Edible Glitter
MaybeReturns run at only 0.1% of orders. But prices span $3.15–$15.21, mostly outside the sweet spot, so Edible Glitter is a Maybe.
- Flapen Score
- 53 / 100Top 20% of 2,976 Grocery niches · +7 vs the category median of 4653
- Market size
- £181K/yr435K searches / yr
- 90-day growth
- -18.4%search demand this quarter
- Competition
- 41%top-5 click share · 21 brands · 28 sellers
Flapen Score
Edible Glitter against its category
The dotted line is the Grocery average. Past it, Edible Glitter is stronger. Inside it, weaker.
Market
The Edible Glitter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Edible Glitter 435K times last year and spent an estimated £181K. The top 5 brands take 48% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
6.1% of searches ended in a purchase last week.
Shoppers searched for this 435K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £181K a year.
- Searches, last 12 months
- 435K
- Growth, 90 days vs prior 90
- -18.4%
- Conversion, latest week
- 6.1%
- Market size, estimated
- £181Ka year
- Peak month
- December4.6× the quietest month
- Top search term
- edible glitter214K searches a year
02 · Price
A sale here is worth £6.86.
Listings sell for £6.86 on average, from £3.15 to £15.21. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £6.86 that is £2K to £3K a year per listing.
- Average price
- £6.86under the $15 to $100 sweet spot
- Price range
- £3.15–£15.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #94 within Baking Supplies. It carries 876 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 97%
- Out of stock, average day
- 8.9%
- Average rank
- #94in Baking Supplies
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 876per listing
- Listings tracked
- 38
04 · Newcomers
Amazon counts 0 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Edible Glitter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Edible Glitter 6 x 3g Edible Glitter for Drinks Lustre Dust Edible 6 Color Set Food Colouring Powder Baking Glitter for Chocolate Strawberries Cakes Fondant Drinks Cocktails Odorless Vegan
- Price
- £7.68
- Rating
- 4.6/5
- Reviews
- 311
- Age
- 2y ago

NiHome Pink Edible Glitter Powder for Cakes and Drinks 5 g
- Price
- £6.41
- Rating
- 4.5/5
- Reviews
- 5,072
- Age
- 3y ago

Renshaw Edible Glitter Pump Marshmallow Magic (Pink) 4 g (Pack of 1)
- Price
- £3.54
- Rating
- 4.0/5
- Reviews
- 9
- Age
- 8mo ago

Edible Glitter - 7 Vivid Food Colouring Powder (3g Each) Non-Taste Altering Formula for Baking Cocktails & Desserts Food Grade Edible Lustre Dust with Barbie Pink Glitter Silver Gold...
- Price
- £7.43
- Rating
- 4.5/5
- Reviews
- 153
- Age
- 11mo ago

Sweetie Tooth Edible Luster Dust Glitter Powder Metallic Food Decorating Sprinkle Shimmer Brew Dust for Drinks Cocktails Cakes & Desserts Vegan Friendly (Iridescent 5g/0.18oz)
- Price
- £5.77
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 3mo ago
Trending
90-day click momentum
Sweetie Tooth Edible Luster Dust Glitter Powder Metallic Food Decorating Sprinkle Shimmer Brew Dust for Drinks Cocktails Cakes & Desserts Vegan Friendly (Iridescent 5g/0.18oz)
- Price
- £5.77
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 3mo ago

6 Colors Edible Glitter Set (5g/Bottle) Food Grade Shimmer Dust for Drinks and Baking Perfect for Easter Birthday Holidays Party Cocktails Wine Cakes Cupcakes Decorating
- Price
- £8.34
- Rating
- 4.6/5
- Reviews
- 185
- Age
- 6mo ago

Edible Glitter - 20 Colors Food Grade Luster Dust Glitter Powder for Drinks Vegan Gluten-Free Food Colouring for Cocktail Beverage Chocolates Sparkling Edible Cake Decorations Set
- Price
- £13.37
- Rating
- 4.5/5
- Reviews
- 107
- Age
- 3mo ago

