K a year.

Searches, last 12 months
320K
Growth, 90 days vs prior 90
+63.0%
Conversion, latest week
3.8%
Market size, estimated
£165Ka year
Peak month
July5.9× the quietest month
Top search term
energy bars152K searches a year

02 · Price

A sale here is worth £13.64.

Listings sell for £13.64 on average, from £4.69 to £25.36. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £13.64 that is £7K to £10K a year per listing.

Average price
£13.64under the $15 to $100 sweet spot
Price range
£4.69–£25.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #37 within Snack Foods. It carries 1,260 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#37in Snack Foods
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,260per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Energy Bars products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£33K£49K£66K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

77

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

5%

  • CLIF Bar60%
  • HIGH516%
  • Nature Valley7%
  • Science in Sport5%
  • TRIBE4%
  • Nakd4%
  • Open — no brand owns it (2 brands, 5%)

Demand

Energy Bars search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 5.9×

Search terms

Top Energy Bars search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • energy bars152K/yr
  • cliff bars55K/yr
  • clif bars19K/yr
  • cliff21K/yr
  • hiking snacks10K/yr
  • energy bar13K/yr
  • clif bar13K/yr
  • energy bars cycling6K/yr
  • cycling energy bars3K/yr
  • clif16K/yr

Reviews and returns

What reviews say buyers love and hate about Energy Bars

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall11%+1.66

Taste has changed

Taste slightly different to the normal

Tasteless

Value For Money10%+1.39

A bit expensive

Over priced

the only issue I have is that their price seems to go up

Sweetness9%−0.07

lots of sugar

far to much sugary sweetness in such a small bar

Way way too sweet

Advertised Vs Actual Product7%−0.13

Misleading since this is Amazon UK

the photos are quite misleading

Not as advertised

Quality-Overall6%−0.01

Something changed, not for the better

just not as good as they could

Poor quality

Love

Taste-Overall31%+1.66

These are tasty and filling

tasty snack

Absolutely delicious

Value For Money16%+1.39

Good price

Excellent Value

good value

Nutritional Content7%+0.43

Love these protein bars

made with relatively healthy ingredients

Gluten free

Quality-Overall6%−0.01

Good quality, and arrived on time

the quality has been consistent with every order

Great Quality

Flavor5%+0.12

Great flavour

Great range of flavours

Good selection of flavours

Return

0.1% Return rate 100% Fixable by listing

Advertised Vs Actual Product100%▁▁▁▁▁█

Misleading since this is Amazon UK

the photos are quite misleading

Not as advertised

FAQ

Common Energy Bars questions

Answered from the same tracked data.