Ecover Washing Up Liquid
brand-locked demand (top 5 brands take 100% of clicks) — Ecover Washing Up Liquid doesn't clear our bar today.
Flapen Score
Is Ecover Washing Up Liquid profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Ecover Washing Up Liquid is a £657K/yr Amazon United Kingdom market (556K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Ecover Washing Up Liquid: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -3.2% over the last 90 days and 19.3% of searches end in a purchase.
£657K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 15 products
Top Ecover Washing Up Liquid products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Ecover Washing Up Liquid Washing Up Soap Tough on Grease and Grime Fresh Camomile & Clementine Scent 1 x 950ml
- Price
- £2.57
- Rating
- 4.7/5
- Reviews
- 4,853
- Age
- 8y ago
Ecover Washing Up Liquid Refill Lemon & Aloe Vera 5L
- Price
- £10.54
- Rating
- 4.7/5
- Reviews
- 8,197
- Age
- 10y ago
Ecover Washing Up Liquid Washing Up Soap Tough on Grease and Grime Fresh Lemon & Aloe Scent 1 x 950ml
- Price
- £2.58
- Rating
- 4.7/5
- Reviews
- 3,782
- Age
- 8y ago
Ecover Washing Up Liquid Refill Washing Up Soap Tough on Grease and Grime Fresh Camomile & Clementine Scent 1 x 5L
- Price
- £10.37
- Rating
- 4.7/5
- Reviews
- 8,197
- Age
- 20y ago
Method Washing Up Liquid Green Tea & Citrus 532 ml
- Price
- £2.84
- Rating
- 4.5/5
- Reviews
- 3,549
- Age
- 6y ago
Trending
90-day click momentum
Miniml Washing Up Liquid Apple 400ml Plant Based Vegan Dish Soap Biodegradable Non-Toxic Tough on Grease Gentle on Hands
- Price
- £2.26
- Rating
- 4.1/5
- Reviews
- 8
- Age
- 6mo ago
Miniml Washing Up Liquid Rhubarb & Lemon 400ml Plant Based Vegan Dish Soap Biodegradable Non-Toxic Tough on Grease Gentle on Hands
- Price
- £2.14
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 6mo ago
Ecover Power Washing Up Liquid Bergamot & Sage Scent 950ml
- Price
- £3.68
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 7mo ago
Miniml Eco Washing Up Liquid 5L Refill - Apple Orchard Scented Non Bio & Skin Sensitive Friendly Dish Wash Cleaner - Plant Based Vegan & Cruelty Free - Natural Cleaning Products (500 Washes)
- Price
- £11.02
- Rating
- 4.2/5
- Reviews
- 386
- Age
- 4y ago
Ecover Washing Up Liquid Washing Up Soap Tough on Grease and Grime Fresh Camomile & Clementine Scent 1 x 950ml
- Price
- £2.57
- Rating
- 4.7/5
- Reviews
- 4,853
- Age
- 8y ago
Newest
by launch dateMiniml Washing Up Liquid Rhubarb & Lemon 400ml Plant Based Vegan Dish Soap Biodegradable Non-Toxic Tough on Grease Gentle on Hands
- Price
- £2.14
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 6mo ago
Miniml Washing Up Liquid Apple 400ml Plant Based Vegan Dish Soap Biodegradable Non-Toxic Tough on Grease Gentle on Hands
- Price
- £2.26
- Rating
- 4.1/5
- Reviews
- 8
- Age
- 6mo ago
Ecover Power Washing Up Liquid Bergamot & Sage Scent 950ml
- Price
- £3.68
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 7mo ago
Miniml Eco Washing Up Liquid 1L Refill Rhubarb & Lemon Skin Sensitive Friendly Dish Wash Cleaner Plant Based Vegan Cruelty Free Natural Cleaning Products (100 Washes)
- Price
- £3.38
- Rating
- 4.5/5
- Reviews
- 154
- Age
- 2y ago
Miniml Eco Washing Up Liquid 5L Refill - Wild Rhubarb & Lemon Scented Non Bio & Skin Sensitive Friendly Dish Wash Cleaner Plant Based Vegan & Cruelty Free - Natural Cleaning Products (500 Washes)
- Price
- £10.86
- Rating
- 4.3/5
- Reviews
- 1,215
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
Brands
3 flat
Sellers
75
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Ecover73%
- Miniml15%
- Method13%
- Open — no brand owns it (0%)
Ecover Washing Up Liquid demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Ecover Washing Up Liquid search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- ecover washing up liquid239K/yr
- method washing up liquid82K/yr
- eco washing up liquid52K/yr
- miniml washing up liquid31K/yr
- minimal washing up liquid15K/yr
- eco friendly washing up liquid16K/yr
- ecover washing up liquid 5l19K/yr
- natural washing up liquid12K/yr
- washing up liquid method11K/yr
- washing up liquid ecover11K/yr
What reviews say buyers love and hate about Ecover Washing Up Liquid
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Smells fresh”
“Amazing value”
“So well done to the makers of the product”
“Environmentally friendly”
“Cleans well”
What buyers complain about
53% of reviews“Very very watery”
“Extremely strong fragrance”
“Thick product”
“Leaked”
“Overpriced”
Ecover Washing Up Liquid return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
5%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Ecover Washing Up Liquid questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
