Eco Toilet Roll
brand-locked demand (top 5 brands take 100% of clicks) — Eco Toilet Roll doesn't clear our bar today.
Flapen Score
Is Eco Toilet Roll profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Eco Toilet Roll is a £501K/yr Amazon United Kingdom market (206K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 49/100.
Eco Toilet Roll: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -12.9% over the last 90 days and 10.4% of searches end in a purchase.
£501K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 13 products
Top Eco Toilet Roll products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Who Gives A Crap 100% Recycled Twice as Long Sustainable Toilet Roll Box of 48 (3-Ply 400 Sheets) - Soft Strong Sustainable
- Price
- £40.86
- Rating
- 4.3/5
- Reviews
- 2,201
- Age
- 7y ago
Who Gives A Crap 100% Recycled Twice as Long Toilet Roll Box of 24 (3-Ply 400 Sheets-10x10cm) - Soft Strong Sustainable
- Price
- £25.09
- Rating
- 4.3/5
- Reviews
- 2,201
- Age
- 7y ago
Who Gives A Crap Premium Bamboo Twice as Long Toilet Roll Box of 24 (3-Ply 370 Sheets) Luxuriously Soft Strong Sustainable Biodegradable & Plastic-Free
- Price
- £26.78
- Rating
- 4.7/5
- Reviews
- 1,717
- Age
- 7y ago
Who Gives A Crap Premium Bamboo Toilet Roll | Box of 48 Toilet Rolls (3-Ply 370 Sheets) | Soft Strong Sustainable Biodegradable Plastic-Free
- Price
- £43.91
- Rating
- 4.7/5
- Reviews
- 1,717
- Age
- 7y ago
Who Gives A Crap 6 Mega Toilet Rolls 100% Recycled Paper 3 Ply 270 Sheets per Roll (Equals 9 Standard Rolls) Soft Strong Toilet Tissue for Bathroom Use
- Price
- £8.20
- Rating
- 4.3/5
- Reviews
- 2,201
- Age
- 9mo ago
Trending
90-day click momentum
Who Gives A Crap 100% Recycled Paper 3 Ply 270 Sheets per Roll (Equals 12 Standard Rolls) Soft Strong Toilet Tissue for Bathroom Use
- Price
- £14.43
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 9mo ago
Who Gives A Crap Splash Limited Edition Premium Bamboo Twice as Long Toilet Roll Box of 48 (3-Ply 370 Sheets) Luxuriously Soft Strong Sustainable Biodegradable & Plastic-Free
- Price
- £46.60
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
Who Gives A Crap Premium Bamboo Twice as Long Toilet Roll Box of 12 (3-Ply 370 Sheets) Luxuriously Soft Strong Sustainable Biodegradable & Plastic-Free
- Price
- £19.20
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
Who Gives A Crap 6 Mega Toilet Rolls 100% Recycled Paper 3 Ply 270 Sheets per Roll (Equals 9 Standard Rolls) Soft Strong Toilet Tissue for Bathroom Use
- Price
- £8.20
- Rating
- 4.3/5
- Reviews
- 2,201
- Age
- 9mo ago
Bumboo Bamboo Toilet Roll 24 Pack | Zodiac Edition Wrapped Toilet Paper 3 ply 300 Sheets | Eco Friendly Toilet Paper | Plastic-Free Soft Strong Sustainable & Biodegradable Toilet Tissue
- Price
- £19.98
- Rating
- 4.3/5
- Reviews
- 148
- Age
- 6mo ago
Newest
by launch dateWho Gives A Crap Splash Limited Edition Premium Bamboo Twice as Long Toilet Roll Box of 48 (3-Ply 370 Sheets) Luxuriously Soft Strong Sustainable Biodegradable & Plastic-Free
- Price
- £46.60
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
Who Gives A Crap Premium Bamboo Twice as Long Toilet Roll Box of 12 (3-Ply 370 Sheets) Luxuriously Soft Strong Sustainable Biodegradable & Plastic-Free
- Price
- £19.20
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
Bumboo Bamboo Toilet Roll 24 Pack | Zodiac Edition Wrapped Toilet Paper 3 ply 300 Sheets | Eco Friendly Toilet Paper | Plastic-Free Soft Strong Sustainable & Biodegradable Toilet Tissue
- Price
- £19.98
- Rating
- 4.3/5
- Reviews
- 148
- Age
- 6mo ago
Who Gives A Crap 6 Mega Toilet Rolls 100% Recycled Paper 3 Ply 270 Sheets per Roll (Equals 9 Standard Rolls) Soft Strong Toilet Tissue for Bathroom Use
- Price
- £8.20
- Rating
- 4.3/5
- Reviews
- 2,201
- Age
- 9mo ago
Who Gives A Crap 100% Recycled Paper 3 Ply 270 Sheets per Roll (Equals 12 Standard Rolls) Soft Strong Toilet Tissue for Bathroom Use
- Price
- £14.43
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
Brands
4 flat
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Who Gives A Crap87%
- Bumboo8%
- The Cheeky Panda3%
- by Amazon3%
Eco Toilet Roll demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov · busiest ÷ quietest = 1.6×
Top Eco Toilet Roll search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- who gives a crap toilet paper142K/yr
- who gives a crap34K/yr
- recycled toilet paper4K/yr
- who gives a crap toilet paper 48 rolls10K/yr
- recycled toilet roll9K/yr
- dont give a crap toilet roll3K/yr
- crap3K/yr
What reviews say buyers love and hate about Eco Toilet Roll
What buyers mention most, as a share of all reviews.
What buyers love
72% of reviews“Good value for money”
“Good quality rolls with nice colour outer wrapping”
“Long lasting extra soft”
“Good eco choice”
“Does not break down”
What buyers complain about
70% of reviews“Quite expensive”
“Feels very cheap and low quality, for a premium price”
“Thin paper”
“They are also bigger than your average”
“Mislead”
Eco Toilet Roll return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
25%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Eco Toilet Roll questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
