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Dutch Processed Cocoa Powder

Fail

The top 5 brands take 100% of clicks, so Dutch Processed Cocoa Powder is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£63K/yr49K searches / yr
90-day growth
+8.6%search demand this quarter
Competition
89%top-5 click share · 5 brands · 9 sellers

Flapen Score

Dutch Processed Cocoa Powder against its category

The dotted line is the Grocery average. Past it, Dutch Processed Cocoa Powder is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dutch Processed Cocoa Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dutch Processed Cocoa Powder 49K times last year and spent an estimated £63K. All 5 brands take every click. Demand peaks in Sep–Oct. Flapen scores it 44 out of 100, a Fail.

01 · Demand

10.2% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
+8.6%
Conversion, latest week
10.2%
Market size, estimated
£63Ka year
Peak month
October2.9× the quietest month
Top search term
black cocoa powder37K searches a year

02 · Price

A sale here is worth £12.83.

Listings sell for £12.83 on average, from £8.00 to £22.12. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At £12.83 that is £6K to £10K a year per listing.

Average price
£12.83under the $15 to $100 sweet spot
Price range
£8.00–£22.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
£6K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.9% of listings are out of stock. The average listing ranks #43 within Baking Supplies. It carries 162 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
26.9%
Average rank
#43in Baking Supplies
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
162per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Dutch Processed Cocoa Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£10K£19K£29K£38K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Super Cal63%
  • Ingredients Bar18%
  • Purple Cupcakes8%
  • Willie's Cacao7%
  • Callebaut4%

Demand

Dutch Processed Cocoa Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct · busiest ÷ quietest = 2.9×

Search terms

Top Dutch Processed Cocoa Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black cocoa powder37K/yr
  • black cocoa7K/yr
  • black cocoa powder for baking4K/yr

Reviews and returns

What reviews say buyers love and hate about Dutch Processed Cocoa Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall20%−0.10

However it doesn't taste anything like chocolate - and that's coming from a fan of ultra-high coca content dark chocolate - it's a very earthy, dusty flavour

Didn't taste good at all

Tasted like the ashes of my hopes and dreams

Smell19%−0.14

didn't smell good

once baked the smell disappears

On opening the packet It does smell

Color7%−0.12

It's not that black its not dark enough

Not really black

Value For Money7%+1.30

Expensive

its very overpriced

Bitter7%+0.35

Very black, very bitter

Love

Taste-Overall23%−0.10

Tastes clean enough

good deep chocolate taste

Amazing taste

Flavor13%+0.29

Great level of flavours

Gorgeous flavour

Blended smoothly and delivered a rich, balanced chocolate flavour

Quality-Overall9%+0.94

the quality has remained consistent

Good quality

Excellent quality — would definitely purchase again

Value For Money9%+1.30

Good value

for me it's worth every penny

Worth the money

Cooking Instructions7%+0.71

Ideal for making black buttercream

Cooks great

FAQ

Common Dutch Processed Cocoa Powder questions

Answered from the same tracked data.