How competitive is the Edible Eyes niche on Amazon United Kingdom?

12 brands and 29 sellers compete in Edible Eyes on Amazon United Kingdom. The top 5 Edible Eyes products take 66% of clicks and its top 5 brands hold 77% of demand.

What do buyers complain about in Edible Eyes?

Edible Eyes buyers on Amazon United Kingdom complain most about Hard Feel, Size-Overall, Color, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Edible Eyes niche?

Edible Eyes sells for £4.73 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.83–£7.42. The average incumbent carries 280 reviews — the moat a new listing must climb.

Edible Eyes

prices mostly outside the sweet spot ($1.83–$7.42) — Edible Eyes doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Edible Eyes profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Edible Eyes is a £80K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.

Edible Eyes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.6% over the last 90 days and 14.8% of searches end in a purchase.

£80K

revenue / yr

Units sold / yr20K

Search volume / yr-11.6%114K

Conversion rate14.8%

Avg price£4.73

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers12 · 29

Top-5 product click share66%

Open market23%

Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 14 products

Top Edible Eyes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

SPRINKLY - Sprinkle Shapes - Eyes - 25g Sample Packet

Price: £4.02
Rating: 4.2/5
Reviews: 1,050
Age: 11mo ago

Eysii Candy Eyeballs Eyes Cake Cupcake Toppers Cookie Decorations Edible Dessert Sprinkles for Halloween Christmas Cake Cupcakes Decoration (Small)

Price: £7.42
Rating: 4.6/5
Reviews: 57
Age: 2y ago

FunCakes Candy Eyeballs: Ready to Use for Cake Candy Decoration Perfect for Spooky Halloween or Monster Cupcakes Muffins and More Glutenfree Certified Set/64

Price: £3.54
Rating: 4.7/5
Reviews: 19
Age: 4y ago

PME Cake Jumbo Eyes Sprinkle Charms (25g / 0.9oz)

Price: £2.00
Rating: 4.6/5
Reviews: 5
Age: 8mo ago

PME Cake Mini Eyes Sprinkle Charms (25g / 0.9oz)

Price: £1.99
Rating: 4.9/5
Reviews: 9
Age: 8mo ago

Newest

by launch date

Edible Sugar Eyes Cake Decorations For Animals Monsters And Aliens On Cakes Cupcakes Muffins Cookies white x50g

Price: £4.01
Rating: 3.0/5
Reviews: 2
Age: 8mo ago

PME Cake Jumbo Eyes Sprinkle Charms (25g / 0.9oz)

Price: £2.00
Rating: 4.6/5
Reviews: 5
Age: 8mo ago

PME Cake Mini Eyes Sprinkle Charms (25g / 0.9oz)

Price: £1.99
Rating: 4.9/5
Reviews: 9
Age: 8mo ago

SPRINKLY - Sprinkle Shapes - Eyes - 25g Sample Packet

Price: £4.02
Rating: 4.2/5
Reviews: 1,050
Age: 11mo ago

100g Fathers Day Edible Candy Eyes Sprinkles Eyeballs Sprinkles Edible Candy Eyes Sprinkle Cake Decorations Sugar Eye Cake Topper for Cupcake Cakes On Daily Birthday Wedding Baking (Eyes Mix)

Price: £6.48
Rating: 4.2/5
Reviews: 475
Age: 12mo ago

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

18%

SPRINKLY22%
FunCakes17%
PME17%
Eysii15%
SONSMER6%
Cake N Bake5%

Edible Eyes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume114KCVR14.8%Products14Brands12Top 5 Brands77%OOS Rate13.0%Rating4.4★Reviews280Avg BSR#160

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 25.9×

Top Edible Eyes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

edible eyes59K/yr -10.2%11.8% conv.
edible eyes cake decorations22K/yr -17.1%13.3% conv.
edible googly eyes6K/yr +18.8%11.2% conv.
icing eyes4K/yr -0.9%12.9% conv.
edible eyes for cakes4K/yr -30.3%9.5% conv.
icing eyes edible4K/yr +0.0%15.4% conv.
candy eyes5K/yr -27.1%9.9% conv.
edible eyeballs6K/yr -1.9%4.9% conv.
candy eyes for baking4K/yr -26.9%14.0% conv.

What reviews say buyers love and hate about Edible Eyes

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Value For Money31%

“Great value for money”

Quality-Overall17%

“Reels good”

Advertised Vs Actual Product17%

“Does the job”

Ease Of Use11%

“Easy to use”

Durability6%

“They lasted for the party”

What buyers complain about

72% of reviews

Hard Feel25%

“these eyeballs at rock hard”

Size-Overall17%

“much to big”

Color17%

“The black runs quite easily”

Storage Temperature8%

“some left in the fridge were melted the following day”

Taste-Overall6%

“Taste awful”

Common Edible Eyes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Edible Eyes 46/100 on Amazon United Kingdom — Skip it. The niche generates £80K/yr across 14 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -11.6% over the last 90 days.