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Eco Sponge

Fail

Demand is soft, at -5.0% this quarter, so Eco Sponge is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£312K/yr343K searches / yr
90-day growth
-5.0%search demand this quarter
Competition
73%top-5 click share · 8 brands · 20 sellers

Flapen Score

Eco Sponge against its category

The dotted line is the Grocery average. Past it, Eco Sponge is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eco Sponge market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eco Sponge 343K times last year and spent an estimated £312K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Feb. Flapen scores it 49 out of 100, a Fail.

01 · Demand

10.7% of searches ended in a purchase last week.

Shoppers searched for this 343K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £312K a year.

Searches, last 12 months
343K
Growth, 90 days vs prior 90
-5.0%
Conversion, latest week
10.7%
Market size, estimated
£312Ka year
Peak month
February2.8× the quietest month
Top search term
seep eco sponges93K searches a year

02 · Price

A sale here is worth £8.53.

Listings sell for £8.53 on average, from £4.18 to £22.41. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At £8.53 that is £34K to £43K a year per listing.

Average price
£8.53under the $15 to $100 sweet spot
Price range
£4.18–£22.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
4,000–5,000
Revenue per listing a year
£34K–£43K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #151 within Cleaning Tools. It carries 816 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#151in Cleaning Tools
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
816per listing
Listings tracked
12

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Eco Sponge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£31K£62K£94K£125K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

20

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

5%

  • SEEP58%
  • Yolaist11%
  • ecotru9%
  • POWOMAO6%
  • bioGo5%
  • Composty5%
  • Open — no brand owns it (2 brands, 5%)

Demand

Eco Sponge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.8×

Search terms

Top Eco Sponge search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • seep eco sponges93K/yr
  • seep sponges48K/yr
  • eco sponges43K/yr
  • seep35K/yr
  • plastic free sponges washing up16K/yr
  • eco sponge15K/yr
  • eco sponges washing up9K/yr
  • eco washing up sponge11K/yr
  • seep eco sponge scourer11K/yr
  • natural sponge for dishes7K/yr

Reviews and returns

What reviews say buyers love and hate about Eco Sponge

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability20%−0.28

Falls apart

Fell apart

Doesnt last

Eco Friendliness9%+1.33

these are NOT BIODEGRADABLE

Not totally eco friendly

so not exactly eco-friendly

Value For Money8%+0.24

They arent worth the cost

Being expensive

A bit pricey

Quality-Overall8%+0.46

Changing the thickness destroyed the quality and life

not the best

Poor quality

Ease Of Cleaning5%+1.20

Dire cleaning power poor

Quite hard to clean with

These were terrible they dont clean anything unless its easy to wipe off anyway

Love

Eco Friendliness26%+1.33

Environment friendly

Great and environmentally friendly

Eco Friendly

Quality-Overall15%+0.46

Great quality sponges

Amazing quality

Good, reliable product

Durability12%−0.28

still looks brand new

They are very durable

it still is like new

Ease Of Cleaning11%+1.20

Great cleaning

easy to clean

It cleans everything well

Value For Money6%+0.24

Good value for money

Good value

Value for money

Return

0.1% Return rate 8% Fixable by listing

Quality-Overall13%▃▅▁▇█▄

Changing the thickness destroyed the quality and life

not the best

Poor quality

Durability11%▅▆▅█▂▁

Falls apart

Fell apart

Doesnt last

Eco Friendliness10%▂█▆▁█▇

these are NOT BIODEGRADABLE

Not totally eco friendly

so not exactly eco-friendly

Moist/Dry10%▂▁▁▆▁█
Ease Of Cleaning7%█▆▁▇▃█

Dire cleaning power poor

Quite hard to clean with

These were terrible they dont clean anything unless its easy to wipe off anyway

FAQ

Common Eco Sponge questions

Answered from the same tracked data.