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Dried Cranberries

Fail

Prices span $1.14–$16.76, mostly outside the sweet spot, so Dried Cranberries is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£130K/yr123K searches / yr
90-day growth
-14.2%search demand this quarter
Competition
63%top-5 click share · 14 brands · 43 sellers

Flapen Score

Dried Cranberries against its category

The dotted line is the Grocery average. Past it, Dried Cranberries is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dried Cranberries market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dried Cranberries 123K times last year and spent an estimated £130K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

15.3% of searches ended in a purchase last week.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
-14.2%
Conversion, latest week
15.3%
Market size, estimated
£130Ka year
Peak month
December3.7× the quietest month
Top search term
cranberries42K searches a year

02 · Price

A sale here is worth £6.92.

Listings sell for £6.92 on average, from £1.14 to £16.76. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £6.92 that is £9K to £10K a year per listing.

Average price
£6.92under the $15 to $100 sweet spot
Price range
£1.14–£16.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£9K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #400 within Dried Fruits, Nuts & Vegetables. It carries 307 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
94%
Out of stock, average day
6.3%
Average rank
#400in Dried Fruits, Nuts & Vegetables
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
307per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Dried Cranberries products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£26K£39K£52K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

43

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

29%

  • by Amazon22%
  • Seba Garden22%
  • Morrisons9%
  • Ocean Spray7%
  • Nature's Balance5%
  • zeina LOVE OUR FOOD5%

Demand

Dried Cranberries search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Dried Cranberries search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cranberries42K/yr
  • dried cranberries40K/yr
  • dried cranberries unsweetened13K/yr
  • cranberries dried16K/yr
  • dried cranberries no sugar3K/yr
  • frozen cranberries3K/yr
  • fresh cranberries5K/yr

Reviews and returns

What reviews say buyers love and hate about Dried Cranberries

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sweetness18%−0.10

Now contain high sugar and taste revolting

a tad too sweet

can be a bit sweet

Size-Overall14%−0.01

It is a large bag

Small packet

Surprisingly small packet

Moist/Dry9%−0.05

Very dried

Chunk/Clump/Collection6%

While moist, I wouldn't say juicy, they do tend to clump together in the bag

They're chunky, juicy, and a little sticky from the Apple juice

Taste-Overall5%+0.08

Did not taste like other dried cranberries I have bought from shop

I didnt like the texture or taste of these cranberries

Love

Taste-Overall27%+0.08

Aromatic and tasty snack

Excellent tasting snack

Great taste

Value For Money16%+1.47

Great value

Great value

Good price

Quality-Overall13%+1.28

Excellent quality

Great product

Simply The Best

Freshness8%+0.96

Always delicious and fresh

keeps freshness well

taste fresh

Baking7%−0.02

Great for baking

Nice cranberries, bought for cooking

I like making scones

FAQ

Common Dried Cranberries questions

Answered from the same tracked data.