Drinks
FailThe top 5 brands take 100% of clicks, so Drinks is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £3.3M/yr2.7M searches / yr
- 90-day growth
- +22.5%search demand this quarter
- Competition
- 88%top-5 click share · 4 brands · 122 sellers
Flapen Score
Drinks against its category
The dotted line is the Grocery average. Past it, Drinks is stronger. Inside it, weaker.
Market
The Drinks market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Drinks 2.7M times last year and spent an estimated £3.3M. All 4 brands take every click. Demand peaks in May. Flapen scores it 48 out of 100, a Fail.
01 · Demand
16.5% of searches ended in a purchase last week.
Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.5% of those searches ended in a purchase. Searches in the last 90 days moved +22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.3M a year.
- Searches, last 12 months
- 2.7M
- Growth, 90 days vs prior 90
- +22.5%
- Conversion, latest week
- 16.5%
- Market size, estimated
- £3.3Ma year
- Peak month
- May2.1× the quietest month
- Top search term
- coke1.0M searches a year
02 · Price
A sale here is worth £7.27.
Listings sell for £7.27 on average, from £2.72 to £14.49. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 30,000 to 40,000 of them. At £7.27 that is £218K to £291K a year per listing.
- Average price
- £7.27under the $15 to $100 sweet spot
- Price range
- £2.72–£14.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500K–600K
- Units per listing a year
- 30,000–40,000
- Revenue per listing a year
- £218K–£291K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #7 within Fizzy Drinks. It carries 4,051 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #7in Fizzy Drinks
- Average rating
- 4.70 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,051per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Drinks products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Coca-Cola Original Taste Soft Drink Cans 24 x 330 mL
- Price
- £10.21
- Rating
- 4.7/5
- Reviews
- 4,915
- Age
- 8y ago

Coca-Cola Original Taste Soft Drink Cans 8 x 330 mL
- Price
- £4.71
- Rating
- 4.7/5
- Reviews
- 4,337
- Age
- 10y ago

Coca-Cola Zero Sugar Soft Drink Cans 24 x 330 mL
- Price
- £6.47
- Rating
- 4.7/5
- Reviews
- 5,889
- Age
- 13y ago

Diet Coke Soft Drink Cans 24 x 330 mL
- Price
- £6.59
- Rating
- 4.7/5
- Reviews
- 5,709
- Age
- 12y ago

Coca-Cola Original Taste 24 x 330ml
- Price
- £14.49
- Rating
- 4.7/5
- Reviews
- 4,337
- Age
- 9y ago
Trending
90-day click momentum
Diet Coke Soft Drink Cans 24 x 330 mL
- Price
- £6.59
- Rating
- 4.7/5
- Reviews
- 5,709
- Age
- 12y ago

Coca-Cola Original Taste Soft Drink Cans 8 x 330 mL
- Price
- £4.71
- Rating
- 4.7/5
- Reviews
- 4,337
- Age
- 10y ago

Coca-Cola Zero Sugar Soft Drink Cans 24 x 330 mL
- Price
- £6.47
- Rating
- 4.7/5
- Reviews
- 5,889
- Age
- 13y ago

Coca-Cola Original Taste Soft Drink Cans 24 x 330 mL
- Price
- £10.21
- Rating
- 4.7/5
- Reviews
- 4,915
- Age
- 8y ago

Pepsi Regular Cola 24 x 330ml
- Price
- £6.96
- Rating
- 4.8/5
- Reviews
- 1,193
- Age
- 1y ago
Newest
by launch date
Pepsi Regular Cola 24 x 330ml
- Price
- £6.96
- Rating
- 4.8/5
- Reviews
- 1,193
- Age
- 1y ago

Coca-Cola Zero Sugar 8 x 330 ml
- Price
- £2.84
- Rating
- 4.7/5
- Reviews
- 1,637
- Age
- 6y ago

Coca-Cola Original Taste Soft Drink Cans 24 x 330 mL
- Price
- £10.21
- Rating
- 4.7/5
- Reviews
- 4,915
- Age
- 8y ago

Coca-Cola Original Taste 24 x 330ml
- Price
- £14.49
- Rating
- 4.7/5
- Reviews
- 4,337
- Age
- 9y ago

Coca-Cola Original Taste Soft Drink Cans 8 x 330 mL
- Price
- £4.71
- Rating
- 4.7/5
- Reviews
- 4,337
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
122
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Coca-Cola75%
- Coca-Cola Zero16%
- Diet Coke7%
- Pepsi3%
- Open — no brand owns it (0%)
Demand
Drinks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 2.1×
Search terms
Top Drinks search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- coke1.0M/yr
- coca cola558K/yr
- cola298K/yr
- coca cola cans 24pk214K/yr
- coke cans 24 pack143K/yr
- coke original95K/yr
- coke cans58K/yr
- coca cola cans35K/yr
- cans of coke33K/yr
- coca41K/yr
Reviews and returns
What reviews say buyers love and hate about Drinks
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
had an odd metallic taste
No taste
Inconsistent taste
Probably why theyre so cheap
overpriced
Waste of money
Sugar is high
just less sweet
Zero sugar
not as good as usual
Not great quality
the quality differs too much
Diet Coke disappointment
Sure not healthy
Nothing like Diet Coke should
Love
Good Value for Money
Great deal
Fair price
Delicious Drink
Perfect item, tasted great, as described and as expected
Excellent taste
Good quality
Its well made
Good quality, legitimate cola
As advertised
As described
Exactly what I ordered
It's drinkable
Good drink
Delicious Drink
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Drinks questions
Answered from the same tracked data.









