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Earl Grey Tea Bags

Fail

The top 5 brands take 100% of clicks, so Earl Grey Tea Bags is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£182K/yr189K searches / yr
90-day growth
-21.5%search demand this quarter
Competition
88%top-5 click share · 4 brands · 66 sellers

Flapen Score

Earl Grey Tea Bags against its category

The dotted line is the Grocery average. Past it, Earl Grey Tea Bags is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Earl Grey Tea Bags market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Earl Grey Tea Bags 189K times last year and spent an estimated £182K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

14.4% of searches ended in a purchase last week.

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £182K a year.

Searches, last 12 months
189K
Growth, 90 days vs prior 90
-21.5%
Conversion, latest week
14.4%
Market size, estimated
£182Ka year
Peak month
December2.2× the quietest month
Top search term
earl grey tea bags97K searches a year

02 · Price

A sale here is worth £6.67.

Listings sell for £6.67 on average, from £2.43 to £21.06. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £6.67 that is £17K to £20K a year per listing.

Average price
£6.67under the $15 to $100 sweet spot
Price range
£2.43–£21.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
£17K–£20K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #489 within Tea. It carries 1,133 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#489in Tea
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,133per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Earl Grey Tea Bags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£27K£55K£82K£109K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

66

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Twinings84%
  • Clipper Natural, Fair & Delicious9%
  • Ahmad Tea4%
  • Morrisons3%
  • Open — no brand owns it (0%)

Demand

Earl Grey Tea Bags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Earl Grey Tea Bags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • earl grey tea bags97K/yr
  • earl grey tea40K/yr
  • earl grey33K/yr
  • twinings earl grey tea bags10K/yr
  • earl grey tea bags individually wrapped4K/yr
  • twinings earl grey4K/yr

Reviews and returns

What reviews say buyers love and hate about Earl Grey Tea Bags

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall41%−0.05

Very bland taste

This order of my tea doesnt taste how it should

But this last box is not tasting as it should on every cup I make

Flavor18%−0.08

Disappointing flavour

No bergamot flavour - just tastes of black tea - both boxes

Zero bergamot flavour

Advertised Vs Actual Product9%−0.07

Stated they were individual tea bags so expected them to be individually wrapped but were not

Size-Overall9%+0.40

I only wish it came in larger boxes

I only wish there was a larger pack size available because I go through it so fast

Strength5%−0.04

Weak

very little strength in the bag

Love

Taste-Overall44%−0.05

Rich taste

Great taste

delicious tea

Value For Money12%+1.74

Excellent value

Fair price

Good value for money

Flavor12%−0.08

Deep and rich flavour

The taste is correct

These tea bags are full of flavour

Quality-Overall9%+0.64

Nice quality tea

Good quality Tea

The best quality in my opinion

Caffeine Content5%+0.82

Flavoury and caffeine free

really pleased to find a decaffeinated brand

FAQ

Common Earl Grey Tea Bags questions

Answered from the same tracked data.