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Eco Sponge

Fail

Demand is soft, at -5.0% this quarter, so Eco Sponge is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£312K/yr343K searches / yr
90-day growth
-5.0%search demand this quarter
Competition
73%top-5 click share · 8 brands · 20 sellers

Flapen Score

Eco Sponge against its category

The dotted line is the Grocery average. Past it, Eco Sponge is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eco Sponge market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eco Sponge 343K times last year and spent an estimated £312K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Feb. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 10.7% of those searches ended in a purchase.

Shoppers searched for this 343K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £312K a year.

Searches, last 12 months
343K
Growth, 90 days vs prior 90
-5.0%
Conversion, latest week
10.7%
Market size, estimated
£312Ka year
Peak month
February2.8× the quietest month
Top search term
seep eco sponges93K searches a year

02 · Price

A sale here is worth £8.53.

Listings sell for £8.53 on average, from £4.18 to £22.41. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At £8.53 that is £34K to £43K a year per listing.

Average price
£8.53under the $15 to $100 sweet spot
Price range
£4.18–£22.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
4,000–5,000
Revenue per listing a year
£34K–£43K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #151 within Cleaning Tools. It carries 816 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#151in Cleaning Tools
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
816per listing
Listings tracked
12

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Eco Sponge products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

£0£31K£62K£94K£125K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

20

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

5%

  • SEEP58%
  • Yolaist11%
  • ecotru9%
  • POWOMAO6%
  • bioGo5%
  • Composty5%
  • Open — no brand owns it (2 brands, 5%)

Demand

Eco Sponge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.8×

Search terms

Top Eco Sponge search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • seep eco sponges93K/yr
  • seep sponges48K/yr
  • eco sponges43K/yr
  • seep35K/yr
  • plastic free sponges washing up16K/yr
  • eco sponge15K/yr
  • eco sponges washing up9K/yr
  • eco washing up sponge11K/yr
  • seep eco sponge scourer11K/yr
  • natural sponge for dishes7K/yr

Reviews and returns

What reviews say buyers love and hate about Eco Sponge

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Eco Friendliness”
20%of negative reviews mention “Durability”
0.1%of orders come back
“Falls apart”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Eco Sponge questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data