egg whites
Worth a lookShows low returns (0.0%), but a concentrated shelf (top 5 take 74% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Avg price
Great£17.64avg listing price — sweet spot $15–$100
Review moat
Great483.69avg incumbent reviews — the moat a new listing must climb
Market size
Good£427K£427K/yr · 244K searches
Price range
Good£3.59–£30.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad74%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, egg whites is a £427K/yr Amazon United Kingdom market (244K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
egg whites market data
- Units sold / yr
- 25K–30K
- avg 1,500–2,000/product
- Revenue / yr
- £441K–£529K
- units × avg price
- Conversion rate
- 9.9%
- Avg BSR
- #6
- Page quality
- 0%
- Prime
- 54%
- Sponsored
- 62%
- Out of stock
- 4.3%
- Avg brand age
- 52 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 flat
Sellers
16
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
6%
- EAZY EGG35%
- Two Chicks26%
- Uncle Jack's20%
- Natural PECK goodness6%
- Pure Source Nutrition3%
- Training Fuels3%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.8×
Top egg whites search terms
- egg whites148K/yr
- egg whites liquid43K/yr
- egg white24K/yr
- liquid egg whites21K/yr
- liquid egg white7K/yr
- two chicks egg whites liquid2K/yr
Top egg whites products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Two Chicks Free Range Liquid Egg White 500g
Two Chicks£3.594.6★491 rev
Eazy Egg Free Range Egg Whites Liquid 6 x 1L | Made in the UK from Eggs Free Range | Ambient Storage & 6 Month Shelf Life | For Baking Shakes Omelettes & Cocktails
EAZY EGG£29.914.6★546 rev
Uncle Jacks Free Range Liquid Egg Whites 970ml (Pack of 6)
Uncle Jack's£29.724.6★1,336 rev
Eazy Egg Free Range Egg Whites Liquid 3 x 1L | Made in the UK from Eggs Free Range | Ambient Storage & 6 Month Shelf Life | For Baking Shakes Omelettes & Cocktails
EAZY EGG£18.794.6★546 rev
Peck Free Range Egg Whites Liquid 3 x 500ml Pouches | 15 UK Free Range Egg Whites Per Pouch | from UK Farms & in a Resealable Pouch | High Protein | for Baking Shakes Omelettes & Cocktails
Natural PECK goodness£12.254.0★121 rev
Newest
by launch date
Liquid Egg Whites Pasteurised Liquid 1KG / 1 Litre Eggs White Protein by Pure Source Nutrition (6 x 1KG)
Pure Source Nutrition£29.0422 rev
Peck Free Range Egg Whites Liquid 3 x 500ml Pouches | 15 UK Free Range Egg Whites Per Pouch | from UK Farms & in a Resealable Pouch | High Protein | for Baking Shakes Omelettes & Cocktails
Natural PECK goodness£12.25121 rev
Deluxe Premium Egg White Powder 100g 100% Pure Pasteurised Egg Whites No Additives & FatFree Ideal for Meringues Macarons Pavlovas Royal Icing & Baking
Deluxe Nutrition£7.5696 rev
Liquid Egg Whites by Training Fuels 970ml x 6 Bottles Free Range
Training Fuels£30.3147 rev
Eazy Egg Free Range Egg Whites Liquid 3 x 1L | Made in the UK from Eggs Free Range | Ambient Storage & 6 Month Shelf Life | for Baking Shakes Omelettes & Cocktails
EAZY EGG£18.7286 rev
Trending
90-day click momentum
Egg White Powder 250g - High Protein | Vegetarian Friendly
Peak Supps£7.544.4★
Deluxe Premium Egg White Powder 100g 100% Pure Pasteurised Egg Whites No Additives & FatFree Ideal for Meringues Macarons Pavlovas Royal Icing & Baking
Deluxe Nutrition£7.564.3★
Eazy Egg Free Range Egg Whites Liquid 3 x 1L | Made in the UK from Eggs Free Range | Ambient Storage & 6 Month Shelf Life | For Baking Shakes Omelettes & Cocktails
EAZY EGG£18.794.6★
Liquid Egg Whites by Training Fuels 970ml x 6 Bottles Free Range
Training Fuels£30.314.2★
Eazy Egg Free Range Egg Whites Liquid 6 x 1L | Made in the UK from Eggs Free Range | Ambient Storage & 6 Month Shelf Life | For Baking Shakes Omelettes & Cocktails
EAZY EGG£29.914.6★
What buyers say about egg whites
What buyers praise and complain about, mined from review topics.What buyers love
“Great product, lowest price I've found so far for egg whites”
“Good value”
“an absolute staple in my kitchen for those additional protein gains”
“Very convenient”
“Good dates on them too, tastes like you'd expect, eggy”
“As advertised, thanks”
“THE BEST FLAVOUR OF ALL”
“Excellent egg whites 🍳 Such a great product at a brilliant price as well”
“Healthy”
“Great for helping me keep my vegetarian protein levels on track”
What buyers complain about
“Conclusion is this is more expensive”
“Smell”
“Way too watery”
“which makes me suspicious about what else is in this rubbish product”
“Poor quality”
“the raw egg whites have poor bioavailability so you'll only absorb half the protein of the nutritional value”
“The first Pisco Sour was foul tasting”
“Terrible for scrambled eggs unless you totally overcook them”
“Four out of the 12 ordered absolutely rancid”
“It is a little hard to mix”
Top return reasons
Common questions
- Is egg whites profitable to sell on Amazon United Kingdom?
- The niche generates £427K/yr across 13 tracked products. 90-day search growth is -4.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the egg whites niche?
- 9 brands and 16 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in egg whites?
- Top complaints mined from reviews: Value For Money, Smell, Dilute/Watery. The return rate is 0.0%.
- When does demand for egg whites peak?
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- What does it cost to enter the egg whites niche?
- Listings span £3.59–£30.31; the average listing price is £17.64 (sweet spot $15–$100). The average incumbent carries 484 reviews — the moat a new listing must climb.