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Electrolytes for Pregnant Women

Fail

The top 5 brands take 100% of clicks, so Electrolytes for Pregnant Women is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£163K/yr262K searches / yr
90-day growth
+34.0%search demand this quarter
Competition
73%top-5 click share · 4 brands · 13 sellers

Flapen Score

Electrolytes for Pregnant Women against its category

The dotted line is the Grocery average. Past it, Electrolytes for Pregnant Women is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electrolytes for Pregnant Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Electrolytes for Pregnant Women 262K times last year and spent an estimated £163K. All 4 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 262K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +34.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £163K a year.

Searches, last 12 months
262K
Growth, 90 days vs prior 90
+34.0%
Conversion, latest week
5.3%
Market size, estimated
£163Ka year
Top search term
vidrate111K searches a year

02 · Price

A sale here is worth £11.71.

Listings sell for £11.71 on average, from £3.81 to £26.27. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £11.71 that is £12K to £15K a year per listing.

Average price
£11.71under the $15 to $100 sweet spot
Price range
£3.81–£26.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£12K–£15K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Sports & Health Drinks. It carries 1,401 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#11in Sports & Health Drinks
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,401per listing
Listings tracked
16

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Electrolytes for Pregnant Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£16K£33K£49K£65K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • ViDrate88%
  • HIGH55%
  • ISOMUM5%
  • Free Soul2%

Demand

Electrolytes for Pregnant Women search demand

Weekly searches over the year. Pick a range.

8K6KSpike '26Prime Day '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Electrolytes for Pregnant Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vidrate111K/yr
  • vidrate hydration sachets52K/yr
  • electrolytes for pregnant women25K/yr
  • vidrate electrolytes sachets25K/yr
  • pregnancy electrolytes11K/yr
  • vidrate electrolytes6K/yr
  • pregnancy safe electrolytes6K/yr
  • electrolytes pregnancy safe6K/yr
  • electrolytes vidrate4K/yr
  • electrolytes postpartum3K/yr

Reviews and returns

What reviews say buyers love and hate about Electrolytes for Pregnant Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall26%−0.22

Artificial taste

Awful taste

Chemical taste

Flavor7%+1.74

Artificial flavour

flavours are too weak

Bad Flavour

Salt Content7%−0.05

I couldn't taste any salt

A bit salty for me personally

Not enough salt

Value For Money6%

really over priced

Waste of money

too expensive

Sweetness5%−0.07

Too sweet

Just sweet also was missing a sachet the night one witch I mainly wanted so not happy about that either

That said, I can see why some people would prefer this, especially if you dont like overly sweet drinks

Love

Taste-Overall25%−0.22

Really tasty and great variety of flavours

No weird after taste

Good taste

Flavor21%+1.74

Great variety of flavours

Favorite flavor

Variety flavours

Moist/Dry9%+0.81

Very hydrating

Feeling hydrated

Amazing hydration

Quality-Overall6%+0.23

Really good quality

Great product xxx

The bottle is good quality

Value For Money6%

Good value for money

Good price

Good value for money

Return

0.0% Return rate 0% Fixable by listing

Salt Content100%█▁▁▁▁▁

I couldn't taste any salt

A bit salty for me personally

Not enough salt

FAQ

Common Electrolytes for Pregnant Women questions

Answered from the same tracked data.