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Egg White Powder

Egg White Powder shows low returns (0.1%), but soft demand (-4.4% this quarter) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 26Growth 23Conversion 80Competition 27Returns 100Price range 71Avg price 86Brand share 28Review moat 93Quality gap 73
This niche Category average

Is Egg White Powder profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Egg White Powder is a £106K/yr Amazon United Kingdom market (67K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Mar. Verdict: Worth a look — 52/100.

Egg White Powder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -4.4% over the last 90 days and 8.2% of searches end in a purchase.

£106K

revenue / yr

Units sold / yr5K
Search volume / yr-4.4%67K
Conversion rate8.2%
Avg price£19.47

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers9 · 20
Top-5 product click share69%
Open market12%
Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement38%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews131

Top Egg White Powder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

£0£11K£21K£32K£42K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

20

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

8%

  • yourhealthstore33%
  • Peak Supps23%
  • Deluxe Nutrition18%
  • per4m9%
  • Spice Mart5%
  • MANOR SPRINGS4%
  • Open — no brand owns it (3 brands, 8%)

Egg White Powder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume67KCVR8.2%Products16Brands9Top 5 Brands88%OOS Rate12.8%Rating4.3★Reviews131Avg BSR#36
2K2KSpike '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar · busiest ÷ quietest = 1.7×

Top Egg White Powder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • egg white powder41K/yr
  • egg white protein powder14K/yr
  • egg protein powder6K/yr
  • egg whites powder3K/yr
  • dried egg white2K/yr

What reviews say buyers love and hate about Egg White Powder

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Quality-Overall19%

Good quality

Advertised Vs Actual Product17%

As advertised, thanks

Taste-Overall11%

Yummy

Value For Money9%

It is also cheaper than the eqivalent in unprocesssed eggs

Color6%

Good its just like the white of eggs

What buyers complain about

70% of reviews
Smell22%

smells like egg

Taste-Overall19%

Tastes like egg, looks like egg, smells like egg,

Value For Money13%

Dont worth money

Texture/Consistency-Overall6%

Not the best texture

Hard Feel4%

It is a little hard to mix

Egg White Powder return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
33%
2Ingredients-Overall
25%
3Contamination
17%
4Quality-Overall
17%
5Smell
8%

Common Egg White Powder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Egg White Powder 52/100 on Amazon United Kingdom — Worth a look. The niche generates £106K/yr across 16 tracked products. Search demand moved -4.4% over the last 90 days.
Search demand for Egg White Powder on Amazon United Kingdom peaks in Mar, where the busiest month runs 1.7× the quietest.