Edible Glue
FailThe top 5 brands take 100% of clicks, so Edible Glue is a Fail.
- Flapen Score
- 36 / 100Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 4636
- Market size
- £59K/yr61K searches / yr
- 90-day growth
- -3.6%search demand this quarter
- Competition
- 96%top-5 click share · 5 brands · 16 sellers
Flapen Score
Edible Glue against its category
The dotted line is the Grocery average. Past it, Edible Glue is stronger. Inside it, weaker.
Market
The Edible Glue market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Edible Glue 61K times last year and spent an estimated £59K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
28.7% of searches ended in a purchase last week.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 28.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- -3.6%
- Conversion, latest week
- 28.7%
- Market size, estimated
- £59Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- edible glue37K searches a year
02 · Price
A sale here is worth £3.35.
Listings sell for £3.35 on average, from £2.59 to £4.00. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At £3.35 that is £7K to £8K a year per listing.
- Average price
- £3.35under the $15 to $100 sweet spot
- Price range
- £2.59–£4.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £7K–£8K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #165 within Baking Supplies. It carries 694 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #165in Baking Supplies
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 694per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Edible Glue products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Colour Flex Edible Glue with Brush - Professional Food Grade Edible Glue High Strength Ready to Use for Cake Decorating Sugarcraft and Cake Decorations - 40ml
- Price
- £3.95
- Rating
- 4.5/5
- Reviews
- 128
- Age
- 1y ago

FunCakes Edible Glue: Transparant For Sugarcraft Work and Cake Decorating 22 g.
- Price
- £2.62
- Rating
- 4.4/5
- Reviews
- 485
- Age
- 4y ago

Baking Beauty and Beyond Professional Food Grade Edible Glue - Multi-Function Super Strong Pro Bakers Choice Glue Perfect for Icing Sugarcraft Baking Food Craft and Cake Decorations (30gm)
- Price
- £4.00
- Rating
- 4.3/5
- Reviews
- 714
- Age
- 8y ago

PME 104FP006 Petal Glue 60 g
- Price
- £2.59
- Rating
- 4.5/5
- Reviews
- 1,257
- Age
- 12y ago

FunCakes Edible Glue: Transparant For Sugarcraft Work and Cake Decorating 50 g.
- Price
- £3.58
- Rating
- 4.5/5
- Reviews
- 722
- Age
- 4y ago
Trending
90-day click momentum
Colour Flex Edible Glue with Brush - Professional Food Grade Edible Glue High Strength Ready to Use for Cake Decorating Sugarcraft and Cake Decorations - 40ml
- Price
- £3.95
- Rating
- 4.5/5
- Reviews
- 128
- Age
- 1y ago

FunCakes Edible Glue: Transparant For Sugarcraft Work and Cake Decorating 22 g.
- Price
- £2.62
- Rating
- 4.4/5
- Reviews
- 485
- Age
- 4y ago

FunCakes Edible Glue: Transparant For Sugarcraft Work and Cake Decorating 50 g.
- Price
- £3.58
- Rating
- 4.5/5
- Reviews
- 722
- Age
- 4y ago

Cake Star Edible Bakers Glue - 20g Tube
- Price
- £3.35
- Rating
- 4.2/5
- Reviews
- 857
- Age
- 11y ago

Baking Beauty and Beyond Professional Food Grade Edible Glue - Multi-Function Super Strong Pro Bakers Choice Glue Perfect for Icing Sugarcraft Baking Food Craft and Cake Decorations (30gm)
- Price
- £4.00
- Rating
- 4.3/5
- Reviews
- 714
- Age
- 8y ago
Newest
by launch date
Colour Flex Edible Glue with Brush - Professional Food Grade Edible Glue High Strength Ready to Use for Cake Decorating Sugarcraft and Cake Decorations - 40ml
- Price
- £3.95
- Rating
- 4.5/5
- Reviews
- 128
- Age
- 1y ago

FunCakes Edible Glue: Transparant For Sugarcraft Work and Cake Decorating 22 g.
- Price
- £2.62
- Rating
- 4.4/5
- Reviews
- 485
- Age
- 4y ago

FunCakes Edible Glue: Transparant For Sugarcraft Work and Cake Decorating 50 g.
- Price
- £3.58
- Rating
- 4.5/5
- Reviews
- 722
- Age
- 4y ago

Baking Beauty and Beyond Professional Food Grade Edible Glue - Multi-Function Super Strong Pro Bakers Choice Glue Perfect for Icing Sugarcraft Baking Food Craft and Cake Decorations (30gm)
- Price
- £4.00
- Rating
- 4.3/5
- Reviews
- 714
- Age
- 8y ago

Cake Star Edible Bakers Glue - 20g Tube
- Price
- £3.35
- Rating
- 4.2/5
- Reviews
- 857
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Sugarflair Colours48%
- FunCakes27%
- BBB BAKING BEAUTY & BEYOND12%
- PME8%
- Cake Star4%
Demand
Edible Glue search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.5×
Search terms
Top Edible Glue search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- edible glue37K/yr
- edible glue for cake decorating uk13K/yr
- cake glue4K/yr
- cake glue edible3K/yr
- edible glue for cakes4K/yr
Reviews and returns
What reviews say buyers love and hate about Edible Glue
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the brush that comes in the bottle is also very thick
The product is very thick
Thick and not very easy to use
it didnt seem to stick onto my cake as much as I thought it would
Maybe I didnt read the instructions properly
Colourless and tasteless
it didn't work how I hoped it would
Love
Edible glue
Good edible glue for icing
Non toxic child's glue
Great size for the price
Value for money
Good value
It is easy to use and very effective
This edible glue is very easy to use and applies smoothly
Great and really useful
Baking
Good quality
Good quality item
Great product
Return
0.1% Return rate 0% Fixable by listing
it didnt seem to stick onto my cake as much as I thought it would
it didn't work how I hoped it would
it wasnt strong enough for more secure icing work
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Edible Glue questions
Answered from the same tracked data.









