Skip to content

Drizzilicious Rice Cakes

Fail

The top 5 brands take 100% of clicks, so Drizzilicious Rice Cakes is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£140K/yr141K searches / yr
90-day growth
-7.7%search demand this quarter
Competition
71%top-5 click share · 2 brands · 8 sellers

Flapen Score

Drizzilicious Rice Cakes against its category

The dotted line is the Grocery average. Past it, Drizzilicious Rice Cakes is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drizzilicious Rice Cakes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Drizzilicious Rice Cakes 141K times last year and spent an estimated £140K. All 2 brands take every click. Demand peaks in Jan. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £140K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-7.7%
Conversion, latest week
6.5%
Market size, estimated
£140Ka year
Peak month
January2.4× the quietest month
Top search term
drizzilicious rice cakes84K searches a year

02 · Price

A sale here is worth £15.47.

Listings sell for £15.47 on average, from £7.21 to £35.89. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £15.47 that is £4K to £8K a year per listing.

Average price
£15.47inside the $15 to $100 sweet spot
Price range
£7.21–£35.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 26.9% of listings are out of stock. The average listing ranks #198 within Biscuits & Crackers. It carries 173 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
67%
Out of stock, average day
26.9%
Average rank
#198in Biscuits & Crackers
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
173per listing
Listings tracked
18

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Drizzilicious Rice Cakes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

8

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

0%

  • Drizzilicious54%
  • Broadway candy46%
  • Open — no brand owns it (0%)

Demand

Drizzilicious Rice Cakes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 2.4×

Search terms

Top Drizzilicious Rice Cakes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • drizzilicious rice cakes84K/yr
  • drizzilicious39K/yr
  • drizzlelicious rice cakes5K/yr
  • mini rice cakes7K/yr
  • drizzilicious flavors3K/yr
  • drizzilicious snacks2K/yr

Reviews and returns

What reviews say buyers love and hate about Drizzilicious Rice Cakes

We read the reviews and the return reasons for every product selling here.

60%of positive reviews mention “Taste-Overall”
33%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“super expensive”
A buyer, on “Value For Money”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Drizzilicious Rice Cakes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data