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Edible Glue

Fail

The top 5 brands take 100% of clicks, so Edible Glue is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£59K/yr61K searches / yr
90-day growth
-3.6%search demand this quarter
Competition
96%top-5 click share · 5 brands · 16 sellers

Flapen Score

Edible Glue against its category

The dotted line is the Grocery average. Past it, Edible Glue is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Edible Glue market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Edible Glue 61K times last year and spent an estimated £59K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

28.7% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 28.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-3.6%
Conversion, latest week
28.7%
Market size, estimated
£59Ka year
Peak month
December1.5× the quietest month
Top search term
edible glue37K searches a year

02 · Price

A sale here is worth £3.35.

Listings sell for £3.35 on average, from £2.59 to £4.00. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At £3.35 that is £7K to £8K a year per listing.

Average price
£3.35under the $15 to $100 sweet spot
Price range
£2.59–£4.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
2,000–2,500
Revenue per listing a year
£7K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #165 within Baking Supplies. It carries 694 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#165in Baking Supplies
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
694per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Edible Glue products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£26K£35K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Sugarflair Colours48%
  • FunCakes27%
  • BBB BAKING BEAUTY & BEYOND12%
  • PME8%
  • Cake Star4%

Demand

Edible Glue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Edible Glue search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • edible glue37K/yr
  • edible glue for cake decorating uk13K/yr
  • cake glue4K/yr
  • cake glue edible3K/yr
  • edible glue for cakes4K/yr

Reviews and returns

What reviews say buyers love and hate about Edible Glue

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness27%−0.18

the brush that comes in the bottle is also very thick

The product is very thick

Thick and not very easy to use

Adhesion/Stickiness10%+1.51

it didnt seem to stick onto my cake as much as I thought it would

Instructions/User Manual/Troubleshooting10%−0.02

Maybe I didnt read the instructions properly

Color7%−0.12

Colourless and tasteless

Functionality-Overall7%−0.04

it didn't work how I hoped it would

Love

Adhesion/Stickiness17%+1.51

Edible glue

Good edible glue for icing

Non toxic child's glue

Value For Money13%+1.31

Great size for the price

Value for money

Good value

Ease Of Use11%+0.09

It is easy to use and very effective

This edible glue is very easy to use and applies smoothly

Great and really useful

Baking10%+0.89

Baking

Quality-Overall10%+0.07

Good quality

Good quality item

Great product

Return

0.1% Return rate 0% Fixable by listing

Adhesion/Stickiness70%▁▅██▁▅

it didnt seem to stick onto my cake as much as I thought it would

Functionality-Overall20%▁█▁▁▁▁

it didn't work how I hoped it would

Strength10%▁▁▁▁▁█

it wasnt strong enough for more secure icing work

FAQ

Common Edible Glue questions

Answered from the same tracked data.