How competitive is the Eggs niche on Amazon United Kingdom?

6 brands and 7 sellers compete in Eggs on Amazon United Kingdom. The top 5 Eggs products take 54% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Eggs?

Eggs buyers on Amazon United Kingdom complain most about Taste-Overall, Quality-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Eggs niche?

Eggs sells for £3.09 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.51–£6.83. The average incumbent carries 3,270 reviews — the moat a new listing must climb.

Eggs

Eggs shows low returns (0.0%), but prices mostly outside the sweet spot ($1.51–$6.83) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Eggs profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Eggs is a £2.4M/yr Amazon United Kingdom market (6.6M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Feb–Mar–Apr–Oct–Dec. Verdict: Worth a look — 52/100.

Eggs: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +7.6% over the last 90 days and 11.7% of searches end in a purchase.

£2.4M

revenue / yr

Units sold / yr1.0M

Search volume / yr+7.6%6.6M

Conversion rate11.7%

Avg price£3.09

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 7

Top-5 product click share54%

Open market1%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 26 products

Top Eggs products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Large Free Range Eggs 12 pack

Price: £3.44
Rating: 4.6/5
Reviews: 14,025
Age: 10y ago

Morrisons 12 Free Range Medium Eggs

Price: £2.97
Rating: 4.6/5
Reviews: 3,044
Age: 9y ago

by Amazon Mixed Size Free Range Eggs 15 Pack

Price: £3.26
Rating: 4.6/5
Reviews: 899
Age: 4y ago

by Amazon Large Free Range Eggs 12 Pack

Price: £3.28
Rating: 4.7/5
Reviews: 2,618
Age: 4y ago

Morrisons Medium Free Range Eggs 6 pack

Price: £1.90
Rating: 4.6/5
Reviews: 6,713
Age: 9y ago

Newest

by launch date

Yolkers Big Quality Free Range Eggs 10pk

Price: £3.49
Rating: 4.5/5
Reviews: 327
Age: 1y ago

Morrisons Baking Potatoes 2kg

Price: £1.97
Rating: 4.6/5
Reviews: 1,749
Age: 2y ago

Morrisons The Butchers On Market Street Lean British Beef Sizzle Steak 0.320kg

Price: £5.42
Rating: 4.5/5
Reviews: 955
Age: 3y ago

Freshlay Golden Yolks Free Range Eggs Pack of 10

Price: £3.92
Rating: 4.6/5
Reviews: 236
Age: 3y ago

by Amazon Mixed Size Free Range Eggs 15 Pack

Price: £3.26
Rating: 4.6/5
Reviews: 899
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

Morrisons71%
by Amazon21%
Clarence Court4%
Freshlay2%
Morrison1%
Unbranded1%

Eggs demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume6.6MCVR11.7%Products26Brands6Top 5 Brands99%OOS Rate0.0%Rating4.6★Reviews3,270Avg BSR#4

Peak months: Jan, Feb, Mar, Apr, Oct, Dec · busiest ÷ quietest = 2.8×

Top Eggs search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

morrisons food shopping with prime2.9M/yr +18.8%3.1% conv.
morrisons1.1M/yr +13.3%1.3% conv.
eggs1.3M/yr -15.4%28.0% conv.
morrisons groceries313K/yr -7.0%1.7% conv.
eggs free range226K/yr +8.2%32.4% conv.
morrisons groceries online shopping94K/yr +76.5%1.8% conv.
egg188K/yr -18.5%15.8% conv.
morrison groceries130K/yr -0.1%0.5% conv.
morrison54K/yr +20.0%1.3% conv.
morrisons food shopping33K/yr +5.7%2.6% conv.

What reviews say buyers love and hate about Eggs

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Taste-Overall26%

“Excellent taste”

Freshness21%

“the rest keeps fresh”

Quality-Overall15%

“Very well made”

Value For Money10%

“Good value”

Size-Overall4%

“Convenient Pack Size”

What buyers complain about

72% of reviews

Taste-Overall18%

“didnt taste right”

Quality-Overall16%

“Let Down by Inconsistent Quality”

Value For Money12%

“Over priced”

Size-Overall7%

“However, I was a bit disappointed by the size”

Hard Feel4%

“tough”

Common Eggs questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Eggs 52/100 on Amazon United Kingdom — Worth a look. The niche generates £2.4M/yr across 26 tracked products. Search demand moved +7.6% over the last 90 days.