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Dried Cranberries

Fail

Prices span $1.14–$16.76, mostly outside the sweet spot, so Dried Cranberries is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£130K/yr123K searches / yr
90-day growth
-14.2%search demand this quarter
Competition
63%top-5 click share · 14 brands · 43 sellers

Flapen Score

Dried Cranberries against its category

The dotted line is the Grocery average. Past it, Dried Cranberries is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dried Cranberries market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dried Cranberries 123K times last year and spent an estimated £130K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 15.3% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
-14.2%
Conversion, latest week
15.3%
Market size, estimated
£130Ka year
Peak month
December3.7× the quietest month
Top search term
cranberries42K searches a year

02 · Price

A sale here is worth £6.92.

Listings sell for £6.92 on average, from £1.14 to £16.76. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £6.92 that is £9K to £10K a year per listing.

Average price
£6.92under the $15 to $100 sweet spot
Price range
£1.14–£16.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£9K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #400 within Dried Fruits, Nuts & Vegetables. It carries 307 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
94%
Out of stock, average day
6.3%
Average rank
#400in Dried Fruits, Nuts & Vegetables
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
307per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Dried Cranberries products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£26K£39K£52K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

43

Est. top-5 brand share

66%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

29%

  • by Amazon22%
  • Seba Garden22%
  • Morrisons9%
  • Ocean Spray7%
  • Nature's Balance5%
  • zeina LOVE OUR FOOD5%

Demand

Dried Cranberries search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Dried Cranberries search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cranberries42K/yr
  • dried cranberries40K/yr
  • dried cranberries unsweetened13K/yr
  • cranberries dried16K/yr
  • dried cranberries no sugar3K/yr
  • frozen cranberries3K/yr
  • fresh cranberries5K/yr

Reviews and returns

What reviews say buyers love and hate about Dried Cranberries

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Taste-Overall”
18%of negative reviews mention “Sweetness”
<0.1%of orders come back, a rate Amazon rounds to zero
“Now contain high sugar and taste revolting”
A buyer, on “Sweetness”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dried Cranberries questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data