Is eggs profitable to sell on Amazon United Kingdom?

The niche generates £2.4M/yr across 26 tracked products. 90-day search growth is +7.6%. Flapen's verdict: Worth a look (52/100).

How competitive is the eggs niche?

6 brands and 7 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in eggs?

Top complaints mined from reviews: Taste-Overall, Quality-Overall, Value For Money. The return rate is 0.0%.

When does demand for eggs peak?

Demand peaks in Jan–Feb–Mar–Apr–Oct–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the eggs niche?

Listings span £1.51–£6.83; the average listing price is £3.09 (sweet spot $15–$100). The average incumbent carries 3,270 reviews — the moat a new listing must climb.

eggs

Worth a look

Shows low returns (0.0%), but prices mostly outside the sweet spot ($1.51–$6.83) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Incredible£2.4M

£2.4M/yr · 6.6M searches

Conversion

Great11.7%

search→purchase rate — share of searches ending in a sale

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+7.6%

90-day search growth — must beat 0% to launch

Review moat

Okay3,270.38

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£3.09

avg listing price — sweet spot $15–$100

Brand share

Bad99%

top-5 brand share — brand-locked demand

Price range

Bad£1.51–£6.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, eggs is a £2.4M/yr Amazon United Kingdom market (6.6M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Feb–Mar–Apr–Oct–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

eggs market data

Units sold / yr: 800K–1.0M; avg 30,000–40,000/product
Revenue / yr: £2.5M–£3.1M; units × avg price
Conversion rate: 11.7%
Avg BSR: #4
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 0.0%
Avg brand age: 58 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 flat

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

Morrisons71%
by Amazon21%
Clarence Court4%
Freshlay2%
Morrison1%
Unbranded1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.6% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Apr, Oct, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top eggs search terms

morrisons food shopping with prime2.9M/yr +18.8%3.1% conv.
morrisons1.1M/yr +13.3%1.3% conv.
eggs1.3M/yr -15.4%28.0% conv.
morrisons groceries313K/yr -7.0%1.7% conv.
eggs free range226K/yr +8.2%32.4% conv.
morrisons groceries online shopping94K/yr +76.5%1.8% conv.
egg188K/yr -18.5%15.8% conv.
morrison groceries130K/yr -0.1%0.5% conv.
morrison54K/yr +20.0%1.3% conv.
morrisons food shopping33K/yr +5.7%2.6% conv.

All search terms

Top eggs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Morrisons Large Free Range Eggs 12 pack

Morrisons£3.444.6★14,025 rev

Morrisons 12 Free Range Medium Eggs

Morrisons£2.974.6★3,044 rev

by Amazon Mixed Size Free Range Eggs 15 Pack

by Amazon£3.264.6★899 rev

by Amazon Large Free Range Eggs 12 Pack

by Amazon£3.284.7★2,618 rev

Morrisons Medium Free Range Eggs 6 pack

Morrisons£1.904.6★6,713 rev

Newest

by launch date

Yolkers Big Quality Free Range Eggs 10pk

Unbranded£3.49327 rev

1y ago

Morrisons Baking Potatoes 2kg

Morrisons£1.971,749 rev

2y ago

Morrisons The Butchers On Market Street Lean British Beef Sizzle Steak 0.320kg

Morrisons£5.42955 rev

3y ago

Freshlay Golden Yolks Free Range Eggs Pack of 10

Freshlay£3.92236 rev

3y ago

by Amazon Mixed Size Free Range Eggs 15 Pack

by Amazon£3.26899 rev

4y ago

What buyers say about eggs

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall26%

“Excellent taste”

Freshness21%

“the rest keeps fresh”

Quality-Overall15%

“Very well made”

Value For Money10%

“Good value”

Size-Overall4%

“Convenient Pack Size”

Advertised Vs Actual Product4%

“As advertised”

Sweetness3%

“Lovely sweet oranges”

Flavor2%

“Full of flavour”

Baking2%

“Fine for sandwiches or toasties”

Crispiness2%

“Juicy treat”

What buyers complain about

Taste-Overall18%

“didnt taste right”

Quality-Overall16%

“Let Down by Inconsistent Quality”

Value For Money12%

“Over priced”

Size-Overall7%

“However, I was a bit disappointed by the size”

Hard Feel4%

“tough”

Sweetness4%

“Not as sweet as they can be”

Nutritional Content4%

“Lost a quarter to fat and grissel”

Moist/Dry4%

“soon go dry”

Thickness2%

“Very very thin slices”

Dilute/Watery2%

“Too much water added”

Common questions

Is eggs profitable to sell on Amazon United Kingdom?: The niche generates £2.4M/yr across 26 tracked products. 90-day search growth is +7.6%. Flapen's verdict: Worth a look (52/100).
How competitive is the eggs niche?: 6 brands and 7 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in eggs?: Top complaints mined from reviews: Taste-Overall, Quality-Overall, Value For Money. The return rate is 0.0%.
When does demand for eggs peak?: Demand peaks in Jan–Feb–Mar–Apr–Oct–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the eggs niche?: Listings span £1.51–£6.83; the average listing price is £3.09 (sweet spot $15–$100). The average incumbent carries 3,270 reviews — the moat a new listing must climb.