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Edible Paper

Fail

The top 5 brands take 95% of clicks, so Edible Paper is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£136K/yr120K searches / yr
90-day growth
-2.7%search demand this quarter
Competition
76%top-5 click share · 8 brands · 27 sellers

Flapen Score

Edible Paper against its category

The dotted line is the Grocery average. Past it, Edible Paper is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Edible Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Edible Paper 120K times last year and spent an estimated £136K. The top 5 brands take 95% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

10.2% of searches ended in a purchase last week.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-2.7%
Conversion, latest week
10.2%
Market size, estimated
£136Ka year
Peak month
May1.5× the quietest month
Top search term
wafer paper40K searches a year

02 · Price

A sale here is worth £11.14.

Listings sell for £11.14 on average, from £3.12 to £22.31. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £11.14 that is £6K to £8K a year per listing.

Average price
£11.14under the $15 to $100 sweet spot
Price range
£3.12–£22.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£6K–£8K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #71 within Bakery. It carries 440 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
93%
Out of stock, average day
0.4%
Average rank
#71in Bakery
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
440per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Edible Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£14K£27K£41K£54K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

27

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

3%

  • Edible Print Supplies35%
  • Watson & Webb29%
  • Cake Star23%
  • CDA Products5%
  • Squires Kitchen3%
  • Crazy Candy Factory2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Edible Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Edible Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wafer paper40K/yr
  • edible paper21K/yr
  • wafer paper edible sheets12K/yr
  • edible wafer paper10K/yr
  • rice paper for cakes8K/yr
  • edible rice paper8K/yr
  • edible wafer paper sheets for cakes5K/yr
  • edible paper for cakes6K/yr
  • edible rice paper sheets5K/yr
  • edible paper sheets3K/yr

Reviews and returns

What reviews say buyers love and hate about Edible Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability15%−0.13

It breaks easily

it breaks very easily

Theyre so brittle they break at a given chance

Quality-Overall15%+0.15

Very bad quality

there is not quality at all

Dry,,bad quality very disappointed

Size-Overall10%+0.30

Smaller than i thought

Value For Money8%+0.56

A lot of money down the drain

Bit pricey so normally just get them for special occasions

Texture/Consistency-Overall5%−0.04

the texture also looks like it has bubbles - not impressed with my last order as the pages are too hard

Love

Quality-Overall24%+0.15

High quality and arrived in good time would highly recommend

Fantastic quality

Great product

Value For Money13%+0.56

Worth the money great

Good value for money

Good price

Ease Of Use12%+1.06

Easy to use

Easy to work with

easy to handle

Baking11%+0.87

Useful for many baking projects

Great for decorating cakes

So happy I found these for baking Lebkuchen

Advertised Vs Actual Product10%

Does the job

As described, does the job

As described

Return

0.2% Return rate 81% Fixable by listing

Size-Overall81%▆▇▇█▆▇

Smaller than i thought

Quality-Overall8%█▁▅▁▃▁

Very bad quality

there is not quality at all

Dry,,bad quality very disappointed

Sweetness3%▁█▁▁▁▁
Paper Brightness3%▁▁▁▁█▁
Smell3%▁▁▁▁█▁

FAQ

Common Edible Paper questions

Answered from the same tracked data.