Edible Icing Sheets
FailThe top 5 products take 100% of clicks, so Edible Icing Sheets is a Fail.
- Flapen Score
- 37 / 100Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 4637
- Market size
- £80K/yr25K searches / yr
- 90-day growth
- -5.2%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 6 sellers
Flapen Score
Edible Icing Sheets against its category
The dotted line is the Grocery average. Past it, Edible Icing Sheets is stronger. Inside it, weaker.
Market
The Edible Icing Sheets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Edible Icing Sheets 25K times last year and spent an estimated £80K. All 4 brands take every click. Demand peaks in Feb. Flapen scores it 37 out of 100, a Fail.
01 · Demand
21.8% of searches ended in a purchase last week.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- -5.2%
- Conversion, latest week
- 21.8%
- Market size, estimated
- £80Ka year
- Peak month
- February1.7× the quietest month
- Top search term
- edible icing sheets7K searches a year
02 · Price
A sale here is worth £14.77.
Listings sell for £14.77 on average, from £6.90 to £20.37. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At £14.77 that is £7K to £11K a year per listing.
- Average price
- £14.77under the $15 to $100 sweet spot
- Price range
- £6.90–£20.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £7K–£11K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #339 within Baking Supplies. It carries 1,507 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 60%
- Out of stock, average day
- 0.0%
- Average rank
- #339in Baking Supplies
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,507per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Edible Icing Sheets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
EPS Easy Peel A4 Premium Icing Sheets for Edible Printing - 25 Pack of Icing Sheets for Cake Toppers
- Price
- £20.37
- Rating
- 4.5/5
- Reviews
- 1,110
- Age
- 12y ago

EPS A4 Premium Edible Easy Peel Icing Sheets for Edible Printer (Pack of 20) - For Edible Printing and Cake Decorating
- Price
- £17.92
- Rating
- 4.8/5
- Reviews
- 60
- Age
- 1y ago

Watson & Webb A4 Icing Sheets (25 Pack) - Easy-Peel Formula for Cake Toppers
- Price
- £19.47
- Rating
- 4.4/5
- Reviews
- 93
- Age
- 1y ago

7.5 7 6 5 4 Inch Pre Cut Multi Size Square Personalised Photo/Your Logo Cake Topper Edible Fondant Icing Sheet/Wafer Cake Topper
- Price
- £6.90
- Rating
- 4.6/5
- Reviews
- 6,184
- Age
- 6y ago

Decor Paper plus Edible Icing Sheets -Quantity 5 A4 sized - Suitable for Printing and Cake decorating
- Price
- £9.21
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 12y ago
Trending
90-day click momentum
Watson & Webb A4 Icing Sheets (25 Pack) - Easy-Peel Formula for Cake Toppers
- Price
- £19.47
- Rating
- 4.4/5
- Reviews
- 93
- Age
- 1y ago

EPS A4 Premium Edible Easy Peel Icing Sheets for Edible Printer (Pack of 20) - For Edible Printing and Cake Decorating
- Price
- £17.92
- Rating
- 4.8/5
- Reviews
- 60
- Age
- 1y ago

EPS Easy Peel A4 Premium Icing Sheets for Edible Printing - 25 Pack of Icing Sheets for Cake Toppers
- Price
- £20.37
- Rating
- 4.5/5
- Reviews
- 1,110
- Age
- 12y ago

7.5 7 6 5 4 Inch Pre Cut Multi Size Square Personalised Photo/Your Logo Cake Topper Edible Fondant Icing Sheet/Wafer Cake Topper
- Price
- £6.90
- Rating
- 4.6/5
- Reviews
- 6,184
- Age
- 6y ago

Decor Paper plus Edible Icing Sheets -Quantity 5 A4 sized - Suitable for Printing and Cake decorating
- Price
- £9.21
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 12y ago
Newest
by launch date
EPS A4 Premium Edible Easy Peel Icing Sheets for Edible Printer (Pack of 20) - For Edible Printing and Cake Decorating
- Price
- £17.92
- Rating
- 4.8/5
- Reviews
- 60
- Age
- 1y ago

Watson & Webb A4 Icing Sheets (25 Pack) - Easy-Peel Formula for Cake Toppers
- Price
- £19.47
- Rating
- 4.4/5
- Reviews
- 93
- Age
- 1y ago

7.5 7 6 5 4 Inch Pre Cut Multi Size Square Personalised Photo/Your Logo Cake Topper Edible Fondant Icing Sheet/Wafer Cake Topper
- Price
- £6.90
- Rating
- 4.6/5
- Reviews
- 6,184
- Age
- 6y ago

Decor Paper plus Edible Icing Sheets -Quantity 5 A4 sized - Suitable for Printing and Cake decorating
- Price
- £9.21
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 12y ago

EPS Easy Peel A4 Premium Icing Sheets for Edible Printing - 25 Pack of Icing Sheets for Cake Toppers
- Price
- £20.37
- Rating
- 4.5/5
- Reviews
- 1,110
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Edible Print Supplies78%
- Watson & Webb17%
- Goggly3%
- Top That3%
Demand
Edible Icing Sheets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.7×
Search terms
Top Edible Icing Sheets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- edible icing sheets7K/yr
- icing sheets6K/yr
- icing sheets for edible printers6K/yr
- edible icing sheets a44K/yr
- icing sheet2K/yr
Reviews and returns
What reviews say buyers love and hate about Edible Icing Sheets
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very bad quality
QUALITY WASN'T WHAT I EXPECTED
there is not quality at all
Print was damaged at a corner
It was not a cake just a thin topper
A lot of money down the drain
finger's getting coloured
Love
Excellent product
Great quality
Great quality and quick
Photo speaks for itself
it came out just as I imagined it
Lovely,easy to use
easy to handle
Great quality and colours
Great thickness
Nice thickness so fed into the printer well
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Edible Icing Sheets questions
Answered from the same tracked data.









