Elsan Organic Toilet Fluid
MaybeReturns run at only 0.1% of orders. But prices span $7.43–$13.99, mostly outside the sweet spot, so Elsan Organic Toilet Fluid is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £54K/yr31K searches / yr
- 90-day growth
- +69.1%search demand this quarter
- Competition
- 93%top-5 click share · 7 brands · 15 sellers
Flapen Score
Elsan Organic Toilet Fluid against its category
The dotted line is the Grocery average. Past it, Elsan Organic Toilet Fluid is stronger. Inside it, weaker.
Market
The Elsan Organic Toilet Fluid market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Elsan Organic Toilet Fluid 31K times last year and spent an estimated £54K. The top 5 brands take 93% of clicks. Demand peaks in May–Jul–Aug. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
17.1% of searches ended in a purchase last week.
Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.1% of those searches ended in a purchase. Searches in the last 90 days moved +69.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.
- Searches, last 12 months
- 31K
- Growth, 90 days vs prior 90
- +69.1%
- Conversion, latest week
- 17.1%
- Market size, estimated
- £54Ka year
- Peak month
- August7.0× the quietest month
- Top search term
- elsan organic toilet fluid10K searches a year
02 · Price
A sale here is worth £10.22.
Listings sell for £10.22 on average, from £7.43 to £13.99. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £10.22 that is £3K to £5K a year per listing.
- Average price
- £10.22under the $15 to $100 sweet spot
- Price range
- £7.43–£13.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #270 within Household Cleaners. It carries 222 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 57%
- Out of stock, average day
- 0.0%
- Average rank
- #270in Household Cleaners
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 222per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Elsan Organic Toilet Fluid products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cleenly Organic Toilet Fluid Rinse Green Solution Cleaner 2L for Caravan and Motorhomes - Eco-Friendly Formaldehyde Free - 2 Litres
- Price
- £9.15
- Rating
- 4.6/5
- Reviews
- 676
- Age
- 6y ago

Green Eco 2in1 Caravan Motorhome Chemical Toilet Fluid 1L 40 Treatments
- Price
- £13.99
- Rating
- 4.5/5
- Reviews
- 91
- Age
- 1y ago

Elsan Organic Toilet Fluid 400 ml Green
- Price
- £7.43
- Rating
- 4.5/5
- Reviews
- 310
- Age
- 15y ago

5L Green Toilet Fluid for Caravan & Motorhome Organic Toilet Chemical
- Price
- £10.21
- Rating
- 4.0/5
- Reviews
- 53
- Age
- 2y ago

Liquipak Liqui-Green 5L Caravan Toilet Chemical NEW IMPROVED FORMULA - Top & Bottom 2-in-1 Cleaner & Rinse Fluid Concentrated Formaldehyde-Free for Caravans Motorhomes Boats
- Price
- £12.32
- Rating
- 4.4/5
- Reviews
- 232
- Age
- 2y ago
Trending
90-day click momentum
Elsan Organic Toilet Fluid 400 ml Green
- Price
- £7.43
- Rating
- 4.5/5
- Reviews
- 310
- Age
- 15y ago

Kampa Green Toilet Fluid & Rinse 2.5L
- Price
- £8.31
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 5y ago

Cleenly Organic Toilet Fluid Rinse Green Solution Cleaner 2L for Caravan and Motorhomes - Eco-Friendly Formaldehyde Free - 2 Litres
- Price
- £9.15
- Rating
- 4.6/5
- Reviews
- 676
- Age
- 6y ago

Green Eco 2in1 Caravan Motorhome Chemical Toilet Fluid 1L 40 Treatments
- Price
- £13.99
- Rating
- 4.5/5
- Reviews
- 91
- Age
- 1y ago

Liquipak Liqui-Green 5L Caravan Toilet Chemical NEW IMPROVED FORMULA - Top & Bottom 2-in-1 Cleaner & Rinse Fluid Concentrated Formaldehyde-Free for Caravans Motorhomes Boats
- Price
- £12.32
- Rating
- 4.4/5
- Reviews
- 232
- Age
- 2y ago
Newest
by launch date
Green Eco 2in1 Caravan Motorhome Chemical Toilet Fluid 1L 40 Treatments
- Price
- £13.99
- Rating
- 4.5/5
- Reviews
- 91
- Age
- 1y ago

5L Green Toilet Fluid for Caravan & Motorhome Organic Toilet Chemical
- Price
- £10.21
- Rating
- 4.0/5
- Reviews
- 53
- Age
- 2y ago

Liquipak Liqui-Green 5L Caravan Toilet Chemical NEW IMPROVED FORMULA - Top & Bottom 2-in-1 Cleaner & Rinse Fluid Concentrated Formaldehyde-Free for Caravans Motorhomes Boats
- Price
- £12.32
- Rating
- 4.4/5
- Reviews
- 232
- Age
- 2y ago

Green Eco 2in1 Caravan Motorhome Chemical Toilet Fluid 1L 25 Treatments
- Price
- £10.14
- Rating
- 4.2/5
- Reviews
- 178
- Age
- 4y ago

Kampa Green Toilet Fluid & Rinse 2.5L
- Price
- £8.31
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
15
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
3%
- Cleenly48%
- Qualkem15%
- Elsan12%
- Dunnet Tools10%
- Liquipak8%
- Leisure Time5%
- Open — no brand owns it (1 brand, 3%)
Demand
Elsan Organic Toilet Fluid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jul, Aug · busiest ÷ quietest = 7.0×
Search terms
Top Elsan Organic Toilet Fluid search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- elsan organic toilet fluid10K/yr
- green toilet fluid7K/yr
- elsan green toilet fluid7K/yr
- green toilet chemicals for motorhome and caravan4K/yr
- elsan green2K/yr
Reviews and returns
What reviews say buyers love and hate about Elsan Organic Toilet Fluid
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I didnt like the smell at all
It stinks & actually smells like it contains more chemicals than the regular blue stuff
THE SMELL IS OVERWHELMINGLY STRONG
we do not recommend this product for your chemical toilet
Poor value when postage added
doesn't seem to be any clean freshness about it
Depending on site,some wont allow blue and pink
Love
Nice smell
No nasty smells
it smells fresh
Did the job
Works as it should
Does the job
Excellent product
Great product
Good product
plus eco friendly
Eco friendly too
Does the job and environments friendly
It cleans well and is effective
Bog Cleaner
Great for the toilet in my moho
Return
0.1% Return rate 7% Fixable by listing
I didnt like the smell at all
It stinks & actually smells like it contains more chemicals than the regular blue stuff
THE SMELL IS OVERWHELMINGLY STRONG
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Elsan Organic Toilet Fluid questions
Answered from the same tracked data.









