Eclairs
FailThe top 5 brands take 94% of clicks, so Eclairs is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £157K/yr131K searches / yr
- 90-day growth
- +1.1%search demand this quarter
- Competition
- 70%top-5 click share · 9 brands · 69 sellers
Flapen Score
Eclairs against its category
The dotted line is the Grocery average. Past it, Eclairs is stronger. Inside it, weaker.
Market
The Eclairs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Eclairs 131K times last year and spent an estimated £157K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
14.9% of searches ended in a purchase last week.
Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.
- Searches, last 12 months
- 131K
- Growth, 90 days vs prior 90
- +1.1%
- Conversion, latest week
- 14.9%
- Market size, estimated
- £157Ka year
- Peak month
- December2.8× the quietest month
- Top search term
- chocolate eclairs47K searches a year
02 · Price
A sale here is worth £8.02.
Listings sell for £8.02 on average, from £0.85 to £28.26. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £8.02 that is £4K to £6K a year per listing.
- Average price
- £8.02under the $15 to $100 sweet spot
- Price range
- £0.85–£28.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
12% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #742 within Chocolate Candy. It carries 461 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 12%
- Prime listings
- 71%
- Out of stock, average day
- 7.1%
- Average rank
- #742in Chocolate Candy
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 461per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Eclairs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons 4 Cream Chocolate Éclair
- Price
- £2.13
- Rating
- 4.5/5
- Reviews
- 2,588
- Age
- 9y ago

Cadbury Eclairs Chocolate Bag 110 g (Pack of 1)
- Price
- £0.85
- Rating
- 4.9/5
- Reviews
- 45
- Age
- 4mo ago

Cadbury Eclairs Chocolate Bag 350 g (Pack of 1)
- Price
- £2.86
- Rating
- 4.6/5
- Reviews
- 91
- Age
- 3y ago

Eclairs Chocolate Bag Caramels with Milk Chocolate Centres Delicious Chewy Treats 130g Chocolate Sweets Perfect for Daily Snacks and Gifting Available for Hampers (4 Bags x 130g)
- Price
- £10.28
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 7mo ago

Morrisons Eclairs 2 pack
- Price
- £1.81
- Rating
- 4.5/5
- Reviews
- 2,588
- Age
- 9y ago
Trending
90-day click momentum
Cadbury Eclairs Chocolate Bag 110 g (Pack of 1)
- Price
- £0.85
- Rating
- 4.9/5
- Reviews
- 45
- Age
- 4mo ago

Walkers Nonsuch Milk Chocolate Eclairs Smooth Toffee with Chocolate Centre Individually Wrapped 500g
- Price
- £8.24
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 7mo ago

Eclairs Chocolate Bag Caramels with Milk Chocolate Centres Delicious Chewy Treats 130g Chocolate Sweets Perfect for Daily Snacks and Gifting Available for Hampers (4 Bags x 130g)
- Price
- £10.28
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 7mo ago

Cadbury Eclairs Chocolate Bag 350 g (Pack of 1)
- Price
- £2.86
- Rating
- 4.6/5
- Reviews
- 91
- Age
- 3y ago

Morrisons Chocolate Eclairs 185g
- Price
- £1.47
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 10y ago
Newest
by launch date
Cadbury Eclairs Chocolate Bag 110 g (Pack of 1)
- Price
- £0.85
- Rating
- 4.9/5
- Reviews
- 45
- Age
- 4mo ago

100x Cadburys Chocolate Eclairs Bag 460g Caramels with Milk Chocolate Centres Delicious Chewy Treats bulk chocolate toffee sweets
- Price
- £6.68
- Rating
- 2.4/5
- Reviews
- 29
- Age
- 5mo ago

Walkers Nonsuch Milk Chocolate Eclairs Smooth Toffee with Chocolate Centre Individually Wrapped 500g
- Price
- £8.24
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 7mo ago

Eclairs Chocolate Bag Caramels with Milk Chocolate Centres Delicious Chewy Treats 130g Chocolate Sweets Perfect for Daily Snacks and Gifting Available for Hampers (4 Bags x 130g)
- Price
- £10.28
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 7mo ago

Chocolate Eclairs - (440g) Original Walkers Nonsuch Milk Chocolate Eclairs Premium Gift Jar by Bentley & Ackermans Sweet Shop.
- Price
- £11.27
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
69
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
4%
- Cadbury49%
- Morrisons31%
- Snackify7%
- NFIBIS5%
- Walkers Nonsuch3%
- Walkers3%
- Open — no brand owns it (3 brands, 4%)
Demand
Eclairs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Eclairs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chocolate eclairs47K/yr
- eclairs31K/yr
- chocolate eclairs cadbury21K/yr
- cadbury eclairs10K/yr
- eclair6K/yr
- cadbury chocolate eclairs6K/yr
- chocolate eclairs sweets6K/yr
- cadburys chocolate eclairs4K/yr
Reviews and returns
What reviews say buyers love and hate about Eclairs
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The bag is really big
The bag looks bigger than it is,check weight
Tiny
MORE COSTLY
Overpriced, not many in there
Over priced
No chocolate in may as well be just toffees
and now this laughable change to the weight of each sweet so one opens the wrapper to find a scrap of over sweet too soft toffee it is too much
weight of each sweet is some sweet hating individual
Serious case of false advertising
False advertising
Not sure this was made apparent in the listing
Tiny...didnt taste right somehow
Not as tasty as others
Although in date they did not taste fresh
Love
Taste amazing
Lovely chocolate
A lovely tasty treat exactly as advertised
Lovely sweets
Happy with sweets
Sweets tooth
Great deal
Good value for the money
Very good value
Excellent quality
Really good quality and tasty sweets
Great product
Great flavour
chocolate together is just right
Favourite toffees are Cadbury eclairs
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eclairs questions
Answered from the same tracked data.









