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Eco Cleaning Products

Fail

The top 5 brands take 100% of clicks, so Eco Cleaning Products is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£97K/yr107K searches / yr
90-day growth
+16.7%search demand this quarter
Competition
69%top-5 click share · 4 brands · 92 sellers

Flapen Score

Eco Cleaning Products against its category

The dotted line is the Grocery average. Past it, Eco Cleaning Products is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eco Cleaning Products market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eco Cleaning Products 107K times last year and spent an estimated £97K. All 4 brands take every click. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

18.7% of searches ended in a purchase last week.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.7% of those searches ended in a purchase. Searches in the last 90 days moved +16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
+16.7%
Conversion, latest week
18.7%
Market size, estimated
£97Ka year
Peak month
January11.5× the quietest month
Top search term
method bathroom cleaner54K searches a year

02 · Price

A sale here is worth £4.82.

Listings sell for £4.82 on average, from £2.07 to £14.09. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £4.82 that is £7K to £10K a year per listing.

Average price
£4.82under the $15 to $100 sweet spot
Price range
£2.07–£14.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£7K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #111 within Household Cleaners. It carries 2,250 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#111in Household Cleaners
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,250per listing
Listings tracked
14

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
56 months

Products

Top Eco Cleaning Products products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£39K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

92

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Method83%
  • Ecover13%
  • Generic2%
  • E-Cover2%

Demand

Eco Cleaning Products search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 11.5×

Search terms

Top Eco Cleaning Products search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • method bathroom cleaner54K/yr
  • ecover bathroom cleaner12K/yr
  • method bathroom14K/yr
  • bathroom method cleaning products6K/yr
  • method limescale remover4K/yr
  • eco bathroom cleaner5K/yr
  • ecover bathroom cleaner spray3K/yr
  • bathroom cleaner method3K/yr
  • non toxic bathroom cleaner3K/yr
  • method bathroom cleaning products2K/yr

Reviews and returns

What reviews say buyers love and hate about Eco Cleaning Products

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell22%+2.30

Smells awful

has a Very strong smell

smell doesnt last

Ease Of Cleaning9%−0.08

Not a strong cleaner

Worst cleaning products

Doesn't clean well

Stain Resistance5%−0.02

the water stain completely gone in the bath

stains tile grout blue

stains in the bath

Value For Money5%+0.42

its quite expensive normally

this is a bit more expensive

I'd recommend although it is a touch on the pricey side at £4.50

Leak-Proof3%

the only issue was that it arrived leaking slightly

Leaking

had leaked out of the box

Love

Smell43%+2.30

Fresh scent

Smells clean

Beautiful smell

Ease Of Cleaning15%−0.08

cleans like a dream

It cleans really well

Cleans Well

Quality-Overall9%+0.70

No complaints

Decent quality

reliable brand

Value For Money4%+0.42

Great value for money

Excellent value for money

Great price

Cleansing4%+0.27

cleans well as well

cleans well to a shine

it always cleans well

Return

0.1% Return rate 1% Fixable by listing

Leak-Proof65%█▇▆▇▅█

the only issue was that it arrived leaking slightly

Leaking

had leaked out of the box

Smell21%█▅▇█▇▃

Smells awful

has a Very strong smell

smell doesnt last

Quality-Overall4%▁▅▁▁█▃
Value For Money2%▁▁█▁▁▁

its quite expensive normally

this is a bit more expensive

I'd recommend although it is a touch on the pricey side at £4.50

Moist/Dry2%▁▅▁▁█▁

FAQ

Common Eco Cleaning Products questions

Answered from the same tracked data.