Edible Pens for Cake Decorating
FailPrices span $2.84–$11.78, mostly outside the sweet spot, so Edible Pens for Cake Decorating is a Fail.
- Flapen Score
- 49 / 100Top 36% of 2,976 Grocery niches · +3 vs the category median of 4649
- Market size
- £51K/yr47K searches / yr
- 90-day growth
- -17.3%search demand this quarter
- Competition
- 63%top-5 click share · 16 brands · 25 sellers
Flapen Score
Edible Pens for Cake Decorating against its category
The dotted line is the Grocery average. Past it, Edible Pens for Cake Decorating is stronger. Inside it, weaker.
Market
The Edible Pens for Cake Decorating market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Edible Pens for Cake Decorating 47K times last year and spent an estimated £51K. The top 5 brands take 66% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 13.9% of those searches ended in a purchase.
Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.
- Searches, last 12 months
- 47K
- Growth, 90 days vs prior 90
- -17.3%
- Conversion, latest week
- 13.9%
- Market size, estimated
- £51Ka year
- Peak month
- December3.1× the quietest month
- Top search term
- edible pens for cake decorating15K searches a year
02 · Price
A sale here is worth £7.77.
Listings sell for £7.77 on average, from £2.84 to £11.78. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £7.77 that is £777 to £2K a year per listing.
- Average price
- £7.77under the $15 to $100 sweet spot
- Price range
- £2.84–£11.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £777–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.5% of listings are out of stock. The average listing ranks #167 within Baking Supplies. It carries 290 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 100%
- Out of stock, average day
- 16.5%
- Average rank
- #167in Baking Supplies
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 290per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Edible Pens for Cake Decorating products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sugarflair Black Edible Food Decorating Pen - Dual Tip Food Pens for Writing Messages & Drawing On Sugar Paste Marzipan Frosting Or Any Other Dry Smooth Surface (Packaging may vary)
- Price
- £2.84
- Rating
- 4.0/5
- Reviews
- 651
- Age
- 9y ago

Food Colouring Pens - 10 pcs Dual Sided Edible Icing Pens with Fine Thick Tip Edible Markers Paint for Cake Decorating Cookies Fondant Frosting Icing Easter Eggs Food Grade Gourmet Writers
- Price
- £9.44
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 4mo ago

Food Colouring Pen 10pcs Edible Markers Icing Pens Double Side Food Grade Edible Pens with Fine&Thick Tip for Cakes Cookies Fondant Frosting Easter Eggs Desserts Decor
- Price
- £7.79
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 8mo ago

Food Colouring Pens - 10 Colours Dual-Sided Edible Icing Pens with Fine & Thick Tip Edible Markers & Paint for Easter Eggs Fondant Icing Cake Decorating Cookies Frosting Food Grade Easter Pens
- Price
- £9.77
- Rating
- 4.4/5
- Reviews
- 1,921
- Age
- 3mo ago

Colour Splash Edible Food Colouring Pen Dual Tip Icing Pens Food-Safe Paint Markers for Writing Messages & Drawing on Cakes & Cupcakes Colourful & Easy to Use - Black 2ml
- Price
- £2.92
- Rating
- 4.2/5
- Reviews
- 1,189
- Age
- 10y ago
Trending
estimated 90-day click momentum
Food Colouring Pen 10pcs Edible Markers Icing Pens Double Side Food Grade Edible Pens with Fine&Thick Tip for Cakes Cookies Fondant Frosting Easter Eggs
- Price
- £8.52
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

Food Colouring Pens - 10 Colours Dual-Sided Edible Icing Pens with Fine & Thick Tip Edible Markers & Paint for Easter Eggs Fondant Icing Cake Decorating Cookies Frosting Food Grade Easter Pens
- Price
- £9.77
- Rating
- 4.4/5
- Reviews
- 1,921
- Age
- 3mo ago

Food Colouring Pens - 10 pcs Dual Sided Edible Icing Pens with Fine Thick Tip Edible Markers Paint for Cake Decorating Cookies Fondant Frosting Icing Easter Eggs Food Grade Gourmet Writers
- Price
- £9.44
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 4mo ago

Food Colouring Pen 10pcs Edible Markers Icing Pens Double Side Food Grade Edible Pens with Fine&Thick Tip for Cakes Cookies Fondant Frosting Easter Eggs Desserts Decor
- Price
- £7.79
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 8mo ago

E-Kongton Edible Colouring Pens: Food Decorating Pens Double-Headed Edible Decorating Markers for Macarons Biscuits Cakes Easter Egg Painting Halloween Decorations & More 9-Colour Set(2 Balck)
- Price
- £7.30
- Rating
- 4.3/5
- Reviews
- 155
- Age
- 3y ago
Newest
by launch date
Food Colouring Pens - 10 Colours Dual-Sided Edible Icing Pens with Fine & Thick Tip Edible Markers & Paint for Easter Eggs Fondant Icing Cake Decorating Cookies Frosting Food Grade Easter Pens
- Price
- £9.77
- Rating
- 4.4/5
- Reviews
- 1,921
- Age
- 3mo ago

Food Colouring Pens - 10 pcs Dual Sided Edible Icing Pens with Fine Thick Tip Edible Markers Paint for Cake Decorating Cookies Fondant Frosting Icing Easter Eggs Food Grade Gourmet Writers
- Price
- £9.44
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 4mo ago

Edible Markers 10 Pack for Cakes & Cookies Food Colouring Pens for Baking Icing Fondant & Cupcake Decorating Food Grade Edible Ink Pens
- Price
- £10.33
- Rating
- 4.6/5
- Reviews
- 66
- Age
- 6mo ago

Food Colouring Pen 10pcs Edible Markers Icing Pens Double Side Food Grade Edible Pens with Fine&Thick Tip for Cakes Cookies Fondant Frosting Easter Eggs
- Price
- £8.52
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

Food Colouring Pen 10pcs Edible Markers Icing Pens Double Side Food Grade Edible Pens with Fine&Thick Tip for Cakes Cookies Fondant Frosting Easter Eggs Desserts Decor
- Price
- £7.79
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
25
Est. top-5 brand share
66%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
29%
- Sugarflair Colours26%
- Limino14%
- KISCOLOR9%
- DecorRom9%
- Colour Splash8%
- Sugarzy5%
Demand
Edible Pens for Cake Decorating search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Edible Pens for Cake Decorating search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- edible pens for cake decorating15K/yr
- edible pens11K/yr
- cake pens7K/yr
- edible pen8K/yr
- edible markers4K/yr
- edible ink pens3K/yr
Reviews and returns
What reviews say buyers love and hate about Edible Pens for Cake Decorating
We read the reviews and the return reasons for every product selling here.
“Very weak colour”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Edible Pens for Cake Decorating questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









