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Dry Vermouth

Fail

Prices span $5.49–$13.93, mostly outside the sweet spot, so Dry Vermouth is a Fail.

Flapen Score
34
34 / 100
Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 46
Market size
£109K/yr105K searches / yr
90-day growth
-32.8%search demand this quarter
Competition
76%top-5 click share · 6 brands · 30 sellers

Flapen Score

Dry Vermouth against its category

The dotted line is the Grocery average. Past it, Dry Vermouth is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dry Vermouth market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dry Vermouth 105K times last year and spent an estimated £109K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

10.5% of searches ended in a purchase last week.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -32.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £109K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-32.8%
Conversion, latest week
10.5%
Market size, estimated
£109Ka year
Peak month
January3.7× the quietest month
Top search term
martini58K searches a year

02 · Price

A sale here is worth £9.89.

Listings sell for £9.89 on average, from £5.49 to £13.93. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £9.89 that is £7K to £10K a year per listing.

Average price
£9.89under the $15 to $100 sweet spot
Price range
£5.49–£13.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£10K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Beer, Wine & Spirits. It carries 843 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#28in Beer, Wine & Spirits
Average rating
4.72 starsAmazon United Kingdom average 4.36 stars
Average reviews
843per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Dry Vermouth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£11K£22K£33K£44K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

30

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • MARTINI69%
  • Dolin14%
  • Noilly Prat10%
  • Morrisons2%
  • Cinzano2%
  • Lillet2%

Demand

Dry Vermouth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Dry Vermouth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • martini58K/yr
  • dry vermouth15K/yr
  • vermouth dry8K/yr
  • dolin vermouth4K/yr
  • martini extra dry5K/yr
  • dry martini3K/yr
  • dry martini extra dry2K/yr
  • martini dry2K/yr
  • dolin3K/yr
  • martini vermouth3K/yr

Reviews and returns

What reviews say buyers love and hate about Dry Vermouth

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money31%−0.05

cheaper

expensive

sad to see the price has really creeper up

Flavor17%−0.05

It doesnt taste like Martini

Taste-Overall8%+1.18

unfortunately not what it used to be tastes weak to what it used to

Size-Overall6%+0.07

Shame it's not a bigger bottle

Love

Alcohol Flavor30%+3.06

Works brilliantly in cocktails

Amazing in cocktails

Nice drink

Taste-Overall24%+1.18

delicious, competitive price

Very distinctive taste

still delicious

Value For Money17%−0.05

the offer on Amazon at £10.50 is certainly the cheapest I can find it so it's a great buy here

great value for money

Brilliant value

Quality-Overall10%−0.01

A quality

Good product

ok. Better than shop brands

Blend/Ratio3%−0.02

Good in Begroni

FAQ

Common Dry Vermouth questions

Answered from the same tracked data.