Eagle Rare
FailShoppers spend an estimated $52K a year here, so Eagle Rare is a Fail.
- Flapen Score
- 38 / 100Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 4638
- Market size
- £52K/yr57K searches / yr
- 90-day growth
- -6.7%search demand this quarter
- Competition
- 78%top-5 click share · 10 brands · 54 sellers
Flapen Score
Eagle Rare against its category
The dotted line is the Grocery average. Past it, Eagle Rare is stronger. Inside it, weaker.
Market
The Eagle Rare market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Eagle Rare 57K times last year and spent an estimated £52K. The top 5 brands take 86% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.
- Searches, last 12 months
- 57K
- Growth, 90 days vs prior 90
- -6.7%
- Conversion, latest week
- 2.8%
- Market size, estimated
- £52Ka year
- Top search term
- eagle rare bourbon18K searches a year
02 · Price
A sale here is worth £32.48.
Listings sell for £32.48 on average, from £16.08 to £69.03. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £32.48 that is £3K to £8K a year per listing.
- Average price
- £32.48inside the $15 to $100 sweet spot
- Price range
- £16.08–£69.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£8K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #297 within Beer, Wine & Spirits. It carries 2,312 reviews at 4.75 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #297in Beer, Wine & Spirits
- Average rating
- 4.75 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,312per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 98 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 98 months
Products
Top Eagle Rare products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Elijah Craig Small Batch Bourbon Whiskey | 70cl | 47% ABV | Award Winning | Small Batch | Kentucky Straight Bourbon Whiskey
- Price
- £27.54
- Rating
- 4.8/5
- Reviews
- 1,510
- Age
- 15y ago

Eagle Rare 10 Year Old Secret Bottle Shop Barrel Select #076 75cl
- Price
- £69.03
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

Eagle Rare Bourbon Whiskey 700ml 45% ABV Award-Winning Blended Whiskey Aged for No Less than 10 Years Complex Nose and Bold Taste Ideal for Old Fashioned Cocktail Whisky Gift Idea
- Price
- £26.12
- Rating
- 4.8/5
- Reviews
- 1,941
- Age
- 15y ago

Buffalo Trace - Eagle Rare - 10 year old Whiskey
- Price
- £46.81
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 5y ago

Elijah Craig Straight Rye Whiskey | 70cl | 47% ABV | Award Winning | Extra Aged | Kentucky Straight Rye Whiskey
- Price
- £26.90
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 2y ago
Trending
estimated 90-day click momentum
Eagle Rare 10 Year Old Secret Bottle Shop Barrel Select #076 75cl
- Price
- £69.03
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

ANGELS ENVY Kentucky Straight Bourbon Whiskey 43.3% ABV 700ml / 70cl Finished In Port Wine Barrels Notes Of Vanilla And Toasted Nuts
- Price
- £37.69
- Rating
- 4.7/5
- Reviews
- 297
- Age
- 5y ago

Elijah Craig Straight Rye Whiskey | 70cl | 47% ABV | Award Winning | Extra Aged | Kentucky Straight Rye Whiskey
- Price
- £26.90
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 2y ago

Elijah Craig Small Batch Bourbon Whiskey | 70cl | 47% ABV | Award Winning | Small Batch | Kentucky Straight Bourbon Whiskey
- Price
- £27.54
- Rating
- 4.8/5
- Reviews
- 1,510
- Age
- 15y ago

Wild Turkey 101 Kentucky Bourbon Whiskey 70 cl 50.5% ABV - Ideal for an Old Fashioned
- Price
- £20.12
- Rating
- 4.8/5
- Reviews
- 3,659
- Age
- 15y ago
Newest
by launch date
Eagle Rare 10 Year Old Secret Bottle Shop Barrel Select #076 75cl
- Price
- £69.03
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

Elijah Craig Toasted Barrel Bourbon Whiskey | 70cl | 47% ABV | Award Winning | Elijah Craig Small Batch finished in Toasted New Oak Barrels | Kentucky Straight Bourbon Whiskey
- Price
- £44.57
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 9mo ago

Elijah Craig Straight Rye Whiskey | 70cl | 47% ABV | Award Winning | Extra Aged | Kentucky Straight Rye Whiskey
- Price
- £26.90
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 2y ago

Buffalo Trace - Eagle Rare - 10 year old Whiskey
- Price
- £46.81
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 5y ago

ANGELS ENVY Kentucky Straight Bourbon Whiskey 43.3% ABV 700ml / 70cl Finished In Port Wine Barrels Notes Of Vanilla And Toasted Nuts
- Price
- £37.69
- Rating
- 4.7/5
- Reviews
- 297
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
54
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
78%
Top 20: 100%
Open market
10%
- Elijah Craig38%
- Secret Bottle Shop23%
- Eagle Rare12%
- Hard To Find9%
- Buffalo Trace4%
- Woodford Reserve4%
- Open — no brand owns it (4 brands, 10%)
Search terms
Top Eagle Rare search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- eagle rare bourbon18K/yr
- eagle rare18K/yr
- elijah craig bourbon12K/yr
- elijah craig5K/yr
- eagle rare 10 year old bourbon whiskey4K/yr
Reviews and returns
What reviews say buyers love and hate about Eagle Rare
We read the reviews and the return reasons for every product selling here.
“Vastly overrated & overpriced”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eagle Rare questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









