easter egg mould
Skip itSoft demand (-97.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great121.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
Avg price
Bad£7.25avg listing price — sweet spot $15–$100
Market size
Bad£33K£33K/yr · 93K searches
Growth
Bad-97.9%90-day search growth — must beat 0% to launch
Price range
Bad£3.18–£11.77cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, easter egg mould is a £33K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
easter egg mould market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £22K–£29K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #722
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 23%
- Out of stock
- 33.8%
- Avg brand age
- 33 months
- Avg seller age
- 249 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
18
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
13%
- webake37%
- Cake Star22%
- Selecto Bake11%
- Tala9%
- SEAHUI5%
- Mystic Moments5%
- Open — no brand owns it (4 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -97.9% search growth over the last 90 days.Peak months: Feb, Mar, Apr · busiest ÷ quietest = 52.5×
Top easter egg mould search terms
- easter egg mould40K/yr
- easter egg moulds16K/yr
- chocolate egg mould7K/yr
- egg mould chocolate3K/yr
- easter egg mold4K/yr
- easter chocolate moulds7K/yr
- easter egg moulds large6K/yr
- easter moulds7K/yr
- easter egg moulds silicone large3K/yr
Top easter egg mould products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cake Star Easter Egg Mould 2 Part Textured Chocolate Making Mold Create Your Own Easter Eggs - Large 140 mm x 93 mm 84833 Transparent
Cake Star£4.703.9★73 rev
Webake Easter Egg Moulds Silicone Large 2 Pcs 3D Breakable Giant Chocolate Egg Mould with 1 Hammer for Easter Decorations Candy Cake Dessert Baking
webake£11.774.3★138 rev
Webake Easter Dinosaur Egg Moulds Silicone Large 2 Pcs 3D Breakable Giant Egg Chocolate Mould with 1 Hammer for Easter Decorations Candy Cake Dessert Baking
webake£11.654.7★117 rev
Tala Chocolate Smash Kit Craft Chocolate Eggs Filled with Hidden Treats
Tala£5.884.4★14 rev
Selecto Bake Easter Egg Chocolate Silicone Mold 6-Cavity Non-Stick Easter Egg Shaped Silicone Molds for Hot Chocolate Cocoa Bombs Party Jelly Ice Cube Soap Random Color Supplied
Selecto Bake£3.974.4★86 rev
Newest
by launch date
2 x Chocolate Easter Egg Mould - Chocolate Moulds - Silicone Moulds for Baking - 6 Cavity Non-Stick Easter Egg Silicone Cake Mould - Molds for Hot Choc Bombs Jelly Ice Cubes Soap - Random Colours
AKEDE£5.830 rev
Tala Chocolate Smash Kit Craft Chocolate Eggs Filled with Hidden Treats
Tala£5.8814 rev
Webake Easter Egg Moulds Silicone Large 2 Pcs 3D Breakable Giant Chocolate Egg Mould with 1 Hammer for Easter Decorations Candy Cake Dessert Baking
webake£11.77138 rev
Webake Easter Dinosaur Egg Moulds Silicone Large 2 Pcs 3D Breakable Giant Egg Chocolate Mould with 1 Hammer for Easter Decorations Candy Cake Dessert Baking
webake£11.65117 rev
Webake Easter Diamond Egg Moulds Silicone Large 2 Pcs 3D Breakable Giant Egg Chocolate Mould with 1 Hammer for Easter Decorations Candy Cake Dessert Baking
webake£10.5177 rev
Trending
90-day click momentum2 x Chocolate Easter Egg Mould - Chocolate Moulds - Silicone Moulds for Baking - 6 Cavity Non-Stick Easter Egg Silicone Cake Mould - Molds for Hot Choc Bombs Jelly Ice Cubes Soap - Random Colours
AKEDE£5.830.0★
SENHAI 3 Pcs Egg Shape Silicone Molds 8-Cavity Baking Mold for Chocolate Pastry Cake Muffin Bread Ice Cube Soap - Pink Blue Brown
SENHAI£10.434.4★
PME Egg Chocolate Mould Pack of 3 Easter Baking
PME£8.203.3★
Cacao | Large Cracked Egg Chocolate Mould Single Cavity
Mystic Moments£5.714.0★
Cake Star Easter Egg Mould 2 Part Textured Chocolate Making Mold Create Your Own Easter Eggs - Large 140 mm x 93 mm 84833 Transparent
Cake Star£4.703.9★
What buyers say about easter egg mould
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Reviews were good”
“they look really sturdy”
“Did the job”
“Makes a great size egg”
“Goes in dishwasher”
“Easy to use and clean”
“Perfect for using repeatedly to make great chocolate eggs”
“Great mould”
“Holds it shape and pattern”
What buyers complain about
“then they wouldn't line up”
“Even then they were not a perfect fit when mated together”
“Advert title does not match description”
“Slides out easily”
Top return reasons
Common questions
- Is easter egg mould profitable to sell on Amazon United Kingdom?
- The niche generates £33K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -97.9%. Flapen's verdict: Skip it (38/100).
- How competitive is the easter egg mould niche?
- 10 brands and 18 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in easter egg mould?
- Top complaints mined from reviews: Functionality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 0.3%.
- When does demand for easter egg mould peak?
- Demand peaks in Feb–Mar–Apr; the busiest month runs 52.5× the quietest.
- What does it cost to enter the easter egg mould niche?
- Listings span £3.18–£11.77; the average listing price is £7.25 (sweet spot $15–$100). The average incumbent carries 121 reviews — the moat a new listing must climb.