Ecover Washing Up Liquid

Shoppers searched for this 556K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £657K a year.

Searches, last 12 months

556K

Growth, 90 days vs prior 90

-3.2%

Conversion, latest week

19.3%

Market size, estimated

£657Ka year

Peak month

October1.4× the quietest month

Top search term

ecover washing up liquid239K searches a year

Listings sell for £6.12 on average, from £2.14 to £11.02. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At £6.12 that is £37K to £49K a year per listing.

Average price

£6.12under the $15 to $100 sweet spot

Price range

£2.14–£11.02

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

6,000–8,000

Revenue per listing a year

£37K–£49K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Dishwashing. It carries 2,661 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#14in Dishwashing

Average rating

4.56 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,661per listing

Listings tracked

15

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

54 months