eggnog
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Review moat
Great490.29avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.71avg listing price — sweet spot $15–$100
Price range
Good£7.85–£30.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£291K£291K/yr · 257K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad90%top-5 click share — a locked-up shelf
Growth
Bad-42.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, eggnog is a £291K/yr Amazon United Kingdom market (257K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
eggnog market data
- Units sold / yr
- 15K–20K
- avg 1,250–1,500/product
- Revenue / yr
- £221K–£294K
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #154
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 14%
- Out of stock
- 4.6%
- Avg brand age
- 77 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
26
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Warninks49%
- Rose Hall19%
- ORIGINAL Krupnik15%
- Evan Williams11%
- Vermeulen5%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 81 weeks — -42.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 107.9×
Top eggnog search terms
- advocaat64K/yr
- eggnog91K/yr
- advocaat alcohol3K/yr
- egg nog39K/yr
- advocat8K/yr
- advocate liqueur12K/yr
- eggnog drink15K/yr
- warninks advocaat7K/yr
- advocaat liqueur 1 litre4K/yr
- egg nog drink7K/yr
Top eggnog products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Warninks Advocaat Liqueur | 70cl | 17.2% ABV
Warninks£9.724.8★1,055 rev
Krupnik Advokat Liqueur - Rich and Creamy Eggs based Polish Advocate Liqueur Crafted Crafted from Cream Milk and Vodka Perfect for Cocktails Coffee Hot Chocolates and Desserts 16% ABV 50cl
ORIGINAL Krupnik£9.424.7★1,394 rev
Rose Hall Luxurious Eggnog Drink 1L Rich & Creamy Eggnog Beverage Made with Milk & Cream Smooth Ready-to-Serve Drink Perfect for Desserts Mocktails & Family Gatherings (Pack of 6)
Rose Hall£30.284.6★128 rev
Evan Williams Original Southern Egg Nog | Made with Kentucky Straight Bourbon Whiskey | 70cl | 15% ABV
Evan Williams£12.684.8★136 rev
Rose Hall Luxurious Eggnog Drink 1L(34 oz) Rich & Creamy Festive Beverage Made with Fresh Semi-Skimmed Milk & Cream Sweet & Lightly Spiced Flavour Perfect Holiday Drink (Pack of 1)
Rose Hall£7.854.4★352 rev
Newest
by launch dateEvan Williams Original Southern Egg Nog | Made with Kentucky Straight Bourbon Whiskey | 70cl | 15% ABV
Evan Williams£12.68136 rev
Rose Hall Luxurious Eggnog Drink 1L(34 oz) Rich & Creamy Festive Beverage Made with Fresh Semi-Skimmed Milk & Cream Sweet & Lightly Spiced Flavour Perfect Holiday Drink (Pack of 1)
Rose Hall£7.85352 rev
Rose Hall Luxurious Eggnog Drink 1L Rich & Creamy Eggnog Beverage Made with Milk & Cream Smooth Ready-to-Serve Drink Perfect for Desserts Mocktails & Family Gatherings (Pack of 6)
Rose Hall£30.28128 rev
Vermeulen Advocaat - A Traditional Dutch Alcoholic Beverage - Smooth Velvety Drink With Custard-Like Flavour
Vermeulen£16.80118 rev
Warninks Advocaat Liqueur 70cl
Warninks£16.25249 rev
Trending
90-day click momentumKrupnik Advokat Liqueur - Rich and Creamy Eggs based Polish Advocate Liqueur Crafted Crafted from Cream Milk and Vodka Perfect for Cocktails Coffee Hot Chocolates and Desserts 16% ABV 50cl
ORIGINAL Krupnik£9.424.7★
Warninks Advocaat Liqueur | 70cl | 17.2% ABV
Warninks£9.724.8★
Warninks Advocaat Liqueur 70cl
Warninks£16.254.8★
Rose Hall Luxurious Eggnog Drink 1L Rich & Creamy Eggnog Beverage Made with Milk & Cream Smooth Ready-to-Serve Drink Perfect for Desserts Mocktails & Family Gatherings (Pack of 6)
Rose Hall£30.284.6★
Vermeulen Advocaat - A Traditional Dutch Alcoholic Beverage - Smooth Velvety Drink With Custard-Like Flavour
Vermeulen£16.804.2★
What buyers say about eggnog
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious eggnog”
“Great tasting drink”
“Cheaper than Starbucks”
“Good quality”
“Christmas present”
“Great flavour”
“As described”
“Rich and creamy”
What buyers complain about
“doesn't have the cream taste”
“I found it way to sweet”
“Pity eggnog is so expensive or I could just down a carton of it”
“it did not last long”
Common questions
- Is eggnog profitable to sell on Amazon United Kingdom?
- The niche generates £291K/yr across 7 tracked products. 90-day search growth is -42.8%. Flapen's verdict: Skip it (40/100).
- How competitive is the eggnog niche?
- 5 brands and 26 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in eggnog?
- Top complaints mined from reviews: Taste-Overall, Sweetness, Value For Money. The return rate is 0.4%.
- When does demand for eggnog peak?
- Demand peaks in Nov–Dec; the busiest month runs 107.9× the quietest.
- What does it cost to enter the eggnog niche?
- Listings span £7.85–£30.28; the average listing price is £14.71 (sweet spot $15–$100). The average incumbent carries 490 reviews — the moat a new listing must climb.