How competitive is the Elderberry niche on Amazon United Kingdom?

13 brands and 98 sellers compete in Elderberry on Amazon United Kingdom. The top 5 Elderberry products take 57% of clicks and its top 5 brands hold 72% of demand.

What does it cost to enter the Elderberry niche?

Elderberry sells for £9.17 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.73–£26.71. The average incumbent carries 1,680 reviews — the moat a new listing must climb.

Elderberry

soft demand (-45.5% this quarter) — Elderberry doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Elderberry profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Elderberry is a £35K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 42/100.

Elderberry: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -45.5% over the last 90 days and 10.6% of searches end in a purchase.

£35K

revenue / yr

Units sold / yr4K

Search volume / yr-45.5%36K

Conversion rate10.6%

Avg price£9.17

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers13 · 98

Top-5 product click share57%

Open market28%

Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 21 products

Top Elderberry products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Organic Elderberry Extract 7500mg High Strength Black Sambucus Extract 90 Vegan Capsules (3 Months Supply) Resealable and Recyclable Pouch By Alpha01

Price: £7.35
Rating: 4.6/5
Reviews: 127
Age: 6y ago

Sambucol Natural Black Elderberry Immuno Forte Vitamin C Zinc Immune Support Supplement Liquid Syrup 120 ml (Pack of 1)

Price: £5.22
Rating: 4.7/5
Reviews: 5,091
Age: 17y ago

Elderberry Supplement 3000mg | Black Sambucus Nigra Tablets | High Strength Extract | 180 Vegan Tablets | by Horbaach

Price: £7.56
Rating: 4.5/5
Reviews: 496
Age: 6y ago

Lowhill Valley Elderberries Whole Dried Sambucus Nigra Berries for Immune Support Respiratory and Digestive Aid - Deep Fruity Flavour - 100% Natural Loose Herbal Tea - 50g

Price: £5.52
Rating: 4.9/5
Reviews: 12
Age: 1y ago

Biona Elderberry Superjuice Organic 330ml

Price: £4.73
Rating: 4.4/5
Reviews: 448
Age: 13y ago

Newest

by launch date

Black Elderberry Gummies 5000mg with Vitamin C & Zinc | High Strength Elderberry Fruit Extract | 60 Vegan Blackcurrant Flavoured Gummies | Suitable for Men & Women | Tablet Alternative | by Horbaach

Price: £8.38
Rating: 4.6/5
Reviews: 44
Age: 10mo ago

Dried Elderberries Whole (from Poland) 100g - Wholerich Foods

Price: £5.26
Rating: 4.6/5
Reviews: 18
Age: 1y ago

Lowhill Valley Elderberries Whole Dried Sambucus Nigra Berries for Immune Support Respiratory and Digestive Aid - Deep Fruity Flavour - 100% Natural Loose Herbal Tea - 50g

Price: £5.52
Rating: 4.9/5
Reviews: 12
Age: 1y ago

Elderberries Whole 100g by Hatton Hill

Price: £6.11
Rating: 5.0/5
Reviews: 8
Age: 2y ago

Elderberries Whole 250g by Hatton Hill

Price: £9.28
Rating: 4.4/5
Reviews: 10
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

22%

Sambucol29%
ALPHA0121%
Horbäach9%
Lowhill Valley7%
Biona6%
Hatton Hill5%

Elderberry demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume36KCVR10.6%Products21Brands13Top 5 Brands72%OOS Rate0.3%Rating4.6★Reviews1,680Avg BSR#293

Top Elderberry search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

elderberry26K/yr -38.0%7.4% conv.
black elderberry4K/yr -44.7%8.9% conv.
elderberry immune support6K/yr -75.7%9.4% conv.

What reviews say buyers love and hate about Elderberry

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews

Taste-Overall26%

“Great taste”

Immunity Booster16%

“Very helpful for immune system”

Quality-Overall9%

“Excellent product”

Value For Money8%

“good price”

Cold Relief7%

“did help my colds”

What buyers complain about

59% of reviews

Taste-Overall14%

“The taste is a bit chemically”

Sweetness9%

“not very sweet”

Value For Money8%

“This is expensive”

Dosage5%

“took this often without much relief”

Functionality-Overall4%

“No effect”

Common Elderberry questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Elderberry 42/100 on Amazon United Kingdom — Skip it. The niche generates £35K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -45.5% over the last 90 days.

Elderberry buyers on Amazon United Kingdom complain most about Taste-Overall, Sweetness, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.1%.