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Drinks

Fail

The top 5 brands take 100% of clicks, so Drinks is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£3.3M/yr2.7M searches / yr
90-day growth
+22.5%search demand this quarter
Competition
88%top-5 click share · 4 brands · 122 sellers

Flapen Score

Drinks against its category

The dotted line is the Grocery average. Past it, Drinks is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drinks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Drinks 2.7M times last year and spent an estimated £3.3M. All 4 brands take every click. Demand peaks in May. Flapen scores it 48 out of 100, a Fail.

01 · Demand

16.5% of searches ended in a purchase last week.

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.5% of those searches ended in a purchase. Searches in the last 90 days moved +22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.3M a year.

Searches, last 12 months
2.7M
Growth, 90 days vs prior 90
+22.5%
Conversion, latest week
16.5%
Market size, estimated
£3.3Ma year
Peak month
May2.1× the quietest month
Top search term
coke1.0M searches a year

02 · Price

A sale here is worth £7.27.

Listings sell for £7.27 on average, from £2.72 to £14.49. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 30,000 to 40,000 of them. At £7.27 that is £218K to £291K a year per listing.

Average price
£7.27under the $15 to $100 sweet spot
Price range
£2.72–£14.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500K–600K
Units per listing a year
30,000–40,000
Revenue per listing a year
£218K–£291K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #7 within Fizzy Drinks. It carries 4,051 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#7in Fizzy Drinks
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,051per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Drinks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£488K£977K£1.5M£2.0M1K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

122

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Coca-Cola75%
  • Coca-Cola Zero16%
  • Diet Coke7%
  • Pepsi3%
  • Open — no brand owns it (0%)

Demand

Drinks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.1×

Search terms

Top Drinks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coke1.0M/yr
  • coca cola558K/yr
  • cola298K/yr
  • coca cola cans 24pk214K/yr
  • coke cans 24 pack143K/yr
  • coke original95K/yr
  • coke cans58K/yr
  • coca cola cans35K/yr
  • cans of coke33K/yr
  • coca41K/yr

Reviews and returns

What reviews say buyers love and hate about Drinks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall24%−0.08

had an odd metallic taste

No taste

Inconsistent taste

Value For Money14%+4.37

Probably why theyre so cheap

overpriced

Waste of money

Sweetness7%

Sugar is high

just less sweet

Zero sugar

Quality-Overall5%−0.04

not as good as usual

Not great quality

the quality differs too much

Nutritional Content5%

Diet Coke disappointment

Sure not healthy

Nothing like Diet Coke should

Love

Value For Money56%+4.37

Good Value for Money

Great deal

Fair price

Taste-Overall16%−0.08

Delicious Drink

Perfect item, tasted great, as described and as expected

Excellent taste

Quality-Overall6%−0.04

Good quality

Its well made

Good quality, legitimate cola

Advertised Vs Actual Product4%

As advertised

As described

Exactly what I ordered

Alcohol Flavor2%+0.13

It's drinkable

Good drink

Delicious Drink

FAQ

Common Drinks questions

Answered from the same tracked data.