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Eco Cleaning Products

Fail

The top 5 brands take 100% of clicks, so Eco Cleaning Products is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£97K/yr107K searches / yr
90-day growth
+16.7%search demand this quarter
Competition
69%top-5 click share · 4 brands · 92 sellers

Flapen Score

Eco Cleaning Products against its category

The dotted line is the Grocery average. Past it, Eco Cleaning Products is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eco Cleaning Products market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eco Cleaning Products 107K times last year and spent an estimated £97K. All 4 brands take every click. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 18.7% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.7% of those searches ended in a purchase. Searches in the last 90 days moved +16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
+16.7%
Conversion, latest week
18.7%
Market size, estimated
£97Ka year
Peak month
January11.5× the quietest month
Top search term
method bathroom cleaner54K searches a year

02 · Price

A sale here is worth £4.82.

Listings sell for £4.82 on average, from £2.07 to £14.09. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £4.82 that is £7K to £10K a year per listing.

Average price
£4.82under the $15 to $100 sweet spot
Price range
£2.07–£14.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£7K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #111 within Household Cleaners. It carries 2,250 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#111in Household Cleaners
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,250per listing
Listings tracked
14

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
56 months

Products

Top Eco Cleaning Products products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£39K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

92

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

0%

  • Method83%
  • Ecover13%
  • Generic2%
  • E-Cover2%

Demand

Eco Cleaning Products search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 11.5×

Search terms

Top Eco Cleaning Products search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • method bathroom cleaner54K/yr
  • ecover bathroom cleaner12K/yr
  • method bathroom14K/yr
  • bathroom method cleaning products6K/yr
  • method limescale remover4K/yr
  • eco bathroom cleaner5K/yr
  • ecover bathroom cleaner spray3K/yr
  • bathroom cleaner method3K/yr
  • non toxic bathroom cleaner3K/yr
  • method bathroom cleaning products2K/yr

Reviews and returns

What reviews say buyers love and hate about Eco Cleaning Products

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Smell”
22%of negative reviews mention “Smell”
0.1%of orders come back
“Smells awful”
A buyer, on “Smell”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Eco Cleaning Products questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data