edible icing sheets
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Good£14.77avg listing price — sweet spot $15–$100
Review moat
Okay1,507.4avg incumbent reviews — the moat a new listing must climb
Price range
Okay£6.90–£20.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Market size
Bad£80K£80K/yr · 25K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, edible icing sheets is a £80K/yr Amazon United Kingdom market (25K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
edible icing sheets market data
- Units sold / yr
- 4K–5K
- avg 500–750/product
- Revenue / yr
- £59K–£74K
- units × avg price
- Conversion rate
- 21.8%
- Avg BSR
- #339
- Page quality
- 0%
- Prime
- 60%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 76 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Edible Print Supplies78%
- Watson & Webb17%
- Goggly3%
- Top That3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.2% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.7×
Top edible icing sheets search terms
- edible icing sheets7K/yr
- icing sheets6K/yr
- icing sheets for edible printers6K/yr
- edible icing sheets a44K/yr
- icing sheet2K/yr
Top edible icing sheets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EPS Easy Peel A4 Premium Icing Sheets for Edible Printing - 25 Pack of Icing Sheets for Cake Toppers
Edible Print Supplies£20.374.5★1,110 rev
EPS A4 Premium Edible Easy Peel Icing Sheets for Edible Printer (Pack of 20) - For Edible Printing and Cake Decorating
Edible Print Supplies£17.924.8★60 rev
Watson & Webb A4 Icing Sheets (25 Pack) - Easy-Peel Formula for Cake Toppers
Watson & Webb£19.474.4★93 rev
7.5 7 6 5 4 Inch Pre Cut Multi Size Square Personalised Photo/Your Logo Cake Topper Edible Fondant Icing Sheet/Wafer Cake Topper
Goggly£6.904.6★6,184 rev
Decor Paper plus Edible Icing Sheets -Quantity 5 A4 sized - Suitable for Printing and Cake decorating
Top That£9.214.6★90 rev
Newest
by launch dateEPS A4 Premium Edible Easy Peel Icing Sheets for Edible Printer (Pack of 20) - For Edible Printing and Cake Decorating
Edible Print Supplies£17.9260 rev
Watson & Webb A4 Icing Sheets (25 Pack) - Easy-Peel Formula for Cake Toppers
Watson & Webb£19.4793 rev
7.5 7 6 5 4 Inch Pre Cut Multi Size Square Personalised Photo/Your Logo Cake Topper Edible Fondant Icing Sheet/Wafer Cake Topper
Goggly£6.906,184 rev
Decor Paper plus Edible Icing Sheets -Quantity 5 A4 sized - Suitable for Printing and Cake decorating
Top That£9.2190 rev
EPS Easy Peel A4 Premium Icing Sheets for Edible Printing - 25 Pack of Icing Sheets for Cake Toppers
Edible Print Supplies£20.371,110 rev
Trending
90-day click momentumWatson & Webb A4 Icing Sheets (25 Pack) - Easy-Peel Formula for Cake Toppers
Watson & Webb£19.474.4★
EPS A4 Premium Edible Easy Peel Icing Sheets for Edible Printer (Pack of 20) - For Edible Printing and Cake Decorating
Edible Print Supplies£17.924.8★
EPS Easy Peel A4 Premium Icing Sheets for Edible Printing - 25 Pack of Icing Sheets for Cake Toppers
Edible Print Supplies£20.374.5★
7.5 7 6 5 4 Inch Pre Cut Multi Size Square Personalised Photo/Your Logo Cake Topper Edible Fondant Icing Sheet/Wafer Cake Topper
Goggly£6.904.6★
Decor Paper plus Edible Icing Sheets -Quantity 5 A4 sized - Suitable for Printing and Cake decorating
Top That£9.214.6★
What buyers say about edible icing sheets
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Photo speaks for itself”
“Lovely,easy to use”
“Great quality and colours”
“Great thickness”
“Definitely value for every penny”
“They also smell lovely”
What buyers complain about
“Very bad quality”
“Print was damaged at a corner”
“It was not a cake just a thin topper”
“A lot of money down the drain”
“finger's getting coloured”
“the texture also looks like it has bubbles - not impressed with my last order as the pages are too hard”
“the last batch was quite hard”
“Theyre so brittle they break at a given chance”
Common questions
- Is edible icing sheets profitable to sell on Amazon United Kingdom?
- The niche generates £80K/yr across 5 tracked products. 90-day search growth is -5.2%. Flapen's verdict: Skip it (37/100).
- How competitive is the edible icing sheets niche?
- 4 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in edible icing sheets?
- Top complaints mined from reviews: Quality-Overall, Print Quality, Thickness. The return rate is 0.1%.
- When does demand for edible icing sheets peak?
- Demand peaks in Feb; the busiest month runs 1.7× the quietest.
- What does it cost to enter the edible icing sheets niche?
- Listings span £6.90–£20.37; the average listing price is £14.77 (sweet spot $15–$100). The average incumbent carries 1,507 reviews — the moat a new listing must climb.