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Dumpling Squishy

Pass

Dumpling Squishy scores 77 out of 100, a Pass. Shoppers spend an estimated $1.1M a year here, search demand grew +79.6% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
77
77 / 100
Top 1% of 2,976 Grocery niches · +31 vs the category median of 46
Market size
£1.1M/yr4.9M searches / yr
90-day growth
+79.6%search demand this quarter
Competition
30%top-5 click share · 32 brands · 66 sellers

Flapen Score

Dumpling Squishy against its category

The dotted line is the Grocery average. Past it, Dumpling Squishy is stronger. Inside it, weaker.

77Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dumpling Squishy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dumpling Squishy 4.9M times last year and spent an estimated £1.1M. The top 5 brands take 43% of clicks. Flapen scores it 77 out of 100, a Pass.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 4.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +79.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
4.9M
Growth, 90 days vs prior 90
+79.6%
Conversion, latest week
2.3%
Market size, estimated
£1.1Ma year
Top search term
dumpling squishy1.7M searches a year

02 · Price

A sale here is worth £9.62.

Listings sell for £9.62 on average, from £1.29 to £19.89. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 1,250 to 1,500 of them. At £9.62 that is £12K to £14K a year per listing.

Average price
£9.62under the $15 to $100 sweet spot
Price range
£1.29–£19.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
1,250–1,500
Revenue per listing a year
£12K–£14K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 32.5% of listings are out of stock. The average listing ranks #781 within Frozen. It carries 59 reviews at 3.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
81%
Out of stock, average day
32.5%
Average rank
#781in Frozen
Average rating
3.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
59per listing
Listings tracked
62

04 · Newcomers

1 of last year's 52 launches cleared the first-year sales bar.

52 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
52
Successful launches
1Amazon's first-year sales bar
Average brand age
15 months

Products

Top Dumpling Squishy products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.

£0£21K£43K£64K£85K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

32 rising

Sellers

66

Est. top-5 brand share

43%

Top 20: 90%

Est. top-5 click share

30%

Top 20: 64%

Open market

51%

  • abeec15%
  • Xchance9%
  • Longgaogao9%
  • BafanglaiUK6%
  • YGYZKJSD6%
  • WisLeap6%

Demand

Dumpling Squishy search demand

Weekly searches over the year. Pick a range.

300K200KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Dumpling Squishy search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dumpling squishy1.7M/yr
  • squishy dumpling toy912K/yr
  • dumpling toy351K/yr
  • squishy dumpling252K/yr
  • dumpling217K/yr
  • dumplings270K/yr
  • mystery dumplings squishy211K/yr
  • glitter dumpling squishy186K/yr
  • giant dumpling squishy119K/yr
  • dumplings squishy120K/yr

Reviews and returns

What reviews say buyers love and hate about Dumpling Squishy

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Quality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Awful quality”
A buyer, on “Quality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dumpling Squishy questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data