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Egg Whites

Maybe

Returns run at only 0.0% of orders. But the top 5 products take 74% of clicks, so Egg Whites is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£427K/yr244K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
74%top-5 click share · 9 brands · 16 sellers

Flapen Score

Egg Whites against its category

The dotted line is the Grocery average. Past it, Egg Whites is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Egg Whites market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Egg Whites 244K times last year and spent an estimated £427K. The top 5 brands take 91% of clicks. Demand peaks in Jan. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

9.9% of searches ended in a purchase last week.

Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £427K a year.

Searches, last 12 months
244K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
9.9%
Market size, estimated
£427Ka year
Peak month
January1.8× the quietest month
Top search term
egg whites148K searches a year

02 · Price

A sale here is worth £17.64.

Listings sell for £17.64 on average, from £3.59 to £30.31. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £17.64 that is £26K to £35K a year per listing.

Average price
£17.64inside the $15 to $100 sweet spot
Price range
£3.59–£30.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£26K–£35K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #6 within Fresh & Chilled. It carries 484 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
54%
Out of stock, average day
4.3%
Average rank
#6in Fresh & Chilled
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
484per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Egg Whites products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£43K£85K£128K£171K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

16

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

6%

  • EAZY EGG35%
  • Two Chicks26%
  • Uncle Jack's20%
  • Natural PECK goodness6%
  • Pure Source Nutrition3%
  • Training Fuels3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Egg Whites search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Egg Whites search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • egg whites148K/yr
  • egg whites liquid43K/yr
  • egg white24K/yr
  • liquid egg whites21K/yr
  • liquid egg white7K/yr
  • two chicks egg whites liquid2K/yr

Reviews and returns

What reviews say buyers love and hate about Egg Whites

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money13%−0.02

Conclusion is this is more expensive

More expensive than your local supermarket save your money

Dont worth money

Smell11%−0.07

Smell

smelling rotten eggs

The smell was eyewateringly bad

Dilute/Watery10%−0.09

Way too watery

way too watery if you just use them on their own

Very watery

Ingredients-Overall7%−0.06

which makes me suspicious about what else is in this rubbish product

Quality-Overall7%+1.28

Poor quality

Love

Quality-Overall23%+1.28

Great product, lowest price I've found so far for egg whites

Quality egg whites

Excellent product

Value For Money16%−0.02

Good value

Great value for money

Great value

Nutritional Content12%+0.97

an absolute staple in my kitchen for those additional protein gains

Healthy food

good level of protein as you would expect egg white to be

Ease Of Use11%+0.79

Very convenient

Easy to prepare

easy to use up

Taste-Overall10%

Good dates on them too, tastes like you'd expect, eggy

tastes just like fresh egg white

Good taste

Return

0.0% Return rate 25% Fixable by listing

Ingredients-Overall25%

which makes me suspicious about what else is in this rubbish product

Advertised Vs Actual Product25%▁▁▁▁█▁
Age Suitability17%▁▁▁█▁▁
Leak-Proof17%▁▁▁▁▁█
Contamination17%▁▁▁▁▁█

FAQ

Common Egg Whites questions

Answered from the same tracked data.