Droewors
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 96% of clicks, so Droewors is a Maybe.
- Flapen Score
- 56 / 100Top 12% of 2,976 Grocery niches · +10 vs the category median of 4656
- Market size
- £70K/yr25K searches / yr
- 90-day growth
- -4.1%search demand this quarter
- Competition
- 54%top-5 click share · 7 brands · 9 sellers
Flapen Score
Droewors against its category
The dotted line is the Grocery average. Past it, Droewors is stronger. Inside it, weaker.
Market
The Droewors market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Droewors 25K times last year and spent an estimated £70K. The top 5 brands take 96% of clicks. Demand peaks in Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
9.9% of searches ended in a purchase last week.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- -4.1%
- Conversion, latest week
- 9.9%
- Market size, estimated
- £70Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- droewors22K searches a year
02 · Price
A sale here is worth £28.50.
Listings sell for £28.50 on average, from £10.75 to £52.35. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £28.50 that is £3K to £7K a year per listing.
- Average price
- £28.50inside the $15 to $100 sweet spot
- Price range
- £10.75–£52.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #26 within Snack Foods. It carries 338 reviews at 4.07 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 95%
- Out of stock, average day
- 6.3%
- Average rank
- #26in Snack Foods
- Average rating
- 4.07 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 338per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Droewors products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Biltong Boss - Original Beef Droewors 200g
- Price
- £11.39
- Rating
- 4.0/5
- Reviews
- 305
- Age
- 3y ago

Hunters Droewors - Original Beef Sticks Droewors High Protein Low carb Thin Sticks of Authentic Beef Droewors Convenient Snack Original Beef Sticks Droewors - 500g
- Price
- £23.00
- Rating
- 4.0/5
- Reviews
- 202
- Age
- 9y ago

Biltong Boss - Chilli Garlic Droewors 200g
- Price
- £10.75
- Rating
- 4.0/5
- Reviews
- 51
- Age
- 3y ago

Smallys Biltong - Beef Snack Sticks Original Flavour Droewors High Protein Beef Snack Traditional South African Air Cured Beef Sausage - 500g Pack
- Price
- £26.03
- Rating
- 4.0/5
- Reviews
- 957
- Age
- 6y ago

High Protein Droewors Original - 250 grams - Traditional South African Beef Droewors Sticks - High Protein Snacks - Grass Fed Beef Droewors - Low Carb Keto Snacks - Beef Sticks - Carnivore Meat Snacks
- Price
- £11.39
- Rating
- 4.3/5
- Reviews
- 41
- Age
- 1y ago
Trending
90-day click momentum
Clean N Jerk Original Droewors Beef Sticks 200g - High Protein Grass Fed Beef Snack Sticks - Air Dried Dried Sausage Meat - Authentic South African Recipe for Gym Travel Work
- Price
- £15.02
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Biltong Boss - Traditional Boss Beef 200g
- Price
- £13.09
- Rating
- 4.2/5
- Reviews
- 151
- Age
- 3y ago

Smallys Biltong - Beef Snack Sticks Original Flavour Droewors High Protein Beef Snack Traditional South African Air Cured Beef Sausage - 2 x 500g Pack (1kg)
- Price
- £46.87
- Rating
- 4.0/5
- Reviews
- 957
- Age
- 6y ago

The Biltong Man Tasty Traditional Droëwors Sticks High-Protein Beef Snack 500g
- Price
- £28.95
- Rating
- 4.2/5
- Reviews
- 700
- Age
- 1y ago

Biltong Boss - Chilli Garlic Droewors 200g
- Price
- £10.75
- Rating
- 4.0/5
- Reviews
- 51
- Age
- 3y ago
Newest
by launch date
Clean N Jerk Original Droewors Beef Sticks 200g - High Protein Grass Fed Beef Snack Sticks - Air Dried Dried Sausage Meat - Authentic South African Recipe for Gym Travel Work
- Price
- £15.02
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

The Biltong Man Tasty Traditional Droëwors Sticks High-Protein Beef Snack 500g
- Price
- £28.95
- Rating
- 4.2/5
- Reviews
- 700
- Age
- 1y ago

High Protein Droewors Original - 250 grams - Traditional South African Beef Droewors Sticks - High Protein Snacks - Grass Fed Beef Droewors - Low Carb Keto Snacks - Beef Sticks - Carnivore Meat Snacks
- Price
- £11.39
- Rating
- 4.3/5
- Reviews
- 41
- Age
- 1y ago

Raging Bull Original Beef Sticks - 15 x 40g - Traditional South African Beef Droewors Sticks - High Protein Snacks - Grass Fed Beef Droewors - Low Carb Keto Snacks - Beef Stick - Carnivore Meat Snacks
- Price
- £25.01
- Rating
- 3.7/5
- Reviews
- 15
- Age
- 2y ago

Smallys Biltong - Original Biltong 500g and Beef Snack Sticks 500g Combo Pack Droewors High Protein Beef Snack Traditional South African Flavour - 2 x 500g Pack
- Price
- £49.96
- Rating
- 4.2/5
- Reviews
- 81
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
9
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
54%
Top 20: 100%
Open market
2%
- Biltong Boss32%
- Hunters Biltong27%
- The Biltong Man17%
- Smally's Biltong15%
- Fontier6%
- Clean 'N' Jerk2%
- Open — no brand owns it (1 brand, 2%)
Demand
Droewors search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Reviews and returns
What reviews say buyers love and hate about Droewors
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
flavourless at first
and 2 of them tasted like they were spoiled
Tastes terrible
cheap
Low Quality and fatty
Not worth the premium price
The casings are greasy
Greasy gristle
This is fatty, greasy biltong and very expensive
Rancid taste, like a burger stick
sour to taste
are not the most flavoursome
Overpowering clove flavour
Has good reviews which is why I bought it however the sticks were soggy, tastes fatty and absolutely no flavour and doesnt even smell like droewors 😷 will still to my local butchers instead
Love
Great snacks food
Great Taste
Great snack
Good quality
Great quality meat
These sticks were presented as being high quality
chew with a steady release of flavour
The flavor's great
This traditional beef offering gives correct balance between taste
Nice texture and tasty
texture that is ideal to have for stock for general snacking or to add to sandwich for example
These droewors have a nice texture
Fresh taste good value for money
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Droewors questions
Answered from the same tracked data.









