dried mushrooms
Worth a lookShows low returns (0.0%), but soft demand (-32.9% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great227.69avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Price range
Good£2.10–£36.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Avg price
Good£12.70avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad£46K£46K/yr · 46K searches
Growth
Bad-32.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, dried mushrooms is a £46K/yr Amazon United Kingdom market (46K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
dried mushrooms market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £38K–£51K
- units × avg price
- Conversion rate
- 7.8%
- Avg BSR
- #328
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 11.9%
- Avg brand age
- 57 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
14 flat
Sellers
40
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
49%
Top 20: 90%
Open market
23%
- Cooks & Co18%
- East Asia Brand15%
- Merchant Gourmet14%
- Mel's Kitchen13%
- Vigorous Mountains10%
- Merryhill Mushrooms7%
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -32.9% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.9×
Top dried mushrooms search terms
- dried mushrooms29K/yr
- dried mushrooms for cooking11K/yr
- dried mushroom4K/yr
- wild mushrooms3K/yr
Top dried mushrooms products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cooks & Co Dried Mixed Forest Mushrooms 500 g
Cooks & Co£19.724.3★422 rev
East Asia Dried Abalone Shiitake Mushrooms 200g- Thick-Cap Chinese Mushrooms for Gourmet Soups & Festive Dishes
East Asia Brand£6.634.6★6 rev
Mels Kitchen Dried Forest Mushroom Mix 50g Gourmet Wild Mushroom Blend Porcini Oyster & Shiitake Perfect for Risotto Pasta & Sauces
Mel's Kitchen£4.584.7★32 rev
Merchant Gourmet Dried Porcini Mushrooms 30g
Merchant Gourmet£3.184.5★81 rev
Mels Kitchen Dried Mushrooms Mix 300g Rich Dried Blend of Mixed Mushrooms | Intense Umami Flavour | Ideal for Soups Risotto & Sauces
Mel's Kitchen£15.144.8★5 rev
Newest
by launch dateMels Kitchen Dried Forest Mushroom Mix 50g Gourmet Wild Mushroom Blend Porcini Oyster & Shiitake Perfect for Risotto Pasta & Sauces
Mel's Kitchen£4.5832 rev
Mels Kitchen Dried Mushrooms Mix 300g Rich Dried Blend of Mixed Mushrooms | Intense Umami Flavour | Ideal for Soups Risotto & Sauces
Mel's Kitchen£15.145 rev
Merchant Gourmet Dried Porcini Mushrooms 30 g (6-Pack)
Merchant Gourmet£22.294 rev
Merchant Gourmet Dried Mixed Mushrooms 30 g (6-Pack)
Merchant Gourmet£20.630 rev
Morrisons The Best Woodland Mushrooms 170g
Morrisons£2.1151 rev
Trending
90-day click momentumMels Kitchen Dried Forest Mushroom Mix 50g Gourmet Wild Mushroom Blend Porcini Oyster & Shiitake Perfect for Risotto Pasta & Sauces
Mel's Kitchen£4.584.7★
East Asia Dried Abalone Shiitake Mushrooms 200g- Thick-Cap Chinese Mushrooms for Gourmet Soups & Festive Dishes
East Asia Brand£6.634.6★
Merchant Gourmet Dried Mixed Mushrooms 30 g (6-Pack)
Merchant Gourmet£20.630.0★
Merchant Gourmet Dried Porcini Mushrooms 30 g (6-Pack)
Merchant Gourmet£22.294.7★
Mels Kitchen Dried Mushrooms Mix 300g Rich Dried Blend of Mixed Mushrooms | Intense Umami Flavour | Ideal for Soups Risotto & Sauces
Mel's Kitchen£15.144.8★
What buyers say about dried mushrooms
What buyers praise and complain about, mined from review topics.What buyers love
“Really tasty, easy to rehdrate, and nice chunky pieces”
“mild in flavour”
“These mushrooms are of very good quality”
“Well worth buying”
“Delicious and easy to cook with”
“they have a much longer shelf life than fresh ones”
“good mix of mushrooms”
“The ones reviewed here are well dried”
“Easy to use”
“Just what I wanted”
What buyers complain about
“A very big bag”
“didn't taste or feel good when eating”
“charge the higher price”
“Mouldy mushrooms, not proparly dried”
“buying fresh mushrooms in advance isnt handy as they dont stay fresh”
“Bit of a faff to prepare”
“They are the thinner”
“I didn't realise it had so many additives”
“not a comment on the quality”
“only lasted a month before going mouldy”
Common questions
- Is dried mushrooms profitable to sell on Amazon United Kingdom?
- The niche generates £46K/yr across 29 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -32.9%. Flapen's verdict: Worth a look (51/100).
- How competitive is the dried mushrooms niche?
- 14 brands and 40 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in dried mushrooms?
- Top complaints mined from reviews: Size-Overall, Taste-Overall, Value For Money. The return rate is 0.0%.
- When does demand for dried mushrooms peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the dried mushrooms niche?
- Listings span £2.10–£36.65; the average listing price is £12.70 (sweet spot $15–$100). The average incumbent carries 228 reviews — the moat a new listing must climb.