Eggnog
brand-locked demand (top 5 brands take 100% of clicks) — Eggnog doesn't clear our bar today.
Flapen Score
Is Eggnog profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Eggnog is a £291K/yr Amazon United Kingdom market (257K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Eggnog: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -42.8% over the last 90 days and 7.7% of searches end in a purchase.
£291K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 7 products
Top Eggnog products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Warninks Advocaat Liqueur | 70cl | 17.2% ABV
- Price
- £9.72
- Rating
- 4.8/5
- Reviews
- 1,055
- Age
- 12y ago
Krupnik Advokat Liqueur - Rich and Creamy Eggs based Polish Advocate Liqueur Crafted Crafted from Cream Milk and Vodka Perfect for Cocktails Coffee Hot Chocolates and Desserts 16% ABV 50cl
- Price
- £9.42
- Rating
- 4.7/5
- Reviews
- 1,394
- Age
- 7y ago
Rose Hall Luxurious Eggnog Drink 1L Rich & Creamy Eggnog Beverage Made with Milk & Cream Smooth Ready-to-Serve Drink Perfect for Desserts Mocktails & Family Gatherings (Pack of 6)
- Price
- £30.28
- Rating
- 4.6/5
- Reviews
- 128
- Age
- 4y ago
Evan Williams Original Southern Egg Nog | Made with Kentucky Straight Bourbon Whiskey | 70cl | 15% ABV
- Price
- £12.68
- Rating
- 4.8/5
- Reviews
- 136
- Age
- 1y ago
Rose Hall Luxurious Eggnog Drink 1L(34 oz) Rich & Creamy Festive Beverage Made with Fresh Semi-Skimmed Milk & Cream Sweet & Lightly Spiced Flavour Perfect Holiday Drink (Pack of 1)
- Price
- £7.85
- Rating
- 4.4/5
- Reviews
- 352
- Age
- 3y ago
Trending
90-day click momentumKrupnik Advokat Liqueur - Rich and Creamy Eggs based Polish Advocate Liqueur Crafted Crafted from Cream Milk and Vodka Perfect for Cocktails Coffee Hot Chocolates and Desserts 16% ABV 50cl
- Price
- £9.42
- Rating
- 4.7/5
- Reviews
- 1,394
- Age
- 7y ago
Warninks Advocaat Liqueur | 70cl | 17.2% ABV
- Price
- £9.72
- Rating
- 4.8/5
- Reviews
- 1,055
- Age
- 12y ago
Warninks Advocaat Liqueur 70cl
- Price
- £16.25
- Rating
- 4.8/5
- Reviews
- 249
- Age
- 7y ago
Rose Hall Luxurious Eggnog Drink 1L Rich & Creamy Eggnog Beverage Made with Milk & Cream Smooth Ready-to-Serve Drink Perfect for Desserts Mocktails & Family Gatherings (Pack of 6)
- Price
- £30.28
- Rating
- 4.6/5
- Reviews
- 128
- Age
- 4y ago
Vermeulen Advocaat - A Traditional Dutch Alcoholic Beverage - Smooth Velvety Drink With Custard-Like Flavour
- Price
- £16.80
- Rating
- 4.2/5
- Reviews
- 118
- Age
- 5y ago
Newest
by launch dateEvan Williams Original Southern Egg Nog | Made with Kentucky Straight Bourbon Whiskey | 70cl | 15% ABV
- Price
- £12.68
- Rating
- 4.8/5
- Reviews
- 136
- Age
- 1y ago
Rose Hall Luxurious Eggnog Drink 1L(34 oz) Rich & Creamy Festive Beverage Made with Fresh Semi-Skimmed Milk & Cream Sweet & Lightly Spiced Flavour Perfect Holiday Drink (Pack of 1)
- Price
- £7.85
- Rating
- 4.4/5
- Reviews
- 352
- Age
- 3y ago
Rose Hall Luxurious Eggnog Drink 1L Rich & Creamy Eggnog Beverage Made with Milk & Cream Smooth Ready-to-Serve Drink Perfect for Desserts Mocktails & Family Gatherings (Pack of 6)
- Price
- £30.28
- Rating
- 4.6/5
- Reviews
- 128
- Age
- 4y ago
Vermeulen Advocaat - A Traditional Dutch Alcoholic Beverage - Smooth Velvety Drink With Custard-Like Flavour
- Price
- £16.80
- Rating
- 4.2/5
- Reviews
- 118
- Age
- 5y ago
Warninks Advocaat Liqueur 70cl
- Price
- £16.25
- Rating
- 4.8/5
- Reviews
- 249
- Age
- 7y ago
Competition: brands, sellers & click share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 flat
Sellers
26
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Warninks49%
- Rose Hall19%
- ORIGINAL Krupnik15%
- Evan Williams11%
- Vermeulen5%
- Open — no brand owns it (0%)
Eggnog demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 107.9×
Top Eggnog search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- advocaat64K/yr
- eggnog91K/yr
- advocaat alcohol3K/yr
- egg nog39K/yr
- advocat8K/yr
- advocate liqueur12K/yr
- eggnog drink15K/yr
- warninks advocaat7K/yr
- advocaat liqueur 1 litre4K/yr
- egg nog drink7K/yr
What reviews say buyers love and hate about Eggnog
What buyers mention most, as a share of all reviews.
What buyers love
97% of reviews“Delicious eggnog”
“Great tasting drink”
“Cheaper than Starbucks”
“Good quality”
“Christmas present”
What buyers complain about
71% of reviews“doesn't have the cream taste”
“I found it way to sweet”
“Pity eggnog is so expensive or I could just down a carton of it”
“it did not last long”
Common Eggnog questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
