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Elements Rolling Papers

Fail

The top 5 brands take 100% of clicks, so Elements Rolling Papers is a Fail.

Flapen Score
35
35 / 100
Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 46
Market size
£86K/yr102K searches / yr
90-day growth
-20.1%search demand this quarter
Competition
77%top-5 click share · 4 brands · 42 sellers

Flapen Score

Elements Rolling Papers against its category

The dotted line is the Grocery average. Past it, Elements Rolling Papers is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elements Rolling Papers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Elements Rolling Papers 102K times last year and spent an estimated £86K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

8.7% of searches ended in a purchase last week.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-20.1%
Conversion, latest week
8.7%
Market size, estimated
£86Ka year
Peak month
December1.5× the quietest month
Top search term
elements rolling papers60K searches a year

02 · Price

A sale here is worth £9.79.

Listings sell for £9.79 on average, from £2.94 to £20.99. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £9.79 that is £5K to £7K a year per listing.

Average price
£9.79under the $15 to $100 sweet spot
Price range
£2.94–£20.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #107 within Bakery. It carries 574 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#107in Bakery
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
574per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Elements Rolling Papers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£9K£17K£26K£34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

42

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Elements87%
  • rolling paper5%
  • Rolling Station LTD5%
  • Fenny's Creations3%
  • Open — no brand owns it (0%)

Demand

Elements Rolling Papers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Black Friday '25Holiday '25DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Elements Rolling Papers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elements rolling papers60K/yr
  • elements21K/yr
  • elements rolling paper9K/yr
  • elements rolling papers with roach7K/yr
  • elements phantom rolling papers3K/yr

Reviews and returns

What reviews say buyers love and hate about Elements Rolling Papers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness67%−0.17

The glue isnt great on these so they open not good

all the papers are stuck together with a bit of glue

Papers stuck with glue

Quality-Overall33%−0.04

Fakes

Love

Value For Money65%+4.36

Great price

great buy saved a lot of money

And definitely worth this price

Quality-Overall20%−0.04

Good quality

Great product

quality is what I expected

Advertised Vs Actual Product10%+0.36

Exactly what it says on the tin

Thickness5%+0.17

Nice quality product, decent thickness

Return

0.1% Return rate 75% Fixable by listing

Advertised Vs Actual Product75%▁█▆▁▁▁
Satisfaction/Pleasure25%▁▁█▁▁▁

FAQ

Common Elements Rolling Papers questions

Answered from the same tracked data.