Easter Gifts
FailDemand is soft, at -94.4% this quarter, so Easter Gifts is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £112K/yr496K searches / yr
- 90-day growth
- -94.4%search demand this quarter
- Competition
- 37%top-5 click share · 6 brands · 74 sellers
Flapen Score
Easter Gifts against its category
The dotted line is the Grocery average. Past it, Easter Gifts is stronger. Inside it, weaker.
Market
The Easter Gifts market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Easter Gifts 496K times last year and spent an estimated £112K. The top 5 brands take 99% of clicks. Demand peaks in Feb–Mar–Apr–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 496K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -94.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.
- Searches, last 12 months
- 496K
- Growth, 90 days vs prior 90
- -94.4%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £112Ka year
- Peak month
- April127.4× the quietest month
- Top search term
- lindt bunny78K searches a year
02 · Price
A sale here is worth £9.74.
Listings sell for £9.74 on average, from £2.75 to £25.09. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £9.74 that is £15K to £19K a year per listing.
- Average price
- £9.74under the $15 to $100 sweet spot
- Price range
- £2.75–£25.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £15K–£19K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
26% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 26.3% of listings are out of stock. The average listing ranks #811 within Chocolate Candy. It carries 276 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 26%
- Prime listings
- 57%
- Out of stock, average day
- 26.3%
- Average rank
- #811in Chocolate Candy
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 276per listing
- Listings tracked
- 35
04 · Newcomers
0 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Easter Gifts products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Lindt Gold Bunny Glamour Milk Chocolate Easter Bunny 200g Iconic Foil Wrapped Bunny Special Easter Chocolate Treat Easter gift
- Price
- £5.08
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 8mo ago

Lindt Chocolates Easter Bunny Hamper Gift - Pack of 3 x 100g Milk Chocolate Bunny Wrapped in Gold & Floral Foil. Great Chocolate Gift for Easter Gifts Egg Hunt for Kids.
- Price
- £16.29
- Rating
- 4.2/5
- Reviews
- 72
- Age
- 2y ago

Lindt Easter Bunny Chocolate Bulk Buy - Pack of 3 x 50g Smooth Milk Chocolate Flowers Mini Gold Bunnies (15x10g) with Wooden Topline Decorations for Easter Gifts Hampers Baskets.
- Price
- £13.29
- Rating
- 3.9/5
- Reviews
- 18
- Age
- 6mo ago

Lindt Gold Bunny Flowers Milk Chocolate Easter Bunny 200g Iconic Foil Wrapped Bunny Made from Premium Swiss Chocolate Ideal for Easter Gifting Easter gift
- Price
- £5.39
- Rating
- 4.5/5
- Reviews
- 421
- Age
- 7y ago

Lindt Gold Bunny Egg Milk Chocolate Easter Bunny 195g Iconic Foil Wrapped Bunny Made from Premium Swiss Chocolate Perfect for Easter Celebrations Easter gift
- Price
- £9.20
- Rating
- 4.6/5
- Reviews
- 1,589
- Age
- 6y ago
Trending
estimated 90-day click momentum
15 x Easter Gift Pack. Featuring Lindt Milk Chocolate Gold Bunny. 15 Gold Bunnies 3 x 5 x 50 grams Easter Hunt Pack
- Price
- £11.18
- Rating
- 4.7/5
- Reviews
- 469
- Age
- 3y ago

Topline Lindt Chocolates Mini Chicks Bundle 3 x 5-Pack (15 Chicks 150g) Hollow Foil-Wrapped Easter Chocolate Perfect for Easter Gifts Basket Fillers Egg Hunt & Spring Party Favours
- Price
- £12.73
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 6mo ago

Lindt Gold Bunny Crispy Biscuit Milk Chocolate Easter Bunny 100g Milk Chocolate Bunny with Crispy Biscuit Pieces Easter Chocolate Treat Easter gift
- Price
- £3.75
- Rating
- 3.7/5
- Reviews
- 9
- Age
- 8mo ago

Lindt Gold Bunny Egg Salted Caramel Milk Chocolate Easter Bunny 195g Iconic Foil Wrapped Bunny Indulgent Easter Chocolate Treat Easter gift
- Price
- £9.27
- Rating
- 4.3/5
- Reviews
- 35
- Age
- 2y ago

Lindt Gold Bunny Egg Milk Chocolate Easter Bunny 115g Iconic Foil Wrapped Bunny Made from Premium Swiss Chocolate Ideal for Easter Gifting Easter gift
- Price
- £5.87
- Rating
- 4.6/5
- Reviews
- 1,589
- Age
- 6y ago
Newest
by launch date
Topline Lindt Chocolates Mini Chicks Bundle 3 x 5-Pack (15 Chicks 150g) Hollow Foil-Wrapped Easter Chocolate Perfect for Easter Gifts Basket Fillers Egg Hunt & Spring Party Favours
- Price
- £12.73
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 6mo ago

Lindt Easter Bunny Chocolate Bulk Buy - Pack of 3 x 50g Smooth Milk Chocolate Flowers Mini Gold Bunnies (15x10g) with Wooden Topline Decorations for Easter Gifts Hampers Baskets.
- Price
- £13.29
- Rating
- 3.9/5
- Reviews
- 18
- Age
- 6mo ago

Lindt Gold Bunny Glamour Milk Chocolate Easter Bunny 200g Iconic Foil Wrapped Bunny Special Easter Chocolate Treat Easter gift
- Price
- £5.08
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 8mo ago

Lindt Gold Bunny Hearts Milk Chocolate Easter Bunny 200g Iconic Foil Wrapped Bunny Easter Chocolate for Sharing Easter gift
- Price
- £5.38
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 8mo ago

Lindt Gold Bunny Flowers Mini Milk Chocolate Easter Bunny 50g Iconic Foil Wrapped Bunny Fun Easter Chocolate Treat Easter gift
- Price
- £2.75
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.
Brands
6 flat
Sellers
74
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
37%
Top 20: 86%
Open market
0%
- Lindt68%
- Topline27%
- Maltesers2%
- KitKat1%
- Lindt & Sprüngli1%
- M&M's1%
Demand
Easter Gifts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr, Dec · busiest ÷ quietest = 127.4×
Search terms
Top Easter Gifts search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lindt bunny78K/yr
- chocolate bunny20K/yr
- lindt chocolate bunny6K/yr
- chocolate bunnies9K/yr
- lindt bunnies6K/yr
- easter bunny chocolate15K/yr
- lindt easter bunny9K/yr
- easter chocolate bunny8K/yr
Reviews and returns
What reviews say buyers love and hate about Easter Gifts
We read the reviews and the return reasons for every product selling here.
“expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Easter Gifts questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









