Eggnog
FailThe top 5 brands take 100% of clicks, so Eggnog is a Fail.
- Flapen Score
- 40 / 100Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 4640
- Market size
- £291K/yr257K searches / yr
- 90-day growth
- -42.8%search demand this quarter
- Competition
- 90%top-5 click share · 5 brands · 26 sellers
Flapen Score
Eggnog against its category
The dotted line is the Grocery average. Past it, Eggnog is stronger. Inside it, weaker.
Market
The Eggnog market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Eggnog 257K times last year and spent an estimated £291K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
7.7% of searches ended in a purchase last week.
Shoppers searched for this 257K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -42.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £291K a year.
- Searches, last 12 months
- 257K
- Growth, 90 days vs prior 90
- -42.8%
- Conversion, latest week
- 7.7%
- Market size, estimated
- £291Ka year
- Peak month
- December107.9× the quietest month
- Top search term
- advocaat64K searches a year
02 · Price
A sale here is worth £14.71.
Listings sell for £14.71 on average, from £7.85 to £30.28. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £14.71 that is £18K to £22K a year per listing.
- Average price
- £14.71under the $15 to $100 sweet spot
- Price range
- £7.85–£30.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £18K–£22K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
14% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #154 within Beer, Wine & Spirits. It carries 490 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 14%
- Prime listings
- 100%
- Out of stock, average day
- 4.6%
- Average rank
- #154in Beer, Wine & Spirits
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 490per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Eggnog products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Warninks Advocaat Liqueur | 70cl | 17.2% ABV
- Price
- £9.72
- Rating
- 4.8/5
- Reviews
- 1,055
- Age
- 12y ago

Krupnik Advokat Liqueur - Rich and Creamy Eggs based Polish Advocate Liqueur Crafted Crafted from Cream Milk and Vodka Perfect for Cocktails Coffee Hot Chocolates and Desserts 16% ABV 50cl
- Price
- £9.42
- Rating
- 4.7/5
- Reviews
- 1,394
- Age
- 7y ago

Rose Hall Luxurious Eggnog Drink 1L Rich & Creamy Eggnog Beverage Made with Milk & Cream Smooth Ready-to-Serve Drink Perfect for Desserts Mocktails & Family Gatherings (Pack of 6)
- Price
- £30.28
- Rating
- 4.6/5
- Reviews
- 128
- Age
- 4y ago

Evan Williams Original Southern Egg Nog | Made with Kentucky Straight Bourbon Whiskey | 70cl | 15% ABV
- Price
- £12.68
- Rating
- 4.8/5
- Reviews
- 136
- Age
- 1y ago

Rose Hall Luxurious Eggnog Drink 1L(34 oz) Rich & Creamy Festive Beverage Made with Fresh Semi-Skimmed Milk & Cream Sweet & Lightly Spiced Flavour Perfect Holiday Drink (Pack of 1)
- Price
- £7.85
- Rating
- 4.4/5
- Reviews
- 352
- Age
- 3y ago
Trending
90-day click momentum
Krupnik Advokat Liqueur - Rich and Creamy Eggs based Polish Advocate Liqueur Crafted Crafted from Cream Milk and Vodka Perfect for Cocktails Coffee Hot Chocolates and Desserts 16% ABV 50cl
- Price
- £9.42
- Rating
- 4.7/5
- Reviews
- 1,394
- Age
- 7y ago

Warninks Advocaat Liqueur | 70cl | 17.2% ABV
- Price
- £9.72
- Rating
- 4.8/5
- Reviews
- 1,055
- Age
- 12y ago

Warninks Advocaat Liqueur 70cl
- Price
- £16.25
- Rating
- 4.8/5
- Reviews
- 249
- Age
- 7y ago

Rose Hall Luxurious Eggnog Drink 1L Rich & Creamy Eggnog Beverage Made with Milk & Cream Smooth Ready-to-Serve Drink Perfect for Desserts Mocktails & Family Gatherings (Pack of 6)
- Price
- £30.28
- Rating
- 4.6/5
- Reviews
- 128
- Age
- 4y ago

Vermeulen Advocaat - A Traditional Dutch Alcoholic Beverage - Smooth Velvety Drink With Custard-Like Flavour
- Price
- £16.80
- Rating
- 4.2/5
- Reviews
- 118
- Age
- 5y ago
Newest
by launch date
Evan Williams Original Southern Egg Nog | Made with Kentucky Straight Bourbon Whiskey | 70cl | 15% ABV
- Price
- £12.68
- Rating
- 4.8/5
- Reviews
- 136
- Age
- 1y ago

Rose Hall Luxurious Eggnog Drink 1L(34 oz) Rich & Creamy Festive Beverage Made with Fresh Semi-Skimmed Milk & Cream Sweet & Lightly Spiced Flavour Perfect Holiday Drink (Pack of 1)
- Price
- £7.85
- Rating
- 4.4/5
- Reviews
- 352
- Age
- 3y ago

Rose Hall Luxurious Eggnog Drink 1L Rich & Creamy Eggnog Beverage Made with Milk & Cream Smooth Ready-to-Serve Drink Perfect for Desserts Mocktails & Family Gatherings (Pack of 6)
- Price
- £30.28
- Rating
- 4.6/5
- Reviews
- 128
- Age
- 4y ago

Vermeulen Advocaat - A Traditional Dutch Alcoholic Beverage - Smooth Velvety Drink With Custard-Like Flavour
- Price
- £16.80
- Rating
- 4.2/5
- Reviews
- 118
- Age
- 5y ago

Warninks Advocaat Liqueur 70cl
- Price
- £16.25
- Rating
- 4.8/5
- Reviews
- 249
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
26
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Warninks49%
- Rose Hall19%
- ORIGINAL Krupnik15%
- Evan Williams11%
- Vermeulen5%
- Open — no brand owns it (0%)
Demand
Eggnog search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 107.9×
Search terms
Top Eggnog search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- advocaat64K/yr
- eggnog91K/yr
- advocaat alcohol3K/yr
- egg nog39K/yr
- advocat8K/yr
- advocate liqueur12K/yr
- eggnog drink15K/yr
- warninks advocaat7K/yr
- advocaat liqueur 1 litre4K/yr
- egg nog drink7K/yr
Reviews and returns
What reviews say buyers love and hate about Eggnog
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
doesn't have the cream taste
also doesn't taste of eggs in case you were wondering
I found it way to sweet
Pity eggnog is so expensive or I could just down a carton of it
it did not last long
Love
Delicious eggnog
It was a pleasing taste though
Tastes good
Great tasting drink
Very enjoyable easy drinking
Smooth tasting great drink
Cheaper than Starbucks
Value for money
Really good price
Good quality
Better than others
Very good product
Christmas present
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eggnog questions
Answered from the same tracked data.









