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Elderflower Liqueur

Elderflower Liqueur shows low returns (0.4%), but a concentrated shelf (top 5 take 79% of clicks) keeps it on the watch list.

Signals Trending

Flapen Score

55
Worth a look
Market size 40Growth 95Conversion 85Competition 17Returns 98Price range 58Avg price 78Brand share 32Review moat 46Quality gap 20
This niche Category average

Is Elderflower Liqueur profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Elderflower Liqueur is a £203K/yr Amazon United Kingdom market (133K searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 55/100.

Elderflower Liqueur: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +119.6% over the last 90 days and 9.5% of searches end in a purchase.

£203K

revenue / yr

Units sold / yr15K
Search volume / yr+119.6%133K
Conversion rate9.5%
Avg price£16.13

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers11 · 27
Top-5 product click share79%
Open market14%
Avg brand age85 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement54%
New entrants (1y)2· 0 succeeded
Avg rating4.7★
Avg reviews1,895

Top Elderflower Liqueur products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

£0£20K£41K£61K£81K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

27

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

10%

  • St Germain35%
  • Giffard24%
  • Edinburgh Gin14%
  • fiorente6%
  • Sathenay6%
  • Lillet4%
  • Open — no brand owns it (5 brands, 10%)

Elderflower Liqueur demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume133KCVR9.5%Products13Brands11Top 5 Brands86%OOS Rate2.8%Rating4.7★Reviews1,895Avg BSR#215
5K3KSpike '26Prime Day '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Top Elderflower Liqueur search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • elderflower liqueur118K/yr
  • giffard liqueur5K/yr
  • giffard3K/yr
  • elderflower liqueur for cocktails2K/yr
  • elderflower liqueur 70cl2K/yr
  • elderflower alcohol2K/yr

What reviews say buyers love and hate about Elderflower Liqueur

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Taste-Overall46%

Delicious drink

Gifting Purpose17%

Lovely gift - recipient delighted

Alcohol Flavor16%

Delicious drink

Value For Money12%

fantastic product, competitive price

Sweetness5%

will sweeten up prosecco or nozecco very nicely

What buyers complain about

100% of reviews
Flavor50%

Taste not as expected, to sweet and not very citrusy

Sweetness50%

Taste not as expected, to sweet and not very citrusy

Common Elderflower Liqueur questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Elderflower Liqueur 55/100 on Amazon United Kingdom — Worth a look. The niche generates £203K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +119.6% over the last 90 days.
Elderflower Liqueur buyers on Amazon United Kingdom complain most about Flavor, Sweetness, the themes mined from the niche's reviews. Its return rate is 0.4%.