dried fruit
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Review moat
Great435.18avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Okay£181K£181K/yr · 341K searches
Price range
Okay£0.82–£20.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.11avg listing price — sweet spot $15–$100
Growth
Bad-19.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, dried fruit is a £181K/yr Amazon United Kingdom market (341K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
dried fruit market data
- Units sold / yr
- 25K–30K
- avg 250–500/product
- Revenue / yr
- £178K–£213K
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #512
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 65%
- Out of stock
- 4.4%
- Avg brand age
- 58 months
- Avg seller age
- 164 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
23 falling
Sellers
67
Top-5 brand share
73%
Top 20: 99%
Top-5 click share
36%
Top 20: 73%
Open market
22%
- by Amazon25%
- PURIMA18%
- Morrisons15%
- BEAR9%
- Soul Fruit6%
- SUMMMER5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top dried fruit search terms
- dried fruit233K/yr
- dry fruits39K/yr
- dried fruit snacks21K/yr
- dried fruits22K/yr
- dry fruit11K/yr
- dried fruits nuts & vegetables8K/yr
- dried6K/yr
Top dried fruit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dried Fruit Mix 1kg Mixed Dry Fruits Raisins Dates Cranberry Mango Pineapple Papaya Apple Ready to Eat for Baking Snacking Eating Cakes Muesli Bulk Trail Snacks Breakfast Topper Salad Without Peel
PURIMA£10.034.6★75 rev
by Amazon Dried Mango 100g 1 pack
by Amazon£1.904.4★764 rev
by Amazon Dried Apricot 200g 1 pack
by Amazon£2.244.4★1,052 rev
Soul Fruit Discovery Box - Dried Fruit & Freeze Dried Fruit Snacks - Dragon Fruit Mango Jackfruit - No Added Sugar - Low Calorie - Lunchbox Snacks - Healthy Snacks for Adults & Kids - 10 x 30/20g
Soul Fruit£12.643.9★239 rev
BEAR FRUIT Mango Pineapple & Strawberry Variety Pack - Tropical Mixed Case - Gently Baked Fruit - Healthy - Vegan - 14 x 35 g
BEAR£13.444.4★478 rev
Newest
by launch date
Tropical Mix 1kg Mixed Dried Fruit & Peanuts Exotic Dry Fruits Raisins Apricots Dates Cranberry Mango Banana Coconut Ready to Eat for Baking Snacking Eating Muesli Bulk Trail Snacks Breakfast Topper
PURIMA£10.1265 rev
Dried Fruit Mix 1kg Mixed Dry Fruits Raisins Dates Cranberry Mango Pineapple Papaya Apple Ready to Eat for Baking Snacking Eating Cakes Muesli Bulk Trail Snacks Breakfast Topper Salad Without Peel
PURIMA£10.0375 rev
Natures Balance Pineapple & Papaya Dried Fruit Mix 500g Diced Fruit Snack Additive Free | Vegetarian Vegan | Convenient Resealable Bag
Nature's Balance£10.0122 rev
Sunshine Delights Dried Mango 100g
Sunshine Delights£2.1013 rev
Sunshine Delights Dried Peach 100g
Sunshine Delights£2.1214 rev
Trending
90-day click momentumTropical Mix 1kg Mixed Dried Fruit & Peanuts Exotic Dry Fruits Raisins Apricots Dates Cranberry Mango Banana Coconut Ready to Eat for Baking Snacking Eating Muesli Bulk Trail Snacks Breakfast Topper
PURIMA£10.124.3★
Dried Fruit Mix 1kg Mixed Dry Fruits Raisins Dates Cranberry Mango Pineapple Papaya Apple Ready to Eat for Baking Snacking Eating Cakes Muesli Bulk Trail Snacks Breakfast Topper Salad Without Peel
PURIMA£10.034.6★
Natures Balance Pineapple & Papaya Dried Fruit Mix 500g Diced Fruit Snack Additive Free | Vegetarian Vegan | Convenient Resealable Bag
Nature's Balance£10.014.7★
Morrisons Savers Mixed Dried Fruit 500g
Morrisons£1.674.4★
by Amazon Raisins 200 g Resealable Pack
by Amazon£0.824.6★
What buyers say about dried fruit
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious snack”
“The quality is solid”
“Good value for money”
“A great variety of flavours”
“Sweet and delicious”
“fresh tasty”
“excellent nutritional value”
“overall it feels like a balanced blend thats good for everyday use”
“.healthy snack”
“Moist and delicious”
What buyers complain about
“Didnt taste as good as expected”
“Complete waste of money”
“Dried fruit”
“Bad quality”
“Too sweet”
“Some are hard some are soft”
“Interesting, strange texture”
“No nuts”
“No flavour”
“Very misleading listing”
Common questions
- Is dried fruit profitable to sell on Amazon United Kingdom?
- The niche generates £181K/yr across 51 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -19.2%. Flapen's verdict: Worth a look (56/100).
- How competitive is the dried fruit niche?
- 23 brands and 67 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in dried fruit?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Moist/Dry. The return rate is 0.0%.
- When does demand for dried fruit peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the dried fruit niche?
- Listings span £0.82–£20.53; the average listing price is £7.11 (sweet spot $15–$100). The average incumbent carries 435 reviews — the moat a new listing must climb.