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Elderflower Liqueur

Maybe

Returns run at only 0.4% of orders. But the top 5 products take 79% of clicks, so Elderflower Liqueur is a Maybe.

Filters Trending
Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£203K/yr133K searches / yr
90-day growth
+119.6%search demand this quarter
Competition
79%top-5 click share · 11 brands · 27 sellers

Flapen Score

Elderflower Liqueur against its category

The dotted line is the Grocery average. Past it, Elderflower Liqueur is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elderflower Liqueur market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Elderflower Liqueur 133K times last year and spent an estimated £203K. The top 5 brands take 86% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

9.5% of searches ended in a purchase last week.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +119.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £203K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
+119.6%
Conversion, latest week
9.5%
Market size, estimated
£203Ka year
Top search term
elderflower liqueur118K searches a year

02 · Price

A sale here is worth £16.13.

Listings sell for £16.13 on average, from £8.11 to £24.66. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £16.13 that is £12K to £16K a year per listing.

Average price
£16.13inside the $15 to $100 sweet spot
Price range
£8.11–£24.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£12K–£16K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #215 within Beer, Wine & Spirits. It carries 1,895 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#215in Beer, Wine & Spirits
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,895per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
85 months

Products

Top Elderflower Liqueur products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£20K£41K£61K£81K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

27

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

10%

  • St Germain35%
  • Giffard24%
  • Edinburgh Gin14%
  • fiorente6%
  • Sathenay6%
  • Lillet4%
  • Open — no brand owns it (5 brands, 10%)

Demand

Elderflower Liqueur search demand

Weekly searches over the year. Pick a range.

5K3KSpike '26Prime Day '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Elderflower Liqueur search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elderflower liqueur118K/yr
  • giffard liqueur5K/yr
  • giffard3K/yr
  • elderflower liqueur for cocktails2K/yr
  • elderflower liqueur 70cl2K/yr
  • elderflower alcohol2K/yr

Reviews and returns

What reviews say buyers love and hate about Elderflower Liqueur

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flavor50%−0.04

Taste not as expected, to sweet and not very citrusy

Sweetness50%−0.03

Taste not as expected, to sweet and not very citrusy

Love

Taste-Overall46%+2.82

Delicious drink

He said it tasted really lovely

Tasty

Gifting Purpose17%+1.13

Lovely gift - recipient delighted

A lovely gift

This is the perfect gift set for friends

Alcohol Flavor16%0.00

Delicious drink

Lovely liquor

Perfect for cocktails - The Flower Drop being my favourite:

Value For Money12%+0.74

fantastic product, competitive price

is great value

good price too

Sweetness5%−0.03

will sweeten up prosecco or nozecco very nicely

FAQ

Common Elderflower Liqueur questions

Answered from the same tracked data.