Skip to content

Elderflower

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $42K a year here, so Elderflower is a Maybe.

Flapen Score
62
62 / 100
Top 4% of 2,976 Grocery niches · +16 vs the category median of 46
Market size
£42K/yr51K searches / yr
90-day growth
+76.6%search demand this quarter
Competition
33%top-5 click share · 26 brands · 101 sellers

Flapen Score

Elderflower against its category

The dotted line is the Grocery average. Past it, Elderflower is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elderflower market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Elderflower 51K times last year and spent an estimated £42K. The top 5 brands take 64% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

9.1% of searches ended in a purchase last week.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +76.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
+76.6%
Conversion, latest week
9.1%
Market size, estimated
£42Ka year
Top search term
elderflower40K searches a year

02 · Price

A sale here is worth £9.09.

Listings sell for £9.09 on average, from £0.90 to £24.66. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.09 that is £909 to £2K a year per listing.

Average price
£9.09under the $15 to $100 sweet spot
Price range
£0.90–£24.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£909–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #559 within Beverage Syrups & Concentrates. It carries 374 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
91%
Out of stock, average day
0.7%
Average rank
#559in Beverage Syrups & Concentrates
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
374per listing
Listings tracked
46

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
67 months

Products

Top Elderflower products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£838£2K£3K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

101

Top-5 brand share

64%

Top 20: 97%

Top-5 click share

33%

Top 20: 78%

Open market

33%

  • Morrisons21%
  • Bottlegreen16%
  • BELVOIR FRUIT FARMS13%
  • Folkington's7%
  • Cawston Press6%
  • Teisseire3%

Search terms

Top Elderflower search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elderflower40K/yr
  • elderflower presse7K/yr
  • elderflower drink3K/yr

Reviews and returns

What reviews say buyers love and hate about Elderflower

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall18%

Has a strange chemical taste

No Taste

Strangely tasteless

Size-Overall8%−0.09

The bottle is far smaller than it looks

Tiny tiny bottle

Small

Value For Money7%−0.01

Disappointing for the price

a tad expensive

Expensive

Flavor7%−0.05

No elderflower flavour at all

I was initially worried about the inclusion of Korean pear in this flavoured gin as pear flavours can vary from the very fake to the off-puttingly chemical

No flavour

Sweetness5%+0.08

Not that sweet

I was concerned it might be too sweet

Fentimans is our go to drink that doesnt have sweeteners

Love

Taste-Overall25%

Absolutely delicious

Yummy drink

Fantastic tea

Flavor14%−0.05

Great flavour

Interesting flavour

it's good a fairly strong flavour

Alcohol Flavor11%+1.95

Taste nice drink

Delicious drink

Yummy drink

Value For Money9%−0.01

Good price

Fair price

Excellent value

Freshness7%+1.52

fresh

Lovely fresh taste

Great taste refreshing

FAQ

Common Elderflower questions

Answered from the same tracked data.