eclairs
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Review moat
Great461.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£0.85–£28.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£157K£157K/yr · 131K searches
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Competition
Bad70%top-5 click share — a locked-up shelf
Avg price
Bad£8.02avg listing price — sweet spot $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, eclairs is a £157K/yr Amazon United Kingdom market (131K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
eclairs market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- £160K–£201K
- units × avg price
- Conversion rate
- 14.9%
- Avg BSR
- #742
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 12%
- Out of stock
- 7.1%
- Avg brand age
- 45 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
69
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
4%
- Cadbury49%
- Morrisons31%
- Snackify7%
- NFIBIS5%
- Walkers Nonsuch3%
- Walkers3%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Top eclairs search terms
- chocolate eclairs47K/yr
- eclairs31K/yr
- chocolate eclairs cadbury21K/yr
- cadbury eclairs10K/yr
- eclair6K/yr
- cadbury chocolate eclairs6K/yr
- chocolate eclairs sweets6K/yr
- cadburys chocolate eclairs4K/yr
Top eclairs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons 4 Cream Chocolate Éclair
Morrisons£2.134.5★2,588 rev
Cadbury Eclairs Chocolate Bag 110 g (Pack of 1)
Cadbury£0.854.9★45 rev
Cadbury Eclairs Chocolate Bag 350 g (Pack of 1)
Cadbury£2.864.6★91 rev
Eclairs Chocolate Bag Caramels with Milk Chocolate Centres Delicious Chewy Treats 130g Chocolate Sweets Perfect for Daily Snacks and Gifting Available for Hampers (4 Bags x 130g)
Snackify£10.284.7★13 rev
Morrisons Eclairs 2 pack
Morrisons£1.814.5★2,588 rev
Newest
by launch dateCadbury Eclairs Chocolate Bag 110 g (Pack of 1)
Cadbury£0.8545 rev
100x Cadburys Chocolate Eclairs Bag 460g Caramels with Milk Chocolate Centres Delicious Chewy Treats bulk chocolate toffee sweets
AQUA THOUGHTS£6.6829 rev
Walkers Nonsuch Milk Chocolate Eclairs Smooth Toffee with Chocolate Centre Individually Wrapped 500g
NFIBIS£8.2420 rev
Eclairs Chocolate Bag Caramels with Milk Chocolate Centres Delicious Chewy Treats 130g Chocolate Sweets Perfect for Daily Snacks and Gifting Available for Hampers (4 Bags x 130g)
Snackify£10.2813 rev
Chocolate Eclairs - (440g) Original Walkers Nonsuch Milk Chocolate Eclairs Premium Gift Jar by Bentley & Ackermans Sweet Shop.
Bentley & Ackerman£11.2719 rev
Trending
90-day click momentumCadbury Eclairs Chocolate Bag 110 g (Pack of 1)
Cadbury£0.854.9★
Walkers Nonsuch Milk Chocolate Eclairs Smooth Toffee with Chocolate Centre Individually Wrapped 500g
NFIBIS£8.244.6★
Eclairs Chocolate Bag Caramels with Milk Chocolate Centres Delicious Chewy Treats 130g Chocolate Sweets Perfect for Daily Snacks and Gifting Available for Hampers (4 Bags x 130g)
Snackify£10.284.7★
Cadbury Eclairs Chocolate Bag 350 g (Pack of 1)
Cadbury£2.864.6★
Morrisons Chocolate Eclairs 185g
Morrisons£1.474.6★
What buyers say about eclairs
What buyers praise and complain about, mined from review topics.What buyers love
“Taste amazing”
“Lovely sweets”
“Great deal”
“Excellent quality”
“Great flavour”
“Love chocolate eclairs as not keen in jam in plan cream love custard eclairs These were just the job for a treat”
“Handy to get them on Prime”
“Great tasting sweets to chew on”
“exactly as advertised”
“Freshness”
What buyers complain about
“The bag is really big”
“MORE COSTLY”
“No chocolate in may as well be just toffees”
“Serious case of false advertising”
“Tiny...didnt taste right somehow”
“they were stale”
“not a lot of chocolate”
“probably not stored correctly”
“it tastes very bitter then i pop one of those toffees in my mouth”
Common questions
- Is eclairs profitable to sell on Amazon United Kingdom?
- The niche generates £157K/yr across 17 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +1.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the eclairs niche?
- 9 brands and 69 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in eclairs?
- Top complaints mined from reviews: Size-Overall, Value For Money, Sweetness. The return rate is 0.0%.
- When does demand for eclairs peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the eclairs niche?
- Listings span £0.85–£28.26; the average listing price is £8.02 (sweet spot $15–$100). The average incumbent carries 461 reviews — the moat a new listing must climb.