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Earl Grey Tea Bags

Fail

The top 5 brands take 100% of clicks, so Earl Grey Tea Bags is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£182K/yr189K searches / yr
90-day growth
-21.5%search demand this quarter
Competition
88%top-5 click share · 4 brands · 66 sellers

Flapen Score

Earl Grey Tea Bags against its category

The dotted line is the Grocery average. Past it, Earl Grey Tea Bags is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Earl Grey Tea Bags market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Earl Grey Tea Bags 189K times last year and spent an estimated £182K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 14.4% of those searches ended in a purchase.

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £182K a year.

Searches, last 12 months
189K
Growth, 90 days vs prior 90
-21.5%
Conversion, latest week
14.4%
Market size, estimated
£182Ka year
Peak month
December2.2× the quietest month
Top search term
earl grey tea bags97K searches a year

02 · Price

A sale here is worth £6.67.

Listings sell for £6.67 on average, from £2.43 to £21.06. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £6.67 that is £17K to £20K a year per listing.

Average price
£6.67under the $15 to $100 sweet spot
Price range
£2.43–£21.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
£17K–£20K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #489 within Tea. It carries 1,133 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#489in Tea
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,133per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Earl Grey Tea Bags products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.

£0£27K£55K£82K£109K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

66

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

88%

Top 20: 100%

Open market

0%

  • Twinings84%
  • Clipper Natural, Fair & Delicious9%
  • Ahmad Tea4%
  • Morrisons3%
  • Open — no brand owns it (0%)

Demand

Earl Grey Tea Bags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Earl Grey Tea Bags search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • earl grey tea bags97K/yr
  • earl grey tea40K/yr
  • earl grey33K/yr
  • twinings earl grey tea bags10K/yr
  • earl grey tea bags individually wrapped4K/yr
  • twinings earl grey4K/yr

Reviews and returns

What reviews say buyers love and hate about Earl Grey Tea Bags

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Taste-Overall”
41%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Very bland taste”
A buyer, on “Taste-Overall”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Earl Grey Tea Bags questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data