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Eagle Rare

Fail

Shoppers spend only $52K a year here, so Eagle Rare is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£52K/yr57K searches / yr
90-day growth
-6.7%search demand this quarter
Competition
78%top-5 click share · 10 brands · 54 sellers

Flapen Score

Eagle Rare against its category

The dotted line is the Grocery average. Past it, Eagle Rare is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eagle Rare market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eagle Rare 57K times last year and spent an estimated £52K. The top 5 brands take 86% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-6.7%
Conversion, latest week
2.8%
Market size, estimated
£52Ka year
Top search term
eagle rare bourbon18K searches a year

02 · Price

A sale here is worth £32.48.

Listings sell for £32.48 on average, from £16.08 to £69.03. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £32.48 that is £3K to £8K a year per listing.

Average price
£32.48inside the $15 to $100 sweet spot
Price range
£16.08–£69.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£3K–£8K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #297 within Beer, Wine & Spirits. It carries 2,312 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#297in Beer, Wine & Spirits
Average rating
4.75 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,312per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 98 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
98 months

Products

Top Eagle Rare products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 rising

Sellers

54

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

10%

  • Elijah Craig38%
  • Secret Bottle Shop23%
  • Eagle Rare12%
  • Hard To Find9%
  • Buffalo Trace4%
  • Woodford Reserve4%
  • Open — no brand owns it (4 brands, 10%)

Search terms

Top Eagle Rare search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eagle rare bourbon18K/yr
  • eagle rare18K/yr
  • elijah craig bourbon12K/yr
  • elijah craig5K/yr
  • eagle rare 10 year old bourbon whiskey4K/yr

Reviews and returns

What reviews say buyers love and hate about Eagle Rare

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%−0.12

Vastly overrated & overpriced

Alcohol Content13%+0.10

Alcohol content 40% abv

Sweetness8%+0.28

not in a sickly sweet way

Smell6%+0.26

Like most Bourbons I think it smells like aviation fuel

Love

Alcohol Flavor38%+1.49

This is a very smooth drink

Seriously though it drinks neat just fine

Nice and easy to drink

Taste-Overall24%+1.73

taste is great

Tastes pretty wonderful

It has a really nice smooth taste

Value For Money20%−0.12

Great value

For value its very good

excellent value for money

Quality-Overall6%−0.02

Great product

Moderately Good

build quality. bottle/presentation

Gifting Purpose2%+0.31

He loved, so it was a great value gift

Bought has a gift

Great gift for a Bourbon lover

FAQ

Common Eagle Rare questions

Answered from the same tracked data.