Dried Fruit
MaybeReturns run at only 0.0% of orders. But demand is soft, at -19.2% this quarter, so Dried Fruit is a Maybe.
- Flapen Score
- 56 / 100Top 12% of 2,976 Grocery niches · +10 vs the category median of 4656
- Market size
- £181K/yr341K searches / yr
- 90-day growth
- -19.2%search demand this quarter
- Competition
- 36%top-5 click share · 23 brands · 67 sellers
Flapen Score
Dried Fruit against its category
The dotted line is the Grocery average. Past it, Dried Fruit is stronger. Inside it, weaker.
Market
The Dried Fruit market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dried Fruit 341K times last year and spent an estimated £181K. The top 5 brands take 73% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
7.5% of searches ended in a purchase last week.
Shoppers searched for this 341K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £181K a year.
- Searches, last 12 months
- 341K
- Growth, 90 days vs prior 90
- -19.2%
- Conversion, latest week
- 7.5%
- Market size, estimated
- £181Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- dried fruit233K searches a year
02 · Price
A sale here is worth £7.11.
Listings sell for £7.11 on average, from £0.82 to £20.53. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £7.11 that is £2K to £4K a year per listing.
- Average price
- £7.11under the $15 to $100 sweet spot
- Price range
- £0.82–£20.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #512 within Dried Fruits, Nuts & Vegetables. It carries 435 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 96%
- Out of stock, average day
- 4.4%
- Average rank
- #512in Dried Fruits, Nuts & Vegetables
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 435per listing
- Listings tracked
- 51
04 · Newcomers
Amazon counts 3 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Dried Fruit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dried Fruit Mix 1kg Mixed Dry Fruits Raisins Dates Cranberry Mango Pineapple Papaya Apple Ready to Eat for Baking Snacking Eating Cakes Muesli Bulk Trail Snacks Breakfast Topper Salad Without Peel
- Price
- £10.03
- Rating
- 4.6/5
- Reviews
- 75
- Age
- 3mo ago

by Amazon Dried Mango 100g 1 pack
- Price
- £1.90
- Rating
- 4.4/5
- Reviews
- 764
- Age
- 1y ago

by Amazon Dried Apricot 200g 1 pack
- Price
- £2.24
- Rating
- 4.4/5
- Reviews
- 1,052
- Age
- 1y ago

Soul Fruit Discovery Box - Dried Fruit & Freeze Dried Fruit Snacks - Dragon Fruit Mango Jackfruit - No Added Sugar - Low Calorie - Lunchbox Snacks - Healthy Snacks for Adults & Kids - 10 x 30/20g
- Price
- £12.64
- Rating
- 3.9/5
- Reviews
- 239
- Age
- 4y ago

BEAR FRUIT Mango Pineapple & Strawberry Variety Pack - Tropical Mixed Case - Gently Baked Fruit - Healthy - Vegan - 14 x 35 g
- Price
- £13.44
- Rating
- 4.4/5
- Reviews
- 478
- Age
- 5y ago
Trending
90-day click momentum
Tropical Mix 1kg Mixed Dried Fruit & Peanuts Exotic Dry Fruits Raisins Apricots Dates Cranberry Mango Banana Coconut Ready to Eat for Baking Snacking Eating Muesli Bulk Trail Snacks Breakfast Topper
- Price
- £10.12
- Rating
- 4.3/5
- Reviews
- 65
- Age
- 3mo ago

Dried Fruit Mix 1kg Mixed Dry Fruits Raisins Dates Cranberry Mango Pineapple Papaya Apple Ready to Eat for Baking Snacking Eating Cakes Muesli Bulk Trail Snacks Breakfast Topper Salad Without Peel
- Price
- £10.03
- Rating
- 4.6/5
- Reviews
- 75
- Age
- 3mo ago

Natures Balance Pineapple & Papaya Dried Fruit Mix 500g Diced Fruit Snack Additive Free | Vegetarian Vegan | Convenient Resealable Bag
- Price
- £10.01
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 8mo ago

Morrisons Savers Mixed Dried Fruit 500g
- Price
- £1.67
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 5y ago

by Amazon Raisins 200 g Resealable Pack
- Price
- £0.82
- Rating
- 4.6/5
- Reviews
- 1,059
- Age
- 1y ago
Newest
by launch date
Tropical Mix 1kg Mixed Dried Fruit & Peanuts Exotic Dry Fruits Raisins Apricots Dates Cranberry Mango Banana Coconut Ready to Eat for Baking Snacking Eating Muesli Bulk Trail Snacks Breakfast Topper
- Price
- £10.12
- Rating
- 4.3/5
- Reviews
- 65
- Age
- 3mo ago

Dried Fruit Mix 1kg Mixed Dry Fruits Raisins Dates Cranberry Mango Pineapple Papaya Apple Ready to Eat for Baking Snacking Eating Cakes Muesli Bulk Trail Snacks Breakfast Topper Salad Without Peel
- Price
- £10.03
- Rating
- 4.6/5
- Reviews
- 75
- Age
- 3mo ago

Natures Balance Pineapple & Papaya Dried Fruit Mix 500g Diced Fruit Snack Additive Free | Vegetarian Vegan | Convenient Resealable Bag
- Price
- £10.01
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 8mo ago

Sunshine Delights Dried Mango 100g
- Price
- £2.10
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 1y ago

Sunshine Delights Dried Peach 100g
- Price
- £2.12
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
23 falling
Sellers
67
Top-5 brand share
73%
Top 20: 99%
Top-5 click share
36%
Top 20: 73%
Open market
22%
- by Amazon25%
- PURIMA18%
- Morrisons15%
- BEAR9%
- Soul Fruit6%
- SUMMMER5%
Demand
Dried Fruit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Dried Fruit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dried fruit233K/yr
- dry fruits39K/yr
- dried fruit snacks21K/yr
- dried fruits22K/yr
- dry fruit11K/yr
- dried fruits nuts & vegetables8K/yr
- dried6K/yr
Reviews and returns
What reviews say buyers love and hate about Dried Fruit
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Didnt taste as good as expected
Almost tasteless
taste awful
Complete waste of money
Its expensive
high price
Dried fruit
Dried
they were dry
Bad quality
Poor quality nuts
Inferior quality in my estimation
Too sweet
but sugar-full
No sugar,
Love
Delicious snack
Absolutely delicious
fresh tasting
The quality is solid
Fair price fair quality
Excellent product
Good value for money
Excellent price
Excellent value
A great variety of flavours
Great flavour
There is a really good selection of flavours
Sweet and delicious
Ideal for a sweet snack
naturally sweet
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dried Fruit questions
Answered from the same tracked data.









