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Easter Egg Hunt

Fail

Demand is soft, at -98.3% this quarter, so Easter Egg Hunt is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£211K/yr700K searches / yr
90-day growth
-98.3%search demand this quarter
Competition
97%top-5 click share · 3 brands · 45 sellers

Flapen Score

Easter Egg Hunt against its category

The dotted line is the Grocery average. Past it, Easter Egg Hunt is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Easter Egg Hunt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Easter Egg Hunt 700K times last year and spent an estimated £211K. All 3 brands take every click. Demand peaks in Mar–Apr. Flapen scores it 36 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 700K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -98.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £211K a year.

Searches, last 12 months
700K
Growth, 90 days vs prior 90
-98.3%
Conversion, latest week
2.9%
Market size, estimated
£211Ka year
Peak month
April970.2× the quietest month
Top search term
malteser bunny32K searches a year

02 · Price

A sale here is worth £10.41.

Listings sell for £10.41 on average, from £2.01 to £21.92. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £10.41 that is £3K to £5K a year per listing.

Average price
£10.41under the $15 to $100 sweet spot
Price range
£2.01–£21.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 25.9% of listings are out of stock. The average listing ranks #980 within Chocolate Candy. It carries 506 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
50%
Out of stock, average day
25.9%
Average rank
#980in Chocolate Candy
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
506per listing
Listings tracked
6

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Easter Egg Hunt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£32K£63K£95K£127K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

3 falling

Sellers

45

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Maltesers86%
  • Mars7%
  • SKYTE6%

Demand

Easter Egg Hunt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450K350KSpike '24Holiday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 970.2×

Search terms

Top Easter Egg Hunt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • malteser bunny32K/yr
  • maltesers bunny11K/yr
  • easter egg hunt384K/yr
  • easter bunny92K/yr
  • mini easter eggs41K/yr
  • malteser bunnies4K/yr
  • egg hunt32K/yr
  • easter hunt30K/yr
  • easter bunnies21K/yr
  • easter eggs hunt11K/yr

Reviews and returns

What reviews say buyers love and hate about Easter Egg Hunt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability25%+0.83

They won't last long

very nice,didnt last long

Size-Overall25%−0.24

Something small

Definatly not extra large

Value For Money17%+2.44

pricey

Advertised Vs Actual Product8%−0.09

says extra large but theyre not

Flavor8%−0.04

Missing malteser flavour

Love

Taste-Overall38%0.00

These are my favourite chocolate

Lovely Easter treat

Very tasty

Value For Money29%+2.44

Cheaper than overpriced Easter eggs

Excellent value

Good value

Size-Overall9%−0.24

they do seem to be a decent size

full size too

Baking6%+0.54

Lovely treats

Gifting Purpose6%+0.54

It's her birthday treat

Great for Easter gifts

FAQ

Common Easter Egg Hunt questions

Answered from the same tracked data.