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Egg Whites

Maybe

An estimated 0.0% of orders come back. But the top 5 products take 74% of clicks, so Egg Whites is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£427K/yr244K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
74%top-5 click share · 9 brands · 16 sellers

Flapen Score

Egg Whites against its category

The dotted line is the Grocery average. Past it, Egg Whites is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Egg Whites market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Egg Whites 244K times last year and spent an estimated £427K. The top 5 brands take 91% of clicks. Demand peaks in Jan. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 9.9% of those searches ended in a purchase.

Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £427K a year.

Searches, last 12 months
244K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
9.9%
Market size, estimated
£427Ka year
Peak month
January1.8× the quietest month
Top search term
egg whites148K searches a year

02 · Price

A sale here is worth £17.64.

Listings sell for £17.64 on average, from £3.59 to £30.31. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £17.64 that is £26K to £35K a year per listing.

Average price
£17.64inside the $15 to $100 sweet spot
Price range
£3.59–£30.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£26K–£35K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #6 within Fresh & Chilled. It carries 484 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
54%
Out of stock, average day
4.3%
Average rank
#6in Fresh & Chilled
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
484per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Egg Whites products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£43K£85K£128K£171K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

16

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

6%

  • EAZY EGG35%
  • Two Chicks26%
  • Uncle Jack's20%
  • Natural PECK goodness6%
  • Pure Source Nutrition3%
  • Training Fuels3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Egg Whites search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Egg Whites search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • egg whites148K/yr
  • egg whites liquid43K/yr
  • egg white24K/yr
  • liquid egg whites21K/yr
  • liquid egg white7K/yr
  • two chicks egg whites liquid2K/yr

Reviews and returns

What reviews say buyers love and hate about Egg Whites

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Conclusion is this is more expensive”
A buyer, on “Value For Money”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Egg Whites questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data