How competitive is the Eagle Rare niche on Amazon United Kingdom?

10 brands and 54 sellers compete in Eagle Rare on Amazon United Kingdom. The top 5 Eagle Rare products take 78% of clicks and its top 5 brands hold 86% of demand.

What does it cost to enter the Eagle Rare niche?

Eagle Rare sells for £32.48 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £16.08–£69.03. The average incumbent carries 2,312 reviews — the moat a new listing must climb.

Eagle Rare

a small market ($52K/yr) — Eagle Rare doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Eagle Rare profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Eagle Rare is a £52K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 38/100.

Eagle Rare: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.7% over the last 90 days and 2.8% of searches end in a purchase.

£52K

revenue / yr

Units sold / yr3K

Search volume / yr-6.7%57K

Conversion rate2.8%

Avg price£32.48

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers10 · 54

Top-5 product click share78%

Open market14%

Avg brand age98 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 12 products

Top Eagle Rare products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Elijah Craig Small Batch Bourbon Whiskey | 70cl | 47% ABV | Award Winning | Small Batch | Kentucky Straight Bourbon Whiskey

Price: £27.54
Rating: 4.8/5
Reviews: 1,510
Age: 15y ago

Eagle Rare 10 Year Old Secret Bottle Shop Barrel Select #076 75cl

Price: £69.03
Rating: 0.0/5
Reviews: 0
Age: 7mo ago

Eagle Rare Bourbon Whiskey 700ml 45% ABV Award-Winning Blended Whiskey Aged for No Less than 10 Years Complex Nose and Bold Taste Ideal for Old Fashioned Cocktail Whisky Gift Idea

Price: £26.12
Rating: 4.8/5
Reviews: 1,941
Age: 15y ago

Buffalo Trace - Eagle Rare - 10 year old Whiskey

Price: £46.81
Rating: 4.9/5
Reviews: 17
Age: 5y ago

Elijah Craig Straight Rye Whiskey | 70cl | 47% ABV | Award Winning | Extra Aged | Kentucky Straight Rye Whiskey

Price: £26.90
Rating: 4.8/5
Reviews: 18
Age: 2y ago

Newest

by launch date

Eagle Rare 10 Year Old Secret Bottle Shop Barrel Select #076 75cl

Price: £69.03
Rating: 0.0/5
Reviews: 0
Age: 7mo ago

Elijah Craig Toasted Barrel Bourbon Whiskey | 70cl | 47% ABV | Award Winning | Elijah Craig Small Batch finished in Toasted New Oak Barrels | Kentucky Straight Bourbon Whiskey

Price: £44.57
Rating: 4.5/5
Reviews: 2
Age: 9mo ago

Elijah Craig Straight Rye Whiskey | 70cl | 47% ABV | Award Winning | Extra Aged | Kentucky Straight Rye Whiskey

Price: £26.90
Rating: 4.8/5
Reviews: 18
Age: 2y ago

Buffalo Trace - Eagle Rare - 10 year old Whiskey

Price: £46.81
Rating: 4.9/5
Reviews: 17
Age: 5y ago

ANGELS ENVY Kentucky Straight Bourbon Whiskey 43.3% ABV 700ml / 70cl Finished In Port Wine Barrels Notes Of Vanilla And Toasted Nuts

Price: £37.69
Rating: 4.7/5
Reviews: 297
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

10%

Elijah Craig38%
Secret Bottle Shop23%
Eagle Rare12%
Hard To Find9%
Buffalo Trace4%
Woodford Reserve4%
Open — no brand owns it (4 brands, 10%)

Top Eagle Rare search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

eagle rare bourbon18K/yr -8.1%1.9% conv.
eagle rare18K/yr -8.1%1.9% conv.
elijah craig bourbon12K/yr -9.5%5.6% conv.
elijah craig5K/yr -7.4%3.5% conv.
eagle rare 10 year old bourbon whiskey4K/yr +24.2%3.8% conv.

What reviews say buyers love and hate about Eagle Rare

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Alcohol Flavor38%

“This is a very smooth drink”

Taste-Overall24%

“taste is great”

Value For Money20%

“Great value”

Quality-Overall6%

“Great product”

Gifting Purpose2%

“He loved, so it was a great value gift”

What buyers complain about

52% of reviews

Value For Money25%

“Vastly overrated & overpriced”

Alcohol Content13%

“Alcohol content 40% abv”

Sweetness8%

“not in a sickly sweet way”

Smell6%

“Like most Bourbons I think it smells like aviation fuel”

Common Eagle Rare questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Eagle Rare 38/100 on Amazon United Kingdom — Skip it. The niche generates £52K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -6.7% over the last 90 days.

Eagle Rare buyers on Amazon United Kingdom complain most about Value For Money, Alcohol Content, Sweetness, the themes mined from the niche's reviews. Its return rate is 0.4%.