How competitive is the Dried Cranberries niche on Amazon United Kingdom?

14 brands and 43 sellers compete in Dried Cranberries on Amazon United Kingdom. The top 5 Dried Cranberries products take 63% of clicks and its top 5 brands hold 66% of demand.

What do buyers complain about in Dried Cranberries?

Dried Cranberries buyers on Amazon United Kingdom complain most about Sweetness, Size-Overall, Moist/Dry, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Dried Cranberries niche?

Dried Cranberries sells for £6.92 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.14–£16.76. The average incumbent carries 307 reviews — the moat a new listing must climb.

Dried Cranberries

prices mostly outside the sweet spot ($1.14–$16.76) — Dried Cranberries doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Dried Cranberries profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dried Cranberries is a £130K/yr Amazon United Kingdom market (123K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Dried Cranberries: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.2% over the last 90 days and 15.3% of searches end in a purchase.

£130K

revenue / yr

Units sold / yr25K

Search volume / yr-14.2%123K

Conversion rate15.3%

Avg price£6.92

Who owns the niche?

The top 5 brands hold 66% of demand, so 34% of the market is open.

34%

open market share

Brands · sellers14 · 43

Top-5 product click share63%

Open market34%

Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 17 products

Top Dried Cranberries products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

by Amazon Dried Cranberries 200g 1 pack

Price: £2.44
Rating: 4.7/5
Reviews: 919
Age: 1y ago

Seba Garden Premium Dried Cranberries 1kg Delicious and Packed with Flavor for Snacking Baking and Cooking

Price: £9.87
Rating: 4.6/5
Reviews: 101
Age: 1y ago

Cranberries 80g

Price: £1.33
Rating: 4.4/5
Reviews: 342
Age: 7y ago

Ocean Spray Original Craisins Dried Cranberries 1.36kg

Price: £11.73
Rating: 4.7/5
Reviews: 524
Age: 15y ago

Zeina Dried Cranberries for Snacking or Baking with Resealable Zip (1Kg) - Fat-Free Dry Fruit with a Source of Fibre - Sweetened Juicy Dried Cranberries.

Price: £11.86
Rating: 4.4/5
Reviews: 499
Age: 6y ago

Newest

by launch date

Natures Balance Dried Cranberries 1kg Sweetened Juicy Dried Cranberries

Price: £9.96
Rating: 4.8/5
Reviews: 43
Age: 1y ago

Natures Balance Dried Cranberries 500g Sweetened Juicy Dried Cranberries

Price: £7.49
Rating: 4.6/5
Reviews: 37
Age: 1y ago

by Amazon Dried Cranberries 200g 1 pack

Price: £2.44
Rating: 4.7/5
Reviews: 919
Age: 1y ago

Seba Garden Premium Dried Cranberries 1kg Delicious and Packed with Flavor for Snacking Baking and Cooking

Price: £9.87
Rating: 4.6/5
Reviews: 101
Age: 1y ago

Minton & Donello Dried Soft Cranberries 500g Pack - Sweet & Juicy Dried Fruit for Baking Breakfast Trail Mix Snacking & Desserts High Fibre Pantry Ingredient Suitable for Everyday Use

Price: £5.78
Rating: 3.6/5
Reviews: 9
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

29%

by Amazon22%
Seba Garden22%
Morrisons9%
Ocean Spray7%
Nature's Balance5%
zeina LOVE OUR FOOD5%

Dried Cranberries demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume123KCVR15.3%Products17Brands14Top 5 Brands66%OOS Rate6.3%Rating4.5★Reviews307Avg BSR#400

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Top Dried Cranberries search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

cranberries42K/yr -8.8%15.4% conv.
dried cranberries40K/yr -16.9%18.2% conv.
dried cranberries unsweetened13K/yr -7.8%8.5% conv.
cranberries dried16K/yr -28.7%14.6% conv.
dried cranberries no sugar3K/yr -22.2%3.3% conv.
frozen cranberries3K/yr -3.9%0.5% conv.
fresh cranberries5K/yr -28.1%0.7% conv.

What reviews say buyers love and hate about Dried Cranberries

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Taste-Overall27%

“Aromatic and tasty snack”

Value For Money16%

“Great value”

Quality-Overall13%

“Excellent quality”

Freshness8%

“Always delicious and fresh”

Baking7%

“Great for baking”

What buyers complain about

71% of reviews

Sweetness18%

“Now contain high sugar and taste revolting”

Size-Overall14%

“It is a large bag”

Moist/Dry9%

“Very dried”

Chunk/Clump/Collection6%

“While moist, I wouldn't say juicy, they do tend to clump together in the bag”

Taste-Overall5%

“Did not taste like other dried cranberries I have bought from shop”

Common Dried Cranberries questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dried Cranberries 48/100 on Amazon United Kingdom — Skip it. The niche generates £130K/yr across 17 tracked products. Search demand moved -14.2% over the last 90 days.