How competitive is the Drizzilicious Rice Cakes niche on Amazon United Kingdom?

2 brands and 8 sellers compete in Drizzilicious Rice Cakes on Amazon United Kingdom. The top 5 Drizzilicious Rice Cakes products take 71% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Drizzilicious Rice Cakes?

Drizzilicious Rice Cakes buyers on Amazon United Kingdom complain most about Value For Money, Ingredients-Overall, Nutritional Content, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Drizzilicious Rice Cakes niche?

Drizzilicious Rice Cakes sells for £15.47 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £7.21–£35.89. The average incumbent carries 173 reviews — the moat a new listing must climb.

Drizzilicious Rice Cakes

brand-locked demand (top 5 brands take 100% of clicks) — Drizzilicious Rice Cakes doesn't clear our bar today.

Signals Out of Stock

Flapen Score

Skip it

This niche Category average

Is Drizzilicious Rice Cakes profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Drizzilicious Rice Cakes is a £140K/yr Amazon United Kingdom market (141K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 43/100.

Drizzilicious Rice Cakes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.7% over the last 90 days and 6.5% of searches end in a purchase.

£140K

revenue / yr

Units sold / yr8K

Search volume / yr-7.7%141K

Conversion rate6.5%

Avg price£15.47

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 8

Top-5 product click share71%

Open market0%

Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 18 products

Top Drizzilicious Rice Cakes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Drizzilicious Birthday Cake Mini Rice Cakes with White Chocolaty Drizzle 113g

Price: £7.21
Rating: 4.8/5
Reviews: 1,884
Age: 7y ago

Drizzilicious Mini Rice Cake Bites Variety Mix 113g Per Bag Pack of 7

Price: £35.89
Rating: 4.6/5
Reviews: 81
Age: 1y ago

Drizzilicious Cinnamon Mini Rice Cakes with White Chocolaty Drizzle 113g

Price: £7.98
Rating: 4.7/5
Reviews: 31
Age: 8y ago

Drizzilicious Mini Rice Cakes with White Chocolate Drizzle - Non GMO Gluten Free Rice Snacks - Pack of 10 (21g Each) Birthday Cake Flavor Rice Crisps Snack

Price: £14.62
Rating: 4.4/5
Reviews: 91
Age: 6y ago

Drizzilicious Mini Rice Cake Bites Variety | 113g Bags | Pack of 5 by Broadway Candy

Price: £28.01
Rating: 4.7/5
Reviews: 92
Age: 2y ago

Newest

by launch date

Good Mallow Plant Based Marshmallow Crispy Rice Treats Birthday Cake - 8 ct. 2 x 176g

Price: £11.61
Rating: 3.9/5
Reviews: 25
Age: 8mo ago

Drizzilicious SMores Mini Rice Cakes 113g Lightly Drizzled Gluten-Free Rice Cake Snack Bites with Chia Flax & Quinoa Low Fat Allergen-Free Treat Made with Plant-Based Ingredients

Price: £8.81
Rating: 4.8/5
Reviews: 6
Age: 8mo ago

Drizzilicious SMores Mini Rice Cakes Pack of 10 21g Lightly Drizzled Gluten-Free Rice Cake Snack Bites with Chia Flax & Quinoa Low Fat Allergen-Free Treat Made with Plant-Based Ingredients

Price: £15.65
Rating: 4.2/5
Reviews: 3
Age: 8mo ago

Drizzilicious Small Salted Caramel 10 x 21g

Price: £15.93
Rating: 4.6/5
Reviews: 3
Age: 8mo ago

Drizzilicious Birthday Cake 3 x 113g

Price: £19.51
Rating: 5.0/5
Reviews: 1
Age: 8mo ago

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Drizzilicious54%
Broadway candy46%
Open — no brand owns it (0%)

Drizzilicious Rice Cakes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume141KCVR6.5%Products18Brands2Top 5 Brands100%OOS Rate26.9%Rating4.6★Reviews173Avg BSR#198

Peak months: Jan · busiest ÷ quietest = 2.4×

Top Drizzilicious Rice Cakes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

drizzilicious rice cakes84K/yr -12.2%5.5% conv.
drizzilicious39K/yr +9.6%3.9% conv.
drizzlelicious rice cakes5K/yr -2.3%5.7% conv.
mini rice cakes7K/yr -23.6%1.0% conv.
drizzilicious flavors3K/yr -36.8%3.6% conv.
drizzilicious snacks2K/yr -53.9%2.3% conv.

What reviews say buyers love and hate about Drizzilicious Rice Cakes

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Taste-Overall60%

“Really delicious”

Flavor6%

“Nice flavours”

Nutritional Content5%

“very low in calories for something that tastes so good I will definitely be ordering again”

Value For Money4%

“Good price”

Baking4%

“Love these rice cakes”

What buyers complain about

56% of reviews

Value For Money33%

“super expensive”

Ingredients-Overall6%

“Well, I thought they were very moreish until I read the Ingredients”

Nutritional Content5%

“Amazing 21 pieces for 90 calories they dont taste artificial either guilt free healthy snack”

Taste-Overall4%

“Squired taste”

Flavor3%

“Strange flavour”

Common Drizzilicious Rice Cakes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Drizzilicious Rice Cakes 43/100 on Amazon United Kingdom — Skip it. The niche generates £140K/yr across 18 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved -7.7% over the last 90 days.