egg white powder
Worth a lookShows low returns (0.1%), but soft demand (-4.4% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great130.63avg incumbent reviews — the moat a new listing must climb
Avg price
Great£19.47avg listing price — sweet spot $15–$100
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£4.46–£41.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Okay£106K£106K/yr · 67K searches
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, egg white powder is a £106K/yr Amazon United Kingdom market (67K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Mar. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
egg white powder market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £78K–£97K
- units × avg price
- Conversion rate
- 8.2%
- Avg BSR
- #36
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 38%
- Out of stock
- 12.8%
- Avg brand age
- 63 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
20
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
8%
- yourhealthstore33%
- Peak Supps23%
- Deluxe Nutrition18%
- per4m9%
- Spice Mart5%
- MANOR SPRINGS4%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -4.4% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 1.7×
Top egg white powder search terms
- egg white powder41K/yr
- egg white protein powder14K/yr
- egg protein powder6K/yr
- egg whites powder3K/yr
- dried egg white2K/yr
Top egg white powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Egg White Powder 500g by yourhealthstore Free Range 84% Protein No Additives 100% Pure.
yourhealthstore£15.954.4★303 rev
Deluxe Premium Egg White Powder 100g 100% Pure Pasteurised Egg Whites No Additives & FatFree Ideal for Meringues Macarons Pavlovas Royal Icing & Baking
Deluxe Nutrition£7.564.3★96 rev
Egg White Powder 250g - High Protein | Vegetarian Friendly
Peak Supps£7.544.4★231 rev
Egg White Powder - High Protein Muscle Growth - Vegetarian Friendly (500g)
Peak Supps£14.064.4★231 rev
Per4m 100% Pure Free Range Egg White Protein Powder | High Protein Shake with Added MCTs | Gut Friendly Lactose-Free & Essential Amino Acids (1.8kg Strawberry Creme)
per4m£41.344.9★11 rev
Newest
by launch datePer4m 100% Pure Free Range Egg White Protein Powder | High Protein Shake with Added MCTs | Gut Friendly Lactose-Free & Essential Amino Acids (1.8kg Strawberry Creme)
per4m£41.3411 rev
Per4m 100% Pure Free Range Egg White Protein Powder | High Protein Shake with Added MCTs | Gut Friendly Lactose-Free & Essential Amino Acids (900g Double Chocolate)
per4m£27.548 rev
Per4m 100% Pure Free Range Egg White Protein Powder | High Protein Shake with Added MCTs | Gut Friendly Lactose-Free & Essential Amino Acids (900g White Chocolate Hazelnut)
per4m£27.3612 rev
Egg White Powder 100g for Baking Cooking Use to Make Meringue Royal Icing and Shakes Protein Powder by Manor Springs
MANOR SPRINGS£6.9837 rev
Egg White Powder 1kg High Protein Dried Egg Whites for Baking Cooking & Whipped Egg Whites by Hatton Hill
Hatton Hill£27.2319 rev
Trending
90-day click momentum
Free Range Egg Powder Whole | 100% Free Range Free UK P&P 50g-1.9kg (50g)
Spice Mart£4.464.2★
Deluxe Premium Egg White Powder 500g 100% Pure Pasteurised Egg Whites No Additives & FatFree Ideal for Meringues Macarons Pavlovas Royal Icing & Baking
Deluxe Nutrition£23.254.4★
Per4m 100% Pure Free Range Egg White Protein Powder | High Protein Shake with Added MCTs | Gut Friendly Lactose-Free & Essential Amino Acids (1.8kg Strawberry Creme)
per4m£41.344.9★
Deluxe Premium Egg White Powder 100g 100% Pure Pasteurised Egg Whites No Additives & FatFree Ideal for Meringues Macarons Pavlovas Royal Icing & Baking
Deluxe Nutrition£7.564.3★
Egg White Powder - High Protein Muscle Growth - Vegetarian Friendly (1Kg)
Peak Supps£27.034.4★
What buyers say about egg white powder
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“As advertised, thanks”
“Yummy”
“It is also cheaper than the eqivalent in unprocesssed eggs”
“Good its just like the white of eggs”
“looks ideal for making icing”
“very easy to mix”
“Full of good protein”
“Very light”
“Mixes well, easy to prepare and a great way to top up protein while in a calorie deficit”
What buyers complain about
“smells like egg”
“Tastes like egg, looks like egg, smells like egg,”
“Dont worth money”
“Not the best texture”
“It is a little hard to mix”
“It's not good to drink”
“and very hard to mix with water”
Top return reasons
Common questions
- Is egg white powder profitable to sell on Amazon United Kingdom?
- The niche generates £106K/yr across 16 tracked products. 90-day search growth is -4.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the egg white powder niche?
- 9 brands and 20 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in egg white powder?
- Top complaints mined from reviews: Smell, Taste-Overall, Value For Money. The return rate is 0.1%.
- When does demand for egg white powder peak?
- Demand peaks in Mar; the busiest month runs 1.7× the quietest.
- What does it cost to enter the egg white powder niche?
- Listings span £4.46–£41.34; the average listing price is £19.47 (sweet spot $15–$100). The average incumbent carries 131 reviews — the moat a new listing must climb.