Elderberry
FailDemand is soft, at -45.5% this quarter, so Elderberry is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £35K/yr36K searches / yr
- 90-day growth
- -45.5%search demand this quarter
- Competition
- 57%top-5 click share · 13 brands · 98 sellers
Flapen Score
Elderberry against its category
The dotted line is the Grocery average. Past it, Elderberry is stronger. Inside it, weaker.
Market
The Elderberry market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Elderberry 36K times last year and spent an estimated £35K. The top 5 brands take 72% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
10.6% of searches ended in a purchase last week.
Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -45.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.
- Searches, last 12 months
- 36K
- Growth, 90 days vs prior 90
- -45.5%
- Conversion, latest week
- 10.6%
- Market size, estimated
- £35Ka year
- Top search term
- elderberry26K searches a year
02 · Price
A sale here is worth £9.17.
Listings sell for £9.17 on average, from £4.73 to £26.71. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £9.17 that is £917 to £2K a year per listing.
- Average price
- £9.17under the $15 to $100 sweet spot
- Price range
- £4.73–£26.71
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £917–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #293 within Dried Fruits, Nuts & Vegetables. It carries 1,680 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #293in Dried Fruits, Nuts & Vegetables
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,680per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Elderberry products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Organic Elderberry Extract 7500mg High Strength Black Sambucus Extract 90 Vegan Capsules (3 Months Supply) Resealable and Recyclable Pouch By Alpha01
- Price
- £7.35
- Rating
- 4.6/5
- Reviews
- 127
- Age
- 6y ago

Sambucol Natural Black Elderberry Immuno Forte Vitamin C Zinc Immune Support Supplement Liquid Syrup 120 ml (Pack of 1)
- Price
- £5.22
- Rating
- 4.7/5
- Reviews
- 5,091
- Age
- 17y ago

Elderberry Supplement 3000mg | Black Sambucus Nigra Tablets | High Strength Extract | 180 Vegan Tablets | by Horbaach
- Price
- £7.56
- Rating
- 4.5/5
- Reviews
- 496
- Age
- 6y ago

Lowhill Valley Elderberries Whole Dried Sambucus Nigra Berries for Immune Support Respiratory and Digestive Aid - Deep Fruity Flavour - 100% Natural Loose Herbal Tea - 50g
- Price
- £5.52
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 1y ago

Biona Elderberry Superjuice Organic 330ml
- Price
- £4.73
- Rating
- 4.4/5
- Reviews
- 448
- Age
- 13y ago
Trending
90-day click momentum
Sambucol Original Natural Black Elderberry | Antioxidant Supplement | 120ml
- Price
- £5.37
- Rating
- 4.5/5
- Reviews
- 482
- Age
- 15y ago

SAMBUCOL KIDS GUMMIES 30S 30 Count (Pack of 1)
- Price
- £6.44
- Rating
- 4.6/5
- Reviews
- 1,753
- Age
- 7y ago

Lowhill Valley Elderberries Whole Dried Sambucus Nigra Berries for Immune Support Respiratory and Digestive Aid - Deep Fruity Flavour - 100% Natural Loose Herbal Tea - 50g
- Price
- £5.52
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 1y ago

Elderberries Whole 100g by Hatton Hill
- Price
- £6.11
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 2y ago

Dried Elderberries Whole (from Poland) 100g - Wholerich Foods
- Price
- £5.26
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 1y ago
Newest
by launch date
Black Elderberry Gummies 5000mg with Vitamin C & Zinc | High Strength Elderberry Fruit Extract | 60 Vegan Blackcurrant Flavoured Gummies | Suitable for Men & Women | Tablet Alternative | by Horbaach
- Price
- £8.38
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 10mo ago

Dried Elderberries Whole (from Poland) 100g - Wholerich Foods
- Price
- £5.26
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 1y ago

Lowhill Valley Elderberries Whole Dried Sambucus Nigra Berries for Immune Support Respiratory and Digestive Aid - Deep Fruity Flavour - 100% Natural Loose Herbal Tea - 50g
- Price
- £5.52
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 1y ago

Elderberries Whole 100g by Hatton Hill
- Price
- £6.11
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 2y ago

Elderberries Whole 250g by Hatton Hill
- Price
- £9.28
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
98
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
57%
Top 20: 99%
Open market
22%
- Sambucol29%
- ALPHA0121%
- Horbäach9%
- Lowhill Valley7%
- Biona6%
- Hatton Hill5%
Demand
Elderberry search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 6.8× · 8 of 12 months tracked
Search terms
Top Elderberry search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- elderberry26K/yr
- black elderberry4K/yr
- elderberry immune support6K/yr
Reviews and returns
What reviews say buyers love and hate about Elderberry
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The taste is a bit chemically
Not a pleasant taste
Bad Taste
not very sweet
She doesn't like sweet things so used this option rather than the syrup
Sweets, nothing more
This is expensive
It is a bit expensive is the only negative I have to say about it
at £26 a pop without able to get any product support as the webpage fails is just not good enough
took this often without much relief
Within 3 days had a massive allergic reaction causing hives all over -stopped taking immediately
I assume it does the job however Ive not stopped taking it so I cant compare
No effect
Love
Great taste
Great taste, just check it's sealed upon arrival
Syrup is good
Very helpful for immune system
Excellent as an immune support
Helps with immune system
Excellent product
Very good quality
Decent
good price
Good value for money
Value for money
did help my colds
helps fight colds etc
Very good supplement to take during flu season
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Elderberry questions
Answered from the same tracked data.









