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Edible Pens for Cake Decorating

Fail

Prices span $2.84–$11.78, mostly outside the sweet spot, so Edible Pens for Cake Decorating is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£51K/yr47K searches / yr
90-day growth
-17.3%search demand this quarter
Competition
63%top-5 click share · 16 brands · 25 sellers

Flapen Score

Edible Pens for Cake Decorating against its category

The dotted line is the Grocery average. Past it, Edible Pens for Cake Decorating is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Edible Pens for Cake Decorating market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Edible Pens for Cake Decorating 47K times last year and spent an estimated £51K. The top 5 brands take 66% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

13.9% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-17.3%
Conversion, latest week
13.9%
Market size, estimated
£51Ka year
Peak month
December3.1× the quietest month
Top search term
edible pens for cake decorating15K searches a year

02 · Price

A sale here is worth £7.77.

Listings sell for £7.77 on average, from £2.84 to £11.78. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £7.77 that is £777 to £2K a year per listing.

Average price
£7.77under the $15 to $100 sweet spot
Price range
£2.84–£11.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£777–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.5% of listings are out of stock. The average listing ranks #167 within Baking Supplies. It carries 290 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
16.5%
Average rank
#167in Baking Supplies
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
290per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Edible Pens for Cake Decorating products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 rising

Sellers

25

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

29%

  • Sugarflair Colours26%
  • Limino14%
  • KISCOLOR9%
  • DecorRom9%
  • Colour Splash8%
  • Sugarzy5%

Demand

Edible Pens for Cake Decorating search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Edible Pens for Cake Decorating search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • edible pens for cake decorating15K/yr
  • edible pens11K/yr
  • cake pens7K/yr
  • edible pen8K/yr
  • edible markers4K/yr
  • edible ink pens3K/yr

Reviews and returns

What reviews say buyers love and hate about Edible Pens for Cake Decorating

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color34%+1.45

Very weak colour

However, I found some of the colours duller and darker than I expected them to be

couldnt get any colour out of it

Quality-Overall14%−0.11

poor quality, although it arrived the next day, as soon i as used it, the tip snapped off

The overall quality was not as good as I had hoped

Rubbish

Functionality-Overall13%−0.23

Doesn't work

Didn't work for the outline of a stencil

Not working

Size-Overall5%−0.11

Not fit for purpose

Soft Feel5%

Only thing is they could have been a little softer / more fluid like

Love

Color36%+1.45

The colours are vibrant

Good choice of colours

Excellent colours

Ease Of Use16%+1.73

Easy to use

Really handy these

They are easy to hold

Quality-Overall12%−0.11

Great quality and arrived safely

Great variety set

Amazing quality

Value For Money10%

This set is priced well

Fantastic value set

Excellent value

Design-Overall4%−0.02

You can make any design you do look great with all different colours

the colours are varied enough to get creative with different designs

Great for adding fine detail

FAQ

Common Edible Pens for Cake Decorating questions

Answered from the same tracked data.