Edible Gold Dust
FailShoppers spend only $62K a year here, so Edible Gold Dust is a Fail.
- Flapen Score
- 49 / 100Top 36% of 2,976 Grocery niches · +3 vs the category median of 4649
- Market size
- £62K/yr70K searches / yr
- 90-day growth
- -12.0%search demand this quarter
- Competition
- 53%top-5 click share · 16 brands · 23 sellers
Flapen Score
Edible Gold Dust against its category
The dotted line is the Grocery average. Past it, Edible Gold Dust is stronger. Inside it, weaker.
Market
The Edible Gold Dust market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Edible Gold Dust 70K times last year and spent an estimated £62K. The top 5 brands take 67% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
13.8% of searches ended in a purchase last week.
Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.
- Searches, last 12 months
- 70K
- Growth, 90 days vs prior 90
- -12.0%
- Conversion, latest week
- 13.8%
- Market size, estimated
- £62Ka year
- Top search term
- gold lustre dust edible12K searches a year
02 · Price
A sale here is worth £6.36.
Listings sell for £6.36 on average, from £2.10 to £20.00. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £6.36 that is £2K to £3K a year per listing.
- Average price
- £6.36under the $15 to $100 sweet spot
- Price range
- £2.10–£20.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #113 within Baking Supplies. It carries 708 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 100%
- Out of stock, average day
- 5.0%
- Average rank
- #113in Baking Supplies
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 708per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Edible Gold Dust products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
MONÉGASQUE Gold Edible Glitter for Drinks 15g Edible Glitter for Cakes - Gold Luster Dust for Drinks & Cocktail Shimmer - Drink Shimmer Cocktails & Cake Lustre Dust - Food & Cake Decorations Spray
- Price
- £7.89
- Rating
- 4.6/5
- Reviews
- 4,972
- Age
- 3y ago

Sugarflair Extreme Gold Edible Glitter Dust Powder Pump Refill Tub - Food Colouring Powder Edible Colour Dust Brush On Spray or Add Rejuvenator to Create Eye-Catching Paint Effect - 25g
- Price
- £7.49
- Rating
- 4.6/5
- Reviews
- 231
- Age
- 4y ago

Edible Gold Dust for Cakes 10g - Gold Luster Dust Edible Glitter Shimmer for Cakes - Edible Cake Decorations - Perfect for Icing Muffins Drinks and Cake Decorations - Vegan Gluten Free
- Price
- £7.57
- Rating
- 4.5/5
- Reviews
- 1,030
- Age
- 5y ago

Colour Splash Luxe Gold Sparkle Dust Food Colouring Glitter Powder For Cake Decorating & Baking Colour Fondant Icing Toppers Modelling Paste - 3g
- Price
- £4.00
- Rating
- 4.2/5
- Reviews
- 44
- Age
- 2y ago

Renshaw Edible Glitter Pump Gold Crush 4 g (Pack of 1)
- Price
- £3.52
- Rating
- 4.3/5
- Reviews
- 6
- Age
- 8mo ago
Trending
90-day click momentum
Sweetie Tooth Edible Luster Dust Glitter Powder Metallic Food Decorating Sprinkle Shimmer Brew Dust for Drinks Cocktails Cakes & Desserts Vegan Friendly (Gold 5g/0.18oz)
- Price
- £5.48
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 3mo ago

PME Edible Lustre Sprinkle Snow - Gold (10g)
- Price
- £4.19
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1y ago

Renshaw Edible Glitter Pump Gold Crush 4 g (Pack of 1)
- Price
- £3.52
- Rating
- 4.3/5
- Reviews
- 6
- Age
- 8mo ago

Edible Glitter Set for Drinks - 4 Colours Metallic Food Grade 20g Edible Glitter Powder & Luster Dust for Cake Decorating Baking Cupcakes Cookies Fondant Chocolate Buttercream - DIY Glitter Art
- Price
- £6.52
- Rating
- 4.2/5
- Reviews
- 111
- Age
- 11mo ago

The Baked Studio - Original Edible Glitter Lustre Dust for Cake Decorating (Classic Gold 15g)
- Price
- £8.90
- Rating
- 4.7/5
- Reviews
- 74
- Age
- 1y ago
Newest
by launch date
Sweetie Tooth Edible Luster Dust Glitter Powder Metallic Food Decorating Sprinkle Shimmer Brew Dust for Drinks Cocktails Cakes & Desserts Vegan Friendly (Gold 5g/0.18oz)
- Price
- £5.48
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 3mo ago

Renshaw Edible Glitter Pump Gold Crush 4 g (Pack of 1)
- Price
- £3.52
- Rating
- 4.3/5
- Reviews
- 6
- Age
- 8mo ago

Edible Glitter Set for Drinks - 4 Colours Metallic Food Grade 20g Edible Glitter Powder & Luster Dust for Cake Decorating Baking Cupcakes Cookies Fondant Chocolate Buttercream - DIY Glitter Art
- Price
- £6.52
- Rating
- 4.2/5
- Reviews
- 111
- Age
- 11mo ago

Variety Mode Gold Dust Cocoa Mushroom Coffee (240g - 30 Servings) | Mushroom Powder Containing Lions Mane Reishi Chaga & Ashwagandha | For Focus Energy & Calm - 100% Natural Organic Vegan
- Price
- £20.00
- Rating
- 4.5/5
- Reviews
- 62
- Age
- 12mo ago

The Baked Studio - Original Edible Glitter Lustre Dust for Cake Decorating (Classic Gold 15g)
- Price
- £8.90
- Rating
- 4.7/5
- Reviews
- 74
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
23
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
53%
Top 20: 94%
Open market
27%
- Sugarflair Colours20%
- Detox Organica15%
- MONÉGASQUE15%
- Colour Splash10%
- Renshaw7%
- PME6%
Demand
Edible Gold Dust search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3× · 9 of 12 months tracked
Search terms
Top Edible Gold Dust search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gold lustre dust edible12K/yr
- edible gold dust12K/yr
- gold edible glitter11K/yr
- gold dust for cakes7K/yr
- edible gold glitter10K/yr
- gold dust6K/yr
- gold luster dust edible3K/yr
- gold lustre dust2K/yr
- edible gold glitter for cakes3K/yr
- edible glitter gold3K/yr
Reviews and returns
What reviews say buyers love and hate about Edible Gold Dust
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Thus was easy to work with however as it dried it turned a horrible orangey copper colour not the nice gold pictured
Not impressed with the colour
It turns tge drink yellow
If it gets anymore expensive
Waste of money
I have found that the price has increased
The opening is also quite small and fiddly, making it hard to sprinkle neatly without getting glitter all over the counter
The bottle is quite small for the price
the pot feels small
Poor quality
Quality dust
a little difficult to use
Love
Value for money
Great product for a great price
well worth its money
The gold colour looks elegant
Great colour
The color is stunning
Easy to use
easy to store
Lots of uses
Great for baking
Great for cakes, pastries and cocktails
Great for cakes and chocolate
it just tastes like a nice hot chocolate
Tastes great
Very nice, love the taste
Return
0.1% Return rate 100% Fixable by listing
The opening is also quite small and fiddly, making it hard to sprinkle neatly without getting glitter all over the counter
The bottle is quite small for the price
the pot feels small
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Edible Gold Dust questions
Answered from the same tracked data.









