Edible Eyes
FailPrices span $1.83–$7.42, mostly outside the sweet spot, so Edible Eyes is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £80K/yr114K searches / yr
- 90-day growth
- -11.6%search demand this quarter
- Competition
- 66%top-5 click share · 12 brands · 29 sellers
Flapen Score
Edible Eyes against its category
The dotted line is the Grocery average. Past it, Edible Eyes is stronger. Inside it, weaker.
Market
The Edible Eyes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Edible Eyes 114K times last year and spent an estimated £80K. The top 5 brands take 77% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 14.8% of those searches ended in a purchase.
Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.
- Searches, last 12 months
- 114K
- Growth, 90 days vs prior 90
- -11.6%
- Conversion, latest week
- 14.8%
- Market size, estimated
- £80Ka year
- Peak month
- October25.9× the quietest month
- Top search term
- edible eyes59K searches a year
02 · Price
A sale here is worth £4.73.
Listings sell for £4.73 on average, from £1.83 to £7.42. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £4.73 that is £2K to £4K a year per listing.
- Average price
- £4.73under the $15 to $100 sweet spot
- Price range
- £1.83–£7.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #160 within Baking Supplies. It carries 280 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 13.0%
- Average rank
- #160in Baking Supplies
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 280per listing
- Listings tracked
- 14
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Edible Eyes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SPRINKLY - Sprinkle Shapes - Eyes - 25g Sample Packet
- Price
- £4.02
- Rating
- 4.2/5
- Reviews
- 1,050
- Age
- 11mo ago

Eysii Candy Eyeballs Eyes Cake Cupcake Toppers Cookie Decorations Edible Dessert Sprinkles for Halloween Christmas Cake Cupcakes Decoration (Small)
- Price
- £7.42
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 2y ago

FunCakes Candy Eyeballs: Ready to Use for Cake Candy Decoration Perfect for Spooky Halloween or Monster Cupcakes Muffins and More Glutenfree Certified Set/64
- Price
- £3.54
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 4y ago

PME Cake Jumbo Eyes Sprinkle Charms (25g / 0.9oz)
- Price
- £2.00
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 8mo ago

PME Cake Mini Eyes Sprinkle Charms (25g / 0.9oz)
- Price
- £1.99
- Rating
- 4.9/5
- Reviews
- 9
- Age
- 8mo ago
Trending
estimated 90-day click momentum
PME Cake Jumbo Eyes Sprinkle Charms (25g / 0.9oz)
- Price
- £2.00
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 8mo ago

FunCakes Candy Eyeballs: Ready to Use for Cake Candy Decoration Perfect for Spooky Halloween or Monster Cupcakes Muffins and More Glutenfree Certified Set/64
- Price
- £3.54
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 4y ago

PME Cake Mini Eyes Sprinkle Charms (25g / 0.9oz)
- Price
- £1.99
- Rating
- 4.9/5
- Reviews
- 9
- Age
- 8mo ago

Edible Sugar Eyes Cake Decorations For Animals Monsters And Aliens On Cakes Cupcakes Muffins Cookies white x50g
- Price
- £4.01
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 8mo ago

100g Fathers Day Edible Candy Eyes Sprinkles Eyeballs Sprinkles Edible Candy Eyes Sprinkle Cake Decorations Sugar Eye Cake Topper for Cupcake Cakes On Daily Birthday Wedding Baking (Eyes Mix)
- Price
- £6.48
- Rating
- 4.2/5
- Reviews
- 475
- Age
- 12mo ago
Newest
by launch date
Edible Sugar Eyes Cake Decorations For Animals Monsters And Aliens On Cakes Cupcakes Muffins Cookies white x50g
- Price
- £4.01
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 8mo ago

PME Cake Jumbo Eyes Sprinkle Charms (25g / 0.9oz)
- Price
- £2.00
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 8mo ago

PME Cake Mini Eyes Sprinkle Charms (25g / 0.9oz)
- Price
- £1.99
- Rating
- 4.9/5
- Reviews
- 9
- Age
- 8mo ago

SPRINKLY - Sprinkle Shapes - Eyes - 25g Sample Packet
- Price
- £4.02
- Rating
- 4.2/5
- Reviews
- 1,050
- Age
- 11mo ago

100g Fathers Day Edible Candy Eyes Sprinkles Eyeballs Sprinkles Edible Candy Eyes Sprinkle Cake Decorations Sugar Eye Cake Topper for Cupcake Cakes On Daily Birthday Wedding Baking (Eyes Mix)
- Price
- £6.48
- Rating
- 4.2/5
- Reviews
- 475
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 flat
Sellers
29
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
18%
- SPRINKLY22%
- FunCakes17%
- PME17%
- Eysii15%
- SONSMER6%
- Cake N Bake5%
Demand
Edible Eyes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 25.9×
Search terms
Top Edible Eyes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- edible eyes59K/yr
- edible eyes cake decorations22K/yr
- edible googly eyes6K/yr
- icing eyes4K/yr
- edible eyes for cakes4K/yr
- icing eyes edible4K/yr
- candy eyes5K/yr
- edible eyeballs6K/yr
- candy eyes for baking4K/yr
Reviews and returns
What reviews say buyers love and hate about Edible Eyes
We read the reviews and the return reasons for every product selling here.
“these eyeballs at rock hard”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Edible Eyes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









