Is dried lavender profitable to sell on Amazon United Kingdom?

The niche generates £67K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.6%. Flapen's verdict: Skip it (47/100).

How competitive is the dried lavender niche?

12 brands and 11 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in dried lavender?

Top complaints mined from reviews: Smell, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.4%.

When does demand for dried lavender peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the dried lavender niche?

Listings span £2.73–£16.85; the average listing price is £7.24 (sweet spot $15–$100). The average incumbent carries 1,997 reviews — the moat a new listing must climb.

dried lavender

Skip it

Prices mostly outside the sweet spot ($2.73–$16.85) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great9.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,996.7

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Growth

Bad-5.6%

90-day search growth — must beat 0% to launch

Avg price

Bad£7.24

avg listing price — sweet spot $15–$100

Market size

Bad£67K

£67K/yr · 94K searches

Price range

Bad£2.73–£16.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, dried lavender is a £67K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 47/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

dried lavender market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £43K–£58K; units × avg price
Conversion rate: 9.7%
Avg BSR: #144
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 2.0%
Avg brand age: 37 months
Avg seller age: 194 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

15%

TooGet44%
3drom12%
Atlantis Organica9%
Shiiyyu8%
COLOURFULTREES7%
CoolCrafts6%
Open — no brand owns it (6 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top dried lavender search terms

dried lavender66K/yr -5.4%7.5% conv.
dried lavender flowers11K/yr +5.4%5.2% conv.
lavender dried6K/yr -3.3%8.1% conv.
lavender flowers5K/yr -25.9%3.3% conv.
dry lavender4K/yr +7.9%6.3% conv.
lavender buds3K/yr -19.6%6.1% conv.

All search terms

Top dried lavender products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TooGet Fragrant Lavender Buds Natural Dried Flowers Wholesale Ultra Blue Grade - 1/2 Pound

TooGet£8.304.4★8,805 rev

TooGet Natural Lavender Bundles Freshly Harvested 200+ Stems Dried Lavender Bunch 16 - 18 Long Decorative Flowers Bouquet for Home Decor Crafts Gift Wedding or Any Occasion

TooGet£8.263.6★1,690 rev

Organic Dried Lavender Buds (0.55lb / 250g) - Ultra Fragrant Natural Wholesale Lavender Flowers for Sachets Wedding Toss Soap Making Candle Decor Crafts - Long Lasting Scent - Atlantis Organica

Atlantis Organica£7.754.6★437 rev

200g Fragrant Lavender Buds Natural Dried Flowers Ultra Blue Grade Dried Lavender Flowers for Wedding Decor Crafts Soap Making Sachets Candle Supplies

Shiiyyu£6.324.4★8 rev

Dried Lavender Flowers 50g by Colourful Trees

COLOURFULTREES£4.924.5★2 rev

Newest

by launch date

Organic Dried Lavender Buds (0.55lb / 250g) - Ultra Fragrant Natural Wholesale Lavender Flowers for Sachets Wedding Toss Soap Making Candle Decor Crafts - Long Lasting Scent - Atlantis Organica

Atlantis Organica£7.75437 rev

3mo ago

200g Fragrant Lavender Buds Natural Dried Flowers Ultra Blue Grade Dried Lavender Flowers for Wedding Decor Crafts Soap Making Sachets Candle Supplies

Shiiyyu£6.328 rev

6mo ago

Dried Lavender Flowers 50g by Colourful Trees

COLOURFULTREES£4.922 rev

7mo ago

CoolCrafts Dried Lavender Flowers Dry Lavender Buds Bulk for Wedding Toss Crafts Sachets - 1/4 Pound

CoolCrafts£6.014,395 rev

1y ago

Lavender Flowers Dried Loose Fresh Natural Genuine Scent Pot Pourri Premium Quality by Masala Cottage 25g-1.9kg (50 Grams)

Masala Cottage£3.6719 rev

2y ago

What buyers say about dried lavender

What buyers praise and complain about, mined from review topics.

What buyers love

Smell52%

“Beautiful fragrance”

Quality-Overall14%

“they are as good as new”

Value For Money10%

“Value for the money”

Advertised Vs Actual Product5%

“Its exactly what I needed”

Size-Overall3%

“nice size too”

Gifting Purpose2%

“Presents maybe just an a thankyou token”

Sleep Quality2%

“I definitely recommend people that find it hard to sleep”

Ease Of Use2%

“Useful little bags”

Moist/Dry1%

“perfect dried lavender”

Taste-Overall1%

“Overall, a lovely tea that Id happily buy again”

What buyers complain about

Smell43%

“Not a strong scent either”

Quality-Overall8%

“Poor quality”

Advertised Vs Actual Product7%

“The description of this product is misleading”

Durability6%

“not very long lasting at all”

Size-Overall5%

“Sachets very small”

Value For Money4%

“not worth money”

Strength3%

“If you press, it will break and tear”

Allergies2%

“which has led to eye irritation for me”

Pest/Insect Control2%

“Not effective against moths”

Functionality-Overall2%

“They didn't work”

Top return reasons

Smell31%

Quality-Overall13%

Advertised Vs Actual Product11%

Size-Overall10%

Functionality-Overall8%

Color7%

Defective Material/Parts4%

Moist/Dry3%

Leak-Proof3%

Value For Money2%

Common questions

Is dried lavender profitable to sell on Amazon United Kingdom?: The niche generates £67K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.6%. Flapen's verdict: Skip it (47/100).
How competitive is the dried lavender niche?: 12 brands and 11 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in dried lavender?: Top complaints mined from reviews: Smell, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.4%.
When does demand for dried lavender peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the dried lavender niche?: Listings span £2.73–£16.85; the average listing price is £7.24 (sweet spot $15–$100). The average incumbent carries 1,997 reviews — the moat a new listing must climb.