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Dumpling Squishy

Pass

Dumpling Squishy scores 77 out of 100, a Pass. Shoppers spend $1.1M a year here, search demand grew +79.6% this quarter, and returns run at 0.0% of orders.

Flapen Score
77
77 / 100
Top 1% of 2,976 Grocery niches · +31 vs the category median of 46
Market size
£1.1M/yr4.9M searches / yr
90-day growth
+79.6%search demand this quarter
Competition
30%top-5 click share · 32 brands · 66 sellers

Flapen Score

Dumpling Squishy against its category

The dotted line is the Grocery average. Past it, Dumpling Squishy is stronger. Inside it, weaker.

77Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dumpling Squishy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dumpling Squishy 4.9M times last year and spent an estimated £1.1M. The top 5 brands take 43% of clicks. Flapen scores it 77 out of 100, a Pass.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 4.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +79.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
4.9M
Growth, 90 days vs prior 90
+79.6%
Conversion, latest week
2.3%
Market size, estimated
£1.1Ma year
Top search term
dumpling squishy1.7M searches a year

02 · Price

A sale here is worth £9.62.

Listings sell for £9.62 on average, from £1.29 to £19.89. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 1,250 to 1,500 of them. At £9.62 that is £12K to £14K a year per listing.

Average price
£9.62under the $15 to $100 sweet spot
Price range
£1.29–£19.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
1,250–1,500
Revenue per listing a year
£12K–£14K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 32.5% of listings are out of stock. The average listing ranks #781 within Frozen. It carries 59 reviews at 3.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
81%
Out of stock, average day
32.5%
Average rank
#781in Frozen
Average rating
3.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
59per listing
Listings tracked
62

04 · Newcomers

Amazon counts 1 of last year's 52 launches as successful.

52 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
52
Successful launches
1Amazon's first-year sales bar
Average brand age
15 months

Products

Top Dumpling Squishy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£21K£43K£64K£85K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

32 rising

Sellers

66

Top-5 brand share

43%

Top 20: 90%

Top-5 click share

30%

Top 20: 64%

Open market

51%

  • abeec15%
  • Xchance9%
  • Longgaogao9%
  • BafanglaiUK6%
  • YGYZKJSD6%
  • WisLeap6%

Demand

Dumpling Squishy search demand

Weekly searches over the year. Pick a range.

300K200KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Dumpling Squishy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dumpling squishy1.7M/yr
  • squishy dumpling toy912K/yr
  • dumpling toy351K/yr
  • squishy dumpling252K/yr
  • dumpling217K/yr
  • dumplings270K/yr
  • mystery dumplings squishy211K/yr
  • glitter dumpling squishy186K/yr
  • giant dumpling squishy119K/yr
  • dumplings squishy120K/yr

Reviews and returns

What reviews say buyers love and hate about Dumpling Squishy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall22%−0.23

Awful quality

Cheap quality

inconsistent quality

Smell20%−0.98

Overwhelming chemical smell

Chemical smell

Awful smell

Durability16%−0.75

Broke quickly

Damaged

Broke within 2 days

Value For Money10%−0.01

Cheaper

it feels very expensive

Do not buy far too expensive

Leak-Proof7%

Leaked immediately

One leaking

Leaked

Love

Quality-Overall17%−0.23

The quality is amazing, it's soft and bounces back perfectly every time

Its well-made

Amazing quality

Fun/Entertainment Experience17%+1.54

Great toy for my boys

Great little toy

Good fun

Soft Feel9%

It feels soft

Soft to the touch

Soft squishy

Value For Money8%−0.01

Worth it

Good value

Excellent Value

Color6%+0.30

The colour is really pretty

Lovely colours

colour is amazing

Return

0.0% Return rate 14% Fixable by listing

Leak-Proof24%█▆▃▄▅▄

Leaked immediately

One leaking

Leaked

Smell21%▁▁▆█▆█

Overwhelming chemical smell

Chemical smell

Awful smell

Quality-Overall9%▁▁█▆▇▅

Awful quality

Cheap quality

inconsistent quality

Durability9%▁▁▇█▇▅

Broke quickly

Damaged

Broke within 2 days

Defective Material/Parts8%█▁▃▂▂▂

FAQ

Common Dumpling Squishy questions

Answered from the same tracked data.