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Duck Toilet Brush

Fail

Prices span $2.67–$13.75, mostly outside the sweet spot, so Duck Toilet Brush is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£56K/yr38K searches / yr
90-day growth
-16.3%search demand this quarter
Competition
94%top-5 click share · 3 brands · 59 sellers

Flapen Score

Duck Toilet Brush against its category

The dotted line is the Grocery average. Past it, Duck Toilet Brush is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Duck Toilet Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Duck Toilet Brush 38K times last year and spent an estimated £56K. The top 5 brands take 83% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 37 out of 100, a Fail.

01 · Demand

14.1% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
14.1%
Market size, estimated
£56Ka year
Peak month
September4.0× the quietest month
Top search term
duck toilet brush14K searches a year

02 · Price

A sale here is worth £10.45.

Listings sell for £10.45 on average, from £2.67 to £13.75. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At £10.45 that is £10K to £13K a year per listing.

Average price
£10.45under the $15 to $100 sweet spot
Price range
£2.67–£13.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #188 within Household Cleaners. It carries 493 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#188in Household Cleaners
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
493per listing
Listings tracked
6

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Duck Toilet Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

59

Top-5 brand share

83%

Top 20: 83%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • SC Johnson52%
  • Topest24%
  • --17%
  • Generic6%
  • Open — no brand owns it (0%)

Demand

Duck Toilet Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 4.0×

Search terms

Top Duck Toilet Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • duck toilet brush14K/yr
  • toilet duck fresh brush10K/yr
  • duck fresh brush10K/yr
  • toilet duck brush4K/yr

Reviews and returns

What reviews say buyers love and hate about Duck Toilet Brush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength20%−0.09

I found this quite flimsy

Not robust

could be a bit sturdier

Ease Of Cleaning17%−0.07

no cleaning pads

*it's not strong enough to actually clean or scrub

it's impossible to clean rim with a dried out tissue that breaks up instantly

Durability10%−0.02

it breaks instantly

it has now broken so I felt the need to replace it

Previous wand broke so this replaced it

Quality-Overall8%−0.07

Not the best

overall disappointing quality

quality is going down to keep profits up

Leak-Proof5%

If it gets wet blue loo cleaner severely leaks

tends to have some water drips around when you put it back

Love

Ease Of Cleaning27%−0.07

Cleaning pads were good

Easy to clean

excellent cleaning product

Value For Money16%+1.20

Good value

Good value for the money

Well worth the money

Ease Of Use8%+0.89

Easy to use

Easy to dispose off

This is so handy to use

Quality-Overall8%−0.07

Good quality

Great product

Produce is fine

Hygiene-Overall7%+0.81

Hygienic loo brush

Brilliant and hygieneic

So much more hygienic brilliant

Return

0.1% Return rate 22% Fixable by listing

Advertised Vs Actual Product22%▁▁▁▁▁█
Functionality-Overall22%▁▁█▁█▁
Value For Money11%▁▁▁▁▁█

And had to pay £3.50 to post office to have delivered

Durability11%▁▁█▁▁▁

it breaks instantly

it has now broken so I felt the need to replace it

Previous wand broke so this replaced it

Adhesion/Stickiness11%▁▁▁▁█▁

FAQ

Common Duck Toilet Brush questions

Answered from the same tracked data.