Eagle Rare
FailShoppers spend only $52K a year here, so Eagle Rare is a Fail.
- Flapen Score
- 38 / 100Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 4638
- Market size
- £52K/yr57K searches / yr
- 90-day growth
- -6.7%search demand this quarter
- Competition
- 78%top-5 click share · 10 brands · 54 sellers
Flapen Score
Eagle Rare against its category
The dotted line is the Grocery average. Past it, Eagle Rare is stronger. Inside it, weaker.
Market
The Eagle Rare market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Eagle Rare 57K times last year and spent an estimated £52K. The top 5 brands take 86% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
2.8% of searches ended in a purchase last week.
Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.
- Searches, last 12 months
- 57K
- Growth, 90 days vs prior 90
- -6.7%
- Conversion, latest week
- 2.8%
- Market size, estimated
- £52Ka year
- Top search term
- eagle rare bourbon18K searches a year
02 · Price
A sale here is worth £32.48.
Listings sell for £32.48 on average, from £16.08 to £69.03. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £32.48 that is £3K to £8K a year per listing.
- Average price
- £32.48inside the $15 to $100 sweet spot
- Price range
- £16.08–£69.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£8K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #297 within Beer, Wine & Spirits. It carries 2,312 reviews at 4.75 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #297in Beer, Wine & Spirits
- Average rating
- 4.75 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,312per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 98 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 98 months
Products
Top Eagle Rare products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Elijah Craig Small Batch Bourbon Whiskey | 70cl | 47% ABV | Award Winning | Small Batch | Kentucky Straight Bourbon Whiskey
- Price
- £27.54
- Rating
- 4.8/5
- Reviews
- 1,510
- Age
- 15y ago

Eagle Rare 10 Year Old Secret Bottle Shop Barrel Select #076 75cl
- Price
- £69.03
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

Eagle Rare Bourbon Whiskey 700ml 45% ABV Award-Winning Blended Whiskey Aged for No Less than 10 Years Complex Nose and Bold Taste Ideal for Old Fashioned Cocktail Whisky Gift Idea
- Price
- £26.12
- Rating
- 4.8/5
- Reviews
- 1,941
- Age
- 15y ago

Buffalo Trace - Eagle Rare - 10 year old Whiskey
- Price
- £46.81
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 5y ago

Elijah Craig Straight Rye Whiskey | 70cl | 47% ABV | Award Winning | Extra Aged | Kentucky Straight Rye Whiskey
- Price
- £26.90
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 2y ago
Trending
90-day click momentum
Eagle Rare 10 Year Old Secret Bottle Shop Barrel Select #076 75cl
- Price
- £69.03
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

ANGELS ENVY Kentucky Straight Bourbon Whiskey 43.3% ABV 700ml / 70cl Finished In Port Wine Barrels Notes Of Vanilla And Toasted Nuts
- Price
- £37.69
- Rating
- 4.7/5
- Reviews
- 297
- Age
- 5y ago

Elijah Craig Straight Rye Whiskey | 70cl | 47% ABV | Award Winning | Extra Aged | Kentucky Straight Rye Whiskey
- Price
- £26.90
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 2y ago

Elijah Craig Small Batch Bourbon Whiskey | 70cl | 47% ABV | Award Winning | Small Batch | Kentucky Straight Bourbon Whiskey
- Price
- £27.54
- Rating
- 4.8/5
- Reviews
- 1,510
- Age
- 15y ago

Wild Turkey 101 Kentucky Bourbon Whiskey 70 cl 50.5% ABV - Ideal for an Old Fashioned
- Price
- £20.12
- Rating
- 4.8/5
- Reviews
- 3,659
- Age
- 15y ago
Newest
by launch date
Eagle Rare 10 Year Old Secret Bottle Shop Barrel Select #076 75cl
- Price
- £69.03
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

Elijah Craig Toasted Barrel Bourbon Whiskey | 70cl | 47% ABV | Award Winning | Elijah Craig Small Batch finished in Toasted New Oak Barrels | Kentucky Straight Bourbon Whiskey
- Price
- £44.57
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 9mo ago

Elijah Craig Straight Rye Whiskey | 70cl | 47% ABV | Award Winning | Extra Aged | Kentucky Straight Rye Whiskey
- Price
- £26.90
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 2y ago

Buffalo Trace - Eagle Rare - 10 year old Whiskey
- Price
- £46.81
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 5y ago

ANGELS ENVY Kentucky Straight Bourbon Whiskey 43.3% ABV 700ml / 70cl Finished In Port Wine Barrels Notes Of Vanilla And Toasted Nuts
- Price
- £37.69
- Rating
- 4.7/5
- Reviews
- 297
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
54
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
10%
- Elijah Craig38%
- Secret Bottle Shop23%
- Eagle Rare12%
- Hard To Find9%
- Buffalo Trace4%
- Woodford Reserve4%
- Open — no brand owns it (4 brands, 10%)
Search terms
Top Eagle Rare search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- eagle rare bourbon18K/yr
- eagle rare18K/yr
- elijah craig bourbon12K/yr
- elijah craig5K/yr
- eagle rare 10 year old bourbon whiskey4K/yr
Reviews and returns
What reviews say buyers love and hate about Eagle Rare
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Vastly overrated & overpriced
Alcohol content 40% abv
not in a sickly sweet way
Like most Bourbons I think it smells like aviation fuel
Love
This is a very smooth drink
Seriously though it drinks neat just fine
Nice and easy to drink
taste is great
Tastes pretty wonderful
It has a really nice smooth taste
Great value
For value its very good
excellent value for money
Great product
Moderately Good
build quality. bottle/presentation
He loved, so it was a great value gift
Bought has a gift
Great gift for a Bourbon lover
Keep looking
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Best Flapen score
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FAQ
Common Eagle Rare questions
Answered from the same tracked data.









