Easter Egg

Shoppers searched for this 6.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -97.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.1M a year.

Searches, last 12 months

6.4M

Growth, 90 days vs prior 90

-97.7%

Conversion, latest week

3.5%

Market size, estimated

£3.1Ma year

Peak month

April237.1× the quietest month

Top search term

easter eggs3.1M searches a year

Listings sell for £13.92 on average, from £3.76 to £24.68. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 2,500 to 3,000 of them. At £13.92 that is £35K to £42K a year per listing.

Average price

£13.92under the $15 to $100 sweet spot

Price range

£3.76–£24.68

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

300K–400K

Units per listing a year

2,500–3,000

Revenue per listing a year

£35K–£42K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

23% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #330 within Chocolate Candy. It carries 3,524 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

23%

Prime listings

62%

Out of stock, average day

13.2%

Average rank

#330in Chocolate Candy

Average rating

4.34 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,524per listing

Listings tracked

13

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

35 months