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Easter Cake

Fail

Demand is soft, at -98.2% this quarter, so Easter Cake is a Fail.

Flapen Score
33
33 / 100
Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 46
Market size
£75K/yr34K searches / yr
90-day growth
-98.2%search demand this quarter
Competition
100%top-5 click share · 1 brands · 2 sellers

Flapen Score

Easter Cake against its category

The dotted line is the Grocery average. Past it, Easter Cake is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Easter Cake market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Easter Cake 34K times last year and spent an estimated £75K. One brand takes every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

20.0% of searches ended in a purchase last week.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.0% of those searches ended in a purchase. Searches in the last 90 days moved -98.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-98.2%
Conversion, latest week
20.0%
Market size, estimated
£75Ka year
Top search term
colomba6K searches a year

02 · Price

A sale here is worth £11.02.

Listings sell for £11.02 on average, from £9.39 to £12.49. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £11.02 that is £0 to £1K a year per listing.

Average price
£11.02under the $15 to $100 sweet spot
Price range
£9.39–£12.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 57.2% of listings are out of stock. The average listing ranks #43 within Bakery. It carries 52 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
57.2%
Average rank
#43in Bakery
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
52per listing
Listings tracked
3

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Easter Cake products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£11K£22K£34K£45K10100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Sync'T100%

Demand

Easter Cake search demand

Weekly searches over the year. Pick a range.

18K13KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Easter Cake search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • colomba6K/yr
  • colomba italian easter cake8K/yr
  • easter cake12K/yr
  • easter cakes8K/yr

Reviews and returns

What reviews say buyers love and hate about Easter Cake

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Moist/Dry50%−0.23

Dry and very little fruit

Very disappointed, very dried

Artificial Sweeteners17%−0.08

The sugar coating on the top was too much

Taste-Overall17%+2.61

not very tasty and did have not a good taste

Stale/Rotten/Spoiled17%−0.08

But as with any NOT FRESH food

Love

Taste-Overall48%+2.61

A delicious alternative to traditional panettone

I couldn't wait until Easter as temptation was too great

Absolutely delicious

Quality-Overall14%+0.73

Excellent quality product

Excellent quality, highly recommended

Flavor12%+0.64

Moist, buttery, studded with candied fruit and very satisfying

Lovely citrus delicate flavor

pear flavour is lovely

Baking9%+0.47

Lovely Italian Easter cake

Get this every year for our family's easter cake - If you like panettone at Christmas

Moist/Dry8%−0.23

Soft and moist

Moist, buttery, studded with candied fruit and very satisfying

FAQ

Common Easter Cake questions

Answered from the same tracked data.