Is eagle rare profitable to sell on Amazon United Kingdom?

The niche generates £52K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.7%. Flapen's verdict: Skip it (38/100).

How competitive is the eagle rare niche?

10 brands and 54 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in eagle rare?

Top complaints mined from reviews: Value For Money, Alcohol Content, Sweetness. The return rate is 0.4%.

What does it cost to enter the eagle rare niche?

Listings span £16.08–£69.03; the average listing price is £32.48 (sweet spot $15–$100). The average incumbent carries 2,312 reviews — the moat a new listing must climb.

eagle rare

Skip it

A small market ($52K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible£32.48

avg listing price — sweet spot $15–$100

Price range

Incredible£16.08–£69.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,311.92

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Growth

Bad-6.7%

90-day search growth — must beat 0% to launch

Competition

Bad78%

top-5 click share — a locked-up shelf

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Market size

Bad£52K

£52K/yr · 57K searches

According to Flapen's Amazon United Kingdom niche tracking, eagle rare is a £52K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 38/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

eagle rare market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: £65K–£81K; units × avg price
Conversion rate: 2.8%
Avg BSR: #297
Page quality: 0%
Prime: 92%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 98 months
Avg seller age: 182 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

10%

Elijah Craig38%
Secret Bottle Shop23%
Eagle Rare12%
Hard To Find9%
Buffalo Trace4%
Woodford Reserve4%
Open — no brand owns it (4 brands, 10%)

Top eagle rare search terms

eagle rare bourbon18K/yr -8.1%1.9% conv.
eagle rare18K/yr -8.1%1.9% conv.
elijah craig bourbon12K/yr -9.5%5.6% conv.
elijah craig5K/yr -7.4%3.5% conv.
eagle rare 10 year old bourbon whiskey4K/yr +24.2%3.8% conv.

All search terms

Top eagle rare products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Elijah Craig£27.544.8★1,510 rev

Eagle Rare 10 Year Old Secret Bottle Shop Barrel Select #076 75cl

Secret Bottle Shop£69.030.0★0 rev

Eagle Rare Bourbon Whiskey 700ml 45% ABV Award-Winning Blended Whiskey Aged for No Less than 10 Years Complex Nose and Bold Taste Ideal for Old Fashioned Cocktail Whisky Gift Idea

Eagle Rare£26.124.8★1,941 rev

Buffalo Trace - Eagle Rare - 10 year old Whiskey

Hard To Find£46.814.9★17 rev

Elijah Craig£26.904.8★18 rev

Newest

by launch date

Eagle Rare 10 Year Old Secret Bottle Shop Barrel Select #076 75cl

Secret Bottle Shop£69.030 rev

7mo ago

Elijah Craig£44.572 rev

9mo ago

Elijah Craig£26.9018 rev

2y ago

Buffalo Trace - Eagle Rare - 10 year old Whiskey

Hard To Find£46.8117 rev

5y ago

ANGELS ENVY Kentucky Straight Bourbon Whiskey 43.3% ABV 700ml / 70cl Finished In Port Wine Barrels Notes Of Vanilla And Toasted Nuts

Angel's Envy£37.69297 rev

5y ago

What buyers say about eagle rare

What buyers praise and complain about, mined from review topics.

What buyers love

Alcohol Flavor38%

“This is a very smooth drink”

Taste-Overall24%

“taste is great”

Value For Money20%

“Great value”

Quality-Overall6%

“Great product”

Gifting Purpose2%

“He loved, so it was a great value gift”

Flavor2%

“Great aroma and taste and also, versatile in the sense that you can make some cocktails with it too”

Advertised Vs Actual Product1%

“Does what is says on the tin”

Sweetness1%

“Lovely and sweet vanilla tasting very smooth”

Smell1%

“An enticing aroma draws you in”

Blend/Ratio1%

“Fantastic Smooth and Mixability”

What buyers complain about

Value For Money25%

“Vastly overrated & overpriced”

Alcohol Content13%

“Alcohol content 40% abv”

Sweetness8%

“not in a sickly sweet way”

Smell6%

“Like most Bourbons I think it smells like aviation fuel”

Common questions

Is eagle rare profitable to sell on Amazon United Kingdom?: The niche generates £52K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.7%. Flapen's verdict: Skip it (38/100).
How competitive is the eagle rare niche?: 10 brands and 54 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in eagle rare?: Top complaints mined from reviews: Value For Money, Alcohol Content, Sweetness. The return rate is 0.4%.
What does it cost to enter the eagle rare niche?: Listings span £16.08–£69.03; the average listing price is £32.48 (sweet spot $15–$100). The average incumbent carries 2,312 reviews — the moat a new listing must climb.