Egg Whites
MaybeReturns run at only 0.0% of orders. But the top 5 products take 74% of clicks, so Egg Whites is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £427K/yr244K searches / yr
- 90-day growth
- -4.0%search demand this quarter
- Competition
- 74%top-5 click share · 9 brands · 16 sellers
Flapen Score
Egg Whites against its category
The dotted line is the Grocery average. Past it, Egg Whites is stronger. Inside it, weaker.
Market
The Egg Whites market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Egg Whites 244K times last year and spent an estimated £427K. The top 5 brands take 91% of clicks. Demand peaks in Jan. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
9.9% of searches ended in a purchase last week.
Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £427K a year.
- Searches, last 12 months
- 244K
- Growth, 90 days vs prior 90
- -4.0%
- Conversion, latest week
- 9.9%
- Market size, estimated
- £427Ka year
- Peak month
- January1.8× the quietest month
- Top search term
- egg whites148K searches a year
02 · Price
A sale here is worth £17.64.
Listings sell for £17.64 on average, from £3.59 to £30.31. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £17.64 that is £26K to £35K a year per listing.
- Average price
- £17.64inside the $15 to $100 sweet spot
- Price range
- £3.59–£30.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £26K–£35K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #6 within Fresh & Chilled. It carries 484 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 54%
- Out of stock, average day
- 4.3%
- Average rank
- #6in Fresh & Chilled
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 484per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Egg Whites products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Two Chicks Free Range Liquid Egg White 500g
- Price
- £3.59
- Rating
- 4.6/5
- Reviews
- 491
- Age
- 10y ago

Eazy Egg Free Range Egg Whites Liquid 6 x 1L | Made in the UK from Eggs Free Range | Ambient Storage & 6 Month Shelf Life | For Baking Shakes Omelettes & Cocktails
- Price
- £29.91
- Rating
- 4.6/5
- Reviews
- 546
- Age
- 4y ago

Uncle Jacks Free Range Liquid Egg Whites 970ml (Pack of 6)
- Price
- £29.72
- Rating
- 4.6/5
- Reviews
- 1,336
- Age
- 6y ago

Eazy Egg Free Range Egg Whites Liquid 3 x 1L | Made in the UK from Eggs Free Range | Ambient Storage & 6 Month Shelf Life | For Baking Shakes Omelettes & Cocktails
- Price
- £18.79
- Rating
- 4.6/5
- Reviews
- 546
- Age
- 5y ago

Peck Free Range Egg Whites Liquid 3 x 500ml Pouches | 15 UK Free Range Egg Whites Per Pouch | from UK Farms & in a Resealable Pouch | High Protein | for Baking Shakes Omelettes & Cocktails
- Price
- £12.25
- Rating
- 4.0/5
- Reviews
- 121
- Age
- 2y ago
Trending
90-day click momentum
Egg White Powder 250g - High Protein | Vegetarian Friendly
- Price
- £7.54
- Rating
- 4.4/5
- Reviews
- 231
- Age
- 5y ago

Deluxe Premium Egg White Powder 100g 100% Pure Pasteurised Egg Whites No Additives & FatFree Ideal for Meringues Macarons Pavlovas Royal Icing & Baking
- Price
- £7.56
- Rating
- 4.3/5
- Reviews
- 96
- Age
- 2y ago

Eazy Egg Free Range Egg Whites Liquid 3 x 1L | Made in the UK from Eggs Free Range | Ambient Storage & 6 Month Shelf Life | For Baking Shakes Omelettes & Cocktails
- Price
- £18.79
- Rating
- 4.6/5
- Reviews
- 546
- Age
- 5y ago

Liquid Egg Whites by Training Fuels 970ml x 6 Bottles Free Range
- Price
- £30.31
- Rating
- 4.2/5
- Reviews
- 47
- Age
- 4y ago

Eazy Egg Free Range Egg Whites Liquid 6 x 1L | Made in the UK from Eggs Free Range | Ambient Storage & 6 Month Shelf Life | For Baking Shakes Omelettes & Cocktails
- Price
- £29.91
- Rating
- 4.6/5
- Reviews
- 546
- Age
- 4y ago
Newest
by launch date
Liquid Egg Whites Pasteurised Liquid 1KG / 1 Litre Eggs White Protein by Pure Source Nutrition (6 x 1KG)
- Price
- £29.04
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 2y ago

Peck Free Range Egg Whites Liquid 3 x 500ml Pouches | 15 UK Free Range Egg Whites Per Pouch | from UK Farms & in a Resealable Pouch | High Protein | for Baking Shakes Omelettes & Cocktails
- Price
- £12.25
- Rating
- 4.0/5
- Reviews
- 121
- Age
- 2y ago

Deluxe Premium Egg White Powder 100g 100% Pure Pasteurised Egg Whites No Additives & FatFree Ideal for Meringues Macarons Pavlovas Royal Icing & Baking
- Price
- £7.56
- Rating
- 4.3/5
- Reviews
- 96
- Age
- 2y ago

Liquid Egg Whites by Training Fuels 970ml x 6 Bottles Free Range
- Price
- £30.31
- Rating
- 4.2/5
- Reviews
- 47
- Age
- 4y ago

Eazy Egg Free Range Egg Whites Liquid 3 x 1L | Made in the UK from Eggs Free Range | Ambient Storage & 6 Month Shelf Life | for Baking Shakes Omelettes & Cocktails
- Price
- £18.72
- Rating
- 4.5/5
- Reviews
- 86
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
9 flat
Sellers
16
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
6%
- EAZY EGG35%
- Two Chicks26%
- Uncle Jack's20%
- Natural PECK goodness6%
- Pure Source Nutrition3%
- Training Fuels3%
- Open — no brand owns it (3 brands, 6%)
Demand
Egg Whites search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.8×
Search terms
Top Egg Whites search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- egg whites148K/yr
- egg whites liquid43K/yr
- egg white24K/yr
- liquid egg whites21K/yr
- liquid egg white7K/yr
- two chicks egg whites liquid2K/yr
Reviews and returns
What reviews say buyers love and hate about Egg Whites
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Conclusion is this is more expensive
More expensive than your local supermarket save your money
Dont worth money
Smell
smelling rotten eggs
The smell was eyewateringly bad
Way too watery
way too watery if you just use them on their own
Very watery
which makes me suspicious about what else is in this rubbish product
Poor quality
Love
Great product, lowest price I've found so far for egg whites
Quality egg whites
Excellent product
Good value
Great value for money
Great value
an absolute staple in my kitchen for those additional protein gains
Healthy food
good level of protein as you would expect egg white to be
Very convenient
Easy to prepare
easy to use up
Good dates on them too, tastes like you'd expect, eggy
tastes just like fresh egg white
Good taste
Return
0.0% Return rate 25% Fixable by listing
which makes me suspicious about what else is in this rubbish product
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Egg Whites questions
Answered from the same tracked data.









