Elderflower
MaybeReturns run at only 0.1% of orders. But shoppers spend only $42K a year here, so Elderflower is a Maybe.
- Flapen Score
- 62 / 100Top 4% of 2,976 Grocery niches · +16 vs the category median of 4662
- Market size
- £42K/yr51K searches / yr
- 90-day growth
- +76.6%search demand this quarter
- Competition
- 33%top-5 click share · 26 brands · 101 sellers
Flapen Score
Elderflower against its category
The dotted line is the Grocery average. Past it, Elderflower is stronger. Inside it, weaker.
Market
The Elderflower market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Elderflower 51K times last year and spent an estimated £42K. The top 5 brands take 64% of clicks. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
9.1% of searches ended in a purchase last week.
Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +76.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.
- Searches, last 12 months
- 51K
- Growth, 90 days vs prior 90
- +76.6%
- Conversion, latest week
- 9.1%
- Market size, estimated
- £42Ka year
- Top search term
- elderflower40K searches a year
02 · Price
A sale here is worth £9.09.
Listings sell for £9.09 on average, from £0.90 to £24.66. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.09 that is £909 to £2K a year per listing.
- Average price
- £9.09under the $15 to $100 sweet spot
- Price range
- £0.90–£24.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £909–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
46% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #559 within Beverage Syrups & Concentrates. It carries 374 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 91%
- Out of stock, average day
- 0.7%
- Average rank
- #559in Beverage Syrups & Concentrates
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 374per listing
- Listings tracked
- 46
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Elderflower products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons The Best Sparkling Elderflower Presse 750ml
- Price
- £2.24
- Rating
- 4.5/5
- Reviews
- 163
- Age
- 9y ago

Folkingtons Elderflower Soft Drink Pressé 12 Cans Gently Sparkling Great Cocktail and Gin Mixer 250 ml - Pack of 12
- Price
- £14.10
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 9y ago

BTL GRN ELDERFLOWER CORD 500ML
- Price
- £3.49
- Rating
- 4.7/5
- Reviews
- 276
- Age
- 10y ago

Belvoir Farm Sparkling Elderflower - Hand Picked Elderflowers | Great Taste Award Winner | Traditional Family Recipe | 100% Natural Ingredients | Suitable for Vegetarians & Vegans - 6 x 750ml Bottles
- Price
- £14.40
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 9y ago

Cawston Press Elderflower Lemonade Fizzy Drink Blended with Sparkling Water and Pressed Apple Juice (330ml x 24 cans) | Gluten Free - Vegan - No Added Sugar
- Price
- £20.00
- Rating
- 4.6/5
- Reviews
- 339
- Age
- 11y ago
Trending
90-day click momentum
Belvoir Farm - Elderflower Cordial Great Taste Award Winner Natural Hand-Picked Elderflowers Simple Ingredients Traditional Family Recipe Suitable for Vegetarians & Vegans 6x500ml Bottles
- Price
- £18.73
- Rating
- 4.8/5
- Reviews
- 206
- Age
- 10y ago

Lowhill Valley Elderflower Whole Dried Sambucus Nigra Flowers for Immune & Respiratory Support Skin Care - Delicate Floral Aroma - 100% Natural Loose Herbal Tea - 50g
- Price
- £5.99
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 1y ago

BTL GRN ELDERFLOWER CORD 500ML
- Price
- £3.49
- Rating
- 4.7/5
- Reviews
- 276
- Age
- 10y ago

Belvoir Farm - Elderflower Lemonade Delicious and Light Natural Hand-Picked Elderflowers Crafted with Nature Low in Sugar and Calories Gluten Free Suitable for Vegans & Vegetarians 24x330ml
- Price
- £22.88
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 2y ago

St-Germain French Artisanal Elderflower Liqueur 20% vol. 50 cl / 500 ml - For the Light and Bright St-Germain Spritz Made with Wild Handpicked Elderflowers Transforms Any Cocktail
- Price
- £17.38
- Rating
- 4.9/5
- Reviews
- 3,540
- Age
- 10y ago
Newest
by launch date
Franklin & Sons Elderflower Lemonade | 12 x 250ml Cans | English Hedgerow Elderflower | Ripe Sugar Beet | Lake District Water | Sharp And Sweet | Enhanced Spritz or Shandy Alternative
- Price
- £11.17
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 1y ago

Lowhill Valley Elderflower Whole Dried Sambucus Nigra Flowers for Immune & Respiratory Support Skin Care - Delicate Floral Aroma - 100% Natural Loose Herbal Tea - 50g
- Price
- £5.99
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 1y ago

Morrisons Sparkling Apple & Elderflower No Added Sugar Spring Water 1l
- Price
- £0.90
- Rating
- 4.6/5
- Reviews
- 259
- Age
- 1y ago

Belvoir Farm - Elderflower Lemonade Delicious and Light Natural Hand-Picked Elderflowers Crafted with Nature Low in Sugar and Calories Gluten Free Suitable for Vegans & Vegetarians 24x330ml
- Price
- £22.88
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 2y ago

Morrisons The Best Elderflower Cordial 500ml
- Price
- £2.53
- Rating
- 4.4/5
- Reviews
- 258
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
26 rising
Sellers
101
Top-5 brand share
64%
Top 20: 97%
Top-5 click share
33%
Top 20: 78%
Open market
33%
- Morrisons21%
- Bottlegreen16%
- BELVOIR FRUIT FARMS13%
- Folkington's7%
- Cawston Press6%
- Teisseire3%
Search terms
Top Elderflower search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- elderflower40K/yr
- elderflower presse7K/yr
- elderflower drink3K/yr
Reviews and returns
What reviews say buyers love and hate about Elderflower
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Has a strange chemical taste
No Taste
Strangely tasteless
The bottle is far smaller than it looks
Tiny tiny bottle
Small
Disappointing for the price
a tad expensive
Expensive
No elderflower flavour at all
I was initially worried about the inclusion of Korean pear in this flavoured gin as pear flavours can vary from the very fake to the off-puttingly chemical
No flavour
Not that sweet
I was concerned it might be too sweet
Fentimans is our go to drink that doesnt have sweeteners
Love
Absolutely delicious
Yummy drink
Fantastic tea
Great flavour
Interesting flavour
it's good a fairly strong flavour
Taste nice drink
Delicious drink
Yummy drink
Good price
Fair price
Excellent value
fresh
Lovely fresh taste
Great taste refreshing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Elderflower questions
Answered from the same tracked data.









