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Easter Gifts

Fail

Demand is soft, at -94.4% this quarter, so Easter Gifts is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£112K/yr496K searches / yr
90-day growth
-94.4%search demand this quarter
Competition
37%top-5 click share · 6 brands · 74 sellers

Flapen Score

Easter Gifts against its category

The dotted line is the Grocery average. Past it, Easter Gifts is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Easter Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Easter Gifts 496K times last year and spent an estimated £112K. The top 5 brands take 99% of clicks. Demand peaks in Feb–Mar–Apr–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 496K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -94.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.

Searches, last 12 months
496K
Growth, 90 days vs prior 90
-94.4%
Conversion, latest week
2.3%
Market size, estimated
£112Ka year
Peak month
April127.4× the quietest month
Top search term
lindt bunny78K searches a year

02 · Price

A sale here is worth £9.74.

Listings sell for £9.74 on average, from £2.75 to £25.09. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £9.74 that is £15K to £19K a year per listing.

Average price
£9.74under the $15 to $100 sweet spot
Price range
£2.75–£25.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
£15K–£19K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

26% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 26.3% of listings are out of stock. The average listing ranks #811 within Chocolate Candy. It carries 276 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
26%
Prime listings
57%
Out of stock, average day
26.3%
Average rank
#811in Chocolate Candy
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
276per listing
Listings tracked
35

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Easter Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

74

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

37%

Top 20: 86%

Open market

0%

  • Lindt68%
  • Topline27%
  • Maltesers2%
  • KitKat1%
  • Lindt & Sprüngli1%
  • M&M's1%

Demand

Easter Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, Dec · busiest ÷ quietest = 127.4×

Search terms

Top Easter Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lindt bunny78K/yr
  • chocolate bunny20K/yr
  • lindt chocolate bunny6K/yr
  • chocolate bunnies9K/yr
  • lindt bunnies6K/yr
  • easter bunny chocolate15K/yr
  • lindt easter bunny9K/yr
  • easter chocolate bunny8K/yr

Reviews and returns

What reviews say buyers love and hate about Easter Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money21%+1.59

expensive

pricey

Hugely over priced

Size-Overall12%−0.09

Small

the egg wasnt as large as I thought it would be so I feel a little let down at only six inches top to bottom

These are NOT large

Taste-Overall10%+0.34

Nothing special and Lindt chocolate is not as good as it used to be

Chocolate is cheap and nasty

Not good value for money tasted like old chocolate

Powdered/Crumbled8%−0.09

All smashed to bits

A smashed Easter egg

Quality-Overall5%

Cheaper than some

Rubbish

Love

Taste-Overall32%+0.34

Very nice chocolate

Lovely chocolates

Always delicious

Value For Money17%+1.59

worth the money

Good value for money

Good Value

Gifting Purpose12%+0.59

making them great for gifting

LOVELY GIFT TO GIVE

Nice gift

Quality-Overall11%

Quality chocolate

Good quality chocolate

Excellent product

Sweetness5%+0.62

The balance of sweet chocolate

Wonderful chocolate

Sweet with a nice little crunch, disappears very quickly around me, lol

FAQ

Common Easter Gifts questions

Answered from the same tracked data.