Dumplings
FailThe top 5 brands take 99% of clicks, so Dumplings is a Fail.
- Flapen Score
- 49 / 100Top 36% of 2,976 Grocery niches · +3 vs the category median of 4649
- Market size
- £128K/yr156K searches / yr
- 90-day growth
- -34.3%search demand this quarter
- Competition
- 54%top-5 click share · 6 brands · 35 sellers
Flapen Score
Dumplings against its category
The dotted line is the Grocery average. Past it, Dumplings is stronger. Inside it, weaker.
Market
The Dumplings market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dumplings 156K times last year and spent an estimated £128K. The top 5 brands take 99% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
14.1% of searches ended in a purchase last week.
Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -34.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.
- Searches, last 12 months
- 156K
- Growth, 90 days vs prior 90
- -34.3%
- Conversion, latest week
- 14.1%
- Market size, estimated
- £128Ka year
- Top search term
- gyoza52K searches a year
02 · Price
A sale here is worth £5.81.
Listings sell for £5.81 on average, from £2.68 to £23.83. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £5.81 that is £9K to £12K a year per listing.
- Average price
- £5.81under the $15 to $100 sweet spot
- Price range
- £2.68–£23.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £9K–£12K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
4% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4 within Frozen. It carries 112 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 4%
- Prime listings
- 88%
- Out of stock, average day
- 0.0%
- Average rank
- #4in Frozen
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 112per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 5 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Dumplings products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
itsu Chicken Soup Dumplings 168g (Frozen)
- Price
- £2.80
- Rating
- 4.4/5
- Reviews
- 153
- Age
- 1y ago

Itsu Chicken Gyoza Dinner Dumplings 240g (Frozen)
- Price
- £3.88
- Rating
- 4.6/5
- Reviews
- 979
- Age
- 7y ago

Itsu Spicy Chicken Soup Dumplings 168g
- Price
- £2.97
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 11mo ago
![itsu 12 sizzling pork gyoza dinner dumplings 240g [Frozen]](https://m.media-amazon.com/images/I/51UbhQroLmL.jpg)
itsu 12 sizzling pork gyoza dinner dumplings 240g [Frozen]
- Price
- £3.89
- Rating
- 4.5/5
- Reviews
- 414
- Age
- 5y ago
![itsu 12 Korean BBQ beef gyoza dinner dumplings 240g [Frozen]](https://m.media-amazon.com/images/I/517jQkMX1xL.jpg)
itsu 12 Korean BBQ beef gyoza dinner dumplings 240g [Frozen]
- Price
- £3.86
- Rating
- 4.4/5
- Reviews
- 306
- Age
- 4y ago
Trending
90-day click momentum
Itsu 12 Spicy Chicken Gyoza 240g
- Price
- £4.32
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Bibi-go Steamed Dumplings 560G Filled With Chicken And Vegetables Juicy Filling In A Tender Wrapper Quick Frozen Product Of Korea Pack Of 2
- Price
- £18.13
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago

itsu spicy chicken soup dumpling 168g (Frozen)
- Price
- £2.88
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 10mo ago

Wagamamas Firecracker Chicken Gyoza 200g
- Price
- £3.20
- Rating
- 4.3/5
- Reviews
- 4
- Age
- 8mo ago

itsu thai prawn soup dumpling 168g (Frozen)
- Price
- £2.82
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 10mo ago
Newest
by launch date
Itsu 12 Spicy Chicken Gyoza 240g
- Price
- £4.32
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Frozen Korean Style Dumplings (Gyoza) | Protein Dumplings | Quick & Easy Meal | 700g x 2 Pack (Total 1.4kg) | Assorted Flavours (Original Hot Chicken Flavor)
- Price
- £23.83
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 7mo ago

Wagamamas Firecracker Chicken Gyoza 200g
- Price
- £3.20
- Rating
- 4.3/5
- Reviews
- 4
- Age
- 8mo ago

Wagamamas Katsu Yasai Gyoza 200g
- Price
- £3.16
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago

itsu spicy chicken soup dumpling 168g (Frozen)
- Price
- £2.88
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
35
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
54%
Top 20: 96%
Open market
0%
- Itsu84%
- Wagamama5%
- itsu [grocery] ltd4%
- Generic3%
- Allgroo2%
- Yutaka1%
Demand
Dumplings search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr · busiest ÷ quietest = 11.8× · 10 of 12 months tracked
Search terms
Top Dumplings search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gyoza52K/yr
- soup dumplings41K/yr
- itsu soup dumplings22K/yr
- gyozas8K/yr
- chicken gyoza8K/yr
- itsu dumplings7K/yr
- frozen dumplings8K/yr
- chinese dumplings4K/yr
- halal dumplings4K/yr
- itsu gyoza3K/yr
Reviews and returns
What reviews say buyers love and hate about Dumplings
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Had a very strong mushroom taste not a fan as flavour that lingers
Tasteless, i wouldnt touch this again with someone elses
this brand prawn dim sum aren't very nice or tasty get the chicken or veg one I stead
Really spicy
if you cant eat spicy at all, avoid these
mildly spicy with a curry taste
Waste of money
Inaccurate ingredients
Ingredient list is not the same on the listing as it is on the actual listing
Had a very strong mushroom taste not a fan as flavour that lingers
The flavour wasn't there
Love
Very tasty highly recommend great for a quick lunch love the itsu range
taste nice in soup
Taste good
Theyre so easy
Easy Comfort food
how easy they are to make
They cook very quickly
Quick and easy to cook
So easy to cook
amazing flavour. personal taste
Addictively good, made up the dipping sauce as per recipe on the packaging - just wow
Spicy soup dumplinhs
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dumplings questions
Answered from the same tracked data.









