Ecover Floor Cleaner
FailThe top 5 brands take 99% of clicks, so Ecover Floor Cleaner is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £99K/yr159K searches / yr
- 90-day growth
- -7.8%search demand this quarter
- Competition
- 61%top-5 click share · 6 brands · 104 sellers
Flapen Score
Ecover Floor Cleaner against its category
The dotted line is the Grocery average. Past it, Ecover Floor Cleaner is stronger. Inside it, weaker.
Market
The Ecover Floor Cleaner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ecover Floor Cleaner 159K times last year and spent an estimated £99K. The top 5 brands take 99% of clicks. Demand peaks in Jul. Flapen scores it 41 out of 100, a Fail.
01 · Demand
11.4% of searches ended in a purchase last week.
Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.
- Searches, last 12 months
- 159K
- Growth, 90 days vs prior 90
- -7.8%
- Conversion, latest week
- 11.4%
- Market size, estimated
- £99Ka year
- Peak month
- July2.0× the quietest month
- Top search term
- ecover bathroom cleaner12K searches a year
02 · Price
A sale here is worth £5.48.
Listings sell for £5.48 on average, from £1.64 to £23.31. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £5.48 that is £4K to £5K a year per listing.
- Average price
- £5.48under the $15 to $100 sweet spot
- Price range
- £1.64–£23.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
45% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #208 within Household Cleaners. It carries 1,611 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 45%
- Prime listings
- 91%
- Out of stock, average day
- 0.0%
- Average rank
- #208in Household Cleaners
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,611per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Ecover Floor Cleaner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ecover Limescale Remover Multi-Purpose Surface Cleaner Fresh Berries & Basil Scent Pack of 1 1 x 500ml
- Price
- £2.33
- Rating
- 4.6/5
- Reviews
- 1,054
- Age
- 5y ago

Ecover All Purpose Cleaner Refill Tackles Dirt & Grime For Hard Surfaces Lemongrass & Ginger Scent Pack of 1 1 x 5L
- Price
- £8.38
- Rating
- 4.6/5
- Reviews
- 2,447
- Age
- 20y ago

Ecover Bathroom Cleaner Spray Removes Soap Scum & Limescale Surface Cleaner Mint & Cucumber Scent 1x 500ml
- Price
- £2.07
- Rating
- 4.6/5
- Reviews
- 773
- Age
- 5y ago

Ecover Floor Soap Multi-Surface Floor Soap For A Bright Finish Orange & Lemon Scent Pack of 1 1 x 1L
- Price
- £2.78
- Rating
- 4.3/5
- Reviews
- 200
- Age
- 1y ago

Ecover All Purpose Cleaner Spray Multi Action Surface Cleaner Lemongrass & Orange Scent Pack of 1 1 x 500ml
- Price
- £2.36
- Rating
- 4.7/5
- Reviews
- 426
- Age
- 5y ago
Trending
90-day click momentum![Ecover Bathroom Cleaner 500ml [Pack of 1]](https://m.media-amazon.com/images/I/31zE4ruqF0L.jpg)
Ecover Bathroom Cleaner 500ml [Pack of 1]
- Price
- £6.37
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 9y ago

ECOVER (UK) Pack of 4) Bathroom Cleaner
- Price
- £14.09
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 5y ago

Ecover Lemon All Purpose Cleaner 1 Litre
- Price
- £6.40
- Rating
- 4.1/5
- Reviews
- 61
- Age
- 7y ago

Ecover Household Cleaning Bundle - Washing Up Liquid Hand Soap & Sponges
- Price
- £23.31
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

Ecover All Purpose Cleaner Spray Multi Action Surface Cleaner Lemongrass & Orange Scent Pack of 1 1 x 500ml
- Price
- £2.36
- Rating
- 4.7/5
- Reviews
- 426
- Age
- 5y ago
Newest
by launch date
Ecover Household Cleaning Bundle - Washing Up Liquid Hand Soap & Sponges
- Price
- £23.31
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

ALKIMI Cleaning Sprays Variety Pack of 4 Powerful Cleaning No Harsh Chemicals with Natural Essential Oils & Extracts Multipurpose Kitchen Bathroom Glass & Window
- Price
- £9.44
- Rating
- 4.5/5
- Reviews
- 725
- Age
- 1y ago

Method All Purpose Cleaner Limited edition Concentrated Surface Cleaner Deep House Pack of 1 1 x 828 ml
- Price
- £2.15
- Rating
- 4.7/5
- Reviews
- 1,242
- Age
- 1y ago

Ecover Floor Soap Multi-Surface Floor Soap For A Bright Finish Orange & Lemon Scent Pack of 1 1 x 1L
- Price
- £2.78
- Rating
- 4.3/5
- Reviews
- 200
- Age
- 1y ago

Miniml Eco Antibacterial Spray Surface Cleaner 750ml - French Lavender Scented Multi Purpose Anti-Bac Disinfectant Cleaning Product - Natural Plant Based Vegan Formula & Cruelty Free
- Price
- £2.54
- Rating
- 4.5/5
- Reviews
- 386
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
104
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
61%
Top 20: 98%
Open market
0%
- Ecover74%
- Method17%
- Miniml4%
- E-Cover2%
- ALKIMI2%
- DaleandHolly1%
Demand
Ecover Floor Cleaner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 2.0×
Search terms
Top Ecover Floor Cleaner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ecover bathroom cleaner12K/yr
- eco cleaning products17K/yr
- natural cleaning products17K/yr
- ecover floor cleaner12K/yr
- eco friendly cleaning products11K/yr
- ecover spray8K/yr
- ecover all purpose cleaner10K/yr
- ecover multi surface cleaner8K/yr
- non toxic cleaning products11K/yr
- ecover limescale remover9K/yr
Reviews and returns
What reviews say buyers love and hate about Ecover Floor Cleaner
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
this smells devine
Smells odd
smell doesnt last
Worst cleaning products
Is not cleaning at all
Not cleaning at all
Watered down, very disappointing
The washing up liquid was just like water
Watered down
it dose nothing to get grease off so my advice get cheaper cleaner for hob
I would have to put a couple of drops of flash into the mop bucket in order for it to clean up the greasy marks of the floor
leaked all over its bag
Leaking
leaking all over the place
Love
beautiful fragrance
Beautiful smell
Fresh scent
It cleans really well
Cleans Well
cleans like a dream
Excellent kitchen product
Decent quality
Excellent product
Good price
Great value for money
Excellent value for money
Eco friendly
Environmentally friendly
it's environmentally friendly
Return
0.1% Return rate 5% Fixable by listing
leaked all over its bag
Leaking
leaking all over the place
this smells devine
Smells odd
smell doesnt last
The performance was really no better than cheaper brands or even store brands
Cheap rubbish
not very good
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ecover Floor Cleaner questions
Answered from the same tracked data.









