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Dried Apricots

Fail

Prices span $1.75–$17.18, mostly outside the sweet spot, so Dried Apricots is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£174K/yr110K searches / yr
90-day growth
-6.8%search demand this quarter
Competition
77%top-5 click share · 7 brands · 34 sellers

Flapen Score

Dried Apricots against its category

The dotted line is the Grocery average. Past it, Dried Apricots is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dried Apricots market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dried Apricots 110K times last year and spent an estimated £174K. The top 5 brands take 93% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 20.8% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £174K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-6.8%
Conversion, latest week
20.8%
Market size, estimated
£174Ka year
Peak month
March1.2× the quietest month
Top search term
dried apricots58K searches a year

02 · Price

A sale here is worth £7.61.

Listings sell for £7.61 on average, from £1.75 to £17.18. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At £7.61 that is £15K to £19K a year per listing.

Average price
£7.61under the $15 to $100 sweet spot
Price range
£1.75–£17.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
£15K–£19K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #535 within Dried Fruits, Nuts & Vegetables. It carries 468 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#535in Dried Fruits, Nuts & Vegetables
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
468per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Dried Apricots products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

£0£26K£52K£78K£104K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

34

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

3%

  • by Amazon59%
  • Morrisons20%
  • Whitworths5%
  • Biopocket4%
  • Eastanbul4%
  • Grape Tree4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Dried Apricots search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Dried Apricots search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dried apricots58K/yr
  • apricots29K/yr
  • apricot10K/yr
  • dried apricots 1kg7K/yr
  • dried apricot3K/yr
  • dry apricot3K/yr

Reviews and returns

What reviews say buyers love and hate about Dried Apricots

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Taste-Overall”
25%of negative reviews mention “Hard Feel”
<0.1%of orders come back, a rate Amazon rounds to zero
“Mine were tough as old boots”
A buyer, on “Hard Feel”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Dried Apricots questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data