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Dried Mushrooms

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -32.9% this quarter, so Dried Mushrooms is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£46K/yr46K searches / yr
90-day growth
-32.9%search demand this quarter
Competition
49%top-5 click share · 14 brands · 40 sellers

Flapen Score

Dried Mushrooms against its category

The dotted line is the Grocery average. Past it, Dried Mushrooms is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dried Mushrooms market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dried Mushrooms 46K times last year and spent an estimated £46K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -32.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-32.9%
Conversion, latest week
7.8%
Market size, estimated
£46Ka year
Peak month
December2.9× the quietest month
Top search term
dried mushrooms29K searches a year

02 · Price

A sale here is worth £12.70.

Listings sell for £12.70 on average, from £2.10 to £36.65. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £12.70 that is £1K to £3K a year per listing.

Average price
£12.70under the $15 to $100 sweet spot
Price range
£2.10–£36.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #328 within Dried Fruits, Nuts & Vegetables. It carries 228 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
11.9%
Average rank
#328in Dried Fruits, Nuts & Vegetables
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
228per listing
Listings tracked
29

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
57 months

Products

Top Dried Mushrooms products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 flat

Sellers

40

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

49%

Top 20: 90%

Open market

23%

  • Cooks & Co18%
  • East Asia Brand15%
  • Merchant Gourmet14%
  • Mel's Kitchen13%
  • Vigorous Mountains10%
  • Merryhill Mushrooms7%

Demand

Dried Mushrooms search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Dried Mushrooms search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dried mushrooms29K/yr
  • dried mushrooms for cooking11K/yr
  • dried mushroom4K/yr
  • wild mushrooms3K/yr

Reviews and returns

What reviews say buyers love and hate about Dried Mushrooms

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%−0.14

A very big bag

Huge

It's only a small bag

Taste-Overall8%+0.30

didn't taste or feel good when eating

Absolutely tasteless, I will be applying for my money back

shiitake add some variation in texture rather than dramatically changing the taste

Value For Money7%

charge the higher price

They aren't cheap

maybe it is not worth the added cost of a pack this size

Moist/Dry6%−0.12

Mouldy mushrooms, not proparly dried

Dry out quickly

As these are dried

Stale/Rotten/Spoiled4%−0.07

buying fresh mushrooms in advance isnt handy as they dont stay fresh

Barf

Love

Taste-Overall19%+0.30

Really tasty, easy to rehdrate, and nice chunky pieces

earthier flavour than fresh ones

Excellent taste

Flavor17%+1.26

mild in flavour

Awesome flavour

Intense flavour

Quality-Overall15%

These mushrooms are of very good quality

Good Quality

Great product

Value For Money9%

Well worth buying

Value for money

Good value

Cooking Instructions5%+0.46

Delicious and easy to cook with

They're perfect to add to a wide range of different dishes

love cooking with it

FAQ

Common Dried Mushrooms questions

Answered from the same tracked data.