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Edible Gold Dust

Fail

Shoppers spend only $62K a year here, so Edible Gold Dust is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£62K/yr70K searches / yr
90-day growth
-12.0%search demand this quarter
Competition
53%top-5 click share · 16 brands · 23 sellers

Flapen Score

Edible Gold Dust against its category

The dotted line is the Grocery average. Past it, Edible Gold Dust is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Edible Gold Dust market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Edible Gold Dust 70K times last year and spent an estimated £62K. The top 5 brands take 67% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

13.8% of searches ended in a purchase last week.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
13.8%
Market size, estimated
£62Ka year
Top search term
gold lustre dust edible12K searches a year

02 · Price

A sale here is worth £6.36.

Listings sell for £6.36 on average, from £2.10 to £20.00. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £6.36 that is £2K to £3K a year per listing.

Average price
£6.36under the $15 to $100 sweet spot
Price range
£2.10–£20.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #113 within Baking Supplies. It carries 708 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#113in Baking Supplies
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
708per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Edible Gold Dust products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

23

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

27%

  • Sugarflair Colours20%
  • Detox Organica15%
  • MONÉGASQUE15%
  • Colour Splash10%
  • Renshaw7%
  • PME6%

Demand

Edible Gold Dust search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '25NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.3× · 9 of 12 months tracked

Search terms

Top Edible Gold Dust search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold lustre dust edible12K/yr
  • edible gold dust12K/yr
  • gold edible glitter11K/yr
  • gold dust for cakes7K/yr
  • edible gold glitter10K/yr
  • gold dust6K/yr
  • gold luster dust edible3K/yr
  • gold lustre dust2K/yr
  • edible gold glitter for cakes3K/yr
  • edible glitter gold3K/yr

Reviews and returns

What reviews say buyers love and hate about Edible Gold Dust

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color14%−0.30

Thus was easy to work with however as it dried it turned a horrible orangey copper colour not the nice gold pictured

Not impressed with the colour

It turns tge drink yellow

Value For Money14%+1.38

If it gets anymore expensive

Waste of money

I have found that the price has increased

Size-Overall13%

The opening is also quite small and fiddly, making it hard to sprinkle neatly without getting glitter all over the counter

The bottle is quite small for the price

the pot feels small

Quality-Overall11%+0.39

Poor quality

Quality dust

Ease Of Use7%+0.26

a little difficult to use

Love

Value For Money17%+1.38

Value for money

Great product for a great price

well worth its money

Color14%−0.30

The gold colour looks elegant

Great colour

The color is stunning

Ease Of Use13%+0.26

Easy to use

easy to store

Lots of uses

Baking8%+0.68

Great for baking

Great for cakes, pastries and cocktails

Great for cakes and chocolate

Taste-Overall7%−0.03

it just tastes like a nice hot chocolate

Tastes great

Very nice, love the taste

Return

0.1% Return rate 100% Fixable by listing

Size-Overall100%▁▁▁▁█▁

The opening is also quite small and fiddly, making it hard to sprinkle neatly without getting glitter all over the counter

The bottle is quite small for the price

the pot feels small

FAQ

Common Edible Gold Dust questions

Answered from the same tracked data.