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Dried Fruit

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -19.2% this quarter, so Dried Fruit is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 2,976 Grocery niches · +10 vs the category median of 46
Market size
£181K/yr341K searches / yr
90-day growth
-19.2%search demand this quarter
Competition
36%top-5 click share · 23 brands · 67 sellers

Flapen Score

Dried Fruit against its category

The dotted line is the Grocery average. Past it, Dried Fruit is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dried Fruit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dried Fruit 341K times last year and spent an estimated £181K. The top 5 brands take 73% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 341K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £181K a year.

Searches, last 12 months
341K
Growth, 90 days vs prior 90
-19.2%
Conversion, latest week
7.5%
Market size, estimated
£181Ka year
Peak month
February1.4× the quietest month
Top search term
dried fruit233K searches a year

02 · Price

A sale here is worth £7.11.

Listings sell for £7.11 on average, from £0.82 to £20.53. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £7.11 that is £2K to £4K a year per listing.

Average price
£7.11under the $15 to $100 sweet spot
Price range
£0.82–£20.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #512 within Dried Fruits, Nuts & Vegetables. It carries 435 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
96%
Out of stock, average day
4.4%
Average rank
#512in Dried Fruits, Nuts & Vegetables
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
435per listing
Listings tracked
51

04 · Newcomers

3 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
58 months

Products

Top Dried Fruit products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.

£0£5K£11K£16K£22K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

67

Est. top-5 brand share

73%

Top 20: 99%

Est. top-5 click share

36%

Top 20: 73%

Open market

22%

  • by Amazon25%
  • PURIMA18%
  • Morrisons15%
  • BEAR9%
  • Soul Fruit6%
  • SUMMMER5%

Demand

Dried Fruit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Dried Fruit search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dried fruit233K/yr
  • dry fruits39K/yr
  • dried fruit snacks21K/yr
  • dried fruits22K/yr
  • dry fruit11K/yr
  • dried fruits nuts & vegetables8K/yr
  • dried6K/yr

Reviews and returns

What reviews say buyers love and hate about Dried Fruit

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Taste-Overall”
16%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Didnt taste as good as expected”
A buyer, on “Taste-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Dried Fruit questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data