How competitive is the Drinks niche on Amazon United Kingdom?

4 brands and 122 sellers compete in Drinks on Amazon United Kingdom. The top 5 Drinks products take 88% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Drinks?

Drinks buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Sweetness, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Drinks niche?

Drinks sells for £7.27 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.72–£14.49. The average incumbent carries 4,051 reviews — the moat a new listing must climb.

Drinks

brand-locked demand (top 5 brands take 100% of clicks) — Drinks doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Drinks profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Drinks is a £3.3M/yr Amazon United Kingdom market (2.7M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May. Verdict: Skip it — 48/100.

Drinks: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +22.5% over the last 90 days and 16.5% of searches end in a purchase.

£3.3M

revenue / yr

Units sold / yr600K

Search volume / yr+22.5%2.7M

Conversion rate16.5%

Avg price£7.27

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 122

Top-5 product click share88%

Open market0%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 9 products

Top Drinks products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Coca-Cola Original Taste Soft Drink Cans 24 x 330 mL

Price: £10.21
Rating: 4.7/5
Reviews: 4,915
Age: 8y ago

Coca-Cola Original Taste Soft Drink Cans 8 x 330 mL

Price: £4.71
Rating: 4.7/5
Reviews: 4,337
Age: 10y ago

Coca-Cola Zero Sugar Soft Drink Cans 24 x 330 mL

Price: £6.47
Rating: 4.7/5
Reviews: 5,889
Age: 13y ago

Diet Coke Soft Drink Cans 24 x 330 mL

Price: £6.59
Rating: 4.7/5
Reviews: 5,709
Age: 12y ago

Coca-Cola Original Taste 24 x 330ml

Price: £14.49
Rating: 4.7/5
Reviews: 4,337
Age: 9y ago

Newest

by launch date

Pepsi Regular Cola 24 x 330ml

Price: £6.96
Rating: 4.8/5
Reviews: 1,193
Age: 1y ago

Coca-Cola Zero Sugar 8 x 330 ml

Price: £2.84
Rating: 4.7/5
Reviews: 1,637
Age: 6y ago

Coca-Cola Original Taste Soft Drink Cans 24 x 330 mL

Price: £10.21
Rating: 4.7/5
Reviews: 4,915
Age: 8y ago

Coca-Cola Original Taste 24 x 330ml

Price: £14.49
Rating: 4.7/5
Reviews: 4,337
Age: 9y ago

Coca-Cola Original Taste Soft Drink Cans 8 x 330 mL

Price: £4.71
Rating: 4.7/5
Reviews: 4,337
Age: 10y ago

Competition: brands, sellers & click share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

122

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Coca-Cola75%
Coca-Cola Zero16%
Diet Coke7%
Pepsi3%
Open — no brand owns it (0%)

Drinks demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.7MCVR16.5%Products9Brands4Top 5 Brands100%OOS Rate2.6%Rating4.7★Reviews4,051Avg BSR#7

Peak months: May · busiest ÷ quietest = 2.1×

Top Drinks search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

coke1.0M/yr +20.3%15.0% conv.
coca cola558K/yr +25.9%11.5% conv.
cola298K/yr +12.7%5.1% conv.
coca cola cans 24pk214K/yr +14.0%13.6% conv.
coke cans 24 pack143K/yr +45.6%15.3% conv.
coke original95K/yr +64.5%15.5% conv.
coke cans58K/yr +25.7%13.9% conv.
coca cola cans35K/yr +71.7%12.0% conv.
cans of coke33K/yr +21.9%12.0% conv.
coca41K/yr -15.6%2.2% conv.

What reviews say buyers love and hate about Drinks

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Value For Money56%

“Good Value for Money”

Taste-Overall16%

“Delicious Drink”

Quality-Overall6%

“Good quality”

Advertised Vs Actual Product4%

“As advertised”

Alcohol Flavor2%

“It's drinkable”

What buyers complain about

68% of reviews

Taste-Overall24%

“had an odd metallic taste”

Value For Money14%

“Probably why theyre so cheap”

Sweetness7%

“Sugar is high”

Quality-Overall5%

“not as good as usual”

Nutritional Content5%

“Diet Coke disappointment”

Common Drinks questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Drinks 48/100 on Amazon United Kingdom — Skip it. The niche generates £3.3M/yr across 9 tracked products. Search demand moved +22.5% over the last 90 days.