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Dried Lavender

Fail

Prices span $2.73–$16.85, mostly outside the sweet spot, so Dried Lavender is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£67K/yr94K searches / yr
90-day growth
-5.6%search demand this quarter
Competition
58%top-5 click share · 12 brands · 11 sellers

Flapen Score

Dried Lavender against its category

The dotted line is the Grocery average. Past it, Dried Lavender is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dried Lavender market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dried Lavender 94K times last year and spent an estimated £67K. The top 5 brands take 79% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-5.6%
Conversion, latest week
9.7%
Market size, estimated
£67Ka year
Peak month
November1.3× the quietest month
Top search term
dried lavender66K searches a year

02 · Price

A sale here is worth £7.24.

Listings sell for £7.24 on average, from £2.73 to £16.85. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £7.24 that is £2K to £4K a year per listing.

Average price
£7.24under the $15 to $100 sweet spot
Price range
£2.73–£16.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #144 within Tea. It carries 1,997 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
2.0%
Average rank
#144in Tea
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,997per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Dried Lavender products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

11

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

15%

  • TooGet44%
  • 3drom12%
  • Atlantis Organica9%
  • Shiiyyu8%
  • COLOURFULTREES7%
  • CoolCrafts6%
  • Open — no brand owns it (6 brands, 15%)

Demand

Dried Lavender search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Dried Lavender search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dried lavender66K/yr
  • dried lavender flowers11K/yr
  • lavender dried6K/yr
  • lavender flowers5K/yr
  • dry lavender4K/yr
  • lavender buds3K/yr

Reviews and returns

What reviews say buyers love and hate about Dried Lavender

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell43%−0.09

Not a strong scent either

No scent

insufficient fragrance

Quality-Overall8%+1.34

Poor quality

not amazing — just average quality for the price

Sachets are bad quality

Advertised Vs Actual Product7%−0.10

The description of this product is misleading

Description wrong

its very misleading

Durability6%−0.11

not very long lasting at all

Dont last

they last just few days

Size-Overall5%+0.30

Sachets very small

Small size

Very tiny bags

Love

Smell52%−0.09

Beautiful fragrance

The fragrance is lovely

Great smell

Quality-Overall14%+1.34

they are as good as new

Excellent product

Good Quality

Value For Money10%+1.44

Value for the money

Excellent value

Very low price

Advertised Vs Actual Product5%−0.10

Its exactly what I needed

As described

exactly as depicted

Size-Overall3%+0.30

nice size too

Lovely small

Good size pouches

Return

0.4% Return rate 31% Fixable by listing

Smell31%▇▆▄▆█▇

Not a strong scent either

No scent

insufficient fragrance

Quality-Overall13%▄▆▂▂█▅

Poor quality

not amazing — just average quality for the price

Sachets are bad quality

Advertised Vs Actual Product11%▇▅█▄▂▃

The description of this product is misleading

Description wrong

its very misleading

Size-Overall10%▁▆▆▄▅█

Sachets very small

Small size

Very tiny bags

Functionality-Overall8%▆▃▄█▃▁

They didn't work

that didn't work either

FAQ

Common Dried Lavender questions

Answered from the same tracked data.