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Egg White Powder

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -4.4% this quarter, so Egg White Powder is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£106K/yr67K searches / yr
90-day growth
-4.4%search demand this quarter
Competition
69%top-5 click share · 9 brands · 20 sellers

Flapen Score

Egg White Powder against its category

The dotted line is the Grocery average. Past it, Egg White Powder is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Egg White Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Egg White Powder 67K times last year and spent an estimated £106K. The top 5 brands take 88% of clicks. Demand peaks in Mar. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

8.2% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
8.2%
Market size, estimated
£106Ka year
Peak month
March1.7× the quietest month
Top search term
egg white powder41K searches a year

02 · Price

A sale here is worth £19.47.

Listings sell for £19.47 on average, from £4.46 to £41.34. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £19.47 that is £2K to £5K a year per listing.

Average price
£19.47inside the $15 to $100 sweet spot
Price range
£4.46–£41.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #36 within Fresh & Chilled. It carries 131 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
63%
Out of stock, average day
12.8%
Average rank
#36in Fresh & Chilled
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
131per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Egg White Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£21K£32K£42K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

20

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

8%

  • yourhealthstore33%
  • Peak Supps23%
  • Deluxe Nutrition18%
  • per4m9%
  • Spice Mart5%
  • MANOR SPRINGS4%
  • Open — no brand owns it (3 brands, 8%)

Demand

Egg White Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar · busiest ÷ quietest = 1.7×

Search terms

Top Egg White Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • egg white powder41K/yr
  • egg white protein powder14K/yr
  • egg protein powder6K/yr
  • egg whites powder3K/yr
  • dried egg white2K/yr

Reviews and returns

What reviews say buyers love and hate about Egg White Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell22%−0.12

smells like egg

Smells awful and very fishy

no real egg smell

Taste-Overall19%+0.07

Tastes like egg, looks like egg, smells like egg,

Tasted gross

Value For Money13%−0.11

Dont worth money

Texture/Consistency-Overall6%−0.03

Not the best texture

Hard Feel4%

It is a little hard to mix

Love

Quality-Overall19%+1.98

Good quality

Good product

Great product

Advertised Vs Actual Product17%+1.75

As advertised, thanks

Done the job

As described

Taste-Overall11%+0.07

Yummy

Very tasty alternative

Nice taste

Value For Money9%−0.11

It is also cheaper than the eqivalent in unprocesssed eggs

Good value

for the amount it works out cheaper money wise

Color6%+0.53

Good its just like the white of eggs

Return

0.1% Return rate 33% Fixable by listing

Advertised Vs Actual Product33%▁▁▁▃█▁
Ingredients-Overall25%
Contamination17%▁▁▁▁▁█
Quality-Overall17%▁▁▁█▁▁
Smell8%▁▁▁█▁▁

smells like egg

Smells awful and very fishy

no real egg smell

FAQ

Common Egg White Powder questions

Answered from the same tracked data.