Skip to content

Eagle Rare

Fail

Shoppers spend an estimated $52K a year here, so Eagle Rare is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£52K/yr57K searches / yr
90-day growth
-6.7%search demand this quarter
Competition
78%top-5 click share · 10 brands · 54 sellers

Flapen Score

Eagle Rare against its category

The dotted line is the Grocery average. Past it, Eagle Rare is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eagle Rare market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eagle Rare 57K times last year and spent an estimated £52K. The top 5 brands take 86% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-6.7%
Conversion, latest week
2.8%
Market size, estimated
£52Ka year
Top search term
eagle rare bourbon18K searches a year

02 · Price

A sale here is worth £32.48.

Listings sell for £32.48 on average, from £16.08 to £69.03. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £32.48 that is £3K to £8K a year per listing.

Average price
£32.48inside the $15 to $100 sweet spot
Price range
£16.08–£69.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£3K–£8K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #297 within Beer, Wine & Spirits. It carries 2,312 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#297in Beer, Wine & Spirits
Average rating
4.75 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,312per listing
Listings tracked
12

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 98 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
98 months

Products

Top Eagle Rare products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 rising

Sellers

54

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

10%

  • Elijah Craig38%
  • Secret Bottle Shop23%
  • Eagle Rare12%
  • Hard To Find9%
  • Buffalo Trace4%
  • Woodford Reserve4%
  • Open — no brand owns it (4 brands, 10%)

Search terms

Top Eagle Rare search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • eagle rare bourbon18K/yr
  • eagle rare18K/yr
  • elijah craig bourbon12K/yr
  • elijah craig5K/yr
  • eagle rare 10 year old bourbon whiskey4K/yr

Reviews and returns

What reviews say buyers love and hate about Eagle Rare

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Alcohol Flavor”
25%of negative reviews mention “Value For Money”
0.4%of orders come back
“Vastly overrated & overpriced”
A buyer, on “Value For Money”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Eagle Rare questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data