How competitive is the Dried Fruit niche on Amazon United Kingdom?

23 brands and 67 sellers compete in Dried Fruit on Amazon United Kingdom. The top 5 Dried Fruit products take 36% of clicks and its top 5 brands hold 73% of demand.

What do buyers complain about in Dried Fruit?

Dried Fruit buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Moist/Dry, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Dried Fruit niche?

Dried Fruit sells for £7.11 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.82–£20.53. The average incumbent carries 435 reviews — the moat a new listing must climb.

Dried Fruit

Dried Fruit shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Dried Fruit profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dried Fruit is a £181K/yr Amazon United Kingdom market (341K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 56/100.

Dried Fruit: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -19.2% over the last 90 days and 7.5% of searches end in a purchase.

£181K

revenue / yr

Units sold / yr30K

Search volume / yr-19.2%341K

Conversion rate7.5%

Avg price£7.11

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers23 · 67

Top-5 product click share36%

Open market27%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 51 products

Top Dried Fruit products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Dried Fruit Mix 1kg Mixed Dry Fruits Raisins Dates Cranberry Mango Pineapple Papaya Apple Ready to Eat for Baking Snacking Eating Cakes Muesli Bulk Trail Snacks Breakfast Topper Salad Without Peel

Price: £10.03
Rating: 4.6/5
Reviews: 75
Age: 3mo ago

by Amazon Dried Mango 100g 1 pack

Price: £1.90
Rating: 4.4/5
Reviews: 764
Age: 1y ago

by Amazon Dried Apricot 200g 1 pack

Price: £2.24
Rating: 4.4/5
Reviews: 1,052
Age: 1y ago

Soul Fruit Discovery Box - Dried Fruit & Freeze Dried Fruit Snacks - Dragon Fruit Mango Jackfruit - No Added Sugar - Low Calorie - Lunchbox Snacks - Healthy Snacks for Adults & Kids - 10 x 30/20g

Price: £12.64
Rating: 3.9/5
Reviews: 239
Age: 4y ago

BEAR FRUIT Mango Pineapple & Strawberry Variety Pack - Tropical Mixed Case - Gently Baked Fruit - Healthy - Vegan - 14 x 35 g

Price: £13.44
Rating: 4.4/5
Reviews: 478
Age: 5y ago

Newest

by launch date

Tropical Mix 1kg Mixed Dried Fruit & Peanuts Exotic Dry Fruits Raisins Apricots Dates Cranberry Mango Banana Coconut Ready to Eat for Baking Snacking Eating Muesli Bulk Trail Snacks Breakfast Topper

Price: £10.12
Rating: 4.3/5
Reviews: 65
Age: 3mo ago

Dried Fruit Mix 1kg Mixed Dry Fruits Raisins Dates Cranberry Mango Pineapple Papaya Apple Ready to Eat for Baking Snacking Eating Cakes Muesli Bulk Trail Snacks Breakfast Topper Salad Without Peel

Price: £10.03
Rating: 4.6/5
Reviews: 75
Age: 3mo ago

Natures Balance Pineapple & Papaya Dried Fruit Mix 500g Diced Fruit Snack Additive Free | Vegetarian Vegan | Convenient Resealable Bag

Price: £10.01
Rating: 4.7/5
Reviews: 22
Age: 8mo ago

Sunshine Delights Dried Mango 100g

Price: £2.10
Rating: 4.1/5
Reviews: 13
Age: 1y ago

Sunshine Delights Dried Peach 100g

Price: £2.12
Rating: 4.2/5
Reviews: 14
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

Top-5 brand share

73%

Top 20: 99%

Top-5 click share

36%

Top 20: 73%

Open market

22%

by Amazon25%
PURIMA18%
Morrisons15%
BEAR9%
Soul Fruit6%
SUMMMER5%

Dried Fruit demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume341KCVR7.5%Products51Brands23Top 5 Brands73%OOS Rate4.4%Rating4.3★Reviews435Avg BSR#512

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Dried Fruit search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dried fruit233K/yr -19.5%7.1% conv.
dry fruits39K/yr -25.5%2.5% conv.
dried fruit snacks21K/yr -10.7%3.5% conv.
dried fruits22K/yr -7.5%3.5% conv.
dry fruit11K/yr -17.8%4.8% conv.
dried fruits nuts & vegetables8K/yr -25.6%0.9% conv.
dried6K/yr -32.7%3.2% conv.

What reviews say buyers love and hate about Dried Fruit

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews

Taste-Overall28%

“Delicious snack”

Quality-Overall12%

“The quality is solid”

Value For Money9%

“Good value for money”

Flavor7%

“A great variety of flavours”

Sweetness5%

“Sweet and delicious”

What buyers complain about

58% of reviews

Taste-Overall16%

“Didnt taste as good as expected”

Value For Money8%

“Complete waste of money”

Moist/Dry7%

“Dried fruit”

Quality-Overall7%

“Bad quality”

Sweetness5%

“Too sweet”

Common Dried Fruit questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dried Fruit 56/100 on Amazon United Kingdom — Worth a look. The niche generates £181K/yr across 51 tracked products. 3 of 8 products launched in the last 360 days are still selling. Search demand moved -19.2% over the last 90 days.