elderflower
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Growth
Great+76.6%90-day search growth — must beat 0% to launch
Competition
Great33%top-5 click share — an open shelf
Review moat
Great374.15avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Okay£0.90–£24.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.09avg listing price — sweet spot $15–$100
Market size
Bad£42K£42K/yr · 51K searches
According to Flapen's Amazon United Kingdom niche tracking, elderflower is a £42K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
elderflower market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £55K–£73K
- units × avg price
- Conversion rate
- 9.1%
- Avg BSR
- #559
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 46%
- Out of stock
- 0.7%
- Avg brand age
- 67 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
26 rising
Sellers
101
Top-5 brand share
64%
Top 20: 97%
Top-5 click share
33%
Top 20: 78%
Open market
33%
- Morrisons21%
- Bottlegreen16%
- BELVOIR FRUIT FARMS13%
- Folkington's7%
- Cawston Press6%
- Teisseire3%
Top elderflower search terms
- elderflower40K/yr
- elderflower presse7K/yr
- elderflower drink3K/yr
Top elderflower products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons The Best Sparkling Elderflower Presse 750ml
Morrisons£2.244.5★163 rev
Folkingtons Elderflower Soft Drink Pressé 12 Cans Gently Sparkling Great Cocktail and Gin Mixer 250 ml - Pack of 12
Folkington's£14.104.4★35 rev
BTL GRN ELDERFLOWER CORD 500ML
Bottlegreen£3.494.7★276 rev
Belvoir Farm Sparkling Elderflower - Hand Picked Elderflowers | Great Taste Award Winner | Traditional Family Recipe | 100% Natural Ingredients | Suitable for Vegetarians & Vegans - 6 x 750ml Bottles
BELVOIR FRUIT FARMS£14.404.4★39 rev
Cawston Press Elderflower Lemonade Fizzy Drink Blended with Sparkling Water and Pressed Apple Juice (330ml x 24 cans) | Gluten Free - Vegan - No Added Sugar
Cawston Press£20.004.6★339 rev
Newest
by launch date
Franklin & Sons Elderflower Lemonade | 12 x 250ml Cans | English Hedgerow Elderflower | Ripe Sugar Beet | Lake District Water | Sharp And Sweet | Enhanced Spritz or Shandy Alternative
Franklin & Sons£11.1716 rev
Lowhill Valley Elderflower Whole Dried Sambucus Nigra Flowers for Immune & Respiratory Support Skin Care - Delicate Floral Aroma - 100% Natural Loose Herbal Tea - 50g
Lowhill Valley£5.9923 rev
Morrisons Sparkling Apple & Elderflower No Added Sugar Spring Water 1l
Morrisons£0.90259 rev
Belvoir Farm - Elderflower Lemonade Delicious and Light Natural Hand-Picked Elderflowers Crafted with Nature Low in Sugar and Calories Gluten Free Suitable for Vegans & Vegetarians 24x330ml
BELVOIR FRUIT FARMS£22.889 rev
Morrisons The Best Elderflower Cordial 500ml
Morrisons£2.53258 rev
Trending
90-day click momentum
Belvoir Farm - Elderflower Cordial Great Taste Award Winner Natural Hand-Picked Elderflowers Simple Ingredients Traditional Family Recipe Suitable for Vegetarians & Vegans 6x500ml Bottles
BELVOIR FRUIT FARMS£18.734.8★
Lowhill Valley Elderflower Whole Dried Sambucus Nigra Flowers for Immune & Respiratory Support Skin Care - Delicate Floral Aroma - 100% Natural Loose Herbal Tea - 50g
Lowhill Valley£5.994.4★
BTL GRN ELDERFLOWER CORD 500ML
Bottlegreen£3.494.7★
Belvoir Farm - Elderflower Lemonade Delicious and Light Natural Hand-Picked Elderflowers Crafted with Nature Low in Sugar and Calories Gluten Free Suitable for Vegans & Vegetarians 24x330ml
BELVOIR FRUIT FARMS£22.884.5★
St-Germain French Artisanal Elderflower Liqueur 20% vol. 50 cl / 500 ml - For the Light and Bright St-Germain Spritz Made with Wild Handpicked Elderflowers Transforms Any Cocktail
St Germain£17.384.9★
What buyers say about elderflower
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely delicious”
“Great flavour”
“Taste nice drink”
“Good price”
“fresh”
“Good that it's sugar free though”
“Overall, looks presentable and tastes lovely”
“It was as advertised”
“makes gifting easy”
“fragrant spirit that really stands out”
What buyers complain about
“Has a strange chemical taste”
“The bottle is far smaller than it looks”
“Disappointing for the price”
“No elderflower flavour at all”
“Not that sweet”
“Well it isn't improved it is nowhere near the delicious juice it used to be”
“Sometimes with sugar free, zero calorie products I find the taste artificial, this is not the case of this Chiefs syrup which tastes fresh and natural”
“CONTAINS CAFFEINE”
“The product is fragile”
“Ruined with new recipe”
Common questions
- Is elderflower profitable to sell on Amazon United Kingdom?
- The niche generates £42K/yr across 46 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +76.6%. Flapen's verdict: Worth a look (62/100).
- How competitive is the elderflower niche?
- 26 brands and 101 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in elderflower?
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Value For Money. The return rate is 0.1%.
- What does it cost to enter the elderflower niche?
- Listings span £0.90–£24.66; the average listing price is £9.09 (sweet spot $15–$100). The average incumbent carries 374 reviews — the moat a new listing must climb.