Renshaw Edible Glitter Pump Disco Ball (Silver) 4 g (Pack of 1)
- Price
- £3.51
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 8mo ago

Twinkle my Drink 5g Edible Glitter for Drinks & Cake Decoration (Opal Ghost) | 25 Servings | Iridescent Edible Glitter for Cocktails | Perfect for Party Decorations
- Price
- £7.66
- Rating
- 4.5/5
- Reviews
- 58
- Age
- 1y ago
Newest
by launch date
Edible Glitter - 20 Colors Food Grade Luster Dust Glitter Powder for Drinks Vegan Gluten-Free Food Colouring for Cocktail Beverage Chocolates Sparkling Edible Cake Decorations Set
- Price
- £13.37
- Rating
- 4.5/5
- Reviews
- 107
- Age
- 3mo ago

Sweetie Tooth Edible Luster Dust Glitter Powder Metallic Food Decorating Sprinkle Shimmer Brew Dust for Drinks Cocktails Cakes & Desserts Vegan Friendly (Iridescent 5g/0.18oz)
- Price
- £5.77
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 3mo ago

6 Colors Edible Glitter Set (5g/Bottle) Food Grade Shimmer Dust for Drinks and Baking Perfect for Easter Birthday Holidays Party Cocktails Wine Cakes Cupcakes Decorating
- Price
- £8.34
- Rating
- 4.6/5
- Reviews
- 185
- Age
- 6mo ago

Renshaw Edible Glitter Pump Marshmallow Magic (Pink) 4 g (Pack of 1)
- Price
- £3.54
- Rating
- 4.0/5
- Reviews
- 9
- Age
- 8mo ago

Renshaw Edible Glitter Pump Disco Ball (Silver) 4 g (Pack of 1)
- Price
- £3.51
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
28
Top-5 brand share
48%
Top 20: 99%
Top-5 click share
41%
Top 20: 80%
Open market
46%
- FANKOO13%
- NiHome13%
- Renshaw9%
- Fidton7%
- Holly Cupcakes6%
- Sugarflair Colours6%
Demand
Edible Glitter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.6×
Search terms
Top Edible Glitter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- edible glitter214K/yr
- edible glitter for cakes48K/yr
- edible glitter for drinks68K/yr
- cake glitter17K/yr
- drink glitter14K/yr
- luster dust edible9K/yr
- edible lustre dust7K/yr
- lustre dust6K/yr
- glitter for drinks10K/yr
- edible cake glitter6K/yr
Reviews and returns
What reviews say buyers love and hate about Edible Glitter
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tiny
It's a small pot
these are just very small
doesnt taste like anything
Horrible taste
The powder is tasteless
Kind of false advertising
False advertising
Not as good as the pictures
is a little difficult to use
youll find it virtually impossible to take some out
Shallow tub meant I found it hard to grip to open the jar
lots of chemicals
That means it's not edible
The ingredients list nowhere to be found
Love
The colours are bright
Great colours
the colours are vibrant
it looks super pretty
the quality was lovely
Great product
you get a good amount for your money
This is definitely worth the value
Good value for money
Easy to use
Lovely easy spray to use
The glitter is easy to use
when baking and they showed up well on buttercream and chocolate, those jars had a little brush built into the lid which make shaking a small amount out much easier and I got four for the same price so I expected the Sweetie Tooth to be at least four times as good
these will be just a fun for baking cakes or biscuits etc
Edible glitter for Bakes
Return
0.1% Return rate 86% Fixable by listing
Wrong colour
It turns tge drink yellow
is a little difficult to use
youll find it virtually impossible to take some out
Shallow tub meant I found it hard to grip to open the jar
Kind of false advertising
False advertising
Not as good as the pictures
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Edible Glitter questions
Answered from the same tracked data.









