drizzilicious rice cakes
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great172.5avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.47avg listing price — sweet spot $15–$100
Price range
Good£7.21–£35.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Market size
Okay£140K£140K/yr · 141K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, drizzilicious rice cakes is a £140K/yr Amazon United Kingdom market (141K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
drizzilicious rice cakes market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £93K–£124K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #198
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 89%
- Out of stock
- 26.9%
- Avg brand age
- 40 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Drizzilicious54%
- Broadway candy46%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 74 weeks — -7.7% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 2.4×
Top drizzilicious rice cakes search terms
- drizzilicious rice cakes84K/yr
- drizzilicious39K/yr
- drizzlelicious rice cakes5K/yr
- mini rice cakes7K/yr
- drizzilicious flavors3K/yr
- drizzilicious snacks2K/yr
Top drizzilicious rice cakes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Drizzilicious Birthday Cake Mini Rice Cakes with White Chocolaty Drizzle 113g
Drizzilicious£7.214.8★1,884 rev
Drizzilicious Mini Rice Cake Bites Variety Mix 113g Per Bag Pack of 7
Broadway candy£35.894.6★81 rev
Drizzilicious Cinnamon Mini Rice Cakes with White Chocolaty Drizzle 113g
Drizzilicious£7.984.7★31 rev
Drizzilicious Mini Rice Cakes with White Chocolate Drizzle - Non GMO Gluten Free Rice Snacks - Pack of 10 (21g Each) Birthday Cake Flavor Rice Crisps Snack
Drizzilicious£14.624.4★91 rev
Drizzilicious Mini Rice Cake Bites Variety | 113g Bags | Pack of 5 by Broadway Candy
Broadway candy£28.014.7★92 rev
Newest
by launch date
Good Mallow Plant Based Marshmallow Crispy Rice Treats Birthday Cake - 8 ct. 2 x 176g
Broadway candy£11.6125 rev
Drizzilicious SMores Mini Rice Cakes 113g Lightly Drizzled Gluten-Free Rice Cake Snack Bites with Chia Flax & Quinoa Low Fat Allergen-Free Treat Made with Plant-Based Ingredients
Broadway candy£8.816 rev
Drizzilicious SMores Mini Rice Cakes Pack of 10 21g Lightly Drizzled Gluten-Free Rice Cake Snack Bites with Chia Flax & Quinoa Low Fat Allergen-Free Treat Made with Plant-Based Ingredients
Broadway candy£15.653 rev
Drizzilicious Small Salted Caramel 10 x 21g
Broadway candy£15.933 rev
Drizzilicious Birthday Cake 3 x 113g
Broadway candy£19.511 rev
Trending
90-day click momentumGood Mallow Plant Based Marshmallow Crispy Rice Treats Birthday Cake - 8 ct. 2 x 176g
Broadway candy£11.613.9★
Drizzilicious Small Cookies & Cream 10 x 21g
Broadway candy£15.604.8★
Drizzilicious SMores Mini Rice Cakes 113g Lightly Drizzled Gluten-Free Rice Cake Snack Bites with Chia Flax & Quinoa Low Fat Allergen-Free Treat Made with Plant-Based Ingredients
Broadway candy£8.814.8★
Drizzilicious Strawberry Chocolaty Bites Mini Rice Cakes 113g Vegan Gluten-Free
Drizzilicious£9.184.4★
Drizzilicious Cinnamon Mini Rice Cakes with White Chocolaty Drizzle 113g
Drizzilicious£7.984.7★
What buyers say about drizzilicious rice cakes
What buyers praise and complain about, mined from review topics.What buyers love
“Really delicious”
“Nice flavours”
“very low in calories for something that tastes so good I will definitely be ordering again”
“Good price”
“Love these rice cakes”
“So tasty for something so healthy”
“Great product”
“Good quantity and just the right size”
“Very good value and gluten free which is a bonus for me and my partner”
“Scrumptious”
What buyers complain about
“super expensive”
“Well, I thought they were very moreish until I read the Ingredients”
“Amazing 21 pieces for 90 calories they dont taste artificial either guilt free healthy snack”
“Squired taste”
“Strange flavour”
“Its more of a prawn cracker texture than rice cake”
“I was expecting a much smaller pouch”
Common questions
- Is drizzilicious rice cakes profitable to sell on Amazon United Kingdom?
- The niche generates £140K/yr across 18 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the drizzilicious rice cakes niche?
- 2 brands and 8 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in drizzilicious rice cakes?
- Top complaints mined from reviews: Value For Money, Ingredients-Overall, Nutritional Content. The return rate is 0.0%.
- When does demand for drizzilicious rice cakes peak?
- Demand peaks in Jan; the busiest month runs 2.4× the quietest.
- What does it cost to enter the drizzilicious rice cakes niche?
- Listings span £7.21–£35.89; the average listing price is £15.47 (sweet spot $15–$100). The average incumbent carries 173 reviews — the moat a new listing must climb.