eco laundry detergent
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Review moat
Good733.67avg incumbent reviews — the moat a new listing must climb
Market size
Good£314K£314K/yr · 235K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.49–£20.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Avg price
Okay£9.07avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, eco laundry detergent is a £314K/yr Amazon United Kingdom market (235K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Oct. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
eco laundry detergent market data
- Units sold / yr
- 25K–30K
- avg 1,000–1,250/product
- Revenue / yr
- £227K–£272K
- units × avg price
- Conversion rate
- 14.8%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 94%
- Out of stock
- 0.7%
- Avg brand age
- 46 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
40
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
0%
- Method57%
- Wilton London43%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.5% search growth over the last 90 days.Peak months: Jun, Oct · busiest ÷ quietest = 3.3×
Top eco laundry detergent search terms
- wilton laundry liquid51K/yr
- method laundry detergent47K/yr
- tallow and ash laundry70K/yr
- wilton23K/yr
- method laundry14K/yr
- tallow and ash laundry products8K/yr
- method washing detergent7K/yr
- wilton laundry5K/yr
- method detergent4K/yr
- wilton london4K/yr
Top eco laundry detergent products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
method Concentrated Laundry Detergent Washing Liquid Fresh Peony Blush Scent 1 x 33 Washes 1x 990ml
Method£4.944.7★198 rev
method Concentrated Laundry Detergent Washing Liquid Fresh Tropical Coconut Scent 1 x 33 Washes 1 x 990ml
Method£4.894.6★175 rev
method Concentrated Laundry Detergent Washing Liquid Fresh Berry Scent 1 x 33 Washes 1 x 990ml
Method£5.054.8★144 rev
Wilton London Cedarwood Laundry Liquid Refill - 112 Washes - Non-Bio - Plant-based - Biodegradable Detergent - 100% Recylable - Less Plastic - Essential Oils - Make in UK - 4L
Wilton London£20.164.5★161 rev
Wilton London Eco Friendly Patchouli Laundry Liquid 30 Washes - Non-Bio - Plant-based & Biodegradable Detergent - Packed with Essential Oils - Made in UK - 1 Litre
Wilton London£5.584.4★833 rev
Newest
by launch date
Wilton London Santal Eco-Friendly Gentle Fabric Conditioner 42 Washes (1L) - Vegan Plant-Based Biodegradable Natural Fabric Softener - Packed with Essential Oils for Long Lasting Fragrance
Wilton London£3.90813 rev
Wilton London Eco Friendly Santal Laundry Liquid 30 Washes - Non-Bio - Plant-based Biodegradable Laundry Detergent - Packed with Essential Oils - Made in UK - 1 Litre
Wilton London£5.75833 rev
method Concentrated Laundry Detergent Washing Liquid Fresh Peony Blush Scent 1 x 33 Washes 1x 990ml
Method£4.94198 rev
method Concentrated Laundry Detergent Washing Liquid Fresh Tropical Coconut Scent 1 x 33 Washes 1 x 990ml
Method£4.89175 rev
method Concentrated Laundry Detergent Washing Liquid Fresh Berry Scent 1 x 33 Washes 1 x 990ml
Method£5.05144 rev
Trending
90-day click momentum
Wilton London Eco Friendly Santal Laundry Liquid Refill (112 Washes 4L) - Non-Bio Plant-Based Biodegradable Washing Detergent Pack with Essential Oils Long-Lasting Fragrance - UK Made
Wilton London£19.124.5★
Wilton London Eco Friendly Santal Laundry Liquid 30 Washes - Non-Bio - Plant-based Biodegradable Laundry Detergent - Packed with Essential Oils - Made in UK - 1 Litre
Wilton London£5.754.4★
Wilton London Eco Friendly Patchouli Laundry Liquid 30 Washes - Non-Bio - Plant-based & Biodegradable Detergent - Packed with Essential Oils - Made in UK - 1 Litre
Wilton London£5.584.4★
Wilton London Cedarwood Fabric Conditioner Refills - 160 Washes - Plant-based & Biodegradable Softner - 100% Recyclable - Less Plastic - Essential Oils - Made in UK - 4L
Wilton London£13.644.5★
Wilton London Eco Friendly Lavender Laundry Liquid 30 Washes - Non-Bio - Plant-based & Biodegradable Laundry Detergent - Packed with Essential Oils - Made in UK - 1 Litre
Wilton London£5.654.4★
What buyers say about eco laundry detergent
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“Good value for money”
“Top class laundry products”
“washed laundry well”
“Great at cleaning”
“Good fabric conditioner nice smell leaves clothes soft”
“Great at cleaning”
“eco friendly which I appreciate”
“Good for allergys”
“My favourite vegan fabric softener”
What buyers complain about
“Smells horrible”
“Leaking everywhere”
“Expensive”
“the bottle is bigger than I expected”
“Bad chemicals”
“its not wonderful with stains”
“Unfortunately I was allergic”
“this one just fades away completely”
“False advertising”
“However, Im not so impressed with the wash”
Top return reasons
Common questions
- Is eco laundry detergent profitable to sell on Amazon United Kingdom?
- The niche generates £314K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.5%. Flapen's verdict: Skip it (49/100).
- How competitive is the eco laundry detergent niche?
- 2 brands and 40 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in eco laundry detergent?
- Top complaints mined from reviews: Smell, Leak-Proof, Value For Money. The return rate is 0.1%.
- When does demand for eco laundry detergent peak?
- Demand peaks in Jun–Oct; the busiest month runs 3.3× the quietest.
- What does it cost to enter the eco laundry detergent niche?
- Listings span £2.49–£20.50; the average listing price is £9.07 (sweet spot $15–$100). The average incumbent carries 734 reviews — the moat a new listing must climb.