Eggs
MaybeAn estimated 0.0% of orders come back. But prices span $1.51–$6.83, mostly outside the sweet spot, so Eggs is a Maybe.
- Flapen Score
- 52 / 100Top 23% of 2,976 Grocery niches · +6 vs the category median of 4652
- Market size
- £2.4M/yr6.6M searches / yr
- 90-day growth
- +7.6%search demand this quarter
- Competition
- 54%top-5 click share · 6 brands · 7 sellers
Flapen Score
Eggs against its category
The dotted line is the Grocery average. Past it, Eggs is stronger. Inside it, weaker.
Market
The Eggs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Eggs 6.6M times last year and spent an estimated £2.4M. The top 5 brands take 99% of clicks. Demand peaks in Jan–Feb–Mar–Apr–Oct–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 11.7% of those searches ended in a purchase.
Shoppers searched for this 6.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.4M a year.
- Searches, last 12 months
- 6.6M
- Growth, 90 days vs prior 90
- +7.6%
- Conversion, latest week
- 11.7%
- Market size, estimated
- £2.4Ma year
- Peak month
- April2.8× the quietest month
- Top search term
- morrisons food shopping with prime2.9M searches a year
02 · Price
A sale here is worth £3.09.
Listings sell for £3.09 on average, from £1.51 to £6.83. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 30,000 to 40,000 of them. At £3.09 that is £93K to £124K a year per listing.
- Average price
- £3.09under the $15 to $100 sweet spot
- Price range
- £1.51–£6.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 30,000–40,000
- Revenue per listing a year
- £93K–£124K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4 within Fresh & Chilled. It carries 3,270 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #4in Fresh & Chilled
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,270per listing
- Listings tracked
- 26
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Eggs products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Morrisons Large Free Range Eggs 12 pack
- Price
- £3.44
- Rating
- 4.6/5
- Reviews
- 14,025
- Age
- 10y ago

Morrisons 12 Free Range Medium Eggs
- Price
- £2.97
- Rating
- 4.6/5
- Reviews
- 3,044
- Age
- 9y ago

by Amazon Mixed Size Free Range Eggs 15 Pack
- Price
- £3.26
- Rating
- 4.6/5
- Reviews
- 899
- Age
- 4y ago

by Amazon Large Free Range Eggs 12 Pack
- Price
- £3.28
- Rating
- 4.7/5
- Reviews
- 2,618
- Age
- 4y ago

Morrisons Medium Free Range Eggs 6 pack
- Price
- £1.90
- Rating
- 4.6/5
- Reviews
- 6,713
- Age
- 9y ago
Trending
estimated 90-day click momentum
Morrisons Strawberries 350 g
- Price
- £2.59
- Rating
- 4.6/5
- Reviews
- 3,431
- Age
- 9y ago

Raspberries 150g
- Price
- £2.36
- Rating
- 4.6/5
- Reviews
- 3,124
- Age
- 9y ago

Blueberries 150g
- Price
- £2.13
- Rating
- 4.6/5
- Reviews
- 4,803
- Age
- 9y ago

Morrisons Sweetclem Easy Peelers 600 g (Pack of 1)
- Price
- £1.51
- Rating
- 4.5/5
- Reviews
- 7,863
- Age
- 10y ago

Morrisons Very Large Free Range Eggs 6pk
- Price
- £2.54
- Rating
- 4.6/5
- Reviews
- 1,754
- Age
- 10y ago
Newest
by launch date
Yolkers Big Quality Free Range Eggs 10pk
- Price
- £3.49
- Rating
- 4.5/5
- Reviews
- 327
- Age
- 1y ago

Morrisons Baking Potatoes 2kg
- Price
- £1.97
- Rating
- 4.6/5
- Reviews
- 1,749
- Age
- 2y ago

Morrisons The Butchers On Market Street Lean British Beef Sizzle Steak 0.320kg
- Price
- £5.42
- Rating
- 4.5/5
- Reviews
- 955
- Age
- 3y ago

Freshlay Golden Yolks Free Range Eggs Pack of 10
- Price
- £3.92
- Rating
- 4.6/5
- Reviews
- 236
- Age
- 3y ago

by Amazon Mixed Size Free Range Eggs 15 Pack
- Price
- £3.26
- Rating
- 4.6/5
- Reviews
- 899
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 flat
Sellers
7
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 93%
Open market
0%
- Morrisons71%
- by Amazon21%
- Clarence Court4%
- Freshlay2%
- Morrison1%
- Unbranded1%
Demand
Eggs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Apr, Oct, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Eggs search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- morrisons food shopping with prime2.9M/yr
- morrisons1.1M/yr
- eggs1.3M/yr
- morrisons groceries313K/yr
- eggs free range226K/yr
- morrisons groceries online shopping94K/yr
- egg188K/yr
- morrison groceries130K/yr
- morrison54K/yr
- morrisons food shopping33K/yr
Reviews and returns
What reviews say buyers love and hate about Eggs
We read the reviews and the return reasons for every product selling here.
“didnt taste right”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eggs questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









