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Electrolyte Water

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Electrolyte Water is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£571K/yr461K searches / yr
90-day growth
+26.9%search demand this quarter
Competition
62%top-5 click share · 4 brands · 45 sellers

Flapen Score

Electrolyte Water against its category

The dotted line is the Grocery average. Past it, Electrolyte Water is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electrolyte Water market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Electrolyte Water 461K times last year and spent an estimated £571K. All 4 brands take every click. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

11.3% of searches ended in a purchase last week.

Shoppers searched for this 461K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £571K a year.

Searches, last 12 months
461K
Growth, 90 days vs prior 90
+26.9%
Conversion, latest week
11.3%
Market size, estimated
£571Ka year
Top search term
voss water136K searches a year

02 · Price

A sale here is worth £10.93.

Listings sell for £10.93 on average, from £1.52 to £28.07. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £10.93 that is £33K to £44K a year per listing.

Average price
£10.93under the $15 to $100 sweet spot
Price range
£1.52–£28.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
£33K–£44K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #27 within Water. It carries 4,143 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
0.9%
Average rank
#27in Water
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,143per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Electrolyte Water products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£29K£57K£86K£114K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

45

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 98%

Open market

0%

  • VOSS58%
  • Aqua Carpatica40%
  • PLANETE DRINKS SPECIALISTE DES BOISSONS DU MONDE1%
  • ActiPH1%
  • Open — no brand owns it (0%)

Demand

Electrolyte Water search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: May · busiest ÷ quietest = 2.3× · 11 of 12 months tracked

Search terms

Top Electrolyte Water search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • voss water136K/yr
  • aqua carpatica92K/yr
  • voss52K/yr
  • aqua50K/yr
  • aqua water31K/yr
  • voss water bottle glass28K/yr
  • electrolyte water11K/yr
  • voss water still6K/yr
  • electrolytes water7K/yr
  • voss glass bottled water8K/yr

Reviews and returns

What reviews say buyers love and hate about Electrolyte Water

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall33%−0.12

Funny taste

Tastes bad

Bland taste

Size-Overall8%−0.02

Too small

Yes, they're small

the point is its too small

Smell7%−0.06

Unusual smell and taste

Smells & tastes strange

Rorren smell and foul taste

Value For Money6%+1.34

Too expensive

Its pricey, sure

Not great value

Dilute/Watery6%−0.06

It's just water

It took a while to water it down to suss out it is in fact the water making me gip

It's water

Love

Taste-Overall31%−0.12

It has such a clean taste

Good Tasting

Good taste refreshing

Value For Money18%+1.34

Reasonably priced

Good Value

Great value

Quality-Overall12%+1.05

The bottles themselves feel well made

Excellent product

Reasonable price for quality

Freshness5%+0.33

Crisp and fresh

Very good fresh water

making it incredibly refreshing

Size-Overall5%−0.02

just the right size for me

Bottle size great

Good size for your lunch box

FAQ

Common Electrolyte Water questions

Answered from the same tracked data.