Is eid gifts profitable to sell on Amazon United Kingdom?

The niche generates £115K/yr across 44 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -90.0%. Flapen's verdict: Worth a look (53/100).

How competitive is the eid gifts niche?

29 brands and 51 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in eid gifts?

Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.5%.

When does demand for eid gifts peak?

Demand peaks in Feb–Mar; the busiest month runs 657.3× the quietest.

What does it cost to enter the eid gifts niche?

Listings span £2.73–£28.30; the average listing price is £12.40 (sweet spot $15–$100). The average incumbent carries 1,168 reviews — the moat a new listing must climb.

eid gifts

Worth a look

Shows low returns (0.5%), but soft demand (-90.0% this quarter) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Brand share

Great49%

top-5 brand share — no brand owns this niche

Competition

Great35%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,168.16

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£12.40

avg listing price — sweet spot $15–$100

Price range

Good£2.73–£28.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Market size

Okay£115K

£115K/yr · 297K searches

Growth

Bad-90.0%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, eid gifts is a £115K/yr Amazon United Kingdom market (297K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 53/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

eid gifts market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: £62K–£74K; units × avg price
Conversion rate: 3.1%
Avg BSR: #776
Page quality: 0%
Prime: 82%
Sponsored: 82%
Out of stock: 23.8%
Avg brand age: 32 months
Avg seller age: 166 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

29 falling

Sellers

Top-5 brand share

49%

Top 20: 91%

Top-5 click share

35%

Top 20: 80%

Open market

44%

Jyana Modeqah16%
Characterville10%
Chateau de Mediterranean8%
Çerez Pazarı8%
Dukhni8%
JC TREATS & SWEETS8%

Demand & seasonality

Weekly Amazon search volume, last 89 weeks — -90.0% search growth over the last 90 days.

Peak months: Feb, Mar · busiest ÷ quietest = 657.3×

Open Trend

Top eid gifts search terms

eid gifts131K/yr -87.5%0.7% conv.
eid gift27K/yr -80.6%0.4% conv.
eid gifts for women28K/yr -82.4%0.6% conv.
eid mubarak gifts8K/yr -88.2%0.8% conv.
eid gifts for family7K/yr -87.5%1.5% conv.
eid mubarak gift5K/yr -85.0%0.3% conv.
eid hamper4K/yr -83.9%0.2% conv.
eid gift hamper4K/yr -84.5%0.4% conv.
ramadan gifts72K/yr -99.8%0.0% conv.
ramadan gift11K/yr -99.7%0.0% conv.

All search terms

Top eid gifts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

99 Quran Verses Jar in Arabic and English - Islamic Gifts for Muslim Women Men Kids - Ramadan & Eid Gifts Read Me When Quran Jar Quranic Affirmations Islamic Decor Ramadan Decorations for Home

Jyana Modeqah£16.744.7★151 rev

Cerez Pazari Premium Assorted Baklava Pastry Metal Gift Box 240g Apprx.23 pcs Luxury Traditional Handmade Dessert Ideal for Birthdays Ramadan Gifts Eid Gifts Christmas

Çerez Pazarı£9.164.3★4,327 rev

Islamic Keyring - With Hardship Comes Ease Pink Muslim Keychain with Gold-Plated Enamel & Flower Charm Islamic Gifts for Women Muslim Gifts Ramadan Eid Gift Car Key Ring or Bag Purse Accessories

Jyana Modeqah£11.814.7★8 rev

STORY OF SHANGHAI 100% Natural Mulberry Silk Scarf | Birthday Gifts for Women with Envelope Wrap & Blank Greeting Card | Multi-use Scarf for Women UK | Ideal Gifts for Mom and Teacher

STORY OF SHANGHAI£22.304.6★6,830 rev

Characterville Kids Eid Pyjamas 100% Cotton Eid Mubarak Pjs Nightwear Set for Boys & Girls Islamic Sleepwear Ages 213 Years (UK Age 11 Years 12 Years Regular) Green

Characterville£10.704.0★6 rev

Newest

by launch date

Eid Mubarak Pick & Mix Sweets Box Premium Halal Large Candy Gift Box Retro & Modern Random Sweet Selection Perfect Eid Present (1KG) Candysaurus

Candysaurus£12.950 rev

2mo ago

Personalised Eid Chocolate Hamper Gift Bouquet Compatible With FERRERO (black & gold)

Sweets n Stuff£27.365 rev

4mo ago

Halal Sweets Great For Eid Mubarak Packaged In Luxury Ramadan Mubarak Gift Box | Halal Gift Suitable for Family Friends & Celebrations

JC TREATS & SWEETS£8.036 rev

5mo ago

Halal Sweet Box with Individually Wrapped Eid Sweets in Luxury Eid Mubarak Gift Box | Halal Gift Hamper for Family Friends & Celebrations

JC TREATS & SWEETS£7.715 rev

5mo ago

Characterville Kids Eid Pyjamas 100% Cotton Eid Mubarak Pjs Nightwear Set for Boys & Girls Islamic Sleepwear Ages 213 Years (UK Age 11 Years 12 Years Regular) Green

Characterville£10.706 rev

6mo ago

What buyers say about eid gifts

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose33%

“Birthday gift”

Smell18%

“Beautiful fragrance”

Quality-Overall13%

“Nice selection & variety”

Value For Money13%

“Excellent value for money”

Taste-Overall4%

“Best treat”

Sweetness2%

“The sweets had a great taste”

Advertised Vs Actual Product2%

“As expected and on time”

Color2%

“Pretty”

Size-Overall2%

“just the right size”

Design-Overall2%

“design is stunning”

What buyers complain about

Smell25%

“Awful smell”

Size-Overall14%

“sad thing is the box is small”

Value For Money9%

“Cheap”

Taste-Overall7%

“However, I didnt taste the nuts fully”

Quality-Overall6%

“Looks cheap”

Durability3%

“On my second as broke first one”

Leak-Proof3%

“today I noticed it's leaking from the bottom”

Moist/Dry3%

“Found some pieces very dry and tasteless”

Side Effects2%

“they made me feel sick”

Strength2%

“the box is a little flimsy”

Top return reasons

Size-Overall26%

Value For Money14%

Smell13%

Advertised Vs Actual Product8%

Quality-Overall6%

Defective Material/Parts4%

Leak-Proof4%

Thin3%

Material Quality2%

Gifting Purpose2%

Common questions

Is eid gifts profitable to sell on Amazon United Kingdom?: The niche generates £115K/yr across 44 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -90.0%. Flapen's verdict: Worth a look (53/100).
How competitive is the eid gifts niche?: 29 brands and 51 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in eid gifts?: Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.5%.
When does demand for eid gifts peak?: Demand peaks in Feb–Mar; the busiest month runs 657.3× the quietest.
What does it cost to enter the eid gifts niche?: Listings span £2.73–£28.30; the average listing price is £12.40 (sweet spot $15–$100). The average incumbent carries 1,168 reviews — the moat a new listing must climb.