Edible Paper
FailThe top 5 brands take 95% of clicks, so Edible Paper is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £136K/yr120K searches / yr
- 90-day growth
- -2.7%search demand this quarter
- Competition
- 76%top-5 click share · 8 brands · 27 sellers
Flapen Score
Edible Paper against its category
The dotted line is the Grocery average. Past it, Edible Paper is stronger. Inside it, weaker.
Market
The Edible Paper market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Edible Paper 120K times last year and spent an estimated £136K. The top 5 brands take 95% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 10.2% of those searches ended in a purchase.
Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.
- Searches, last 12 months
- 120K
- Growth, 90 days vs prior 90
- -2.7%
- Conversion, latest week
- 10.2%
- Market size, estimated
- £136Ka year
- Peak month
- May1.5× the quietest month
- Top search term
- wafer paper40K searches a year
02 · Price
A sale here is worth £11.14.
Listings sell for £11.14 on average, from £3.12 to £22.31. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £11.14 that is £6K to £8K a year per listing.
- Average price
- £11.14under the $15 to $100 sweet spot
- Price range
- £3.12–£22.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
36% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #71 within Bakery. It carries 440 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 93%
- Out of stock, average day
- 0.4%
- Average rank
- #71in Bakery
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 440per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Edible Paper products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Watson & Webb A4 Edible Wafer Paper 25 Pack 0.35mm Thick Vegan Toppers
- Price
- £6.86
- Rating
- 4.5/5
- Reviews
- 132
- Age
- 2y ago

Cake Star White Wafer Paper 178 x 142mm 12 Sheets Rice Paper For Baking and Cake Decorating
- Price
- £3.12
- Rating
- 4.5/5
- Reviews
- 1,263
- Age
- 5y ago

EPS A4 Wafer Paper (25 Pack) for Edible Printing and Cake Decorating (0.4mm) - Plain White A4 Edible Wafer Sheets (Rice Paper) Unsweetened and Tasteless Vegan & Vegetarian
- Price
- £7.08
- Rating
- 4.7/5
- Reviews
- 306
- Age
- 9y ago

EPS A4 Edible Wafer Paper Fine - 25 Pack - 0.3mm - for Wafer Paper Flowers Edible Printing Cake Decorating and Burn Away Cakes - Unsweetened
- Price
- £6.79
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 1y ago

Watson & Webb A4 Icing Sheets (25 Pack) - Easy-Peel Formula for Cake Toppers
- Price
- £19.47
- Rating
- 4.4/5
- Reviews
- 93
- Age
- 1y ago
Trending
estimated 90-day click momentum
EPS A4 Edible Wafer Paper Fine - 100 Sheets (0.3mm Thickness) Quality Wafer Paper - for Edible Printing Cake Decorating and Burn Away Cakes
- Price
- £19.01
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 2y ago

EPS A4 Edible Wafer Paper Fine - 25 Pack - 0.3mm - for Wafer Paper Flowers Edible Printing Cake Decorating and Burn Away Cakes - Unsweetened
- Price
- £6.79
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 1y ago

Watson & Webb A4 Edible Wafer Paper 25 Pack 0.35mm Thick Vegan Toppers
- Price
- £6.86
- Rating
- 4.5/5
- Reviews
- 132
- Age
- 2y ago

Watson & Webb A4 Icing Sheets (25 Pack) - Easy-Peel Formula for Cake Toppers
- Price
- £19.47
- Rating
- 4.4/5
- Reviews
- 93
- Age
- 1y ago

Cake Star White Wafer Paper 178 x 142mm 12 Sheets Rice Paper For Baking and Cake Decorating
- Price
- £3.12
- Rating
- 4.5/5
- Reviews
- 1,263
- Age
- 5y ago
Newest
by launch date
EPS A4 Edible Wafer Paper Fine - 25 Pack - 0.3mm - for Wafer Paper Flowers Edible Printing Cake Decorating and Burn Away Cakes - Unsweetened
- Price
- £6.79
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 1y ago

Watson & Webb A4 Icing Sheets (25 Pack) - Easy-Peel Formula for Cake Toppers
- Price
- £19.47
- Rating
- 4.4/5
- Reviews
- 93
- Age
- 1y ago

Cakeshop Round Personalised Fully Customisable Edible Cake Topper | Custom Image & Text | For Birthdays & Celebrations | Multiple Shapes & Sizes | Icing & Wafer Paper Options
- Price
- £6.17
- Rating
- 4.7/5
- Reviews
- 534
- Age
- 2y ago

EPS A4 Edible Wafer Paper Fine - 100 Sheets (0.3mm Thickness) Quality Wafer Paper - for Edible Printing Cake Decorating and Burn Away Cakes
- Price
- £19.01
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 2y ago

Watson & Webb A4 Edible Wafer Paper 25 Pack 0.35mm Thick Vegan Toppers
- Price
- £6.86
- Rating
- 4.5/5
- Reviews
- 132
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
27
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
3%
- Edible Print Supplies35%
- Watson & Webb29%
- Cake Star23%
- CDA Products5%
- Squires Kitchen3%
- Crazy Candy Factory2%
- Open — no brand owns it (2 brands, 3%)
Demand
Edible Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Edible Paper search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wafer paper40K/yr
- edible paper21K/yr
- wafer paper edible sheets12K/yr
- edible wafer paper10K/yr
- rice paper for cakes8K/yr
- edible rice paper8K/yr
- edible wafer paper sheets for cakes5K/yr
- edible paper for cakes6K/yr
- edible rice paper sheets5K/yr
- edible paper sheets3K/yr
Reviews and returns
What reviews say buyers love and hate about Edible Paper
We read the reviews and the return reasons for every product selling here.
“It breaks easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Edible Paper questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









