Energy Bars
MaybeReturns run at only 0.1% of orders. But the top 5 brands take 91% of clicks, so Energy Bars is a Maybe.
- Flapen Score
- 52 / 100Top 23% of 2,976 Grocery niches · +6 vs the category median of 4652
- Market size
- £165K/yr320K searches / yr
- 90-day growth
- +63.0%search demand this quarter
- Competition
- 65%top-5 click share · 8 brands · 77 sellers
Flapen Score
Energy Bars against its category
The dotted line is the Grocery average. Past it, Energy Bars is stronger. Inside it, weaker.
Market
The Energy Bars market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Energy Bars 320K times last year and spent an estimated £165K. The top 5 brands take 91% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
3.8% of searches ended in a purchase last week.
Shoppers searched for this 320K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +63.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £165K a year.
- Searches, last 12 months
- 320K
- Growth, 90 days vs prior 90
- +63.0%
- Conversion, latest week
- 3.8%
- Market size, estimated
- £165Ka year
- Peak month
- July5.9× the quietest month
- Top search term
- energy bars152K searches a year
02 · Price
A sale here is worth £13.64.
Listings sell for £13.64 on average, from £4.69 to £25.36. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £13.64 that is £7K to £10K a year per listing.
- Average price
- £13.64under the $15 to $100 sweet spot
- Price range
- £4.69–£25.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £7K–£10K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #37 within Snack Foods. It carries 1,260 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 100%
- Out of stock, average day
- 5.6%
- Average rank
- #37in Snack Foods
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,260per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Energy Bars products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
CLIF Bar Energy Bar Mixed Flavour Variety-Pack 12 bars x 68g
- Price
- £18.92
- Rating
- 4.4/5
- Reviews
- 1,659
- Age
- 2y ago

CLIF BAR | Energy Bar - Protein Bar | Blueberry Almond Crisp | Plant-Based Protein Bar for Running Marathon Training Cycling & Endurance Sports | 12 x 68 g
- Price
- £15.39
- Rating
- 4.7/5
- Reviews
- 179
- Age
- 3y ago

HIGH5 Energy Bars - High Carb Energy Bars for Running Cycling & Hiking - Vegan Oat Bars with Real Fruits - Healthy Snacks for Adults - Snack Bars Multipack for Training & Racing (12x55g Berry)
- Price
- £10.98
- Rating
- 4.5/5
- Reviews
- 212
- Age
- 3y ago

CLIF BAR | Energy Bar - Protein Bar | Chocolate Almond Fudge | Plant-Based Protein Bar for Running Marathon Training Cycling & Endurance Sports | 12 x 68 g
- Price
- £15.45
- Rating
- 4.4/5
- Reviews
- 151
- Age
- 3y ago

Science in Sport Beta Fuel Dual Source Energy Chews Energy Bars Orange Flavour 46g of Carbs 60g Bar (6 Pack)
- Price
- £10.73
- Rating
- 4.6/5
- Reviews
- 533
- Age
- 5y ago
Trending
90-day click momentum
TRIBE x Wildfarmed Vegan Flapjack Bars - Toffee Pecan & Raisin Oat Bars (16 x 50g Multipack Box) | Healthy Energy Snacks | Source Of Fibre Natural Ingredients | Sustainable Oats | Breakfast Bars
- Price
- £14.31
- Rating
- 4.2/5
- Reviews
- 51
- Age
- 1y ago

CLIF BAR Minis | Snack Bar | Crunchy Peanut Butter | 4g Plant Based Protein | On-the-Go Snack Sized Bars | 10 x 28 g
- Price
- £8.03
- Rating
- 4.5/5
- Reviews
- 94
- Age
- 1y ago

CLIF BAR | Energy Bar - Protein Bar | Blueberry Almond Crisp | Plant-Based Protein Bar for Running Marathon Training Cycling & Endurance Sports | 12 x 68 g
- Price
- £15.39
- Rating
- 4.7/5
- Reviews
- 179
- Age
- 3y ago

HIGH5 Energy Bars - High Carb Energy Bars for Running Cycling & Hiking - Real Fruit Oat Bars - Healthy Snacks for Adults - Snack Bars Multipack for Training & Racing (12x55g Raspberry & White Choc)
- Price
- £10.93
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 3y ago

CLIF Bar Energy Bar Mixed Flavour Variety-Pack 12 bars x 68g
- Price
- £18.92
- Rating
- 4.4/5
- Reviews
- 1,659
- Age
- 2y ago
Newest
by launch date
TRIBE x Wildfarmed Vegan Flapjack Bars - Toffee Pecan & Raisin Oat Bars (16 x 50g Multipack Box) | Healthy Energy Snacks | Source Of Fibre Natural Ingredients | Sustainable Oats | Breakfast Bars
- Price
- £14.31
- Rating
- 4.2/5
- Reviews
- 51
- Age
- 1y ago

CLIF BAR Minis | Snack Bar | Crunchy Peanut Butter | 4g Plant Based Protein | On-the-Go Snack Sized Bars | 10 x 28 g
- Price
- £8.03
- Rating
- 4.5/5
- Reviews
- 94
- Age
- 1y ago

CLIF Bar Energy Bar Mixed Flavour Variety-Pack 12 bars x 68g
- Price
- £18.92
- Rating
- 4.4/5
- Reviews
- 1,659
- Age
- 2y ago

CLIF Bar ENERGY BAR Mixed Flavour Variety-Pack x 16 bars | Nutritional Bar | Source of Plant Based Protein |16 bars x 68g
- Price
- £25.36
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 2y ago

HIGH5 Energy Bars - High Carb Energy Bars for Running Cycling & Hiking - Real Fruit Oat Bars - Healthy Snacks for Adults - Snack Bars Multipack for Training & Racing (12x55g Raspberry & White Choc)
- Price
- £10.93
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
77
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
5%
- CLIF Bar60%
- HIGH516%
- Nature Valley7%
- Science in Sport5%
- TRIBE4%
- Nakd4%
- Open — no brand owns it (2 brands, 5%)
Demand
Energy Bars search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 5.9×
Search terms
Top Energy Bars search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- energy bars152K/yr
- cliff bars55K/yr
- clif bars19K/yr
- cliff21K/yr
- hiking snacks10K/yr
- energy bar13K/yr
- clif bar13K/yr
- energy bars cycling6K/yr
- cycling energy bars3K/yr
- clif16K/yr
Reviews and returns
What reviews say buyers love and hate about Energy Bars
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Taste has changed
Taste slightly different to the normal
Tasteless
A bit expensive
Over priced
the only issue I have is that their price seems to go up
lots of sugar
far to much sugary sweetness in such a small bar
Way way too sweet
Misleading since this is Amazon UK
the photos are quite misleading
Not as advertised
Something changed, not for the better
just not as good as they could
Poor quality
Love
These are tasty and filling
tasty snack
Absolutely delicious
Good price
Excellent Value
good value
Love these protein bars
made with relatively healthy ingredients
Gluten free
Good quality, and arrived on time
the quality has been consistent with every order
Great Quality
Great flavour
Great range of flavours
Good selection of flavours
Return
0.1% Return rate 100% Fixable by listing
Misleading since this is Amazon UK
the photos are quite misleading
Not as advertised
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Energy Bars questions
Answered from the same tracked data.









