Egg Whites
Egg Whites shows low returns (0.0%), but a concentrated shelf (top 5 take 74% of clicks) keeps it on the watch list.
Flapen Score
Is Egg Whites profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Egg Whites is a £427K/yr Amazon United Kingdom market (244K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.
Egg Whites: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -4.0% over the last 90 days and 9.9% of searches end in a purchase.
£427K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 13 products
Top Egg Whites products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Two Chicks Free Range Liquid Egg White 500g
- Price
- £3.59
- Rating
- 4.6/5
- Reviews
- 491
- Age
- 10y ago
Eazy Egg Free Range Egg Whites Liquid 6 x 1L | Made in the UK from Eggs Free Range | Ambient Storage & 6 Month Shelf Life | For Baking Shakes Omelettes & Cocktails
- Price
- £29.91
- Rating
- 4.6/5
- Reviews
- 546
- Age
- 4y ago
Uncle Jacks Free Range Liquid Egg Whites 970ml (Pack of 6)
- Price
- £29.72
- Rating
- 4.6/5
- Reviews
- 1,336
- Age
- 6y ago
Eazy Egg Free Range Egg Whites Liquid 3 x 1L | Made in the UK from Eggs Free Range | Ambient Storage & 6 Month Shelf Life | For Baking Shakes Omelettes & Cocktails
- Price
- £18.79
- Rating
- 4.6/5
- Reviews
- 546
- Age
- 5y ago
Peck Free Range Egg Whites Liquid 3 x 500ml Pouches | 15 UK Free Range Egg Whites Per Pouch | from UK Farms & in a Resealable Pouch | High Protein | for Baking Shakes Omelettes & Cocktails
- Price
- £12.25
- Rating
- 4.0/5
- Reviews
- 121
- Age
- 2y ago
Trending
90-day click momentum
Egg White Powder 250g - High Protein | Vegetarian Friendly
- Price
- £7.54
- Rating
- 4.4/5
- Reviews
- 231
- Age
- 5y ago
Deluxe Premium Egg White Powder 100g 100% Pure Pasteurised Egg Whites No Additives & FatFree Ideal for Meringues Macarons Pavlovas Royal Icing & Baking
- Price
- £7.56
- Rating
- 4.3/5
- Reviews
- 96
- Age
- 2y ago
Eazy Egg Free Range Egg Whites Liquid 3 x 1L | Made in the UK from Eggs Free Range | Ambient Storage & 6 Month Shelf Life | For Baking Shakes Omelettes & Cocktails
- Price
- £18.79
- Rating
- 4.6/5
- Reviews
- 546
- Age
- 5y ago
Liquid Egg Whites by Training Fuels 970ml x 6 Bottles Free Range
- Price
- £30.31
- Rating
- 4.2/5
- Reviews
- 47
- Age
- 4y ago
Eazy Egg Free Range Egg Whites Liquid 6 x 1L | Made in the UK from Eggs Free Range | Ambient Storage & 6 Month Shelf Life | For Baking Shakes Omelettes & Cocktails
- Price
- £29.91
- Rating
- 4.6/5
- Reviews
- 546
- Age
- 4y ago
Newest
by launch date
Liquid Egg Whites Pasteurised Liquid 1KG / 1 Litre Eggs White Protein by Pure Source Nutrition (6 x 1KG)
- Price
- £29.04
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 2y ago
Peck Free Range Egg Whites Liquid 3 x 500ml Pouches | 15 UK Free Range Egg Whites Per Pouch | from UK Farms & in a Resealable Pouch | High Protein | for Baking Shakes Omelettes & Cocktails
- Price
- £12.25
- Rating
- 4.0/5
- Reviews
- 121
- Age
- 2y ago
Deluxe Premium Egg White Powder 100g 100% Pure Pasteurised Egg Whites No Additives & FatFree Ideal for Meringues Macarons Pavlovas Royal Icing & Baking
- Price
- £7.56
- Rating
- 4.3/5
- Reviews
- 96
- Age
- 2y ago
Liquid Egg Whites by Training Fuels 970ml x 6 Bottles Free Range
- Price
- £30.31
- Rating
- 4.2/5
- Reviews
- 47
- Age
- 4y ago
Eazy Egg Free Range Egg Whites Liquid 3 x 1L | Made in the UK from Eggs Free Range | Ambient Storage & 6 Month Shelf Life | for Baking Shakes Omelettes & Cocktails
- Price
- £18.72
- Rating
- 4.5/5
- Reviews
- 86
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
Brands
9 flat
Sellers
16
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
6%
- EAZY EGG35%
- Two Chicks26%
- Uncle Jack's20%
- Natural PECK goodness6%
- Pure Source Nutrition3%
- Training Fuels3%
- Open — no brand owns it (3 brands, 6%)
Egg Whites demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan · busiest ÷ quietest = 1.8×
Top Egg Whites search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- egg whites148K/yr
- egg whites liquid43K/yr
- egg white24K/yr
- liquid egg whites21K/yr
- liquid egg white7K/yr
- two chicks egg whites liquid2K/yr
What reviews say buyers love and hate about Egg Whites
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Great product, lowest price I've found so far for egg whites”
“Good value”
“an absolute staple in my kitchen for those additional protein gains”
“Very convenient”
“Good dates on them too, tastes like you'd expect, eggy”
What buyers complain about
68% of reviews“Conclusion is this is more expensive”
“Smell”
“Way too watery”
“which makes me suspicious about what else is in this rubbish product”
“Poor quality”
Egg Whites return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
25%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Egg Whites questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
