edamame beans
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Review moat
Great458.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay£191K£191K/yr · 180K searches
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Avg price
Bad£8.61avg listing price — sweet spot $15–$100
Price range
Bad£1.49–£18.78cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, edamame beans is a £191K/yr Amazon United Kingdom market (180K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jun. Verdict: Worth a look — 57/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
edamame beans market data
- Units sold / yr
- 25K–30K
- avg 750–1,000/product
- Revenue / yr
- £215K–£258K
- units × avg price
- Conversion rate
- 12.3%
- Avg BSR
- #60
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 54%
- Out of stock
- 4.1%
- Avg brand age
- 72 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
22
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
48%
Top 20: 90%
Open market
16%
- Wholefood Earth21%
- Yutaka21%
- Buy Whole Foods Online17%
- Real Naturals14%
- Biona6%
- DORIMED5%
- Open — no brand owns it (7 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — +5.3% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 2.4×
Top edamame beans search terms
- edamame beans84K/yr
- edamame29K/yr
- soya beans30K/yr
- soy beans7K/yr
- organic soya beans6K/yr
- frozen green beans5K/yr
- frozen beans3K/yr
- frozen edamame beans3K/yr
- soybean4K/yr
- soy bean4K/yr
Top edamame beans products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yutaka Shelled Edamame Soyabeans 500g (Frozen)
Yutaka£2.594.7★476 rev
Wholefood Earth Soya Beans 1kg | High Protein | Natural
Wholefood Earth£6.144.3★533 rev
Edamame Beans Roasted & Salted 250g
Buy Whole Foods Online£5.364.0★57 rev
Edamame Beans snack (10x26g Packs) High Protein High Fibre snack dry roasted edamame Sea Salt flavour. Healthy keto snacks low carb protein snacks vegan gluten free GLP-1 friendly
Real Naturals£9.594.4★32 rev
Organic Soya Beans 5kg (BWFO)
Buy Whole Foods Online£13.454.5★189 rev
Newest
by launch date
Morrisons Fine Whole Green Beans 900g
Morrisons£1.562 rev
Edamame Beans snack (10x26g Packs) High Protein High Fibre snack Variety Pack Sea Salt Salt & Vinegar Sour Cream & Onion flavour. Keto snacks low carb protein snacks vegan gluten free
Real Naturals£9.2710 rev
Edamame Beans snack (10x26g Packs) High Protein High Fibre snack dry roasted edamame Sour Cream and Onion Flavour. Healthy keto snacks low carb protein snacks vegan gluten free
Real Naturals£9.449 rev
Edamame Beans Roasted & Salted 1kg by Manor Springs
MANOR SPRINGS£15.619 rev
Edamame Beans Roasted & Salted 250g by Manor Springs
MANOR SPRINGS£6.944 rev
Trending
90-day click momentumEdamame Beans snack (10x26g Packs) High Protein High Fibre snack Variety Pack Sea Salt Salt & Vinegar Sour Cream & Onion flavour. Keto snacks low carb protein snacks vegan gluten free
Real Naturals£9.274.8★
Morrisons Fine Whole Green Beans 900g
Morrisons£1.563.0★
Edamame Beans snack (10x26g Packs) High Protein High Fibre snack dry roasted edamame Sour Cream and Onion Flavour. Healthy keto snacks low carb protein snacks vegan gluten free
Real Naturals£9.444.3★
Edamame Beans Roasted & Salted 250g
Buy Whole Foods Online£5.364.0★
Edamame Beans Roasted & Salted 1kg by Manor Springs
MANOR SPRINGS£15.614.8★
What buyers say about edamame beans
What buyers praise and complain about, mined from review topics.What buyers love
“Really tasty”
“Good quality beans”
“Quality protein snack”
“Really fresh and good”
“Perfect for the value paid”
“Lovely crunch”
“Make soya milk is very good for health”
“good size”
“Salt is my preferred one as it allows the flavour of the beans themselves”
“Bought every flavour already”
What buyers complain about
“Poor germination”
“Expensive for what it is”
“False marketing”
“Hard”
“I found them way too salty on their own”
“Waste of money and time”
“Very poor”
“werent very finely sliced”
“Not quite what I thought very hard if you want a crunchy snack”
“NOT ORGANIC OR GMO FREE”
Common questions
- Is edamame beans profitable to sell on Amazon United Kingdom?
- The niche generates £191K/yr across 28 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +5.3%. Flapen's verdict: Worth a look (57/100).
- How competitive is the edamame beans niche?
- 13 brands and 22 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in edamame beans?
- Top complaints mined from reviews: Plant Growth, Value For Money, Advertised Vs Actual Product. The return rate is 0.0%.
- When does demand for edamame beans peak?
- Demand peaks in Jun; the busiest month runs 2.4× the quietest.
- What does it cost to enter the edamame beans niche?
- Listings span £1.49–£18.78; the average listing price is £8.61 (sweet spot $15–$100). The average incumbent carries 458 reviews — the moat a new listing must climb.