electrolytes for pregnant women
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+34.0%90-day search growth — must beat 0% to launch
Review moat
Good1,401.06avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.81–£26.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.71avg listing price — sweet spot $15–$100
Market size
Okay£163K£163K/yr · 262K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, electrolytes for pregnant women is a £163K/yr Amazon United Kingdom market (262K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
electrolytes for pregnant women market data
- Units sold / yr
- 15K–20K
- avg 1,000–1,250/product
- Revenue / yr
- £176K–£234K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #11
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 32 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- ViDrate88%
- HIGH55%
- ISOMUM5%
- Free Soul2%
Demand
Weekly Amazon search volume, last 21 weeks — +34.0% search growth over the last 90 days.Top electrolytes for pregnant women search terms
- vidrate111K/yr
- vidrate hydration sachets52K/yr
- electrolytes for pregnant women25K/yr
- vidrate electrolytes sachets25K/yr
- pregnancy electrolytes11K/yr
- vidrate electrolytes6K/yr
- pregnancy safe electrolytes6K/yr
- electrolytes pregnancy safe6K/yr
- electrolytes vidrate4K/yr
- electrolytes postpartum3K/yr
Top electrolytes for pregnant women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vidrate Electrolytes Powder - Hydration Sachets Packed with Vitamins - Zero Sugar Rehydration Sachet No Artificial Sweeteners & Preservatives - Mixed Berry Variety Pack 30 Electrolytes Sachets
ViDrate£19.974.3★903 rev
Vidrate Electrolytes Powder - Hydration Sachets Packed with Vitamins - Zero Sugar Rehydration Sachet with No Artificial Sweeteners & Preservatives - Mixed Berry Variety Pack 8 Electrolytes Sachets
ViDrate£6.604.3★1,492 rev
Vidrate Electrolytes Powder - Hydration Sachets Packed with Vitamins - Zero Sugar Rehydration Sachet with No Artificial Sweeteners & Preservatives - Mixed Berry Large Pack 20 Electrolytes Sachets
ViDrate£13.614.6★183 rev
ISOMUM Electrolyte Powder for Pregnancy & Breastfeeding | Zero Sugar- Hydration & Energy Supplement with Essential Vitamins & Minerals | Prenatal & Postnatal | Safe for Nursing Mums - 30 Servings
ISOMUM£26.273.4★96 rev
Vidrate Electrolytes Powder - Hydration Sachets Packed with Vitamins - Zero Sugar Rehydration Sachet with No Artificial Sweeteners & Preservatives - Cherry 8 Electrolytes Sachets
ViDrate£7.284.3★68 rev
Newest
by launch dateVidrate Electrolytes Powder - Hydration Sachets Packed with Vitamins - Zero Sugar Rehydration Sachet with No Artificial Sweeteners & Preservatives - Cherry 8 Electrolytes Sachets
ViDrate£7.2868 rev
Vidrate Electrolytes Powder - Hydration Sachets Packed with Vitamins - Zero Sugar Rehydration Sachet with No Artificial Sweeteners & Preservatives - Watermelon & Raspberry 8 Electrolytes Sachets
ViDrate£7.3135 rev
Vidrate Electrolytes Powder - Hydration Sachets Packed with Vitamins - Zero Sugar Rehydration Sachet with No Artificial Sweeteners & Preservatives - Watermelon & Raspberry 30 Electrolytes Sachets
ViDrate£19.9841 rev
Free Soul Hydrate | Electrolyte Hydration Sachets | Zero Sugar | 30 Sachets | Advanced Electrolyte Powder with Sodium Magnesium Vitamin C | Citrus Salt Flavour
Free Soul£23.80537 rev
Vidrate Electrolytes Powder Minis - Hydration Sachets with Vitamins & Electrolytes For Kids - Zero Sugar Hydration Powder No Artificial Sweeteners & Preservatives - Apple & Blackcurrant 8 Sachets
ViDrate£5.60202 rev
Trending
90-day click momentumVidrate Electrolytes Powder - Hydration Sachets Packed with Vitamins - Zero Sugar Rehydration Sachet with No Artificial Sweeteners & Preservatives - Watermelon & Raspberry 8 Electrolytes Sachets
ViDrate£7.314.4★
Vidrate Electrolytes Powder - Hydration Sachets Packed with Vitamins - Zero Sugar Rehydration Sachet No Artificial Sweeteners & Preservatives - Orange & Peach Small Pack 8 Electrolytes Sachets
ViDrate£7.214.5★
Vidrate Electrolytes Powder - Hydration Sachets Packed with Vitamins - Zero Sugar Rehydration Sachet with No Artificial Sweeteners & Preservatives - Mixed Berry Small Pack 8 Electrolytes Sachets
ViDrate£7.274.3★
Vidrate Electrolytes Powder - Hydration Sachets Packed with Vitamins - Zero Sugar Rehydration Sachet No Artificial Sweeteners Preservatives - Strawberry & Lime Large Pack 30 Electrolytes Sachets
ViDrate£20.294.5★
HIGH5 ZERO Electrolyte Tablet - Hydration Tablets Enhanced with Vitamin C - 0 Calories & Sugar Free - Boost Hydration Performance & Wellness - Blackcurrant 20 Tablets (20x Pack of 1)
HIGH5£3.884.6★
What buyers say about electrolytes for pregnant women
What buyers praise and complain about, mined from review topics.What buyers love
“Really tasty and great variety of flavours”
“Great variety of flavours”
“Very hydrating”
“Really good quality”
“Good value for money”
“Dissolves easily”
“they add an energy level”
“Easy to store”
“not too sweet or overpowering, which I really like”
“Working as it should”
What buyers complain about
“Artificial taste”
“Artificial flavour”
“I couldn't taste any salt”
“really over priced”
“Too sweet”
“Taste like artificial sweeteners 🤢🤢🤢”
“216 calories per 100 grams for electrolyte/hydration product is as mad as the price of 1£ for a sachet”
“Not the best product on the market”
“And to add insult to injury, both times Ive tried it, it has given me explosive diarrhoea, so Im pretty sure that it is, in fact, the colonoscopy prep mix in disguise”
“Didnt see any notable evidence of feeling more hydrated”
Top return reasons
Common questions
- Is electrolytes for pregnant women profitable to sell on Amazon United Kingdom?
- The niche generates £163K/yr across 16 tracked products. 90-day search growth is +34.0%. Flapen's verdict: Skip it (47/100).
- How competitive is the electrolytes for pregnant women niche?
- 4 brands and 13 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in electrolytes for pregnant women?
- Top complaints mined from reviews: Taste-Overall, Flavor, Salt Content. The return rate is 0.0%.
- What does it cost to enter the electrolytes for pregnant women niche?
- Listings span £3.81–£26.27; the average listing price is £11.71 (sweet spot $15–$100). The average incumbent carries 1,401 reviews — the moat a new listing must climb.