How competitive is the Eclairs niche on Amazon United Kingdom?

9 brands and 69 sellers compete in Eclairs on Amazon United Kingdom. The top 5 Eclairs products take 70% of clicks and its top 5 brands hold 94% of demand.

What do buyers complain about in Eclairs?

Eclairs buyers on Amazon United Kingdom complain most about Size-Overall, Value For Money, Sweetness, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Eclairs niche?

Eclairs sells for £8.02 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.85–£28.26. The average incumbent carries 461 reviews — the moat a new listing must climb.

Eclairs

brand-locked demand (top 5 brands take 94% of clicks) — Eclairs doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Eclairs profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Eclairs is a £157K/yr Amazon United Kingdom market (131K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Eclairs: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +1.1% over the last 90 days and 14.9% of searches end in a purchase.

£157K

revenue / yr

Units sold / yr25K

Search volume / yr+1.1%131K

Conversion rate14.9%

Avg price£8.02

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers9 · 69

Top-5 product click share70%

Open market6%

Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 17 products

Top Eclairs products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons 4 Cream Chocolate Éclair

Price: £2.13
Rating: 4.5/5
Reviews: 2,588
Age: 9y ago

Cadbury Eclairs Chocolate Bag 110 g (Pack of 1)

Price: £0.85
Rating: 4.9/5
Reviews: 45
Age: 4mo ago

Cadbury Eclairs Chocolate Bag 350 g (Pack of 1)

Price: £2.86
Rating: 4.6/5
Reviews: 91
Age: 3y ago

Eclairs Chocolate Bag Caramels with Milk Chocolate Centres Delicious Chewy Treats 130g Chocolate Sweets Perfect for Daily Snacks and Gifting Available for Hampers (4 Bags x 130g)

Price: £10.28
Rating: 4.7/5
Reviews: 13
Age: 7mo ago

Morrisons Eclairs 2 pack

Price: £1.81
Rating: 4.5/5
Reviews: 2,588
Age: 9y ago

Newest

by launch date

Cadbury Eclairs Chocolate Bag 110 g (Pack of 1)

Price: £0.85
Rating: 4.9/5
Reviews: 45
Age: 4mo ago

100x Cadburys Chocolate Eclairs Bag 460g Caramels with Milk Chocolate Centres Delicious Chewy Treats bulk chocolate toffee sweets

Price: £6.68
Rating: 2.4/5
Reviews: 29
Age: 5mo ago

Walkers Nonsuch Milk Chocolate Eclairs Smooth Toffee with Chocolate Centre Individually Wrapped 500g

Price: £8.24
Rating: 4.6/5
Reviews: 20
Age: 7mo ago

Eclairs Chocolate Bag Caramels with Milk Chocolate Centres Delicious Chewy Treats 130g Chocolate Sweets Perfect for Daily Snacks and Gifting Available for Hampers (4 Bags x 130g)

Price: £10.28
Rating: 4.7/5
Reviews: 13
Age: 7mo ago

Chocolate Eclairs - (440g) Original Walkers Nonsuch Milk Chocolate Eclairs Premium Gift Jar by Bentley & Ackermans Sweet Shop.

Price: £11.27
Rating: 4.4/5
Reviews: 19
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Cadbury49%
Morrisons31%
Snackify7%
NFIBIS5%
Walkers Nonsuch3%
Walkers3%
Open — no brand owns it (3 brands, 4%)

Eclairs demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume131KCVR14.9%Products17Brands9Top 5 Brands94%OOS Rate7.1%Rating4.4★Reviews461Avg BSR#742

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Top Eclairs search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

chocolate eclairs47K/yr +5.9%17.6% conv.
eclairs31K/yr -5.7%13.5% conv.
chocolate eclairs cadbury21K/yr -14.6%10.5% conv.
cadbury eclairs10K/yr +23.4%7.8% conv.
eclair6K/yr -4.4%16.5% conv.
cadbury chocolate eclairs6K/yr +21.4%8.3% conv.
chocolate eclairs sweets6K/yr -13.8%3.5% conv.
cadburys chocolate eclairs4K/yr +35.3%9.3% conv.

What reviews say buyers love and hate about Eclairs

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Taste-Overall31%

“Taste amazing”

Sweetness22%

“Lovely sweets”

Value For Money18%

“Great deal”

Quality-Overall11%

“Excellent quality”

Flavor5%

“Great flavour”

What buyers complain about

87% of reviews

Size-Overall23%

“The bag is really big”

Value For Money22%

“MORE COSTLY”

Sweetness13%

“No chocolate in may as well be just toffees”

Advertised Vs Actual Product9%

“Serious case of false advertising”

Taste-Overall9%

“Tiny...didnt taste right somehow”

Common Eclairs questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Eclairs 47/100 on Amazon United Kingdom — Skip it. The niche generates £157K/yr across 17 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved +1.1% over the last 90 days.