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Edible Icing Sheets

Fail

The top 5 products take 100% of clicks, so Edible Icing Sheets is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£80K/yr25K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
100%top-5 click share · 4 brands · 6 sellers

Flapen Score

Edible Icing Sheets against its category

The dotted line is the Grocery average. Past it, Edible Icing Sheets is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Edible Icing Sheets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Edible Icing Sheets 25K times last year and spent an estimated £80K. All 4 brands take every click. Demand peaks in Feb. Flapen scores it 37 out of 100, a Fail.

01 · Demand

21.8% of searches ended in a purchase last week.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
21.8%
Market size, estimated
£80Ka year
Peak month
February1.7× the quietest month
Top search term
edible icing sheets7K searches a year

02 · Price

A sale here is worth £14.77.

Listings sell for £14.77 on average, from £6.90 to £20.37. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At £14.77 that is £7K to £11K a year per listing.

Average price
£14.77under the $15 to $100 sweet spot
Price range
£6.90–£20.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
£7K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #339 within Baking Supplies. It carries 1,507 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
60%
Out of stock, average day
0.0%
Average rank
#339in Baking Supplies
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,507per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Edible Icing Sheets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£36K£48K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Edible Print Supplies78%
  • Watson & Webb17%
  • Goggly3%
  • Top That3%

Demand

Edible Icing Sheets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Search terms

Top Edible Icing Sheets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • edible icing sheets7K/yr
  • icing sheets6K/yr
  • icing sheets for edible printers6K/yr
  • edible icing sheets a44K/yr
  • icing sheet2K/yr

Reviews and returns

What reviews say buyers love and hate about Edible Icing Sheets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall25%+3.87

Very bad quality

QUALITY WASN'T WHAT I EXPECTED

there is not quality at all

Print Quality17%−0.08

Print was damaged at a corner

Thickness17%−0.07

It was not a cake just a thin topper

Value For Money8%−0.03

A lot of money down the drain

Color8%−0.02

finger's getting coloured

Love

Quality-Overall68%+3.87

Excellent product

Great quality

Great quality and quick

Advertised Vs Actual Product15%+0.71

Photo speaks for itself

it came out just as I imagined it

Ease Of Use5%+0.22

Lovely,easy to use

easy to handle

Color4%−0.02

Great quality and colours

Thickness3%−0.07

Great thickness

Nice thickness so fed into the printer well

FAQ

Common Edible Icing Sheets questions

Answered from the same tracked data.