Dutch Processed Cocoa Powder
FailThe top 5 brands take 100% of clicks, so Dutch Processed Cocoa Powder is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £63K/yr49K searches / yr
- 90-day growth
- +8.6%search demand this quarter
- Competition
- 89%top-5 click share · 5 brands · 9 sellers
Flapen Score
Dutch Processed Cocoa Powder against its category
The dotted line is the Grocery average. Past it, Dutch Processed Cocoa Powder is stronger. Inside it, weaker.
Market
The Dutch Processed Cocoa Powder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dutch Processed Cocoa Powder 49K times last year and spent an estimated £63K. All 5 brands take every click. Demand peaks in Sep–Oct. Flapen scores it 44 out of 100, a Fail.
01 · Demand
10.2% of searches ended in a purchase last week.
Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.
- Searches, last 12 months
- 49K
- Growth, 90 days vs prior 90
- +8.6%
- Conversion, latest week
- 10.2%
- Market size, estimated
- £63Ka year
- Peak month
- October2.9× the quietest month
- Top search term
- black cocoa powder37K searches a year
02 · Price
A sale here is worth £12.83.
Listings sell for £12.83 on average, from £8.00 to £22.12. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At £12.83 that is £6K to £10K a year per listing.
- Average price
- £12.83under the $15 to $100 sweet spot
- Price range
- £8.00–£22.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£10K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.9% of listings are out of stock. The average listing ranks #43 within Baking Supplies. It carries 162 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 26.9%
- Average rank
- #43in Baking Supplies
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 162per listing
- Listings tracked
- 8
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Dutch Processed Cocoa Powder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Black Cocoa Powder for Baking - 250g Pouch | Intense Deep Black Dutch Processed Unsweetened Cocoa Powder | pH 8.8 (Zero Bitterness) with 10-12% Fat | Super Cal
- Price
- £9.98
- Rating
- 4.3/5
- Reviews
- 443
- Age
- 2y ago

IB Black Cocoa Powder 250g | Deep Dark Colour | Unsweetened Multipurpose for Baking Desserts Beverages | Intense Colour 100% Pure
- Price
- £9.98
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 7mo ago

Intense Deep Black Cocoa Powder - 100g (V) Perfect for Black Buttercream and colouring sponge. Small Quantity for one off bakes.
- Price
- £8.00
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 2y ago

Black Cocoa Powder for Baking - 1kg Pouch | Intense Deep Black Dutch Processed Unsweetened Cocoa Powder | pH 8.8 (Zero Bitterness) with 10-12% Fat | Super Cal
- Price
- £22.12
- Rating
- 4.3/5
- Reviews
- 443
- Age
- 2y ago

IB Black Cocoa Powder 600g | Deep Dark Colour | Unsweetened Multipurpose for Baking Desserts Beverages | Intense Colour 100% Pure
- Price
- £15.93
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 8mo ago
Trending
90-day click momentum
Willies Cacao - 100% Cacao - Madagascan Black 100% Sambirano Cacao - 180g- Summer Fruit Notes - For Cooking Baking Drinks - Vegan & No Added Sugar
- Price
- £8.40
- Rating
- 4.6/5
- Reviews
- 122
- Age
- 14y ago

IB Black Cocoa Powder 250g | Deep Dark Colour | Unsweetened Multipurpose for Baking Desserts Beverages | Intense Colour 100% Pure
- Price
- £9.98
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 7mo ago

Callebaut Botanical Noir Intense 1kg Fat-Reduced Cocoa Powder
- Price
- £19.71
- Rating
- 3.9/5
- Reviews
- 13
- Age
- 6mo ago

IB Black Cocoa Powder 600g | Deep Dark Colour | Unsweetened Multipurpose for Baking Desserts Beverages | Intense Colour 100% Pure
- Price
- £15.93
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 8mo ago

Black Cocoa Powder for Baking - 250g Pouch | Intense Deep Black Dutch Processed Unsweetened Cocoa Powder | pH 8.8 (Zero Bitterness) with 10-12% Fat | Super Cal
- Price
- £9.98
- Rating
- 4.3/5
- Reviews
- 443
- Age
- 2y ago
Newest
by launch date
Callebaut Botanical Noir Intense 1kg Fat-Reduced Cocoa Powder
- Price
- £19.71
- Rating
- 3.9/5
- Reviews
- 13
- Age
- 6mo ago

IB Black Cocoa Powder 250g | Deep Dark Colour | Unsweetened Multipurpose for Baking Desserts Beverages | Intense Colour 100% Pure
- Price
- £9.98
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 7mo ago

IB Black Cocoa Powder 600g | Deep Dark Colour | Unsweetened Multipurpose for Baking Desserts Beverages | Intense Colour 100% Pure
- Price
- £15.93
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 8mo ago

Willies Cacao - 100% Cacao - Colombian Black 100% San Agustin Cacao - 180g- Cherry & Damson Notes - For Cooking Baking Drinks - Vegan & No Added Sugar
- Price
- £8.56
- Rating
- 4.6/5
- Reviews
- 122
- Age
- 1y ago

Black Cocoa Powder for Baking - 250g Pouch | Intense Deep Black Dutch Processed Unsweetened Cocoa Powder | pH 8.8 (Zero Bitterness) with 10-12% Fat | Super Cal
- Price
- £9.98
- Rating
- 4.3/5
- Reviews
- 443
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Super Cal63%
- Ingredients Bar18%
- Purple Cupcakes8%
- Willie's Cacao7%
- Callebaut4%
Demand
Dutch Processed Cocoa Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 2.9×
Search terms
Top Dutch Processed Cocoa Powder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black cocoa powder37K/yr
- black cocoa7K/yr
- black cocoa powder for baking4K/yr
Reviews and returns
What reviews say buyers love and hate about Dutch Processed Cocoa Powder
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
However it doesn't taste anything like chocolate - and that's coming from a fan of ultra-high coca content dark chocolate - it's a very earthy, dusty flavour
Didn't taste good at all
Tasted like the ashes of my hopes and dreams
didn't smell good
once baked the smell disappears
On opening the packet It does smell
It's not that black its not dark enough
Not really black
Expensive
its very overpriced
Very black, very bitter
Love
Tastes clean enough
good deep chocolate taste
Amazing taste
Great level of flavours
Gorgeous flavour
Blended smoothly and delivered a rich, balanced chocolate flavour
the quality has remained consistent
Good quality
Excellent quality — would definitely purchase again
Good value
for me it's worth every penny
Worth the money
Ideal for making black buttercream
Cooks great
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dutch Processed Cocoa Powder questions
Answered from the same tracked data.









