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Elderberry

Fail

Demand is soft, at -45.5% this quarter, so Elderberry is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£35K/yr36K searches / yr
90-day growth
-45.5%search demand this quarter
Competition
57%top-5 click share · 13 brands · 98 sellers

Flapen Score

Elderberry against its category

The dotted line is the Grocery average. Past it, Elderberry is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elderberry market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Elderberry 36K times last year and spent an estimated £35K. The top 5 brands take 72% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

10.6% of searches ended in a purchase last week.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -45.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-45.5%
Conversion, latest week
10.6%
Market size, estimated
£35Ka year
Top search term
elderberry26K searches a year

02 · Price

A sale here is worth £9.17.

Listings sell for £9.17 on average, from £4.73 to £26.71. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £9.17 that is £917 to £2K a year per listing.

Average price
£9.17under the $15 to $100 sweet spot
Price range
£4.73–£26.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£917–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #293 within Dried Fruits, Nuts & Vegetables. It carries 1,680 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#293in Dried Fruits, Nuts & Vegetables
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,680per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Elderberry products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

98

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

22%

  • Sambucol29%
  • ALPHA0121%
  • Horbäach9%
  • Lowhill Valley7%
  • Biona6%
  • Hatton Hill5%

Demand

Elderberry search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KDecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 6.8× · 8 of 12 months tracked

Search terms

Top Elderberry search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elderberry26K/yr
  • black elderberry4K/yr
  • elderberry immune support6K/yr

Reviews and returns

What reviews say buyers love and hate about Elderberry

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall14%−0.03

The taste is a bit chemically

Not a pleasant taste

Bad Taste

Sweetness9%−0.02

not very sweet

She doesn't like sweet things so used this option rather than the syrup

Sweets, nothing more

Value For Money8%+0.55

This is expensive

It is a bit expensive is the only negative I have to say about it

at £26 a pop without able to get any product support as the webpage fails is just not good enough

Dosage5%−0.02

took this often without much relief

Within 3 days had a massive allergic reaction causing hives all over -stopped taking immediately

I assume it does the job however Ive not stopped taking it so I cant compare

Functionality-Overall4%−0.02

No effect

Love

Taste-Overall26%−0.03

Great taste

Great taste, just check it's sealed upon arrival

Syrup is good

Immunity Booster16%+1.40

Very helpful for immune system

Excellent as an immune support

Helps with immune system

Quality-Overall9%+0.53

Excellent product

Very good quality

Decent

Value For Money8%+0.55

good price

Good value for money

Value for money

Cold Relief7%+0.63

did help my colds

helps fight colds etc

Very good supplement to take during flu season

FAQ

Common Elderberry questions

Answered from the same tracked data.