Is drinks profitable to sell on Amazon United Kingdom?

The niche generates £3.3M/yr across 9 tracked products. 90-day search growth is +22.5%. Flapen's verdict: Skip it (48/100).

How competitive is the drinks niche?

4 brands and 122 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in drinks?

Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.0%.

When does demand for drinks peak?

Demand peaks in May; the busiest month runs 2.1× the quietest.

What does it cost to enter the drinks niche?

Listings span £2.72–£14.49; the average listing price is £7.27 (sweet spot $15–$100). The average incumbent carries 4,051 reviews — the moat a new listing must climb.

drinks

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible16.5%

search→purchase rate — share of searches ending in a sale

Market size

Incredible£3.3M

£3.3M/yr · 2.7M searches

Growth

Good+22.5%

90-day search growth — must beat 0% to launch

Review moat

Bad4,051.33

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£7.27

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£2.72–£14.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, drinks is a £3.3M/yr Amazon United Kingdom market (2.7M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May. Verdict: Skip it — 48/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

drinks market data

Units sold / yr: 500K–600K; avg 30,000–40,000/product
Revenue / yr: £3.6M–£4.4M; units × avg price
Conversion rate: 16.5%
Avg BSR: #7
Page quality: 0%
Prime: 100%
Sponsored: 44%
Out of stock: 2.6%
Avg brand age: 53 months
Avg seller age: 167 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

122

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Coca-Cola75%
Coca-Cola Zero16%
Diet Coke7%
Pepsi3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +22.5% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 2.1×

Open Trend

Top drinks search terms

coke1.0M/yr +20.3%15.0% conv.
coca cola558K/yr +25.9%11.5% conv.
cola298K/yr +12.7%5.1% conv.
coca cola cans 24pk214K/yr +14.0%13.6% conv.
coke cans 24 pack143K/yr +45.6%15.3% conv.
coke original95K/yr +64.5%15.5% conv.
coke cans58K/yr +25.7%13.9% conv.
coca cola cans35K/yr +71.7%12.0% conv.
cans of coke33K/yr +21.9%12.0% conv.
coca41K/yr -15.6%2.2% conv.

All search terms

Top drinks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Coca-Cola Original Taste Soft Drink Cans 24 x 330 mL

Coca-Cola£10.214.7★4,915 rev

Coca-Cola Original Taste Soft Drink Cans 8 x 330 mL

Coca-Cola£4.714.7★4,337 rev

Coca-Cola Zero Sugar Soft Drink Cans 24 x 330 mL

Coca-Cola Zero£6.474.7★5,889 rev

Diet Coke Soft Drink Cans 24 x 330 mL

Diet Coke£6.594.7★5,709 rev

Coca-Cola Original Taste 24 x 330ml

Coca-Cola£14.494.7★4,337 rev

Newest

by launch date

Pepsi Regular Cola 24 x 330ml

Pepsi£6.961,193 rev

1y ago

Coca-Cola Zero Sugar 8 x 330 ml

Coca-Cola Zero£2.841,637 rev

6y ago

Coca-Cola Original Taste Soft Drink Cans 24 x 330 mL

Coca-Cola£10.214,915 rev

8y ago

Coca-Cola Original Taste 24 x 330ml

Coca-Cola£14.494,337 rev

9y ago

Coca-Cola Original Taste Soft Drink Cans 8 x 330 mL

Coca-Cola£4.714,337 rev

10y ago

What buyers say about drinks

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money56%

“Good Value for Money”

Taste-Overall16%

“Delicious Drink”

Quality-Overall6%

“Good quality”

Advertised Vs Actual Product4%

“As advertised”

Alcohol Flavor2%

“It's drinkable”

Sweetness2%

“It has a sweeter after taste which I prefer”

Freshness2%

“Its refreshing straight from the fridge”

Leak-Proof1%

“Don't leak”

Nutritional Content1%

“Low Calories”

Flavor1%

“refreshing flavour — rich caramel notes”

What buyers complain about

Taste-Overall24%

“had an odd metallic taste”

Value For Money14%

“Probably why theyre so cheap”

Sweetness7%

“Sugar is high”

Quality-Overall5%

“not as good as usual”

Nutritional Content5%

“Diet Coke disappointment”

Advertised Vs Actual Product4%

“Not the same”

Artificial Sweeteners3%

“One negative I have is that I think the artificial sugars can be a bit sickly”

Ease Of Use3%

“Hard to open”

Stale/Rotten/Spoiled2%

“Old recipe”

Chunk/Clump/Collection1%

“All cans dented badley”

Common questions

Is drinks profitable to sell on Amazon United Kingdom?: The niche generates £3.3M/yr across 9 tracked products. 90-day search growth is +22.5%. Flapen's verdict: Skip it (48/100).
How competitive is the drinks niche?: 4 brands and 122 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in drinks?: Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.0%.
When does demand for drinks peak?: Demand peaks in May; the busiest month runs 2.1× the quietest.
What does it cost to enter the drinks niche?: Listings span £2.72–£14.49; the average listing price is £7.27 (sweet spot $15–$100). The average incumbent carries 4,051 reviews — the moat a new listing must climb.