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Drizzilicious Rice Cakes

Fail

The top 5 brands take 100% of clicks, so Drizzilicious Rice Cakes is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£140K/yr141K searches / yr
90-day growth
-7.7%search demand this quarter
Competition
71%top-5 click share · 2 brands · 8 sellers

Flapen Score

Drizzilicious Rice Cakes against its category

The dotted line is the Grocery average. Past it, Drizzilicious Rice Cakes is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drizzilicious Rice Cakes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Drizzilicious Rice Cakes 141K times last year and spent an estimated £140K. All 2 brands take every click. Demand peaks in Jan. Flapen scores it 43 out of 100, a Fail.

01 · Demand

6.5% of searches ended in a purchase last week.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £140K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-7.7%
Conversion, latest week
6.5%
Market size, estimated
£140Ka year
Peak month
January2.4× the quietest month
Top search term
drizzilicious rice cakes84K searches a year

02 · Price

A sale here is worth £15.47.

Listings sell for £15.47 on average, from £7.21 to £35.89. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £15.47 that is £4K to £8K a year per listing.

Average price
£15.47inside the $15 to $100 sweet spot
Price range
£7.21–£35.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 26.9% of listings are out of stock. The average listing ranks #198 within Biscuits & Crackers. It carries 173 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
67%
Out of stock, average day
26.9%
Average rank
#198in Biscuits & Crackers
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
173per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Drizzilicious Rice Cakes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Drizzilicious54%
  • Broadway candy46%
  • Open — no brand owns it (0%)

Demand

Drizzilicious Rice Cakes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 2.4×

Search terms

Top Drizzilicious Rice Cakes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • drizzilicious rice cakes84K/yr
  • drizzilicious39K/yr
  • drizzlelicious rice cakes5K/yr
  • mini rice cakes7K/yr
  • drizzilicious flavors3K/yr
  • drizzilicious snacks2K/yr

Reviews and returns

What reviews say buyers love and hate about Drizzilicious Rice Cakes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%−0.09

super expensive

Expensive

on the expensive side

Ingredients-Overall6%−0.05

Well, I thought they were very moreish until I read the Ingredients

Nutritional Content5%+0.49

Amazing 21 pieces for 90 calories they dont taste artificial either guilt free healthy snack

low in calorie too that doesn't normally combine

Taste-Overall4%+3.86

Squired taste

so I cant review the taste or anything

Flavor3%0.00

Strange flavour

Love

Taste-Overall60%+3.86

Really delicious

Great snack

Very tasty, plenty in Bag

Flavor6%0.00

Nice flavours

My favourite is the cinnamon flavour

this has to be my favourite flavour out of the white choc or smores

Nutritional Content5%+0.49

very low in calories for something that tastes so good I will definitely be ordering again

a nice low calorie treat

A delicious low cal gluten free treat

Value For Money4%−0.09

Good price

On time worth every penny

good for the money

Baking4%−0.02

Love these rice cakes

Drizzlicious Mini Rice Cakes are absolutely amazing

Very nice just the job for a little treat x will buy again

FAQ

Common Drizzilicious Rice Cakes questions

Answered from the same tracked data.