How competitive is the Dumplings niche on Amazon United Kingdom?

6 brands and 35 sellers compete in Dumplings on Amazon United Kingdom. The top 5 Dumplings products take 54% of clicks and its top 5 brands hold 99% of demand.

What does it cost to enter the Dumplings niche?

Dumplings sells for £5.81 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.68–£23.83. The average incumbent carries 112 reviews — the moat a new listing must climb.

Dumplings

brand-locked demand (top 5 brands take 99% of clicks) — Dumplings doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Dumplings profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dumplings is a £128K/yr Amazon United Kingdom market (156K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 49/100.

Dumplings: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -34.3% over the last 90 days and 14.1% of searches end in a purchase.

£128K

revenue / yr

Units sold / yr25K

Search volume / yr-34.3%156K

Conversion rate14.1%

Avg price£5.81

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 35

Top-5 product click share54%

Open market1%

Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 24 products

Top Dumplings products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

itsu Chicken Soup Dumplings 168g (Frozen)

Price: £2.80
Rating: 4.4/5
Reviews: 153
Age: 1y ago

Itsu Chicken Gyoza Dinner Dumplings 240g (Frozen)

Price: £3.88
Rating: 4.6/5
Reviews: 979
Age: 7y ago

Itsu Spicy Chicken Soup Dumplings 168g

Price: £2.97
Rating: 4.3/5
Reviews: 20
Age: 11mo ago

itsu 12 sizzling pork gyoza dinner dumplings 240g [Frozen]

Price: £3.89
Rating: 4.5/5
Reviews: 414
Age: 5y ago

itsu 12 Korean BBQ beef gyoza dinner dumplings 240g [Frozen]

Price: £3.86
Rating: 4.4/5
Reviews: 306
Age: 4y ago

Newest

by launch date

Itsu 12 Spicy Chicken Gyoza 240g

Price: £4.32
Rating: 0.0/5
Reviews: 0
Age: 3mo ago

Frozen Korean Style Dumplings (Gyoza) | Protein Dumplings | Quick & Easy Meal | 700g x 2 Pack (Total 1.4kg) | Assorted Flavours (Original Hot Chicken Flavor)

Price: £23.83
Rating: 1.0/5
Reviews: 1
Age: 7mo ago

Wagamamas Firecracker Chicken Gyoza 200g

Price: £3.20
Rating: 4.3/5
Reviews: 4
Age: 8mo ago

Wagamamas Katsu Yasai Gyoza 200g

Price: £3.16
Rating: 5.0/5
Reviews: 3
Age: 8mo ago

itsu spicy chicken soup dumpling 168g (Frozen)

Price: £2.88
Rating: 4.0/5
Reviews: 1
Age: 10mo ago

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 rising

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

Itsu84%
Wagamama5%
itsu [grocery] ltd4%
Generic3%
Allgroo2%
Yutaka1%

Dumplings demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume156KCVR14.1%Products24Brands6Top 5 Brands99%OOS Rate0.0%Rating4.2★Reviews112Avg BSR#4

Top Dumplings search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

gyoza52K/yr -15.9%17.5% conv.
soup dumplings41K/yr -49.1%11.2% conv.
itsu soup dumplings22K/yr -55.8%11.2% conv.
gyozas8K/yr +2.1%4.4% conv.
chicken gyoza8K/yr +0.2%1.0% conv.
itsu dumplings7K/yr -46.2%11.0% conv.
frozen dumplings8K/yr -38.9%4.0% conv.
chinese dumplings4K/yr -36.4%1.6% conv.
halal dumplings4K/yr -43.8%0.3% conv.
itsu gyoza3K/yr -16.8%20.4% conv.

What reviews say buyers love and hate about Dumplings

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Taste-Overall55%

“Very tasty highly recommend great for a quick lunch love the itsu range”

Ease Of Use8%

“Theyre so easy”

Cooking Instructions6%

“They cook very quickly”

Flavor5%

“amazing flavour. personal taste”

Spiciness5%

“Spicy soup dumplinhs”

What buyers complain about

88% of reviews

Taste-Overall28%

“Had a very strong mushroom taste not a fan as flavour that lingers”

Spiciness17%

“Really spicy”

Value For Money11%

“Waste of money”

Ingredients-Overall11%

“Inaccurate ingredients”

Flavor11%

“Had a very strong mushroom taste not a fan as flavour that lingers”

Common Dumplings questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dumplings 49/100 on Amazon United Kingdom — Skip it. The niche generates £128K/yr across 24 tracked products. 5 of 12 products launched in the last 360 days are still selling. Search demand moved -34.3% over the last 90 days.

Dumplings buyers on Amazon United Kingdom complain most about Taste-Overall, Spiciness, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.