ecover floor cleaner
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,611.41avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.64–£23.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£99K£99K/yr · 159K searches
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Avg price
Bad£5.48avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, ecover floor cleaner is a £99K/yr Amazon United Kingdom market (159K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jul. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
ecover floor cleaner market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- £110K–£137K
- units × avg price
- Conversion rate
- 11.4%
- Avg BSR
- #208
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 45%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
104
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
61%
Top 20: 98%
Open market
0%
- Ecover74%
- Method17%
- Miniml4%
- E-Cover2%
- ALKIMI2%
- DaleandHolly1%
Demand & seasonality
Weekly Amazon search volume, last 68 weeks — -7.8% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.0×
Top ecover floor cleaner search terms
- ecover bathroom cleaner12K/yr
- eco cleaning products17K/yr
- natural cleaning products17K/yr
- ecover floor cleaner12K/yr
- eco friendly cleaning products11K/yr
- ecover spray8K/yr
- ecover all purpose cleaner10K/yr
- ecover multi surface cleaner8K/yr
- non toxic cleaning products11K/yr
- ecover limescale remover9K/yr
Top ecover floor cleaner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ecover Limescale Remover Multi-Purpose Surface Cleaner Fresh Berries & Basil Scent Pack of 1 1 x 500ml
Ecover£2.334.6★1,054 rev
Ecover All Purpose Cleaner Refill Tackles Dirt & Grime For Hard Surfaces Lemongrass & Ginger Scent Pack of 1 1 x 5L
Ecover£8.384.6★2,447 rev
Ecover Bathroom Cleaner Spray Removes Soap Scum & Limescale Surface Cleaner Mint & Cucumber Scent 1x 500ml
Ecover£2.074.6★773 rev
Ecover Floor Soap Multi-Surface Floor Soap For A Bright Finish Orange & Lemon Scent Pack of 1 1 x 1L
Ecover£2.784.3★200 rev
Ecover All Purpose Cleaner Spray Multi Action Surface Cleaner Lemongrass & Orange Scent Pack of 1 1 x 500ml
Method£2.364.7★426 rev
Newest
by launch date
Ecover Household Cleaning Bundle - Washing Up Liquid Hand Soap & Sponges
DaleandHolly£23.312 rev
ALKIMI Cleaning Sprays Variety Pack of 4 Powerful Cleaning No Harsh Chemicals with Natural Essential Oils & Extracts Multipurpose Kitchen Bathroom Glass & Window
ALKIMI£9.44725 rev
Method All Purpose Cleaner Limited edition Concentrated Surface Cleaner Deep House Pack of 1 1 x 828 ml
Method£2.151,242 rev
Ecover Floor Soap Multi-Surface Floor Soap For A Bright Finish Orange & Lemon Scent Pack of 1 1 x 1L
Ecover£2.78200 rev
Miniml Eco Antibacterial Spray Surface Cleaner 750ml - French Lavender Scented Multi Purpose Anti-Bac Disinfectant Cleaning Product - Natural Plant Based Vegan Formula & Cruelty Free
Miniml£2.54386 rev
Trending
90-day click momentum![Ecover Bathroom Cleaner 500ml [Pack of 1]](https://m.media-amazon.com/images/I/31zE4ruqF0L.jpg)
Ecover Bathroom Cleaner 500ml [Pack of 1]
Ecover£6.374.8★
ECOVER (UK) Pack of 4) Bathroom Cleaner
E-Cover£14.094.0★
Ecover Lemon All Purpose Cleaner 1 Litre
Ecover£6.404.1★
Ecover Household Cleaning Bundle - Washing Up Liquid Hand Soap & Sponges
DaleandHolly£23.315.0★
Ecover All Purpose Cleaner Spray Multi Action Surface Cleaner Lemongrass & Orange Scent Pack of 1 1 x 500ml
Method£2.364.7★
What buyers say about ecover floor cleaner
What buyers praise and complain about, mined from review topics.What buyers love
“beautiful fragrance”
“It cleans really well”
“Excellent kitchen product”
“Good price”
“Eco friendly”
“cleans grease with ease”
“easy to deliver spray”
“cleans well to a shine”
“Easy to use”
“Works wonders and cleans all surfaces straight away”
What buyers complain about
“this smells devine”
“Worst cleaning products”
“Watered down, very disappointing”
“it dose nothing to get grease off so my advice get cheaper cleaner for hob”
“leaked all over its bag”
“The performance was really no better than cheaper brands or even store brands”
“I dont know why the refill is so much different to the stuff in the bottles”
“Some common allergens in this, linalool and citronellol have a lot of people allergic”
“the water stain completely gone in the bath”
“Not powerful”
Top return reasons
Common questions
- Is ecover floor cleaner profitable to sell on Amazon United Kingdom?
- The niche generates £99K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Skip it (41/100).
- How competitive is the ecover floor cleaner niche?
- 6 brands and 104 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in ecover floor cleaner?
- Top complaints mined from reviews: Smell, Ease Of Cleaning, Dilute/Watery. The return rate is 0.1%.
- When does demand for ecover floor cleaner peak?
- Demand peaks in Jul; the busiest month runs 2.0× the quietest.
- What does it cost to enter the ecover floor cleaner niche?
- Listings span £1.64–£23.31; the average listing price is £5.48 (sweet spot $15–$100). The average incumbent carries 1,611 reviews — the moat a new listing must climb.