Dry Vermouth
prices mostly outside the sweet spot ($5.49–$13.93) — Dry Vermouth doesn't clear our bar today.
Flapen Score
Is Dry Vermouth profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dry Vermouth is a £109K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 34/100.
Dry Vermouth: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -32.8% over the last 90 days and 10.5% of searches end in a purchase.
£109K
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 13 products
Top Dry Vermouth products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
MARTINI Extra Dry Vermouth Aperitivo 15% ABV 75cl / 750ml Bright Italian White Vermouth Infused with Hand-Selected Botanicals
- Price
- £8.95
- Rating
- 4.8/5
- Reviews
- 176
- Age
- 1y ago
MARTINI Bianco White Vermouth Aperitivo 15% ABV 75cl / 750ml Italian Vermouth Infused with Aromatic Herbs and Flowers
- Price
- £8.96
- Rating
- 4.7/5
- Reviews
- 126
- Age
- 1y ago
Noilly Prat Original Dry Vermouth 18% ABV 75cl / 750ml A French Apéritif Perfect for Martini Cocktails Made with 20 Herbs & Spices Including Chamomile Coriander Bitter Orange & Elderflower
- Price
- £10.07
- Rating
- 4.8/5
- Reviews
- 351
- Age
- 8y ago
DOLIN DRY Vermouth sec de Chambéry Apéritif 75cl 17.5% ABV
- Price
- £11.05
- Rating
- 4.8/5
- Reviews
- 283
- Age
- 14y ago
MARTINI Rosso Red Vermouth Aperitivo 15% ABV 75cl / 750ml Sweet Vermouth Infused with Regional Herbs
- Price
- £8.86
- Rating
- 4.7/5
- Reviews
- 248
- Age
- 1y ago
Trending
90-day click momentum
Cinzano Classico Bianco 75 cl 15 percent ABV - Italian Vermouth Aperitif
- Price
- £7.79
- Rating
- 4.7/5
- Reviews
- 1,039
- Age
- 15y ago
Noilly Prat Original Dry Vermouth 18% ABV 75cl / 750ml A French Apéritif Perfect for Martini Cocktails Made with 20 Herbs & Spices Including Chamomile Coriander Bitter Orange & Elderflower
- Price
- £10.07
- Rating
- 4.8/5
- Reviews
- 351
- Age
- 8y ago
Lillet Blanc - French Aperitif Light and Crisp with Citrus Hints Perfect as a Spritz Cocktail A blend of Wines and Fruit Infused Alcohol Natural Ingredients 95kcal with Light Tonic 75cl
- Price
- £13.93
- Rating
- 4.8/5
- Reviews
- 4,192
- Age
- 15y ago
MARTINI Bianco White Vermouth Aperitivo 15% ABV 75cl / 750ml Italian Vermouth Infused with Aromatic Herbs and Flowers
- Price
- £8.96
- Rating
- 4.7/5
- Reviews
- 126
- Age
- 1y ago
DOLIN DRY Vermouth sec de Chambéry Apéritif 75cl 17.5% ABV
- Price
- £11.05
- Rating
- 4.8/5
- Reviews
- 283
- Age
- 14y ago
Newest
by launch date
DOLIN DRY Vermouth sec de Chambéry Apéritif 375ml 17.5% ABV Half Bottle
- Price
- £8.31
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 11mo ago
MARTINI Extra Dry Vermouth Aperitivo 15% ABV 75cl / 750ml Bright Italian White Vermouth Infused with Hand-Selected Botanicals
- Price
- £8.95
- Rating
- 4.8/5
- Reviews
- 176
- Age
- 1y ago
MARTINI Bianco White Vermouth Aperitivo 15% ABV 75cl / 750ml Italian Vermouth Infused with Aromatic Herbs and Flowers
- Price
- £8.96
- Rating
- 4.7/5
- Reviews
- 126
- Age
- 1y ago
MARTINI Rosso Red Vermouth Aperitivo 15% ABV 75cl / 750ml Sweet Vermouth Infused with Regional Herbs
- Price
- £8.86
- Rating
- 4.7/5
- Reviews
- 248
- Age
- 1y ago
Noilly Prat Original Dry Vermouth 18% ABV 75cl / 750ml A French Apéritif Perfect for Martini Cocktails Made with 20 Herbs & Spices Including Chamomile Coriander Bitter Orange & Elderflower
- Price
- £10.07
- Rating
- 4.8/5
- Reviews
- 351
- Age
- 8y ago
Competition: brands, sellers & click share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 falling
Sellers
30
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- MARTINI69%
- Dolin14%
- Noilly Prat10%
- Morrisons2%
- Cinzano2%
- Lillet2%
Dry Vermouth demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.7×
Top Dry Vermouth search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- martini58K/yr
- dry vermouth15K/yr
- vermouth dry8K/yr
- dolin vermouth4K/yr
- martini extra dry5K/yr
- dry martini3K/yr
- dry martini extra dry2K/yr
- martini dry2K/yr
- dolin3K/yr
- martini vermouth3K/yr
What reviews say buyers love and hate about Dry Vermouth
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“Works brilliantly in cocktails”
“delicious, competitive price”
“the offer on Amazon at £10.50 is certainly the cheapest I can find it so it's a great buy here”
“A quality”
“Good in Begroni”
What buyers complain about
61% of reviews“cheaper”
“It doesnt taste like Martini”
“unfortunately not what it used to be tastes weak to what it used to”
“Shame it's not a bigger bottle”
Common Dry Vermouth questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
