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Easy Off Oven Cleaner Uk

Fail

The top 5 brands take 100% of clicks, so Easy Off Oven Cleaner Uk is a Fail.

Flapen Score
35
35 / 100
Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 46
Market size
£71K/yr75K searches / yr
90-day growth
-15.6%search demand this quarter
Competition
91%top-5 click share · 4 brands · 68 sellers

Flapen Score

Easy Off Oven Cleaner Uk against its category

The dotted line is the Grocery average. Past it, Easy Off Oven Cleaner Uk is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Easy Off Oven Cleaner Uk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Easy Off Oven Cleaner Uk 75K times last year and spent an estimated £71K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 14.3% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
14.3%
Market size, estimated
£71Ka year
Peak month
November1.9× the quietest month
Top search term
hg oven grill and bbq cleaner8K searches a year

02 · Price

A sale here is worth £6.62.

Listings sell for £6.62 on average, from £2.15 to £10.62. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £6.62 that is £5K to £7K a year per listing.

Average price
£6.62under the $15 to $100 sweet spot
Price range
£2.15–£10.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #61 within Household Cleaners. It carries 7,532 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#61in Household Cleaners
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,532per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Easy Off Oven Cleaner Uk products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.

£0£11K£21K£32K£43K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

68

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

91%

Top 20: 100%

Open market

0%

  • HG52%
  • Easy Off42%
  • Mr Muscle4%
  • Oven Mate3%

Demand

Easy Off Oven Cleaner Uk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Easy Off Oven Cleaner Uk search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hg oven grill and bbq cleaner8K/yr
  • easy off oven cleaner uk15K/yr
  • oven glass cleaner13K/yr
  • hg oven cleaner14K/yr
  • easy off6K/yr
  • hg bbq cleaner2K/yr
  • oven door cleaner6K/yr
  • oven glass door cleaner5K/yr
  • easy off oven cleaner5K/yr

Reviews and returns

What reviews say buyers love and hate about Easy Off Oven Cleaner Uk

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Ease Of Cleaning”
20%of negative reviews mention “Ease Of Cleaning”
0.1%of orders come back
“Didnt clean the glass at all”
A buyer, on “Ease Of Cleaning”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Easy Off Oven Cleaner Uk questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data