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Edamame Beans

Maybe

Returns run at only 0.0% of orders. But prices span $1.49–$18.78, mostly outside the sweet spot, so Edamame Beans is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£191K/yr180K searches / yr
90-day growth
+5.3%search demand this quarter
Competition
48%top-5 click share · 13 brands · 22 sellers

Flapen Score

Edamame Beans against its category

The dotted line is the Grocery average. Past it, Edamame Beans is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Edamame Beans market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Edamame Beans 180K times last year and spent an estimated £191K. The top 5 brands take 79% of clicks. Demand peaks in Jun. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

12.3% of searches ended in a purchase last week.

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £191K a year.

Searches, last 12 months
180K
Growth, 90 days vs prior 90
+5.3%
Conversion, latest week
12.3%
Market size, estimated
£191Ka year
Peak month
June2.4× the quietest month
Top search term
edamame beans84K searches a year

02 · Price

A sale here is worth £8.61.

Listings sell for £8.61 on average, from £1.49 to £18.78. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £8.61 that is £6K to £9K a year per listing.

Average price
£8.61under the $15 to $100 sweet spot
Price range
£1.49–£18.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #60 within Dried Fruits, Nuts & Vegetables. It carries 458 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
82%
Out of stock, average day
4.1%
Average rank
#60in Dried Fruits, Nuts & Vegetables
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
458per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Edamame Beans products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£19K£38K£57K£76K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

22

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

16%

  • Wholefood Earth21%
  • Yutaka21%
  • Buy Whole Foods Online17%
  • Real Naturals14%
  • Biona6%
  • DORIMED5%
  • Open — no brand owns it (7 brands, 16%)

Demand

Edamame Beans search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun · busiest ÷ quietest = 2.4×

Search terms

Top Edamame Beans search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • edamame beans84K/yr
  • edamame29K/yr
  • soya beans30K/yr
  • soy beans7K/yr
  • organic soya beans6K/yr
  • frozen green beans5K/yr
  • frozen beans3K/yr
  • frozen edamame beans3K/yr
  • soybean4K/yr
  • soy bean4K/yr

Reviews and returns

What reviews say buyers love and hate about Edamame Beans

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Plant Growth26%−0.16

Poor germination

No germination

These did not germinate waste of money Very

Value For Money16%−0.04

Expensive for what it is

way too expensive

Price is expensive for the amount you get per pack

Advertised Vs Actual Product8%−0.04

False marketing

Not only is the packet that I received different from the packet pictured

no different to standard

Hard Feel8%−0.05

Hard

boiling for 2 hours still leaves them hard

hard

Salt Content6%−0.02

I found them way too salty on their own

Very salty not healthy

Good topping, very salty

Love

Taste-Overall27%+1.47

Really tasty

Tasty healthy snack

Theyre tasty and very moreish

Quality-Overall13%+0.66

Good quality beans

Good quality

Very good quality and Sufficient weight

Nutritional Content11%+0.77

Quality protein snack

Great protein snack

Tasty snack with protein kick

Freshness6%+0.37

Really fresh and good

The avocados were fresh

They taste fresh

Value For Money5%−0.04

Perfect for the value paid

are well worth the money

Such a good value for money

FAQ

Common Edamame Beans questions

Answered from the same tracked data.