How competitive is the Elderflower niche on Amazon United Kingdom?

26 brands and 101 sellers compete in Elderflower on Amazon United Kingdom. The top 5 Elderflower products take 33% of clicks and its top 5 brands hold 64% of demand.

What does it cost to enter the Elderflower niche?

Elderflower sells for £9.09 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.90–£24.66. The average incumbent carries 374 reviews — the moat a new listing must climb.

Elderflower

Elderflower shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Elderflower profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Elderflower is a £42K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 62/100.

Elderflower: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +76.6% over the last 90 days and 9.1% of searches end in a purchase.

£42K

revenue / yr

Units sold / yr8K

Search volume / yr+76.6%51K

Conversion rate9.1%

Avg price£9.09

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers26 · 101

Top-5 product click share33%

Open market36%

Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 46 products

Top Elderflower products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons The Best Sparkling Elderflower Presse 750ml

Price: £2.24
Rating: 4.5/5
Reviews: 163
Age: 9y ago

Folkingtons Elderflower Soft Drink Pressé 12 Cans Gently Sparkling Great Cocktail and Gin Mixer 250 ml - Pack of 12

Price: £14.10
Rating: 4.4/5
Reviews: 35
Age: 9y ago

BTL GRN ELDERFLOWER CORD 500ML

Price: £3.49
Rating: 4.7/5
Reviews: 276
Age: 10y ago

Belvoir Farm Sparkling Elderflower - Hand Picked Elderflowers | Great Taste Award Winner | Traditional Family Recipe | 100% Natural Ingredients | Suitable for Vegetarians & Vegans - 6 x 750ml Bottles

Price: £14.40
Rating: 4.4/5
Reviews: 39
Age: 9y ago

Cawston Press Elderflower Lemonade Fizzy Drink Blended with Sparkling Water and Pressed Apple Juice (330ml x 24 cans) | Gluten Free - Vegan - No Added Sugar

Price: £20.00
Rating: 4.6/5
Reviews: 339
Age: 11y ago

Newest

by launch date

Franklin & Sons Elderflower Lemonade | 12 x 250ml Cans | English Hedgerow Elderflower | Ripe Sugar Beet | Lake District Water | Sharp And Sweet | Enhanced Spritz or Shandy Alternative

Price: £11.17
Rating: 4.4/5
Reviews: 16
Age: 1y ago

Lowhill Valley Elderflower Whole Dried Sambucus Nigra Flowers for Immune & Respiratory Support Skin Care - Delicate Floral Aroma - 100% Natural Loose Herbal Tea - 50g

Price: £5.99
Rating: 4.4/5
Reviews: 23
Age: 1y ago

Morrisons Sparkling Apple & Elderflower No Added Sugar Spring Water 1l

Price: £0.90
Rating: 4.6/5
Reviews: 259
Age: 1y ago

Belvoir Farm - Elderflower Lemonade Delicious and Light Natural Hand-Picked Elderflowers Crafted with Nature Low in Sugar and Calories Gluten Free Suitable for Vegans & Vegetarians 24x330ml

Price: £22.88
Rating: 4.5/5
Reviews: 9
Age: 2y ago

Morrisons The Best Elderflower Cordial 500ml

Price: £2.53
Rating: 4.4/5
Reviews: 258
Age: 4y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

101

Top-5 brand share

64%

Top 20: 97%

Top-5 click share

33%

Top 20: 78%

Open market

33%

Morrisons21%
Bottlegreen16%
BELVOIR FRUIT FARMS13%
Folkington's7%
Cawston Press6%
Teisseire3%

Top Elderflower search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

elderflower40K/yr +64.4%8.7% conv.
elderflower presse7K/yr +164.3%9.1% conv.
elderflower drink3K/yr +72.9%4.6% conv.

What reviews say buyers love and hate about Elderflower

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Taste-Overall25%

“Absolutely delicious”

Flavor14%

“Great flavour”

Alcohol Flavor11%

“Taste nice drink”

Value For Money9%

“Good price”

Freshness7%

“fresh”

What buyers complain about

56% of reviews

Taste-Overall18%

“Has a strange chemical taste”

Size-Overall8%

“The bottle is far smaller than it looks”

Value For Money7%

“Disappointing for the price”

Flavor7%

“No elderflower flavour at all”

Sweetness5%

“Not that sweet”

Common Elderflower questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Elderflower 62/100 on Amazon United Kingdom — Worth a look. The niche generates £42K/yr across 46 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +76.6% over the last 90 days.

Elderflower buyers on Amazon United Kingdom complain most about Taste-Overall, Size-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.1%.