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Eclairs

Fail

The top 5 brands take 94% of clicks, so Eclairs is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£157K/yr131K searches / yr
90-day growth
+1.1%search demand this quarter
Competition
70%top-5 click share · 9 brands · 69 sellers

Flapen Score

Eclairs against its category

The dotted line is the Grocery average. Past it, Eclairs is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eclairs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eclairs 131K times last year and spent an estimated £157K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

14.9% of searches ended in a purchase last week.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
+1.1%
Conversion, latest week
14.9%
Market size, estimated
£157Ka year
Peak month
December2.8× the quietest month
Top search term
chocolate eclairs47K searches a year

02 · Price

A sale here is worth £8.02.

Listings sell for £8.02 on average, from £0.85 to £28.26. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £8.02 that is £4K to £6K a year per listing.

Average price
£8.02under the $15 to $100 sweet spot
Price range
£0.85–£28.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

12% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #742 within Chocolate Candy. It carries 461 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
12%
Prime listings
71%
Out of stock, average day
7.1%
Average rank
#742in Chocolate Candy
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
461per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Eclairs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£16K£31K£47K£63K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

69

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

4%

  • Cadbury49%
  • Morrisons31%
  • Snackify7%
  • NFIBIS5%
  • Walkers Nonsuch3%
  • Walkers3%
  • Open — no brand owns it (3 brands, 4%)

Demand

Eclairs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Eclairs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chocolate eclairs47K/yr
  • eclairs31K/yr
  • chocolate eclairs cadbury21K/yr
  • cadbury eclairs10K/yr
  • eclair6K/yr
  • cadbury chocolate eclairs6K/yr
  • chocolate eclairs sweets6K/yr
  • cadburys chocolate eclairs4K/yr

Reviews and returns

What reviews say buyers love and hate about Eclairs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.21

The bag is really big

The bag looks bigger than it is,check weight

Tiny

Value For Money22%−0.05

MORE COSTLY

Overpriced, not many in there

Over priced

Sweetness13%+0.64

No chocolate in may as well be just toffees

and now this laughable change to the weight of each sweet so one opens the wrapper to find a scrap of over sweet too soft toffee it is too much

weight of each sweet is some sweet hating individual

Advertised Vs Actual Product9%−0.09

Serious case of false advertising

False advertising

Not sure this was made apparent in the listing

Taste-Overall9%+1.27

Tiny...didnt taste right somehow

Not as tasty as others

Although in date they did not taste fresh

Love

Taste-Overall31%+1.27

Taste amazing

Lovely chocolate

A lovely tasty treat exactly as advertised

Sweetness22%+0.64

Lovely sweets

Happy with sweets

Sweets tooth

Value For Money18%−0.05

Great deal

Good value for the money

Very good value

Quality-Overall11%+1.50

Excellent quality

Really good quality and tasty sweets

Great product

Flavor5%+0.58

Great flavour

chocolate together is just right

Favourite toffees are Cadbury eclairs

FAQ

Common Eclairs questions

Answered from the same tracked data.