Eclairs
FailThe top 5 brands take 94% of clicks, so Eclairs is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £157K/yr131K searches / yr
- 90-day growth
- +1.1%search demand this quarter
- Competition
- 70%top-5 click share · 9 brands · 69 sellers
Flapen Score
Eclairs against its category
The dotted line is the Grocery average. Past it, Eclairs is stronger. Inside it, weaker.
Market
The Eclairs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Eclairs 131K times last year and spent an estimated £157K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 14.9% of those searches ended in a purchase.
Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.
- Searches, last 12 months
- 131K
- Growth, 90 days vs prior 90
- +1.1%
- Conversion, latest week
- 14.9%
- Market size, estimated
- £157Ka year
- Peak month
- December2.8× the quietest month
- Top search term
- chocolate eclairs47K searches a year
02 · Price
A sale here is worth £8.02.
Listings sell for £8.02 on average, from £0.85 to £28.26. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £8.02 that is £4K to £6K a year per listing.
- Average price
- £8.02under the $15 to $100 sweet spot
- Price range
- £0.85–£28.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
12% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #742 within Chocolate Candy. It carries 461 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 12%
- Prime listings
- 71%
- Out of stock, average day
- 7.1%
- Average rank
- #742in Chocolate Candy
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 461per listing
- Listings tracked
- 17
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Eclairs products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Morrisons 4 Cream Chocolate Éclair
- Price
- £2.13
- Rating
- 4.5/5
- Reviews
- 2,588
- Age
- 9y ago

Cadbury Eclairs Chocolate Bag 110 g (Pack of 1)
- Price
- £0.85
- Rating
- 4.9/5
- Reviews
- 45
- Age
- 4mo ago

Cadbury Eclairs Chocolate Bag 350 g (Pack of 1)
- Price
- £2.86
- Rating
- 4.6/5
- Reviews
- 91
- Age
- 3y ago

Eclairs Chocolate Bag Caramels with Milk Chocolate Centres Delicious Chewy Treats 130g Chocolate Sweets Perfect for Daily Snacks and Gifting Available for Hampers (4 Bags x 130g)
- Price
- £10.28
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 7mo ago

Morrisons Eclairs 2 pack
- Price
- £1.81
- Rating
- 4.5/5
- Reviews
- 2,588
- Age
- 9y ago
Trending
estimated 90-day click momentum
Cadbury Eclairs Chocolate Bag 110 g (Pack of 1)
- Price
- £0.85
- Rating
- 4.9/5
- Reviews
- 45
- Age
- 4mo ago

Walkers Nonsuch Milk Chocolate Eclairs Smooth Toffee with Chocolate Centre Individually Wrapped 500g
- Price
- £8.24
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 7mo ago

Eclairs Chocolate Bag Caramels with Milk Chocolate Centres Delicious Chewy Treats 130g Chocolate Sweets Perfect for Daily Snacks and Gifting Available for Hampers (4 Bags x 130g)
- Price
- £10.28
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 7mo ago

Cadbury Eclairs Chocolate Bag 350 g (Pack of 1)
- Price
- £2.86
- Rating
- 4.6/5
- Reviews
- 91
- Age
- 3y ago

Morrisons Chocolate Eclairs 185g
- Price
- £1.47
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 10y ago
Newest
by launch date
Cadbury Eclairs Chocolate Bag 110 g (Pack of 1)
- Price
- £0.85
- Rating
- 4.9/5
- Reviews
- 45
- Age
- 4mo ago

100x Cadburys Chocolate Eclairs Bag 460g Caramels with Milk Chocolate Centres Delicious Chewy Treats bulk chocolate toffee sweets
- Price
- £6.68
- Rating
- 2.4/5
- Reviews
- 29
- Age
- 5mo ago

Walkers Nonsuch Milk Chocolate Eclairs Smooth Toffee with Chocolate Centre Individually Wrapped 500g
- Price
- £8.24
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 7mo ago

Eclairs Chocolate Bag Caramels with Milk Chocolate Centres Delicious Chewy Treats 130g Chocolate Sweets Perfect for Daily Snacks and Gifting Available for Hampers (4 Bags x 130g)
- Price
- £10.28
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 7mo ago

Chocolate Eclairs - (440g) Original Walkers Nonsuch Milk Chocolate Eclairs Premium Gift Jar by Bentley & Ackermans Sweet Shop.
- Price
- £11.27
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
69
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
4%
- Cadbury49%
- Morrisons31%
- Snackify7%
- NFIBIS5%
- Walkers Nonsuch3%
- Walkers3%
- Open — no brand owns it (3 brands, 4%)
Demand
Eclairs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Eclairs search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- chocolate eclairs47K/yr
- eclairs31K/yr
- chocolate eclairs cadbury21K/yr
- cadbury eclairs10K/yr
- eclair6K/yr
- cadbury chocolate eclairs6K/yr
- chocolate eclairs sweets6K/yr
- cadburys chocolate eclairs4K/yr
Reviews and returns
What reviews say buyers love and hate about Eclairs
We read the reviews and the return reasons for every product selling here.
“The bag is really big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eclairs questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









