Earl Grey Tea Bags
FailThe top 5 brands take 100% of clicks, so Earl Grey Tea Bags is a Fail.
- Flapen Score
- 36 / 100Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 4636
- Market size
- £182K/yr189K searches / yr
- 90-day growth
- -21.5%search demand this quarter
- Competition
- 88%top-5 click share · 4 brands · 66 sellers
Flapen Score
Earl Grey Tea Bags against its category
The dotted line is the Grocery average. Past it, Earl Grey Tea Bags is stronger. Inside it, weaker.
Market
The Earl Grey Tea Bags market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Earl Grey Tea Bags 189K times last year and spent an estimated £182K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
14.4% of searches ended in a purchase last week.
Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £182K a year.
- Searches, last 12 months
- 189K
- Growth, 90 days vs prior 90
- -21.5%
- Conversion, latest week
- 14.4%
- Market size, estimated
- £182Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- earl grey tea bags97K searches a year
02 · Price
A sale here is worth £6.67.
Listings sell for £6.67 on average, from £2.43 to £21.06. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £6.67 that is £17K to £20K a year per listing.
- Average price
- £6.67under the $15 to $100 sweet spot
- Price range
- £2.43–£21.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £17K–£20K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #489 within Tea. It carries 1,133 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 89%
- Out of stock, average day
- 0.0%
- Average rank
- #489in Tea
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,133per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Earl Grey Tea Bags products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Twinings Earl Grey Tea | Full & Fragrant Earl Grey Tea Bags | Bergamot & Lemon Flavoured Black Tea Blend | Large Pack 120 Biodegradable Tea Bags
- Price
- £4.81
- Rating
- 4.8/5
- Reviews
- 1,078
- Age
- 3y ago

Twinings Earl Grey Tea | Full & Fragrant Earl Grey Tea Bags | Bergamot & Lemon Flavoured Black Tea Blend | 40 Biodegradable Tea Bags
- Price
- £2.43
- Rating
- 4.7/5
- Reviews
- 306
- Age
- 3y ago

Twinings Earl Grey Tea | Full & Fragrant Earl Grey Tea Bags | Bergamot & Lemon Flavoured Black Tea Blend | Multipack Bulk Buy 320 (4 x 80) Biodegradable Tea Bags
- Price
- £14.31
- Rating
- 4.8/5
- Reviews
- 1,078
- Age
- 3y ago

Clipper Organic Fairtrade Earl Grey Black Tea 1 x 40 Teabags
- Price
- £2.88
- Rating
- 4.4/5
- Reviews
- 1,487
- Age
- 5y ago

Ahmad Tea Earl Grey Tea | Black Tea - 100 Teabags
- Price
- £4.82
- Rating
- 4.6/5
- Reviews
- 2,827
- Age
- 11y ago
Trending
90-day click momentum
Twinings Earl Grey Tea | Full & Fragrant Earl Grey Tea Bags | Bergamot & Lemon Flavoured Black Tea Blend | 40 Biodegradable Tea Bags
- Price
- £2.43
- Rating
- 4.7/5
- Reviews
- 306
- Age
- 3y ago

Twinings Earl Grey 80 Tea Bags 200g
- Price
- £4.28
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 3y ago

Twinings Earl Grey Tea | Full & Fragrant Earl Grey Tea Bags | Bergamot & Lemon Flavoured Black Tea Blend | Large Pack 120 Biodegradable Tea Bags
- Price
- £4.81
- Rating
- 4.8/5
- Reviews
- 1,078
- Age
- 3y ago

Ahmad Tea Earl Grey Tea | Black Tea - 100 Teabags
- Price
- £4.82
- Rating
- 4.6/5
- Reviews
- 2,827
- Age
- 11y ago

Twinings Earl Grey Tea 400 Bags (Multipack of 4 x 100 Tea Bags)
- Price
- £21.06
- Rating
- 4.8/5
- Reviews
- 2,214
- Age
- 14y ago
Newest
by launch date
Twinings Earl Grey 80 Tea Bags 200g
- Price
- £4.28
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 3y ago

Twinings Earl Grey Tea | Full & Fragrant Earl Grey Tea Bags | Bergamot & Lemon Flavoured Black Tea Blend | Large Pack 120 Biodegradable Tea Bags
- Price
- £4.81
- Rating
- 4.8/5
- Reviews
- 1,078
- Age
- 3y ago

Twinings Earl Grey Tea | Full & Fragrant Earl Grey Tea Bags | Bergamot & Lemon Flavoured Black Tea Blend | Multipack Bulk Buy 320 (4 x 80) Biodegradable Tea Bags
- Price
- £14.31
- Rating
- 4.8/5
- Reviews
- 1,078
- Age
- 3y ago

Twinings Earl Grey Tea | Full & Fragrant Earl Grey Tea Bags | Bergamot & Lemon Flavoured Black Tea Blend | 40 Biodegradable Tea Bags
- Price
- £2.43
- Rating
- 4.7/5
- Reviews
- 306
- Age
- 3y ago

Twinings Earl Grey Decaf Tea | Full & Fragrant Earl Grey Tea Bags | Bergamot & Lemon Flavoured Decaffeinated Black Tea Blend | 40 Biodegradable Tea Bags
- Price
- £2.56
- Rating
- 4.7/5
- Reviews
- 929
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
66
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Twinings84%
- Clipper Natural, Fair & Delicious9%
- Ahmad Tea4%
- Morrisons3%
- Open — no brand owns it (0%)
Demand
Earl Grey Tea Bags search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Earl Grey Tea Bags search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- earl grey tea bags97K/yr
- earl grey tea40K/yr
- earl grey33K/yr
- twinings earl grey tea bags10K/yr
- earl grey tea bags individually wrapped4K/yr
- twinings earl grey4K/yr
Reviews and returns
What reviews say buyers love and hate about Earl Grey Tea Bags
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very bland taste
This order of my tea doesnt taste how it should
But this last box is not tasting as it should on every cup I make
Disappointing flavour
No bergamot flavour - just tastes of black tea - both boxes
Zero bergamot flavour
Stated they were individual tea bags so expected them to be individually wrapped but were not
I only wish it came in larger boxes
I only wish there was a larger pack size available because I go through it so fast
Weak
very little strength in the bag
Love
Rich taste
Great taste
delicious tea
Excellent value
Fair price
Good value for money
Deep and rich flavour
The taste is correct
These tea bags are full of flavour
Nice quality tea
Good quality Tea
The best quality in my opinion
Flavoury and caffeine free
really pleased to find a decaffeinated brand
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Earl Grey Tea Bags questions
Answered from the same tracked data.









