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Elderflower Liqueur

Maybe

An estimated 0.4% of orders come back. But the top 5 products take 79% of clicks, so Elderflower Liqueur is a Maybe.

Filters Trending
Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£203K/yr133K searches / yr
90-day growth
+119.6%search demand this quarter
Competition
79%top-5 click share · 11 brands · 27 sellers

Flapen Score

Elderflower Liqueur against its category

The dotted line is the Grocery average. Past it, Elderflower Liqueur is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elderflower Liqueur market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Elderflower Liqueur 133K times last year and spent an estimated £203K. The top 5 brands take 86% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 9.5% of those searches ended in a purchase.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +119.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £203K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
+119.6%
Conversion, latest week
9.5%
Market size, estimated
£203Ka year
Top search term
elderflower liqueur118K searches a year

02 · Price

A sale here is worth £16.13.

Listings sell for £16.13 on average, from £8.11 to £24.66. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £16.13 that is £12K to £16K a year per listing.

Average price
£16.13inside the $15 to $100 sweet spot
Price range
£8.11–£24.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£12K–£16K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #215 within Beer, Wine & Spirits. It carries 1,895 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#215in Beer, Wine & Spirits
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,895per listing
Listings tracked
13

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
85 months

Products

Top Elderflower Liqueur products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

£0£20K£41K£61K£81K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

27

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

10%

  • St Germain35%
  • Giffard24%
  • Edinburgh Gin14%
  • fiorente6%
  • Sathenay6%
  • Lillet4%
  • Open — no brand owns it (5 brands, 10%)

Demand

Elderflower Liqueur search demand

Weekly searches over the year. Pick a range.

5K3KSpike '26Prime Day '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Elderflower Liqueur search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • elderflower liqueur118K/yr
  • giffard liqueur5K/yr
  • giffard3K/yr
  • elderflower liqueur for cocktails2K/yr
  • elderflower liqueur 70cl2K/yr
  • elderflower alcohol2K/yr

Reviews and returns

What reviews say buyers love and hate about Elderflower Liqueur

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Taste-Overall”
50%of negative reviews mention “Flavor”
0.4%of orders come back
“Taste not as expected, to sweet and not very citrusy”
A buyer, on “Flavor”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Elderflower Liqueur questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data