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Easter Egg Mould

Fail

Demand is soft, at -97.9% this quarter, so Easter Egg Mould is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£33K/yr93K searches / yr
90-day growth
-97.9%search demand this quarter
Competition
70%top-5 click share · 10 brands · 18 sellers

Flapen Score

Easter Egg Mould against its category

The dotted line is the Grocery average. Past it, Easter Egg Mould is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Easter Egg Mould market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Easter Egg Mould 93K times last year and spent an estimated £33K. The top 5 brands take 87% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 38 out of 100, a Fail.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -97.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-97.9%
Conversion, latest week
4.9%
Market size, estimated
£33Ka year
Peak month
March52.5× the quietest month
Top search term
easter egg mould40K searches a year

02 · Price

A sale here is worth £7.25.

Listings sell for £7.25 on average, from £3.18 to £11.77. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £7.25 that is £0 to £725 a year per listing.

Average price
£7.25under the $15 to $100 sweet spot
Price range
£3.18–£11.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£725
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

23% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 33.8% of listings are out of stock. The average listing ranks #722 within Hampers & Gourmet Gifts. It carries 121 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
100%
Out of stock, average day
33.8%
Average rank
#722in Hampers & Gourmet Gifts
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
121per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Easter Egg Mould products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£13K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 falling

Sellers

18

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

13%

  • webake37%
  • Cake Star22%
  • Selecto Bake11%
  • Tala9%
  • SEAHUI5%
  • Mystic Moments5%
  • Open — no brand owns it (4 brands, 13%)

Demand

Easter Egg Mould search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 52.5×

Search terms

Top Easter Egg Mould search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • easter egg mould40K/yr
  • easter egg moulds16K/yr
  • chocolate egg mould7K/yr
  • egg mould chocolate3K/yr
  • easter egg mold4K/yr
  • easter chocolate moulds7K/yr
  • easter egg moulds large6K/yr
  • easter moulds7K/yr
  • easter egg moulds silicone large3K/yr

Reviews and returns

What reviews say buyers love and hate about Easter Egg Mould

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall25%−0.23

then they wouldn't line up

Couldn't get it to work

Size-Overall25%−0.08

Even then they were not a perfect fit when mated together

smaller than the size measurements showing in the pictures

Advertised Vs Actual Product17%−0.10

Advert title does not match description

Grip6%+0.13

Slides out easily

Love

Ease Of Use38%+2.38

Easy to use

Fantastic easy to release set chocolate

Easy to remove once egg made

Quality-Overall25%+1.79

Reviews were good

Good quality and value

Satisfactory, did the job

Strength8%−0.12

they look really sturdy

While the silicone seems sturdy

Advertised Vs Actual Product6%−0.10

Did the job

worked as described

Does what it says on the tin

Size-Overall5%−0.08

Makes a great size egg

made six decent sized Easter eggs

Return

0.3% Return rate 76% Fixable by listing

Size-Overall61%▁▅█▅▁▁

Even then they were not a perfect fit when mated together

smaller than the size measurements showing in the pictures

Advertised Vs Actual Product16%▁▁▁█▁▁

Advert title does not match description

Thickness5%▁█▁▁▁▁
Functionality-Overall5%▁▁▁█▁▁

then they wouldn't line up

Couldn't get it to work

Smell5%█▁▁▁▁▁

FAQ

Common Easter Egg Mould questions

Answered from the same tracked data.