Easter Egg Hunt
FailDemand is soft, at -98.3% this quarter, so Easter Egg Hunt is a Fail.
- Flapen Score
- 36 / 100Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 4636
- Market size
- £211K/yr700K searches / yr
- 90-day growth
- -98.3%search demand this quarter
- Competition
- 97%top-5 click share · 3 brands · 45 sellers
Flapen Score
Easter Egg Hunt against its category
The dotted line is the Grocery average. Past it, Easter Egg Hunt is stronger. Inside it, weaker.
Market
The Easter Egg Hunt market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Easter Egg Hunt 700K times last year and spent an estimated £211K. All 3 brands take every click. Demand peaks in Mar–Apr. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 700K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -98.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £211K a year.
- Searches, last 12 months
- 700K
- Growth, 90 days vs prior 90
- -98.3%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £211Ka year
- Peak month
- April970.2× the quietest month
- Top search term
- malteser bunny32K searches a year
02 · Price
A sale here is worth £10.41.
Listings sell for £10.41 on average, from £2.01 to £21.92. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £10.41 that is £3K to £5K a year per listing.
- Average price
- £10.41under the $15 to $100 sweet spot
- Price range
- £2.01–£21.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 25.9% of listings are out of stock. The average listing ranks #980 within Chocolate Candy. It carries 506 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 50%
- Out of stock, average day
- 25.9%
- Average rank
- #980in Chocolate Candy
- Average rating
- 4.16 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 506per listing
- Listings tracked
- 6
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Easter Egg Hunt products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Maltesers Chocolate Easter Bunnies Bulk Box Milk Chocolate Honeycomb & Malt Filling 32 x 29g Perfect Easter Treat gifts snacks
- Price
- £17.78
- Rating
- 4.5/5
- Reviews
- 2,625
- Age
- 15y ago

Maltesers Milk Chocolate Easter Bunnies Bag 212g
- Price
- £4.27
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 2y ago

Maltesers Bunny 5X29g Bag - 10 Pack
- Price
- £21.92
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 4mo ago

Maltesers Multipack Chocolate Bunny 5 x 29g
- Price
- £2.01
- Rating
- 4.7/5
- Reviews
- 287
- Age
- 8y ago

3 Packs Maltesers Chocolate Mini Bunnies Bag Milk Chocolate Honeycomb & Malt filling 58g Perfect For Easter Egg Hunt Great Gift For Kids & Adults School Offices
- Price
- £6.49
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Trending
estimated 90-day click momentum
3 Packs Maltesers Chocolate Mini Bunnies Bag Milk Chocolate Honeycomb & Malt filling 58g Perfect For Easter Egg Hunt Great Gift For Kids & Adults School Offices
- Price
- £6.49
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Maltesers Bunny 5X29g Bag - 10 Pack
- Price
- £21.92
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 4mo ago

Maltesers Milk Chocolate Easter Bunnies Bag 212g
- Price
- £4.27
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 2y ago

Maltesers Bunnies Milk Chocolate Extra Large Easter Egg Includes 3 Maltesers Bunny Bars Perfect For Easter Egg Hunt School Offices Gift For Kids & Adults
- Price
- £10.01
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 4mo ago

Maltesers Chocolate Easter Bunnies Bulk Box Milk Chocolate Honeycomb & Malt Filling 32 x 29g Perfect Easter Treat gifts snacks
- Price
- £17.78
- Rating
- 4.5/5
- Reviews
- 2,625
- Age
- 15y ago
Newest
by launch date
3 Packs Maltesers Chocolate Mini Bunnies Bag Milk Chocolate Honeycomb & Malt filling 58g Perfect For Easter Egg Hunt Great Gift For Kids & Adults School Offices
- Price
- £6.49
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Maltesers Bunny 5X29g Bag - 10 Pack
- Price
- £21.92
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 4mo ago

Maltesers Bunnies Milk Chocolate Extra Large Easter Egg Includes 3 Maltesers Bunny Bars Perfect For Easter Egg Hunt School Offices Gift For Kids & Adults
- Price
- £10.01
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 4mo ago

Maltesers Milk Chocolate Easter Bunnies Bag 212g
- Price
- £4.27
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 2y ago

Maltesers Multipack Chocolate Bunny 5 x 29g
- Price
- £2.01
- Rating
- 4.7/5
- Reviews
- 287
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
45
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
97%
Top 20: 100%
Open market
0%
- Maltesers86%
- Mars7%
- SKYTE6%
Demand
Easter Egg Hunt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr · busiest ÷ quietest = 970.2×
Search terms
Top Easter Egg Hunt search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- malteser bunny32K/yr
- maltesers bunny11K/yr
- easter egg hunt384K/yr
- easter bunny92K/yr
- mini easter eggs41K/yr
- malteser bunnies4K/yr
- egg hunt32K/yr
- easter hunt30K/yr
- easter bunnies21K/yr
- easter eggs hunt11K/yr
Reviews and returns
What reviews say buyers love and hate about Easter Egg Hunt
We read the reviews and the return reasons for every product selling here.
“They won't last long”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
9 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Easter Egg Hunt questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









