easy off oven cleaner uk
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad7,532.25avg incumbent reviews — the moat a new listing must climb
Market size
Bad£71K£71K/yr · 75K searches
Avg price
Bad£6.62avg listing price — sweet spot $15–$100
Growth
Bad-15.6%90-day search growth — must beat 0% to launch
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.15–£10.62cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, easy off oven cleaner uk is a £71K/yr Amazon United Kingdom market (75K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
easy off oven cleaner uk market data
- Units sold / yr
- 10K–13K
- avg 750–1,000/product
- Revenue / yr
- £66K–£83K
- units × avg price
- Conversion rate
- 14.3%
- Avg BSR
- #61
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 2.8%
- Avg brand age
- 44 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
68
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- HG52%
- Easy Off42%
- Mr Muscle4%
- Oven Mate3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Top easy off oven cleaner uk search terms
- hg oven grill and bbq cleaner8K/yr
- easy off oven cleaner uk15K/yr
- oven glass cleaner13K/yr
- hg oven cleaner14K/yr
- easy off6K/yr
- hg bbq cleaner2K/yr
- oven door cleaner6K/yr
- oven glass door cleaner5K/yr
- easy off oven cleaner5K/yr
Top easy off oven cleaner uk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HG Oven Grill & BBQ Cleaner Spray Removes Baked-On Food & Grease 500ml
HG£4.984.3★16,130 rev
Easy-Off Heavy Duty Oven Cleaner Regular Scent 14.5 oz Can
Easy Off£9.084.6★14,207 rev
Easy-Off Fume Free Oven Cleaner Lemon 14.5 oz Can
Easy Off£10.624.2★6,340 rev
Easy Off Easy-Off Specialty Kitchen Degreaser Cleaner 16 fl oz Bottle
Easy Off£7.774.4★15,095 rev
Mr Muscle Oven Cleaner 300ml (Pack of 1) White
Mr Muscle£2.154.5★2,371 rev
Newest
by launch date
HG Power Gel Brush Oven Cleaner Professional Grade Heavy Duty Cleaning Kit Gas & Electric Oven or Air Fryer Cleaner & Degreaser Fan Oven Cleaner & Effective Kitchen Cleaner - 250ml
HG£5.7698 rev
Easy Off Easy-Off Specialty Kitchen Degreaser Cleaner 16 fl oz Bottle
Easy Off£7.7715,095 rev
Oven Mate Glass & Ceramic Hob Cleaner Powerful Grease & Burnt-On Food Remover for Glass & Ceramic Hobs Restores a Streak-Free Shine
Oven Mate£5.35467 rev
Mr Muscle Oven Cleaner 300ml (Pack of 1) White
Mr Muscle£2.152,371 rev
Easy-Off Heavy Duty Oven Cleaner Regular Scent 14.5 oz Can
Easy Off£9.0814,207 rev
Trending
90-day click momentumHG Oven Grill & BBQ Cleaner Spray Removes Baked-On Food & Grease 500ml
HG£4.984.3★
HG Power Gel Brush Oven Cleaner Professional Grade Heavy Duty Cleaning Kit Gas & Electric Oven or Air Fryer Cleaner & Degreaser Fan Oven Cleaner & Effective Kitchen Cleaner - 250ml
HG£5.764.2★
Oven Mate Glass & Ceramic Hob Cleaner Powerful Grease & Burnt-On Food Remover for Glass & Ceramic Hobs Restores a Streak-Free Shine
Oven Mate£5.354.2★
Mr Muscle Oven Cleaner 300ml (Pack of 1) White
Mr Muscle£2.154.5★
Easy-Off Heavy Duty Oven Cleaner Regular Scent 14.5 oz Can
Easy Off£9.084.6★
What buyers say about easy off oven cleaner uk
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans effectively”
“Good Quality for the oven”
“Easy to use”
“Performs as expected”
“Good value”
“Very effective”
“It cut through grease”
“Easy too, spray it on and shut the door”
“Powerful stuff”
“It does have a steong chemical smell so ventilate well”
What buyers complain about
“Didnt clean the glass at all”
“Very strong chemical smell”
“Didn't do anything to the baked in grease”
“Doesnt work”
“Does not do what it says”
“difficult to use”
“Cheaper alternative for tool maintenance, etc”
“works well, but, the spray bottle leaks when spraying, so, wear rubber gloves or it leaks onto our hand”
“Grate Stuff”
“was broken when i tried to use it- couldn't send back as i had it in a cupboard for a month before i tried it”
Top return reasons
Common questions
- Is easy off oven cleaner uk profitable to sell on Amazon United Kingdom?
- The niche generates £71K/yr across 8 tracked products. 90-day search growth is -15.6%. Flapen's verdict: Skip it (35/100).
- How competitive is the easy off oven cleaner uk niche?
- 4 brands and 68 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in easy off oven cleaner uk?
- Top complaints mined from reviews: Ease Of Cleaning, Smell, De-Grease. The return rate is 0.1%.
- When does demand for easy off oven cleaner uk peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the easy off oven cleaner uk niche?
- Listings span £2.15–£10.62; the average listing price is £6.62 (sweet spot $15–$100). The average incumbent carries 7,532 reviews — the moat a new listing must climb.