earl grey tea bags
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,132.67avg incumbent reviews — the moat a new listing must climb
Market size
Okay£182K£182K/yr · 189K searches
Price range
Okay£2.43–£21.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.67avg listing price — sweet spot $15–$100
Growth
Bad-21.5%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, earl grey tea bags is a £182K/yr Amazon United Kingdom market (189K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
earl grey tea bags market data
- Units sold / yr
- 30K–40K
- avg 2,500–3,000/product
- Revenue / yr
- £200K–£267K
- units × avg price
- Conversion rate
- 14.4%
- Avg BSR
- #489
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 75 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
66
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Twinings84%
- Clipper Natural, Fair & Delicious9%
- Ahmad Tea4%
- Morrisons3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Top earl grey tea bags search terms
- earl grey tea bags97K/yr
- earl grey tea40K/yr
- earl grey33K/yr
- twinings earl grey tea bags10K/yr
- earl grey tea bags individually wrapped4K/yr
- twinings earl grey4K/yr
Top earl grey tea bags products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Twinings Earl Grey Tea | Full & Fragrant Earl Grey Tea Bags | Bergamot & Lemon Flavoured Black Tea Blend | Large Pack 120 Biodegradable Tea Bags
Twinings£4.814.8★1,078 rev
Twinings Earl Grey Tea | Full & Fragrant Earl Grey Tea Bags | Bergamot & Lemon Flavoured Black Tea Blend | 40 Biodegradable Tea Bags
Twinings£2.434.7★306 rev
Twinings Earl Grey Tea | Full & Fragrant Earl Grey Tea Bags | Bergamot & Lemon Flavoured Black Tea Blend | Multipack Bulk Buy 320 (4 x 80) Biodegradable Tea Bags
Twinings£14.314.8★1,078 rev
Clipper Organic Fairtrade Earl Grey Black Tea 1 x 40 Teabags
Clipper Natural, Fair & Delicious£2.884.4★1,487 rev
Ahmad Tea Earl Grey Tea | Black Tea - 100 Teabags
Ahmad Tea£4.824.6★2,827 rev
Newest
by launch date
Twinings Earl Grey 80 Tea Bags 200g
Twinings£4.2837 rev
Twinings Earl Grey Tea | Full & Fragrant Earl Grey Tea Bags | Bergamot & Lemon Flavoured Black Tea Blend | Large Pack 120 Biodegradable Tea Bags
Twinings£4.811,078 rev
Twinings Earl Grey Tea | Full & Fragrant Earl Grey Tea Bags | Bergamot & Lemon Flavoured Black Tea Blend | Multipack Bulk Buy 320 (4 x 80) Biodegradable Tea Bags
Twinings£14.311,078 rev
Twinings Earl Grey Tea | Full & Fragrant Earl Grey Tea Bags | Bergamot & Lemon Flavoured Black Tea Blend | 40 Biodegradable Tea Bags
Twinings£2.43306 rev
Twinings Earl Grey Decaf Tea | Full & Fragrant Earl Grey Tea Bags | Bergamot & Lemon Flavoured Decaffeinated Black Tea Blend | 40 Biodegradable Tea Bags
Twinings£2.56929 rev
Trending
90-day click momentumTwinings Earl Grey Tea | Full & Fragrant Earl Grey Tea Bags | Bergamot & Lemon Flavoured Black Tea Blend | 40 Biodegradable Tea Bags
Twinings£2.434.7★
Twinings Earl Grey 80 Tea Bags 200g
Twinings£4.284.6★
Twinings Earl Grey Tea | Full & Fragrant Earl Grey Tea Bags | Bergamot & Lemon Flavoured Black Tea Blend | Large Pack 120 Biodegradable Tea Bags
Twinings£4.814.8★
Ahmad Tea Earl Grey Tea | Black Tea - 100 Teabags
Ahmad Tea£4.824.6★
Twinings Earl Grey Tea 400 Bags (Multipack of 4 x 100 Tea Bags)
Twinings£21.064.8★
What buyers say about earl grey tea bags
What buyers praise and complain about, mined from review topics.What buyers love
“Rich taste”
“Excellent value”
“Deep and rich flavour”
“Nice quality tea”
“Flavoury and caffeine free”
“Lovely aroma and consistent quality”
“the earl grey is just what I wanted”
“Consistent with the description”
“This organic earl grey as great taste”
“Excellent product with lots of content”
What buyers complain about
“Very bland taste”
“Disappointing flavour”
“Stated they were individual tea bags so expected them to be individually wrapped but were not”
“I only wish it came in larger boxes”
“Weak”
“i wouldnt have known it was earl grey”
Common questions
- Is earl grey tea bags profitable to sell on Amazon United Kingdom?
- The niche generates £182K/yr across 9 tracked products. 90-day search growth is -21.5%. Flapen's verdict: Skip it (36/100).
- How competitive is the earl grey tea bags niche?
- 4 brands and 66 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in earl grey tea bags?
- Top complaints mined from reviews: Taste-Overall, Flavor, Advertised Vs Actual Product. The return rate is 0.0%.
- When does demand for earl grey tea bags peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the earl grey tea bags niche?
- Listings span £2.43–£21.06; the average listing price is £6.67 (sweet spot $15–$100). The average incumbent carries 1,133 reviews — the moat a new listing must climb.