How competitive is the Edamame Beans niche on Amazon United Kingdom?

13 brands and 22 sellers compete in Edamame Beans on Amazon United Kingdom. The top 5 Edamame Beans products take 48% of clicks and its top 5 brands hold 79% of demand.

What do buyers complain about in Edamame Beans?

Edamame Beans buyers on Amazon United Kingdom complain most about Plant Growth, Value For Money, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Edamame Beans niche?

Edamame Beans sells for £8.61 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.49–£18.78. The average incumbent carries 458 reviews — the moat a new listing must climb.

Edamame Beans

Edamame Beans shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Edamame Beans profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Edamame Beans is a £191K/yr Amazon United Kingdom market (180K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jun. Verdict: Worth a look — 57/100.

Edamame Beans: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +5.3% over the last 90 days and 12.3% of searches end in a purchase.

£191K

revenue / yr

Units sold / yr30K

Search volume / yr+5.3%180K

Conversion rate12.3%

Avg price£8.61

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers13 · 22

Top-5 product click share48%

Open market21%

Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 28 products

Top Edamame Beans products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Yutaka Shelled Edamame Soyabeans 500g (Frozen)

Price: £2.59
Rating: 4.7/5
Reviews: 476
Age: 8y ago

Wholefood Earth Soya Beans 1kg | High Protein | Natural

Price: £6.14
Rating: 4.3/5
Reviews: 533
Age: 5y ago

Edamame Beans Roasted & Salted 250g

Price: £5.36
Rating: 4.0/5
Reviews: 57
Age: 3y ago

Edamame Beans snack (10x26g Packs) High Protein High Fibre snack dry roasted edamame Sea Salt flavour. Healthy keto snacks low carb protein snacks vegan gluten free GLP-1 friendly

Price: £9.59
Rating: 4.4/5
Reviews: 32
Age: 1y ago

Organic Soya Beans 5kg (BWFO)

Price: £13.45
Rating: 4.5/5
Reviews: 189
Age: 3y ago

Newest

by launch date

Morrisons Fine Whole Green Beans 900g

Price: £1.56
Rating: 3.0/5
Reviews: 2
Age: 2mo ago

Edamame Beans snack (10x26g Packs) High Protein High Fibre snack Variety Pack Sea Salt Salt & Vinegar Sour Cream & Onion flavour. Keto snacks low carb protein snacks vegan gluten free

Price: £9.27
Rating: 4.8/5
Reviews: 10
Age: 5mo ago

Edamame Beans snack (10x26g Packs) High Protein High Fibre snack dry roasted edamame Sour Cream and Onion Flavour. Healthy keto snacks low carb protein snacks vegan gluten free

Price: £9.44
Rating: 4.3/5
Reviews: 9
Age: 8mo ago

Edamame Beans Roasted & Salted 1kg by Manor Springs

Price: £15.61
Rating: 4.8/5
Reviews: 9
Age: 9mo ago

Edamame Beans Roasted & Salted 250g by Manor Springs

Price: £6.94
Rating: 4.2/5
Reviews: 4
Age: 9mo ago

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

16%

Wholefood Earth21%
Yutaka21%
Buy Whole Foods Online17%
Real Naturals14%
Biona6%
DORIMED5%
Open — no brand owns it (7 brands, 16%)

Edamame Beans demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume180KCVR12.3%Products28Brands13Top 5 Brands79%OOS Rate4.1%Rating4.3★Reviews458Avg BSR#60

Peak months: Jun · busiest ÷ quietest = 2.4×

Top Edamame Beans search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

edamame beans84K/yr +11.8%6.3% conv.
edamame29K/yr +9.2%5.2% conv.
soya beans30K/yr -11.0%4.7% conv.
soy beans7K/yr +26.4%5.2% conv.
organic soya beans6K/yr +2.0%7.1% conv.
frozen green beans5K/yr +57.1%8.5% conv.
frozen beans3K/yr +17.2%3.9% conv.
frozen edamame beans3K/yr +3.2%1.4% conv.
soybean4K/yr -25.4%4.3% conv.
soy bean4K/yr -37.9%6.5% conv.

What reviews say buyers love and hate about Edamame Beans

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews

Taste-Overall27%

“Really tasty”

Quality-Overall13%

“Good quality beans”

Nutritional Content11%

“Quality protein snack”

Freshness6%

“Really fresh and good”

Value For Money5%

“Perfect for the value paid”

What buyers complain about

77% of reviews

Plant Growth26%

“Poor germination”

Value For Money16%

“Expensive for what it is”

Advertised Vs Actual Product8%

“False marketing”

Hard Feel8%

“Hard”

Salt Content6%

“I found them way too salty on their own”

Common Edamame Beans questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Edamame Beans 57/100 on Amazon United Kingdom — Worth a look. The niche generates £191K/yr across 28 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved +5.3% over the last 90 days.