Is elderflower liqueur profitable to sell on Amazon United Kingdom?

The niche generates £203K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +119.6%. Flapen's verdict: Worth a look (55/100).

How competitive is the elderflower liqueur niche?

11 brands and 27 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in elderflower liqueur?

Top complaints mined from reviews: Flavor, Sweetness. The return rate is 0.4%.

What does it cost to enter the elderflower liqueur niche?

Listings span £8.11–£24.66; the average listing price is £16.13 (sweet spot $15–$100). The average incumbent carries 1,895 reviews — the moat a new listing must climb.

elderflower liqueur

Worth a look

Shows low returns (0.4%), but a concentrated shelf (top 5 take 79% of clicks) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Growth

Incredible+119.6%

90-day search growth — must beat 0% to launch

Conversion

Great9.5%

search→purchase rate — share of searches ending in a sale

Avg price

Great£16.13

avg listing price — sweet spot $15–$100

Price range

Good£8.11–£24.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,894.69

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£203K

£203K/yr · 133K searches

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad79%

top-5 click share — a locked-up shelf

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, elderflower liqueur is a £203K/yr Amazon United Kingdom market (133K searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

elderflower liqueur market data

Units sold / yr: 13K–15K; avg 750–1,000/product
Revenue / yr: £202K–£242K; units × avg price
Conversion rate: 9.5%
Avg BSR: #215
Page quality: 0%
Prime: 100%
Sponsored: 54%
Out of stock: 2.8%
Avg brand age: 85 months
Avg seller age: 177 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

10%

St Germain35%
Giffard24%
Edinburgh Gin14%
fiorente6%
Sathenay6%
Lillet4%
Open — no brand owns it (5 brands, 10%)

Demand

Weekly Amazon search volume, last 16 weeks — +119.6% search growth over the last 90 days.

Open Trend

Top elderflower liqueur search terms

elderflower liqueur118K/yr +183.3%8.4% conv.
giffard liqueur5K/yr +37.7%1.0% conv.
giffard3K/yr +23.0%0.9% conv.
elderflower liqueur for cocktails2K/yr -85.1%7.2% conv.
elderflower liqueur 70cl2K/yr -89.6%7.4% conv.
elderflower alcohol2K/yr -89.7%3.9% conv.

All search terms

Top elderflower liqueur products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

St-Germain French Artisanal Elderflower Liqueur 20% vol. 50 cl / 500 ml - For the Light and Bright St-Germain Spritz Made with Wild Handpicked Elderflowers Transforms Any Cocktail

St Germain£17.384.9★3,540 rev

Giffard Premium Elderflower | Hugo Spritz Cocktail Liqueur 70cl 20% ABV

Giffard£14.974.6★394 rev

Edinburgh Gin£10.534.8★12,421 rev

Fiorente Elderflower Liqueur 70cl perfect for making a Hugo Spritz all natural liqueur from wild Italian elderflower 20% ABV

fiorente£19.294.7★112 rev

Sathenay French Elderflower Liqueur 700ml make a perfect Hugo Spritz this summer. Delicately floral and light ABV 20%

Sathenay£17.464.4★7 rev

Newest

by launch date

Mondoro Aperitivo Elderflower Italian Aperitif 70 CL | 14% ABV | Fresh and Floral Perfect for Creating the Ultimate Hugo Spritz Cocktail

Mondoro£14.5232 rev

4mo ago

Gordon's£8.118 rev

11mo ago

Burnt Faith Elderflower Liqueur 70cl | Fresh Delicate Spirit with Crisp Citrus Notes | Perfect for Spritz Cocktails and Summer

Burnt Faith£18.444 rev

1y ago

Sathenay French Elderflower Liqueur 700ml make a perfect Hugo Spritz this summer. Delicately floral and light ABV 20%

Sathenay£17.467 rev

1y ago

St-Germain French Artisanal Elderflower Liqueur Gift Set with 1 L Carafe 20% vol. 500 ml - Elegant Serve for the Light and Bright St-Germain Spritz Transforms Any Cocktail

St Germain£22.16189 rev

3y ago

What buyers say about elderflower liqueur

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall46%

“Delicious drink”

Gifting Purpose17%

“Lovely gift - recipient delighted”

Alcohol Flavor16%

“Delicious drink”

Value For Money12%

“fantastic product, competitive price”

Sweetness5%

“will sweeten up prosecco or nozecco very nicely”

Freshness2%

“very refreshing for the summer months”

Flavor2%

“Excellent value and superb taste and aroma”

Sour2%

“a superbly balanced cocktail that is sweet, sour and delicious”

What buyers complain about

Flavor50%

“Taste not as expected, to sweet and not very citrusy”

Sweetness50%