Eco Toilet Roll
FailThe top 5 brands take 100% of clicks, so Eco Toilet Roll is a Fail.
- Flapen Score
- 49 / 100Top 36% of 2,976 Grocery niches · +3 vs the category median of 4649
- Market size
- £501K/yr206K searches / yr
- 90-day growth
- -12.9%search demand this quarter
- Competition
- 73%top-5 click share · 4 brands · 16 sellers
Flapen Score
Eco Toilet Roll against its category
The dotted line is the Grocery average. Past it, Eco Toilet Roll is stronger. Inside it, weaker.
Market
The Eco Toilet Roll market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Eco Toilet Roll 206K times last year and spent an estimated £501K. All 4 brands take every click. Demand peaks in Jan–Nov. Flapen scores it 49 out of 100, a Fail.
01 · Demand
10.4% of searches ended in a purchase last week.
Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £501K a year.
- Searches, last 12 months
- 206K
- Growth, 90 days vs prior 90
- -12.9%
- Conversion, latest week
- 10.4%
- Market size, estimated
- £501Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- who gives a crap toilet paper142K searches a year
02 · Price
A sale here is worth £23.34.
Listings sell for £23.34 on average, from £8.20 to £46.60. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £23.34 that is £23K to £29K a year per listing.
- Average price
- £23.34inside the $15 to $100 sweet spot
- Price range
- £8.20–£46.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £23K–£29K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 30.8% of listings are out of stock. The average listing ranks #74 within Kitchen Roll, Toilet Roll & Tissues. It carries 2,217 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 85%
- Out of stock, average day
- 30.8%
- Average rank
- #74in Kitchen Roll, Toilet Roll & Tissues
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,217per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 4 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Eco Toilet Roll products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Who Gives A Crap 100% Recycled Twice as Long Sustainable Toilet Roll Box of 48 (3-Ply 400 Sheets) - Soft Strong Sustainable
- Price
- £40.86
- Rating
- 4.3/5
- Reviews
- 2,201
- Age
- 7y ago
Who Gives A Crap 100% Recycled Twice as Long Toilet Roll Box of 24 (3-Ply 400 Sheets-10x10cm) - Soft Strong Sustainable
- Price
- £25.09
- Rating
- 4.3/5
- Reviews
- 2,201
- Age
- 7y ago
Who Gives A Crap Premium Bamboo Twice as Long Toilet Roll Box of 24 (3-Ply 370 Sheets) Luxuriously Soft Strong Sustainable Biodegradable & Plastic-Free
- Price
- £26.78
- Rating
- 4.7/5
- Reviews
- 1,717
- Age
- 7y ago
Who Gives A Crap Premium Bamboo Toilet Roll | Box of 48 Toilet Rolls (3-Ply 370 Sheets) | Soft Strong Sustainable Biodegradable Plastic-Free
- Price
- £43.91
- Rating
- 4.7/5
- Reviews
- 1,717
- Age
- 7y ago
Who Gives A Crap 6 Mega Toilet Rolls 100% Recycled Paper 3 Ply 270 Sheets per Roll (Equals 9 Standard Rolls) Soft Strong Toilet Tissue for Bathroom Use
- Price
- £8.20
- Rating
- 4.3/5
- Reviews
- 2,201
- Age
- 9mo ago
Trending
90-day click momentum
Who Gives A Crap 100% Recycled Paper 3 Ply 270 Sheets per Roll (Equals 12 Standard Rolls) Soft Strong Toilet Tissue for Bathroom Use
- Price
- £14.43
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 9mo ago
Who Gives A Crap Splash Limited Edition Premium Bamboo Twice as Long Toilet Roll Box of 48 (3-Ply 370 Sheets) Luxuriously Soft Strong Sustainable Biodegradable & Plastic-Free
- Price
- £46.60
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
