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Edible Eyes

Fail

Prices span $1.83–$7.42, mostly outside the sweet spot, so Edible Eyes is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£80K/yr114K searches / yr
90-day growth
-11.6%search demand this quarter
Competition
66%top-5 click share · 12 brands · 29 sellers

Flapen Score

Edible Eyes against its category

The dotted line is the Grocery average. Past it, Edible Eyes is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Edible Eyes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Edible Eyes 114K times last year and spent an estimated £80K. The top 5 brands take 77% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 14.8% of those searches ended in a purchase.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-11.6%
Conversion, latest week
14.8%
Market size, estimated
£80Ka year
Peak month
October25.9× the quietest month
Top search term
edible eyes59K searches a year

02 · Price

A sale here is worth £4.73.

Listings sell for £4.73 on average, from £1.83 to £7.42. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £4.73 that is £2K to £4K a year per listing.

Average price
£4.73under the $15 to $100 sweet spot
Price range
£1.83–£7.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #160 within Baking Supplies. It carries 280 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
13.0%
Average rank
#160in Baking Supplies
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
280per listing
Listings tracked
14

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Edible Eyes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

29

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

18%

  • SPRINKLY22%
  • FunCakes17%
  • PME17%
  • Eysii15%
  • SONSMER6%
  • Cake N Bake5%

Demand

Edible Eyes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 25.9×

Search terms

Top Edible Eyes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • edible eyes59K/yr
  • edible eyes cake decorations22K/yr
  • edible googly eyes6K/yr
  • icing eyes4K/yr
  • edible eyes for cakes4K/yr
  • icing eyes edible4K/yr
  • candy eyes5K/yr
  • edible eyeballs6K/yr
  • candy eyes for baking4K/yr

Reviews and returns

What reviews say buyers love and hate about Edible Eyes

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Value For Money”
25%of negative reviews mention “Hard Feel”
0.1%of orders come back
“these eyeballs at rock hard”
A buyer, on “Hard Feel”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Edible Eyes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data