elderberry
Skip itSoft demand (-45.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Good£4.73–£26.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,679.76avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.17avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£35K£35K/yr · 36K searches
Growth
Bad-45.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, elderberry is a £35K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
elderberry market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £28K–£37K
- units × avg price
- Conversion rate
- 10.6%
- Avg BSR
- #293
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 62%
- Out of stock
- 0.3%
- Avg brand age
- 63 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
98
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
57%
Top 20: 99%
Open market
22%
- Sambucol29%
- ALPHA0121%
- Horbäach9%
- Lowhill Valley7%
- Biona6%
- Hatton Hill5%
Demand
Weekly Amazon search volume, last 32 weeks — -45.5% search growth over the last 90 days.Top elderberry search terms
- elderberry26K/yr
- black elderberry4K/yr
- elderberry immune support6K/yr
Top elderberry products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Organic Elderberry Extract 7500mg High Strength Black Sambucus Extract 90 Vegan Capsules (3 Months Supply) Resealable and Recyclable Pouch By Alpha01
ALPHA01£7.354.6★127 rev
Sambucol Natural Black Elderberry Immuno Forte Vitamin C Zinc Immune Support Supplement Liquid Syrup 120 ml (Pack of 1)
Sambucol£5.224.7★5,091 rev
Elderberry Supplement 3000mg | Black Sambucus Nigra Tablets | High Strength Extract | 180 Vegan Tablets | by Horbaach
Horbäach£7.564.5★496 rev
Lowhill Valley Elderberries Whole Dried Sambucus Nigra Berries for Immune Support Respiratory and Digestive Aid - Deep Fruity Flavour - 100% Natural Loose Herbal Tea - 50g
Lowhill Valley£5.524.9★12 rev
Biona Elderberry Superjuice Organic 330ml
Biona£4.734.4★448 rev
Newest
by launch date
Black Elderberry Gummies 5000mg with Vitamin C & Zinc | High Strength Elderberry Fruit Extract | 60 Vegan Blackcurrant Flavoured Gummies | Suitable for Men & Women | Tablet Alternative | by Horbaach
Horbäach£8.3844 rev
Dried Elderberries Whole (from Poland) 100g - Wholerich Foods
Wholerich Foods£5.2618 rev
Lowhill Valley Elderberries Whole Dried Sambucus Nigra Berries for Immune Support Respiratory and Digestive Aid - Deep Fruity Flavour - 100% Natural Loose Herbal Tea - 50g
Lowhill Valley£5.5212 rev
Elderberries Whole 100g by Hatton Hill
Hatton Hill£6.118 rev
Elderberries Whole 250g by Hatton Hill
Hatton Hill£9.2810 rev
Trending
90-day click momentum
Sambucol Original Natural Black Elderberry | Antioxidant Supplement | 120ml
Sambucol£5.374.5★
SAMBUCOL KIDS GUMMIES 30S 30 Count (Pack of 1)
Sambucol£6.444.6★
Lowhill Valley Elderberries Whole Dried Sambucus Nigra Berries for Immune Support Respiratory and Digestive Aid - Deep Fruity Flavour - 100% Natural Loose Herbal Tea - 50g
Lowhill Valley£5.524.9★
Elderberries Whole 100g by Hatton Hill
Hatton Hill£6.115.0★
Dried Elderberries Whole (from Poland) 100g - Wholerich Foods
Wholerich Foods£5.264.6★
What buyers say about elderberry
What buyers praise and complain about, mined from review topics.What buyers love
“Great taste”
“Very helpful for immune system”
“Excellent product”
“good price”
“did help my colds”
“Nice flavour”
“chewy without that sticky”
“Greate to use”
“Multivitamin”
“Very good and natural syrup”
What buyers complain about
“The taste is a bit chemically”
“not very sweet”
“This is expensive”
“took this often without much relief”
“No effect”
“too liquid”
“I rarely get ill since taking these or at worst get very mild symptoms when everyone around me is poorly”
“so that is a product going to waste”
“Did not work used it for nearly two months”
“They should spend some money on this cheap plastic bottle which is leaking”
Common questions
- Is elderberry profitable to sell on Amazon United Kingdom?
- The niche generates £35K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -45.5%. Flapen's verdict: Skip it (42/100).
- How competitive is the elderberry niche?
- 13 brands and 98 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in elderberry?
- Top complaints mined from reviews: Taste-Overall, Sweetness, Value For Money. The return rate is 0.1%.
- What does it cost to enter the elderberry niche?
- Listings span £4.73–£26.71; the average listing price is £9.17 (sweet spot $15–$100). The average incumbent carries 1,680 reviews — the moat a new listing must climb.