edible glue
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible28.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good693.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Market size
Bad£59K£59K/yr · 61K searches
Avg price
Bad£3.35avg listing price — sweet spot $15–$100
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.59–£4.00cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, edible glue is a £59K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
edible glue market data
- Units sold / yr
- 15K–20K
- avg 2,000–2,500/product
- Revenue / yr
- £50K–£67K
- units × avg price
- Conversion rate
- 28.7%
- Avg BSR
- #165
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 41 months
- Avg seller age
- 205 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Sugarflair Colours48%
- FunCakes27%
- BBB BAKING BEAUTY & BEYOND12%
- PME8%
- Cake Star4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.6% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.5×
Top edible glue search terms
- edible glue37K/yr
- edible glue for cake decorating uk13K/yr
- cake glue4K/yr
- cake glue edible3K/yr
- edible glue for cakes4K/yr
Top edible glue products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Colour Flex Edible Glue with Brush - Professional Food Grade Edible Glue High Strength Ready to Use for Cake Decorating Sugarcraft and Cake Decorations - 40ml
Sugarflair Colours£3.954.5★128 rev
FunCakes Edible Glue: Transparant For Sugarcraft Work and Cake Decorating 22 g.
FunCakes£2.624.4★485 rev
Baking Beauty and Beyond Professional Food Grade Edible Glue - Multi-Function Super Strong Pro Bakers Choice Glue Perfect for Icing Sugarcraft Baking Food Craft and Cake Decorations (30gm)
BBB BAKING BEAUTY & BEYOND£4.004.3★714 rev
PME 104FP006 Petal Glue 60 g
PME£2.594.5★1,257 rev
FunCakes Edible Glue: Transparant For Sugarcraft Work and Cake Decorating 50 g.
FunCakes£3.584.5★722 rev
Newest
by launch dateColour Flex Edible Glue with Brush - Professional Food Grade Edible Glue High Strength Ready to Use for Cake Decorating Sugarcraft and Cake Decorations - 40ml
Sugarflair Colours£3.95128 rev
FunCakes Edible Glue: Transparant For Sugarcraft Work and Cake Decorating 22 g.
FunCakes£2.62485 rev
FunCakes Edible Glue: Transparant For Sugarcraft Work and Cake Decorating 50 g.
FunCakes£3.58722 rev
Baking Beauty and Beyond Professional Food Grade Edible Glue - Multi-Function Super Strong Pro Bakers Choice Glue Perfect for Icing Sugarcraft Baking Food Craft and Cake Decorations (30gm)
BBB BAKING BEAUTY & BEYOND£4.00714 rev
Cake Star Edible Bakers Glue - 20g Tube
Cake Star£3.35857 rev
Trending
90-day click momentumColour Flex Edible Glue with Brush - Professional Food Grade Edible Glue High Strength Ready to Use for Cake Decorating Sugarcraft and Cake Decorations - 40ml
Sugarflair Colours£3.954.5★
FunCakes Edible Glue: Transparant For Sugarcraft Work and Cake Decorating 22 g.
FunCakes£2.624.4★
FunCakes Edible Glue: Transparant For Sugarcraft Work and Cake Decorating 50 g.
FunCakes£3.584.5★
Cake Star Edible Bakers Glue - 20g Tube
Cake Star£3.354.2★
Baking Beauty and Beyond Professional Food Grade Edible Glue - Multi-Function Super Strong Pro Bakers Choice Glue Perfect for Icing Sugarcraft Baking Food Craft and Cake Decorations (30gm)
BBB BAKING BEAUTY & BEYOND£4.004.3★
What buyers say about edible glue
What buyers praise and complain about, mined from review topics.What buyers love
“Edible glue”
“Great size for the price”
“It is easy to use and very effective”
“Baking”
“Good quality”
“Does the job”
“Great size for the price”
“Works well”
“Really strong nice flavour”
“Great for attaching edible decorations”
What buyers complain about
“the brush that comes in the bottle is also very thick”
“it didnt seem to stick onto my cake as much as I thought it would”
“Maybe I didnt read the instructions properly”
“Colourless and tasteless”
“it didn't work how I hoped it would”
“Not easy to use”
“it wasnt strong enough for more secure icing work”
Top return reasons
Common questions
- Is edible glue profitable to sell on Amazon United Kingdom?
- The niche generates £59K/yr across 6 tracked products. 90-day search growth is -3.6%. Flapen's verdict: Skip it (36/100).
- How competitive is the edible glue niche?
- 5 brands and 16 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in edible glue?
- Top complaints mined from reviews: Thickness, Adhesion/Stickiness, Instructions/User Manual/Troubleshooting. The return rate is 0.1%.
- When does demand for edible glue peak?
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- What does it cost to enter the edible glue niche?
- Listings span £2.59–£4.00; the average listing price is £3.35 (sweet spot $15–$100). The average incumbent carries 694 reviews — the moat a new listing must climb.