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Dumplings

Fail

The top 5 brands take 99% of clicks, so Dumplings is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£128K/yr156K searches / yr
90-day growth
-34.3%search demand this quarter
Competition
54%top-5 click share · 6 brands · 35 sellers

Flapen Score

Dumplings against its category

The dotted line is the Grocery average. Past it, Dumplings is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dumplings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dumplings 156K times last year and spent an estimated £128K. The top 5 brands take 99% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 14.1% of those searches ended in a purchase.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -34.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
-34.3%
Conversion, latest week
14.1%
Market size, estimated
£128Ka year
Top search term
gyoza52K searches a year

02 · Price

A sale here is worth £5.81.

Listings sell for £5.81 on average, from £2.68 to £23.83. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £5.81 that is £9K to £12K a year per listing.

Average price
£5.81under the $15 to $100 sweet spot
Price range
£2.68–£23.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£9K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

4% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4 within Frozen. It carries 112 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
4%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#4in Frozen
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
112per listing
Listings tracked
24

04 · Newcomers

5 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
5Amazon's first-year sales bar
Average brand age
43 months

Products

Top Dumplings products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£26K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 rising

Sellers

35

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 96%

Open market

0%

  • Itsu84%
  • Wagamama5%
  • itsu [grocery] ltd4%
  • Generic3%
  • Allgroo2%
  • Yutaka1%

Demand

Dumplings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KBlack Friday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Mar, Apr · busiest ÷ quietest = 11.8× · 10 of 12 months tracked

Search terms

Top Dumplings search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • gyoza52K/yr
  • soup dumplings41K/yr
  • itsu soup dumplings22K/yr
  • gyozas8K/yr
  • chicken gyoza8K/yr
  • itsu dumplings7K/yr
  • frozen dumplings8K/yr
  • chinese dumplings4K/yr
  • halal dumplings4K/yr
  • itsu gyoza3K/yr

Reviews and returns

What reviews say buyers love and hate about Dumplings

We read the reviews and the return reasons for every product selling here.

55%of positive reviews mention “Taste-Overall”
28%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Had a very strong mushroom taste not a fan as flavour that lingers”
A buyer, on “Taste-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Dumplings questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data