Drinks
FailThe top 5 brands take 100% of clicks, so Drinks is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £3.3M/yr2.7M searches / yr
- 90-day growth
- +22.5%search demand this quarter
- Competition
- 88%top-5 click share · 4 brands · 122 sellers
Flapen Score
Drinks against its category
The dotted line is the Grocery average. Past it, Drinks is stronger. Inside it, weaker.
Market
The Drinks market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Drinks 2.7M times last year and spent an estimated £3.3M. All 4 brands take every click. Demand peaks in May. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 16.5% of those searches ended in a purchase.
Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.5% of those searches ended in a purchase. Searches in the last 90 days moved +22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.3M a year.
- Searches, last 12 months
- 2.7M
- Growth, 90 days vs prior 90
- +22.5%
- Conversion, latest week
- 16.5%
- Market size, estimated
- £3.3Ma year
- Peak month
- May2.1× the quietest month
- Top search term
- coke1.0M searches a year
02 · Price
A sale here is worth £7.27.
Listings sell for £7.27 on average, from £2.72 to £14.49. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 30,000 to 40,000 of them. At £7.27 that is £218K to £291K a year per listing.
- Average price
- £7.27under the $15 to $100 sweet spot
- Price range
- £2.72–£14.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500K–600K
- Units per listing a year
- 30,000–40,000
- Revenue per listing a year
- £218K–£291K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #7 within Fizzy Drinks. It carries 4,051 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #7in Fizzy Drinks
- Average rating
- 4.70 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,051per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Drinks products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Coca-Cola Original Taste Soft Drink Cans 24 x 330 mL
- Price
- £10.21
- Rating
- 4.7/5
- Reviews
- 4,915
- Age
- 8y ago

Coca-Cola Original Taste Soft Drink Cans 8 x 330 mL
- Price
- £4.71
- Rating
- 4.7/5
- Reviews
- 4,337
- Age
- 10y ago

Coca-Cola Zero Sugar Soft Drink Cans 24 x 330 mL
- Price
- £6.47
- Rating
- 4.7/5
- Reviews
- 5,889
- Age
- 13y ago

Diet Coke Soft Drink Cans 24 x 330 mL
- Price
- £6.59
- Rating
- 4.7/5
- Reviews
- 5,709
- Age
- 12y ago

Coca-Cola Original Taste 24 x 330ml
- Price
- £14.49
- Rating
- 4.7/5
- Reviews
- 4,337
- Age
- 9y ago
Trending
estimated 90-day click momentum
Diet Coke Soft Drink Cans 24 x 330 mL
- Price
- £6.59
- Rating
- 4.7/5
- Reviews
- 5,709
- Age
- 12y ago

Coca-Cola Original Taste Soft Drink Cans 8 x 330 mL
- Price
- £4.71
- Rating
- 4.7/5
- Reviews
- 4,337
- Age
- 10y ago

Coca-Cola Zero Sugar Soft Drink Cans 24 x 330 mL
- Price
- £6.47
- Rating
- 4.7/5
- Reviews
- 5,889
- Age
- 13y ago

Coca-Cola Original Taste Soft Drink Cans 24 x 330 mL
- Price
- £10.21
- Rating
- 4.7/5
- Reviews
- 4,915
- Age
- 8y ago

Pepsi Regular Cola 24 x 330ml
- Price
- £6.96
- Rating
- 4.8/5
- Reviews
- 1,193
- Age
- 1y ago
Newest
by launch date
Pepsi Regular Cola 24 x 330ml
- Price
- £6.96
- Rating
- 4.8/5
- Reviews
- 1,193
- Age
- 1y ago

Coca-Cola Zero Sugar 8 x 330 ml
- Price
- £2.84
- Rating
- 4.7/5
- Reviews
- 1,637
- Age
- 6y ago

Coca-Cola Original Taste Soft Drink Cans 24 x 330 mL
- Price
- £10.21
- Rating
- 4.7/5
- Reviews
- 4,915
- Age
- 8y ago

Coca-Cola Original Taste 24 x 330ml
- Price
- £14.49
- Rating
- 4.7/5
- Reviews
- 4,337
- Age
- 9y ago

Coca-Cola Original Taste Soft Drink Cans 8 x 330 mL
- Price
- £4.71
- Rating
- 4.7/5
- Reviews
- 4,337
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
122
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
88%
Top 20: 100%
Open market
0%
- Coca-Cola75%
- Coca-Cola Zero16%
- Diet Coke7%
- Pepsi3%
- Open — no brand owns it (0%)
Demand
Drinks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 2.1×
Search terms
Top Drinks search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- coke1.0M/yr
- coca cola558K/yr
- cola298K/yr
- coca cola cans 24pk214K/yr
- coke cans 24 pack143K/yr
- coke original95K/yr
- coke cans58K/yr
- coca cola cans35K/yr
- cans of coke33K/yr
- coca41K/yr
Reviews and returns
What reviews say buyers love and hate about Drinks
We read the reviews and the return reasons for every product selling here.
“had an odd metallic taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Drinks questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









