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Easter Egg Mould

Fail

Demand is soft, at -97.9% this quarter, so Easter Egg Mould is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£33K/yr93K searches / yr
90-day growth
-97.9%search demand this quarter
Competition
70%top-5 click share · 10 brands · 18 sellers

Flapen Score

Easter Egg Mould against its category

The dotted line is the Grocery average. Past it, Easter Egg Mould is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Easter Egg Mould market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Easter Egg Mould 93K times last year and spent an estimated £33K. The top 5 brands take 87% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -97.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-97.9%
Conversion, latest week
4.9%
Market size, estimated
£33Ka year
Peak month
March52.5× the quietest month
Top search term
easter egg mould40K searches a year

02 · Price

A sale here is worth £7.25.

Listings sell for £7.25 on average, from £3.18 to £11.77. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £7.25 that is £0 to £725 a year per listing.

Average price
£7.25under the $15 to $100 sweet spot
Price range
£3.18–£11.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£725
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

23% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 33.8% of listings are out of stock. The average listing ranks #722 within Hampers & Gourmet Gifts. It carries 121 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
100%
Out of stock, average day
33.8%
Average rank
#722in Hampers & Gourmet Gifts
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
121per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Easter Egg Mould products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£13K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 falling

Sellers

18

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

13%

  • webake37%
  • Cake Star22%
  • Selecto Bake11%
  • Tala9%
  • SEAHUI5%
  • Mystic Moments5%
  • Open — no brand owns it (4 brands, 13%)

Demand

Easter Egg Mould search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 52.5×

Search terms

Top Easter Egg Mould search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • easter egg mould40K/yr
  • easter egg moulds16K/yr
  • chocolate egg mould7K/yr
  • egg mould chocolate3K/yr
  • easter egg mold4K/yr
  • easter chocolate moulds7K/yr
  • easter egg moulds large6K/yr
  • easter moulds7K/yr
  • easter egg moulds silicone large3K/yr

Reviews and returns

What reviews say buyers love and hate about Easter Egg Mould

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Ease Of Use”
25%of negative reviews mention “Functionality-Overall”
0.3%of orders come back
“then they wouldn't line up”
A buyer, on “Functionality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Easter Egg Mould questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data