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Droewors

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 96% of clicks, so Droewors is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 2,976 Grocery niches · +10 vs the category median of 46
Market size
£70K/yr25K searches / yr
90-day growth
-4.1%search demand this quarter
Competition
54%top-5 click share · 7 brands · 9 sellers

Flapen Score

Droewors against its category

The dotted line is the Grocery average. Past it, Droewors is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Droewors market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Droewors 25K times last year and spent an estimated £70K. The top 5 brands take 96% of clicks. Demand peaks in Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

9.9% of searches ended in a purchase last week.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-4.1%
Conversion, latest week
9.9%
Market size, estimated
£70Ka year
Peak month
December1.6× the quietest month
Top search term
droewors22K searches a year

02 · Price

A sale here is worth £28.50.

Listings sell for £28.50 on average, from £10.75 to £52.35. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £28.50 that is £3K to £7K a year per listing.

Average price
£28.50inside the $15 to $100 sweet spot
Price range
£10.75–£52.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #26 within Snack Foods. It carries 338 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
95%
Out of stock, average day
6.3%
Average rank
#26in Snack Foods
Average rating
4.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
338per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Droewors products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 rising

Sellers

9

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

2%

  • Biltong Boss32%
  • Hunters Biltong27%
  • The Biltong Man17%
  • Smally's Biltong15%
  • Fontier6%
  • Clean 'N' Jerk2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Droewors search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Droewors

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall25%+2.46

flavourless at first

and 2 of them tasted like they were spoiled

Tastes terrible

Quality-Overall13%+0.73

cheap

Low Quality and fatty

Not worth the premium price

Oily/Greasy13%−0.23

The casings are greasy

Greasy gristle

This is fatty, greasy biltong and very expensive

Sour6%−0.10

Rancid taste, like a burger stick

sour to taste

Flavor4%+0.82

are not the most flavoursome

Overpowering clove flavour

Has good reviews which is why I bought it however the sticks were soggy, tastes fatty and absolutely no flavour and doesnt even smell like droewors 😷 will still to my local butchers instead

Love

Taste-Overall45%+2.46

Great snacks food

Great Taste

Great snack

Quality-Overall18%+0.73

Good quality

Great quality meat

These sticks were presented as being high quality

Flavor13%+0.82

chew with a steady release of flavour

The flavor's great

This traditional beef offering gives correct balance between taste

Texture/Consistency-Overall5%+0.43

Nice texture and tasty

texture that is ideal to have for stock for general snacking or to add to sandwich for example

These droewors have a nice texture

Freshness2%+0.28

Fresh taste good value for money

FAQ

Common Droewors questions

Answered from the same tracked data.