dumpling squishy
Launch itA $1.1M/yr market growing +79.6% this quarter with returns at 0.0% — clears our launch bar.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible59.45avg incumbent reviews — the moat a new listing must climb
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Growth
Great+79.6%90-day search growth — must beat 0% to launch
Market size
Great£1.1M£1.1M/yr · 4.9M searches
Avg price
Okay£9.62avg listing price — sweet spot $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Price range
Okay£1.29–£19.89cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dumpling squishy is a £1.1M/yr Amazon United Kingdom market (4.9M searches/yr). The top 5 brands hold 43% of demand. Verdict: Launch it — 77/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
dumpling squishy market data
- Units sold / yr
- 125K–150K
- avg 1,250–1,500/product
- Revenue / yr
- £1.2M–£1.4M
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #781
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 82%
- Out of stock
- 32.5%
- Avg brand age
- 15 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
32 rising
Sellers
66
Top-5 brand share
43%
Top 20: 90%
Top-5 click share
30%
Top 20: 64%
Open market
51%
- abeec15%
- Xchance9%
- Longgaogao9%
- BafanglaiUK6%
- YGYZKJSD6%
- WisLeap6%
Demand
Weekly Amazon search volume, last 25 weeks — +79.6% search growth over the last 90 days.Top dumpling squishy search terms
- dumpling squishy1.7M/yr
- squishy dumpling toy912K/yr
- dumpling toy351K/yr
- squishy dumpling252K/yr
- dumpling217K/yr
- dumplings270K/yr
- mystery dumplings squishy211K/yr
- glitter dumpling squishy186K/yr
- giant dumpling squishy119K/yr
- dumplings squishy120K/yr
Top dumpling squishy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
abeec Crazy Fun RMS Mystery Squishy Dumpling 3 Pack Galaxy Edition Slow-Rise Bao Bun Blind Box Fidget Toy in Steamer 10cm Sensory Squishy 7 to Collect Find the Rare Galaxy Dumpling Age 3+
abeec£19.890.0★0 rev
Colorful Dumpling Stress Fidget Glitter Dumpling Mystery Box Glitter Dumplings Toy Cute Soft Glitter Calming for Relaxation Adults(Gold)
Longgaogao£12.283.7★14 rev
Fidget Toys
Xchance£13.233.8★11 rev
Squishy Stress Balls
Pipihome£9.304.0★10 rev
abeec Crazy Fun RMS Mystery Squishy Dumpling 3 Pack Glitter Edition Slow-Rise Bao Bun Blind Box Fidget Toy in Steamer 10cm Sensory Squishy Find the Rare Galaxy Glitter Dumpling Age 3+
abeec£19.894.2★6 rev
Newest
by launch date
Cute Patterns Squishy Toy with Steamer Box
WisLeap£9.078 rev
Colored Soft Stress Balls Relief Tension & Nervousness for Adults (Colorful)
WisLeap£10.152 rev
Glitter Squishy Toy11
Bukbas£8.309 rev
Dumplings Stress Ball with Steamer(Pink)
BafanglaiUK£8.645 rev
Fidget Toys
Xchance£13.2311 rev
Trending
90-day click momentumGlitter Squishy Toy11
Bukbas£8.302.6★
5 Pcs Butter Cheese Toys Set
Audasi£16.673.6★
Dumplings Stress Balls (Transparent)
BafanglaiUK£9.093.1★
2026 New Dumpling Squishy
CoyCriter£10.545.0★
abeec Crazy Fun RMS Mystery Squishy Dumpling 3 Pack Galaxy Edition Slow-Rise Bao Bun Blind Box Fidget Toy in Steamer 10cm Sensory Squishy 7 to Collect Find the Rare Galaxy Dumpling Age 3+
abeec£19.890.0★
What buyers say about dumpling squishy
What buyers praise and complain about, mined from review topics.What buyers love
“The quality is amazing, it's soft and bounces back perfectly every time”
“Great toy for my boys”
“It feels soft”
“Worth it”
“The colour is really pretty”
“Cute little gift”
“really great design too my son really loves it would definitely recommend”
“As expected”
“The kids love this squishy it is durable”
“The size is good”
What buyers complain about
“Awful quality”
“Overwhelming chemical smell”
“Broke quickly”
“Cheaper”
“Leaked immediately”
“Not correct size”
“Fake advertising”
“colour is coming off”
“then it burst”
“Really sticky”
Top return reasons
Common questions
- Is dumpling squishy profitable to sell on Amazon United Kingdom?
- The niche generates £1.1M/yr across 62 tracked products. 1 of 52 products launched in the last 360 days are still selling. 90-day search growth is +79.6%. Flapen's verdict: Launch it (77/100).
- How competitive is the dumpling squishy niche?
- 32 brands and 66 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 43% of demand.
- What do buyers complain about in dumpling squishy?
- Top complaints mined from reviews: Quality-Overall, Smell, Durability. The return rate is 0.0%.
- What does it cost to enter the dumpling squishy niche?
- Listings span £1.29–£19.89; the average listing price is £9.62 (sweet spot $15–$100). The average incumbent carries 59 reviews — the moat a new listing must climb.