Is dumplings profitable to sell on Amazon United Kingdom?

The niche generates £128K/yr across 24 tracked products. 5 of 12 products launched in the last 360 days are still selling. 90-day search growth is -34.3%. Flapen's verdict: Skip it (49/100).

How competitive is the dumplings niche?

6 brands and 35 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in dumplings?

Top complaints mined from reviews: Taste-Overall, Spiciness, Value For Money. The return rate is 0.0%.

What does it cost to enter the dumplings niche?

Listings span £2.68–£23.83; the average listing price is £5.81 (sweet spot $15–$100). The average incumbent carries 112 reviews — the moat a new listing must climb.

dumplings

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible14.1%

search→purchase rate — share of searches ending in a sale

Review moat

Great111.63

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£2.68–£23.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£128K

£128K/yr · 156K searches

Avg price

Bad£5.81

avg listing price — sweet spot $15–$100

Growth

Bad-34.3%

90-day search growth — must beat 0% to launch

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, dumplings is a £128K/yr Amazon United Kingdom market (156K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 49/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

dumplings market data

Units sold / yr: 20K–25K; avg 1,500–2,000/product
Revenue / yr: £116K–£145K; units × avg price
Conversion rate: 14.1%
Avg BSR: #4
Page quality: 0%
Prime: 88%
Sponsored: 4%
Out of stock: 0.0%
Avg brand age: 43 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

Itsu84%
Wagamama5%
itsu [grocery] ltd4%
Generic3%
Allgroo2%
Yutaka1%

Demand

Weekly Amazon search volume, last 42 weeks — -34.3% search growth over the last 90 days.

Open Trend

Top dumplings search terms

gyoza52K/yr -15.9%17.5% conv.
soup dumplings41K/yr -49.1%11.2% conv.
itsu soup dumplings22K/yr -55.8%11.2% conv.
gyozas8K/yr +2.1%4.4% conv.
chicken gyoza8K/yr +0.2%1.0% conv.
itsu dumplings7K/yr -46.2%11.0% conv.
frozen dumplings8K/yr -38.9%4.0% conv.
chinese dumplings4K/yr -36.4%1.6% conv.
halal dumplings4K/yr -43.8%0.3% conv.
itsu gyoza3K/yr -16.8%20.4% conv.

All search terms

Top dumplings products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

itsu Chicken Soup Dumplings 168g (Frozen)

Itsu£2.804.4★153 rev

Itsu Chicken Gyoza Dinner Dumplings 240g (Frozen)

Itsu£3.884.6★979 rev

Itsu Spicy Chicken Soup Dumplings 168g

Itsu£2.974.3★20 rev

itsu 12 sizzling pork gyoza dinner dumplings 240g [Frozen]

Itsu£3.894.5★414 rev

itsu 12 Korean BBQ beef gyoza dinner dumplings 240g [Frozen]

Itsu£3.864.4★306 rev

Newest

by launch date

Itsu 12 Spicy Chicken Gyoza 240g

Itsu£4.320 rev

3mo ago

Frozen Korean Style Dumplings (Gyoza) | Protein Dumplings | Quick & Easy Meal | 700g x 2 Pack (Total 1.4kg) | Assorted Flavours (Original Hot Chicken Flavor)

Generic£23.831 rev

7mo ago

Wagamamas Firecracker Chicken Gyoza 200g

Wagamama£3.204 rev

8mo ago

Wagamamas Katsu Yasai Gyoza 200g

Wagamama£3.163 rev

8mo ago

itsu spicy chicken soup dumpling 168g (Frozen)

itsu [grocery] ltd£2.881 rev

10mo ago

What buyers say about dumplings

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall55%

“Very tasty highly recommend great for a quick lunch love the itsu range”

Ease Of Use8%

“Theyre so easy”

Cooking Instructions6%

“They cook very quickly”

Flavor5%

“amazing flavour. personal taste”

Spiciness5%

“Spicy soup dumplinhs”

Crispiness4%

“crispy onions - it was very tasty”

Baking2%

“Tasty and cooks easily”

Quality-Overall2%

“Nice product”

Vegan/Organic2%

“Best Itsu product from its vegetarian range”

Comfort-Overall2%

“Easy Comfort food”

What buyers complain about

Taste-Overall28%

“Had a very strong mushroom taste not a fan as flavour that lingers”

Spiciness17%

“Really spicy”

Value For Money11%

“Waste of money”

Ingredients-Overall11%

“Inaccurate ingredients”

Flavor11%

“Had a very strong mushroom taste not a fan as flavour that lingers”

Quality-Overall6%

“Average”

Smell2%

“Only problem left a strong smell in kitchen for days that could not get rid of”

Allergies2%

“made me feel sick”

Common questions

Is dumplings profitable to sell on Amazon United Kingdom?: The niche generates £128K/yr across 24 tracked products. 5 of 12 products launched in the last 360 days are still selling. 90-day search growth is -34.3%. Flapen's verdict: Skip it (49/100).
How competitive is the dumplings niche?: 6 brands and 35 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in dumplings?: Top complaints mined from reviews: Taste-Overall, Spiciness, Value For Money. The return rate is 0.0%.
What does it cost to enter the dumplings niche?: Listings span £2.68–£23.83; the average listing price is £5.81 (sweet spot $15–$100). The average incumbent carries 112 reviews — the moat a new listing must climb.