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Edible Paper

Fail

The top 5 brands take 95% of clicks, so Edible Paper is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£136K/yr120K searches / yr
90-day growth
-2.7%search demand this quarter
Competition
76%top-5 click share · 8 brands · 27 sellers

Flapen Score

Edible Paper against its category

The dotted line is the Grocery average. Past it, Edible Paper is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Edible Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Edible Paper 120K times last year and spent an estimated £136K. The top 5 brands take 95% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-2.7%
Conversion, latest week
10.2%
Market size, estimated
£136Ka year
Peak month
May1.5× the quietest month
Top search term
wafer paper40K searches a year

02 · Price

A sale here is worth £11.14.

Listings sell for £11.14 on average, from £3.12 to £22.31. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £11.14 that is £6K to £8K a year per listing.

Average price
£11.14under the $15 to $100 sweet spot
Price range
£3.12–£22.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£6K–£8K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #71 within Bakery. It carries 440 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
93%
Out of stock, average day
0.4%
Average rank
#71in Bakery
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
440per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Edible Paper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

£0£14K£27K£41K£54K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

27

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

3%

  • Edible Print Supplies35%
  • Watson & Webb29%
  • Cake Star23%
  • CDA Products5%
  • Squires Kitchen3%
  • Crazy Candy Factory2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Edible Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Edible Paper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wafer paper40K/yr
  • edible paper21K/yr
  • wafer paper edible sheets12K/yr
  • edible wafer paper10K/yr
  • rice paper for cakes8K/yr
  • edible rice paper8K/yr
  • edible wafer paper sheets for cakes5K/yr
  • edible paper for cakes6K/yr
  • edible rice paper sheets5K/yr
  • edible paper sheets3K/yr

Reviews and returns

What reviews say buyers love and hate about Edible Paper

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Durability”
0.2%of orders come back
“It breaks easily”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Edible Paper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data