How competitive is the Earl Grey Tea Bags niche on Amazon United Kingdom?

4 brands and 66 sellers compete in Earl Grey Tea Bags on Amazon United Kingdom. The top 5 Earl Grey Tea Bags products take 88% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Earl Grey Tea Bags?

Earl Grey Tea Bags buyers on Amazon United Kingdom complain most about Taste-Overall, Flavor, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Earl Grey Tea Bags niche?

Earl Grey Tea Bags sells for £6.67 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.43–£21.06. The average incumbent carries 1,133 reviews — the moat a new listing must climb.

Earl Grey Tea Bags

brand-locked demand (top 5 brands take 100% of clicks) — Earl Grey Tea Bags doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Earl Grey Tea Bags profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Earl Grey Tea Bags is a £182K/yr Amazon United Kingdom market (189K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.

Earl Grey Tea Bags: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.5% over the last 90 days and 14.4% of searches end in a purchase.

£182K

revenue / yr

Units sold / yr40K

Search volume / yr-21.5%189K

Conversion rate14.4%

Avg price£6.67

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 66

Top-5 product click share88%

Open market0%

Avg brand age75 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 9 products

Top Earl Grey Tea Bags products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Twinings Earl Grey Tea | Full & Fragrant Earl Grey Tea Bags | Bergamot & Lemon Flavoured Black Tea Blend | Large Pack 120 Biodegradable Tea Bags

Price: £4.81
Rating: 4.8/5
Reviews: 1,078
Age: 3y ago

Twinings Earl Grey Tea | Full & Fragrant Earl Grey Tea Bags | Bergamot & Lemon Flavoured Black Tea Blend | 40 Biodegradable Tea Bags

Price: £2.43
Rating: 4.7/5
Reviews: 306
Age: 3y ago

Twinings Earl Grey Tea | Full & Fragrant Earl Grey Tea Bags | Bergamot & Lemon Flavoured Black Tea Blend | Multipack Bulk Buy 320 (4 x 80) Biodegradable Tea Bags

Price: £14.31
Rating: 4.8/5
Reviews: 1,078
Age: 3y ago

Clipper Organic Fairtrade Earl Grey Black Tea 1 x 40 Teabags

Price: £2.88
Rating: 4.4/5
Reviews: 1,487
Age: 5y ago

Ahmad Tea Earl Grey Tea | Black Tea - 100 Teabags

Price: £4.82
Rating: 4.6/5
Reviews: 2,827
Age: 11y ago

Newest

by launch date

Twinings Earl Grey 80 Tea Bags 200g

Price: £4.28
Rating: 4.6/5
Reviews: 37
Age: 3y ago

Twinings Earl Grey Tea | Full & Fragrant Earl Grey Tea Bags | Bergamot & Lemon Flavoured Black Tea Blend | Large Pack 120 Biodegradable Tea Bags

Price: £4.81
Rating: 4.8/5
Reviews: 1,078
Age: 3y ago

Twinings Earl Grey Tea | Full & Fragrant Earl Grey Tea Bags | Bergamot & Lemon Flavoured Black Tea Blend | Multipack Bulk Buy 320 (4 x 80) Biodegradable Tea Bags

Price: £14.31
Rating: 4.8/5
Reviews: 1,078
Age: 3y ago

Twinings Earl Grey Tea | Full & Fragrant Earl Grey Tea Bags | Bergamot & Lemon Flavoured Black Tea Blend | 40 Biodegradable Tea Bags

Price: £2.43
Rating: 4.7/5
Reviews: 306
Age: 3y ago

Twinings Earl Grey Decaf Tea | Full & Fragrant Earl Grey Tea Bags | Bergamot & Lemon Flavoured Decaffeinated Black Tea Blend | 40 Biodegradable Tea Bags

Price: £2.56
Rating: 4.7/5
Reviews: 929
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Twinings84%
Clipper Natural, Fair & Delicious9%
Ahmad Tea4%
Morrisons3%
Open — no brand owns it (0%)

Earl Grey Tea Bags demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume189KCVR14.4%Products9Brands4Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews1,133Avg BSR#489

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Top Earl Grey Tea Bags search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

earl grey tea bags97K/yr -18.4%15.7% conv.
earl grey tea40K/yr -40.0%7.4% conv.
earl grey33K/yr -15.6%12.4% conv.
twinings earl grey tea bags10K/yr -6.5%12.4% conv.
earl grey tea bags individually wrapped4K/yr +24.3%2.0% conv.
twinings earl grey4K/yr -22.0%8.4% conv.

What reviews say buyers love and hate about Earl Grey Tea Bags

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Taste-Overall44%

“Rich taste”

Value For Money12%

“Excellent value”

Flavor12%

“Deep and rich flavour”

Quality-Overall9%

“Nice quality tea”

Caffeine Content5%

“Flavoury and caffeine free”

What buyers complain about

86% of reviews

Taste-Overall41%

“Very bland taste”

Flavor18%

“Disappointing flavour”

Advertised Vs Actual Product9%

“Stated they were individual tea bags so expected them to be individually wrapped but were not”

Size-Overall9%

“I only wish it came in larger boxes”

Strength5%

“Weak”

Common Earl Grey Tea Bags questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Earl Grey Tea Bags 36/100 on Amazon United Kingdom — Skip it. The niche generates £182K/yr across 9 tracked products. Search demand moved -21.5% over the last 90 days.