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Edamame Beans

Maybe

An estimated 0.0% of orders come back. But prices span $1.49–$18.78, mostly outside the sweet spot, so Edamame Beans is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£191K/yr180K searches / yr
90-day growth
+5.3%search demand this quarter
Competition
48%top-5 click share · 13 brands · 22 sellers

Flapen Score

Edamame Beans against its category

The dotted line is the Grocery average. Past it, Edamame Beans is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Edamame Beans market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Edamame Beans 180K times last year and spent an estimated £191K. The top 5 brands take 79% of clicks. Demand peaks in Jun. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £191K a year.

Searches, last 12 months
180K
Growth, 90 days vs prior 90
+5.3%
Conversion, latest week
12.3%
Market size, estimated
£191Ka year
Peak month
June2.4× the quietest month
Top search term
edamame beans84K searches a year

02 · Price

A sale here is worth £8.61.

Listings sell for £8.61 on average, from £1.49 to £18.78. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £8.61 that is £6K to £9K a year per listing.

Average price
£8.61under the $15 to $100 sweet spot
Price range
£1.49–£18.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #60 within Dried Fruits, Nuts & Vegetables. It carries 458 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
82%
Out of stock, average day
4.1%
Average rank
#60in Dried Fruits, Nuts & Vegetables
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
458per listing
Listings tracked
28

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Edamame Beans products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£19K£38K£57K£76K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

22

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 90%

Open market

16%

  • Wholefood Earth21%
  • Yutaka21%
  • Buy Whole Foods Online17%
  • Real Naturals14%
  • Biona6%
  • DORIMED5%
  • Open — no brand owns it (7 brands, 16%)

Demand

Edamame Beans search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun · busiest ÷ quietest = 2.4×

Search terms

Top Edamame Beans search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • edamame beans84K/yr
  • edamame29K/yr
  • soya beans30K/yr
  • soy beans7K/yr
  • organic soya beans6K/yr
  • frozen green beans5K/yr
  • frozen beans3K/yr
  • frozen edamame beans3K/yr
  • soybean4K/yr
  • soy bean4K/yr

Reviews and returns

What reviews say buyers love and hate about Edamame Beans

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Taste-Overall”
26%of negative reviews mention “Plant Growth”
<0.1%of orders come back, a rate Amazon rounds to zero
“Poor germination”
A buyer, on “Plant Growth”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Edamame Beans questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data