dry vermouth
Skip itPrices mostly outside the sweet spot ($5.49–$13.93) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Review moat
Good842.85avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.89avg listing price — sweet spot $15–$100
Market size
Okay£109K£109K/yr · 105K searches
Competition
Bad76%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-32.8%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£5.49–£13.93cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dry vermouth is a £109K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 34/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
dry vermouth market data
- Units sold / yr
- 10K–13K
- avg 750–1,000/product
- Revenue / yr
- £99K–£124K
- units × avg price
- Conversion rate
- 10.5%
- Avg BSR
- #28
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 31%
- Out of stock
- 0.0%
- Avg brand age
- 80 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
30
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- MARTINI69%
- Dolin14%
- Noilly Prat10%
- Morrisons2%
- Cinzano2%
- Lillet2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -32.8% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.7×
Top dry vermouth search terms
- martini58K/yr
- dry vermouth15K/yr
- vermouth dry8K/yr
- dolin vermouth4K/yr
- martini extra dry5K/yr
- dry martini3K/yr
- dry martini extra dry2K/yr
- martini dry2K/yr
- dolin3K/yr
- martini vermouth3K/yr
Top dry vermouth products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MARTINI Extra Dry Vermouth Aperitivo 15% ABV 75cl / 750ml Bright Italian White Vermouth Infused with Hand-Selected Botanicals
MARTINI£8.954.8★176 rev
MARTINI Bianco White Vermouth Aperitivo 15% ABV 75cl / 750ml Italian Vermouth Infused with Aromatic Herbs and Flowers
MARTINI£8.964.7★126 rev
Noilly Prat Original Dry Vermouth 18% ABV 75cl / 750ml A French Apéritif Perfect for Martini Cocktails Made with 20 Herbs & Spices Including Chamomile Coriander Bitter Orange & Elderflower
Noilly Prat£10.074.8★351 rev
DOLIN DRY Vermouth sec de Chambéry Apéritif 75cl 17.5% ABV
Dolin£11.054.8★283 rev
MARTINI Rosso Red Vermouth Aperitivo 15% ABV 75cl / 750ml Sweet Vermouth Infused with Regional Herbs
MARTINI£8.864.7★248 rev
Newest
by launch date
DOLIN DRY Vermouth sec de Chambéry Apéritif 375ml 17.5% ABV Half Bottle
Dolin£8.3121 rev
MARTINI Extra Dry Vermouth Aperitivo 15% ABV 75cl / 750ml Bright Italian White Vermouth Infused with Hand-Selected Botanicals
MARTINI£8.95176 rev
MARTINI Bianco White Vermouth Aperitivo 15% ABV 75cl / 750ml Italian Vermouth Infused with Aromatic Herbs and Flowers
MARTINI£8.96126 rev
MARTINI Rosso Red Vermouth Aperitivo 15% ABV 75cl / 750ml Sweet Vermouth Infused with Regional Herbs
MARTINI£8.86248 rev
Noilly Prat Original Dry Vermouth 18% ABV 75cl / 750ml A French Apéritif Perfect for Martini Cocktails Made with 20 Herbs & Spices Including Chamomile Coriander Bitter Orange & Elderflower
Noilly Prat£10.07351 rev
Trending
90-day click momentum
Cinzano Classico Bianco 75 cl 15 percent ABV - Italian Vermouth Aperitif
Cinzano£7.794.7★
Noilly Prat Original Dry Vermouth 18% ABV 75cl / 750ml A French Apéritif Perfect for Martini Cocktails Made with 20 Herbs & Spices Including Chamomile Coriander Bitter Orange & Elderflower
Noilly Prat£10.074.8★
Lillet Blanc - French Aperitif Light and Crisp with Citrus Hints Perfect as a Spritz Cocktail A blend of Wines and Fruit Infused Alcohol Natural Ingredients 95kcal with Light Tonic 75cl
Lillet£13.934.8★
MARTINI Bianco White Vermouth Aperitivo 15% ABV 75cl / 750ml Italian Vermouth Infused with Aromatic Herbs and Flowers
MARTINI£8.964.7★
DOLIN DRY Vermouth sec de Chambéry Apéritif 75cl 17.5% ABV
Dolin£11.054.8★
What buyers say about dry vermouth
What buyers praise and complain about, mined from review topics.What buyers love
“Works brilliantly in cocktails”
“delicious, competitive price”
“the offer on Amazon at £10.50 is certainly the cheapest I can find it so it's a great buy here”
“A quality”
“Good in Begroni”
“Smooth and flavourful”
“Same as always”
“If you haven't tried it, rosso is quite a sweet, versatile drink”
“This was for a Christmas gift”
“Elegant & fresh”
What buyers complain about
“cheaper”
“It doesnt taste like Martini”
“unfortunately not what it used to be tastes weak to what it used to”
“Shame it's not a bigger bottle”
Common questions
- Is dry vermouth profitable to sell on Amazon United Kingdom?
- The niche generates £109K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -32.8%. Flapen's verdict: Skip it (34/100).
- How competitive is the dry vermouth niche?
- 6 brands and 30 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in dry vermouth?
- Top complaints mined from reviews: Value For Money, Flavor, Taste-Overall. The return rate is 0.4%.
- When does demand for dry vermouth peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 3.7× the quietest.
- What does it cost to enter the dry vermouth niche?
- Listings span £5.49–£13.93; the average listing price is £9.89 (sweet spot $15–$100). The average incumbent carries 843 reviews — the moat a new listing must climb.