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Elderberry

Fail

Demand is soft, at -45.5% this quarter, so Elderberry is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£35K/yr36K searches / yr
90-day growth
-45.5%search demand this quarter
Competition
57%top-5 click share · 13 brands · 98 sellers

Flapen Score

Elderberry against its category

The dotted line is the Grocery average. Past it, Elderberry is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elderberry market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Elderberry 36K times last year and spent an estimated £35K. The top 5 brands take 72% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -45.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-45.5%
Conversion, latest week
10.6%
Market size, estimated
£35Ka year
Top search term
elderberry26K searches a year

02 · Price

A sale here is worth £9.17.

Listings sell for £9.17 on average, from £4.73 to £26.71. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £9.17 that is £917 to £2K a year per listing.

Average price
£9.17under the $15 to $100 sweet spot
Price range
£4.73–£26.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£917–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #293 within Dried Fruits, Nuts & Vegetables. It carries 1,680 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#293in Dried Fruits, Nuts & Vegetables
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,680per listing
Listings tracked
21

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Elderberry products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

98

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 99%

Open market

22%

  • Sambucol29%
  • ALPHA0121%
  • Horbäach9%
  • Lowhill Valley7%
  • Biona6%
  • Hatton Hill5%

Demand

Elderberry search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KDecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 6.8× · 8 of 12 months tracked

Search terms

Top Elderberry search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • elderberry26K/yr
  • black elderberry4K/yr
  • elderberry immune support6K/yr

Reviews and returns

What reviews say buyers love and hate about Elderberry

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Taste-Overall”
14%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“The taste is a bit chemically”
A buyer, on “Taste-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Elderberry questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data