Ecover Washing Up Liquid

Shoppers searched for this 556K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £657K a year.

Searches, last 12 months

556K

Growth, 90 days vs prior 90

-3.2%

Conversion, latest week

19.3%

Market size, estimated

£657Ka year

Peak month

October1.4× the quietest month

Top search term

ecover washing up liquid239K searches a year

Listings sell for £6.12 on average, from £2.14 to £11.02. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At £6.12 that is £37K to £49K a year per listing.

Average price

£6.12under the $15 to $100 sweet spot

Price range

£2.14–£11.02

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

6,000–8,000

Revenue per listing a year

£37K–£49K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Dishwashing. It carries 2,661 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#14in Dishwashing

Average rating

4.56 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,661per listing

Listings tracked

15

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

54 months