Is easter egg profitable to sell on Amazon United Kingdom?

The niche generates £3.1M/yr across 13 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -97.7%. Flapen's verdict: Skip it (46/100).

How competitive is the easter egg niche?

3 brands and 108 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in easter egg?

Top complaints mined from reviews: Value For Money, Size-Overall, Taste-Overall. The return rate is 0.0%.

When does demand for easter egg peak?

Demand peaks in Mar–Apr; the busiest month runs 237.1× the quietest.

What does it cost to enter the easter egg niche?

Listings span £3.76–£24.68; the average listing price is £13.92 (sweet spot $15–$100). The average incumbent carries 3,524 reviews — the moat a new listing must climb.

easter egg

Skip it

Soft demand (-97.7% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Incredible£3.1M

£3.1M/yr · 6.4M searches

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good£13.92

avg listing price — sweet spot $15–$100

Price range

Okay£3.76–£24.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,524.38

avg incumbent reviews — the moat a new listing must climb

Competition

Bad74%

top-5 click share — a locked-up shelf

Growth

Bad-97.7%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, easter egg is a £3.1M/yr Amazon United Kingdom market (6.4M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 46/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

easter egg market data

Units sold / yr: 300K–400K; avg 2,500–3,000/product
Revenue / yr: £4.2M–£5.6M; units × avg price
Conversion rate: 3.5%
Avg BSR: #330
Page quality: 0%
Prime: 62%
Sponsored: 23%
Out of stock: 13.2%
Avg brand age: 35 months
Avg seller age: 171 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

108

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Cadbury87%
Topline10%
Smarties3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -97.7% search growth over the last 90 days.

Peak months: Mar, Apr · busiest ÷ quietest = 237.1×

Open Trend

Top easter egg search terms

easter eggs3.1M/yr -98.6%1.4% conv.
creme eggs221K/yr -79.2%4.9% conv.
easter egg636K/yr -97.9%1.0% conv.
cadbury creme eggs72K/yr -81.1%6.5% conv.
chocolate eggs140K/yr -93.6%0.4% conv.
easter856K/yr -99.1%0.1% conv.
creme egg45K/yr -80.3%2.3% conv.
easter chocolate308K/yr -98.7%0.1% conv.
cadbury easter egg70K/yr -95.9%1.6% conv.
cadburys creme eggs20K/yr -81.0%6.9% conv.

All search terms

Top easter egg products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cadbury Milk Chocolate Creme Eggs Bulk Pack Perfect for Easter Egg Hunts 40 g (Pack of 48)

Cadbury£21.264.8★19,572 rev

Cadbury Chocolate Creme Eggs (400 Grams 10 Pack)

Cadbury£8.454.5★2,081 rev

Cadbury Medium Easter Egg Bundle

Cadbury£13.054.1★1,122 rev

Cadbury Chocolate Easter Egg Variety (Bundle of 5) - Great for Easter Gifting Easter Egg Hunts Family Celebrations. Mini Eggs Caramel White Chocolate Dairy Milk Buttons and Freddo Faces

Cadbury£13.403.4★56 rev

Cadbury White Chocolate Crème Eggs 40 g (Pack of 48)

Cadbury£17.414.4★295 rev

Newest

by launch date

Cadbury Chocolate Easter Egg Variety (Bundle of 5) - Great for Easter Gifting Easter Egg Hunts Family Celebrations. Mini Eggs Caramel White Chocolate Dairy Milk Buttons and Freddo Faces

Cadbury£13.4056 rev

5mo ago

Lindt Chocolates Hazelnut Easter Egg - Large Milk Chocolate Egg with Nocciolatte Truffles 245g & Topline Wooden Easter Decoration. Great Easter Gifts for Women Hampers

Topline£14.5940 rev

5mo ago

Cadbury Dairy Milk Biscoff Filled Chocolate Egg Filled With Crunchy Lotus Pieces & Biscoff Spread Easter Gift 32 g (Pack of 48)

Cadbury£22.8074 rev

10mo ago

Cadbury Milk Chocolate Creme Eggs Perfect for Easter Egg Hunts Includes 8 Creme Eggs 320 g (Pack of 1)

Cadbury£3.7619,572 rev

1y ago

Easter Eggs Chocolate Hamper for Easter Gifts - Large Dairy Milk Flake Chocolate Egg with Chocolate Bars 226g & Topline Hanging Decoration. Great Chocolate Gift for Kids Easter Egg Hunt

Topline£14.6790 rev

2y ago

What buyers say about easter egg

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall33%

“Great chocolate”

Value For Money28%

“Excellent value for money”

Advertised Vs Actual Product9%

“Does as says”

Gifting Purpose8%

“Perfect for Gifting”

Quality-Overall6%

“the chocolate is up to the usual high quality of Lindt chocolate”

Flavor2%

“Delightful Easter Egg - Creamy & Dreamy”

Size-Overall1%

“this was a good size”

Thickness1%

“The chocolate shell is quite thick so it doesn't feel flimsy or cheap when you break it apart”

Sweetness1%

“Tradional crème eggs are a once every 2 or 3 years purchase as they are intolerably sweet for me”

Correct Contents1%

“Crème eggs, great 👍 A great big box of Cadbury Crème Eggs, what more could you ask for”

What buyers complain about

Value For Money21%

“Waste of money”

Size-Overall14%

“it advertised as xxl it was larger than average”

Taste-Overall13%

“Taste not good”

Advertised Vs Actual Product11%

“FALSE ADVERTISING”

Quality-Overall7%

“Poor quality, smashed eggs”

Texture/Consistency-Overall5%

“nothing like the texture of the ones in the shop”

Hard Feel5%

“Most of the eggs were hard in the centre”

Stale/Rotten/Spoiled2%

“I strongly suspect the contents shall be stale”

Flavor2%

“especially a random flavour not advertised”

Storage Temperature1%

“dried out”

Common questions

Is easter egg profitable to sell on Amazon United Kingdom?: The niche generates £3.1M/yr across 13 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -97.7%. Flapen's verdict: Skip it (46/100).
How competitive is the easter egg niche?: 3 brands and 108 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in easter egg?: Top complaints mined from reviews: Value For Money, Size-Overall, Taste-Overall. The return rate is 0.0%.
When does demand for easter egg peak?: Demand peaks in Mar–Apr; the busiest month runs 237.1× the quietest.
What does it cost to enter the easter egg niche?: Listings span £3.76–£24.68; the average listing price is £13.92 (sweet spot $15–$100). The average incumbent carries 3,524 reviews — the moat a new listing must climb.