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Dried Lavender

prices mostly outside the sweet spot ($2.73–$16.85) — Dried Lavender doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 17Growth 22Conversion 86Competition 45Returns 98Price range 13Avg price 20Brand share 43Review moat 45Quality gap 77
This niche Category average

Is Dried Lavender profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dried Lavender is a £67K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 47/100.

Dried Lavender: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.6% over the last 90 days and 9.7% of searches end in a purchase.

£67K

revenue / yr

Units sold / yr8K
Search volume / yr-5.6%94K
Conversion rate9.7%
Avg price£7.24

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers12 · 11
Top-5 product click share58%
Open market21%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement75%
New entrants (1y)3· 0 succeeded
Avg rating4.3★
Avg reviews1,997

Top Dried Lavender products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

£0£7K£13K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

11

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

15%

  • TooGet44%
  • 3drom12%
  • Atlantis Organica9%
  • Shiiyyu8%
  • COLOURFULTREES7%
  • CoolCrafts6%
  • Open — no brand owns it (6 brands, 15%)

Dried Lavender demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume94KCVR9.7%Products20Brands12Top 5 Brands79%OOS Rate2.0%Rating4.3★Reviews1,997Avg BSR#144
3K2KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Dried Lavender search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dried lavender66K/yr
  • dried lavender flowers11K/yr
  • lavender dried6K/yr
  • lavender flowers5K/yr
  • dry lavender4K/yr
  • lavender buds3K/yr

What reviews say buyers love and hate about Dried Lavender

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Smell52%

Beautiful fragrance

Quality-Overall14%

they are as good as new

Value For Money10%

Value for the money

Advertised Vs Actual Product5%

Its exactly what I needed

Size-Overall3%

nice size too

What buyers complain about

82% of reviews
Smell43%

Not a strong scent either

Quality-Overall8%

Poor quality

Advertised Vs Actual Product7%

The description of this product is misleading

Durability6%

not very long lasting at all

Size-Overall5%

Sachets very small

Dried Lavender return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

31%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
31%
2Quality-Overall
13%
3Advertised Vs Actual Product
11%
4Size-Overall
10%
5Functionality-Overall
8%

Common Dried Lavender questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dried Lavender 47/100 on Amazon United Kingdom — Skip it. The niche generates £67K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -5.6% over the last 90 days.
Search demand for Dried Lavender on Amazon United Kingdom is steady year-round — the busiest month runs 1.3× the quietest.