dried cranberries
Skip itPrices mostly outside the sweet spot ($1.14–$16.76) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Review moat
Great306.82avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay£130K£130K/yr · 123K searches
Avg price
Bad£6.92avg listing price — sweet spot $15–$100
Growth
Bad-14.2%90-day search growth — must beat 0% to launch
Price range
Bad£1.14–£16.76cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dried cranberries is a £130K/yr Amazon United Kingdom market (123K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
dried cranberries market data
- Units sold / yr
- 20K–25K
- avg 1,250–1,500/product
- Revenue / yr
- £138K–£173K
- units × avg price
- Conversion rate
- 15.3%
- Avg BSR
- #400
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 47%
- Out of stock
- 6.3%
- Avg brand age
- 67 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
43
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
29%
- by Amazon22%
- Seba Garden22%
- Morrisons9%
- Ocean Spray7%
- Nature's Balance5%
- zeina LOVE OUR FOOD5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Top dried cranberries search terms
- cranberries42K/yr
- dried cranberries40K/yr
- dried cranberries unsweetened13K/yr
- cranberries dried16K/yr
- dried cranberries no sugar3K/yr
- frozen cranberries3K/yr
- fresh cranberries5K/yr
Top dried cranberries products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
by Amazon Dried Cranberries 200g 1 pack
by Amazon£2.444.7★919 rev
Seba Garden Premium Dried Cranberries 1kg Delicious and Packed with Flavor for Snacking Baking and Cooking
Seba Garden£9.874.6★101 rev
Cranberries 80g
Morrisons£1.334.4★342 rev
Ocean Spray Original Craisins Dried Cranberries 1.36kg
Ocean Spray£11.734.7★524 rev
Zeina Dried Cranberries for Snacking or Baking with Resealable Zip (1Kg) - Fat-Free Dry Fruit with a Source of Fibre - Sweetened Juicy Dried Cranberries.
zeina LOVE OUR FOOD£11.864.4★499 rev
Newest
by launch date
Natures Balance Dried Cranberries 1kg Sweetened Juicy Dried Cranberries
Nature's Balance£9.9643 rev
Natures Balance Dried Cranberries 500g Sweetened Juicy Dried Cranberries
Nature's Balance£7.4937 rev
by Amazon Dried Cranberries 200g 1 pack
by Amazon£2.44919 rev
Seba Garden Premium Dried Cranberries 1kg Delicious and Packed with Flavor for Snacking Baking and Cooking
Seba Garden£9.87101 rev
Minton & Donello Dried Soft Cranberries 500g Pack - Sweet & Juicy Dried Fruit for Baking Breakfast Trail Mix Snacking & Desserts High Fibre Pantry Ingredient Suitable for Everyday Use
Minton & Donello£5.789 rev
Trending
90-day click momentum
Raw Farm - Dried Cranberries Sweetened with Apple Juice No added Sugar 1 kg
Raw Farm Organic Natural Fresh£16.764.7★
Booths Cranberries 100g
Booths£1.634.4★
Minton & Donello Dried Soft Cranberries 500g Pack - Sweet & Juicy Dried Fruit for Baking Breakfast Trail Mix Snacking & Desserts High Fibre Pantry Ingredient Suitable for Everyday Use
Minton & Donello£5.783.6★
Bulk Dried Cranberries 500 g
BULK POWDERS£5.194.6★
Seba Garden Premium Dried Cranberries 1kg Delicious and Packed with Flavor for Snacking Baking and Cooking
Seba Garden£9.874.6★
What buyers say about dried cranberries
What buyers praise and complain about, mined from review topics.What buyers love
“Aromatic and tasty snack”
“Great value”
“Excellent quality”
“Always delicious and fresh”
“Great for baking”
“Sweet and tasty”
“Moist and delicious”
“As expected”
“Definitely delicious and very natural”
“Great and quick”
What buyers complain about
“Now contain high sugar and taste revolting”
“It is a large bag”
“Very dried”
“While moist, I wouldn't say juicy, they do tend to clump together in the bag”
“Did not taste like other dried cranberries I have bought from shop”
“Now contain high sugar and taste revolting”
“could be a bit more sour”
“I didnt like the texture or taste of these cranberries”
“they were rock hard”
“Supermarket & branded are expensive,”
Common questions
- Is dried cranberries profitable to sell on Amazon United Kingdom?
- The niche generates £130K/yr across 17 tracked products. 90-day search growth is -14.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the dried cranberries niche?
- 14 brands and 43 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in dried cranberries?
- Top complaints mined from reviews: Sweetness, Size-Overall, Moist/Dry. The return rate is 0.0%.
- When does demand for dried cranberries peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
- What does it cost to enter the dried cranberries niche?
- Listings span £1.14–£16.76; the average listing price is £6.92 (sweet spot $15–$100). The average incumbent carries 307 reviews — the moat a new listing must climb.