Who Gives A Crap Premium Bamboo Twice as Long Toilet Roll Box of 12 (3-Ply 370 Sheets) Luxuriously Soft Strong Sustainable Biodegradable & Plastic-Free
- Price
- £19.20
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
Who Gives A Crap 6 Mega Toilet Rolls 100% Recycled Paper 3 Ply 270 Sheets per Roll (Equals 9 Standard Rolls) Soft Strong Toilet Tissue for Bathroom Use
- Price
- £8.20
- Rating
- 4.3/5
- Reviews
- 2,201
- Age
- 9mo ago
Bumboo Bamboo Toilet Roll 24 Pack | Zodiac Edition Wrapped Toilet Paper 3 ply 300 Sheets | Eco Friendly Toilet Paper | Plastic-Free Soft Strong Sustainable & Biodegradable Toilet Tissue
- Price
- £19.98
- Rating
- 4.3/5
- Reviews
- 148
- Age
- 6mo ago
Newest
by launch dateWho Gives A Crap Splash Limited Edition Premium Bamboo Twice as Long Toilet Roll Box of 48 (3-Ply 370 Sheets) Luxuriously Soft Strong Sustainable Biodegradable & Plastic-Free
- Price
- £46.60
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
Who Gives A Crap Premium Bamboo Twice as Long Toilet Roll Box of 12 (3-Ply 370 Sheets) Luxuriously Soft Strong Sustainable Biodegradable & Plastic-Free
- Price
- £19.20
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
Bumboo Bamboo Toilet Roll 24 Pack | Zodiac Edition Wrapped Toilet Paper 3 ply 300 Sheets | Eco Friendly Toilet Paper | Plastic-Free Soft Strong Sustainable & Biodegradable Toilet Tissue
- Price
- £19.98
- Rating
- 4.3/5
- Reviews
- 148
- Age
- 6mo ago
Who Gives A Crap 6 Mega Toilet Rolls 100% Recycled Paper 3 Ply 270 Sheets per Roll (Equals 9 Standard Rolls) Soft Strong Toilet Tissue for Bathroom Use
- Price
- £8.20
- Rating
- 4.3/5
- Reviews
- 2,201
- Age
- 9mo ago
Who Gives A Crap 100% Recycled Paper 3 Ply 270 Sheets per Roll (Equals 12 Standard Rolls) Soft Strong Toilet Tissue for Bathroom Use
- Price
- £14.43
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Who Gives A Crap87%
- Bumboo8%
- The Cheeky Panda3%
- by Amazon3%
Demand
Eco Toilet Roll search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 1.6×
Search terms
Top Eco Toilet Roll search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- who gives a crap toilet paper142K/yr
- who gives a crap34K/yr
- recycled toilet paper4K/yr
- who gives a crap toilet paper 48 rolls10K/yr
- recycled toilet roll9K/yr
- dont give a crap toilet roll3K/yr
- crap3K/yr
Reviews and returns
What reviews say buyers love and hate about Eco Toilet Roll
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Quite expensive
Price has increased
Not worth the price
Feels very cheap and low quality, for a premium price
I expected a much higher quality product
Poor quality
Thin paper
Not as thick as Im used to
Quite thick
They are also bigger than your average
Tiny sheets
the actual roll looks smaller
Mislead
It would be good if the description stated this
Love
Good value for money
Worth the money
Great value for money
Good quality rolls with nice colour outer wrapping
Decent quality
Excellent product
Long lasting extra soft
Lovely and soft
a lot softer than normal brands
Good eco choice
Environmentally friendly
environmentally decent product that does what it also needs to do
Does not break down
It doesn't fall apart at all
Superb and long lasting
Return
0.1% Return rate 25% Fixable by listing
Feels very cheap and low quality, for a premium price
I expected a much higher quality product
Poor quality
Mislead
It would be good if the description stated this
Quite expensive
Price has increased
Not worth the price
Thin paper
Not as thick as Im used to
Quite thick
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eco Toilet Roll questions
Answered from the same tracked data.