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Drain Sticks

Fail

Prices span $3.60–$8.49, mostly outside the sweet spot, so Drain Sticks is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£64K/yr115K searches / yr
90-day growth
-12.9%search demand this quarter
Competition
66%top-5 click share · 10 brands · 58 sellers

Flapen Score

Drain Sticks against its category

The dotted line is the Grocery average. Past it, Drain Sticks is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drain Sticks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Drain Sticks 115K times last year and spent an estimated £64K. The top 5 brands take 85% of clicks. Demand peaks in Apr–Aug. Flapen scores it 45 out of 100, a Fail.

01 · Demand

10.0% of searches ended in a purchase last week.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-12.9%
Conversion, latest week
10.0%
Market size, estimated
£64Ka year
Peak month
August2.0× the quietest month
Top search term
drain sticks33K searches a year

02 · Price

A sale here is worth £5.50.

Listings sell for £5.50 on average, from £3.60 to £8.49. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £5.50 that is £1K to £3K a year per listing.

Average price
£5.50under the $15 to $100 sweet spot
Price range
£3.60–£8.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #151 within Household Cleaners. It carries 1,852 reviews at 3.79 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
88%
Out of stock, average day
12.9%
Average rank
#151in Household Cleaners
Average rating
3.79 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,852per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Drain Sticks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£25K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

58

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

10%

  • SAISN26%
  • PLUMBO20%
  • Ecozone19%
  • Mighty Blast12%
  • YouthLoxus7%
  • Lizzy4%
  • Open — no brand owns it (4 brands, 10%)

Demand

Drain Sticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Aug · busiest ÷ quietest = 2.0×

Search terms

Top Drain Sticks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • drain sticks33K/yr
  • easy flow drain sticks23K/yr
  • easy flow sticks for plug holes5K/yr
  • drain cleaning sticks7K/yr
  • sink sticks7K/yr
  • drain sticks scented9K/yr
  • drain cleaner sticks5K/yr
  • easy flow sticks8K/yr
  • sink unblocker sticks3K/yr
  • ecozone drain cleaning sticks3K/yr

Reviews and returns

What reviews say buyers love and hate about Drain Sticks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell27%−0.07

smell comes back quickly

Stink B gone

Cant smell anything

Functionality-Overall18%−0.52

Didn't work

They do not work as advertised they work for a couple of days then no help

Dont seem to be working

Durability12%−0.04

Break easily

unfortunately a lot of the sticks have come broken in bits unfortunately

the sticks do break so easy

Quality-Overall5%+1.14

Poor quality

Absolute rubbish

Value For Money5%+0.28

Not worth the money

a bit pricey for what they are

Waste of money

Love

Smell19%−0.07

free from odours

no nasty smells

Smell nice

Quality-Overall15%+1.14

Very effective product highly recommended

They are well made

Excellent product

Advertised Vs Actual Product14%+1.02

Appears to work

Work as described

They actually work

Ease Of Use14%+0.66

Ease of Use

Low effort way to keep drains clear

These sticks are easy to use

Value For Money13%+0.28

Good price

Worth it

Good value for money

Return

0.2% Return rate 6% Fixable by listing

Adhesion/Stickiness33%█▁▁█▁▄

Most sticks broken

all sticks broken so probably dont stay in pipe bend

Functionality-Overall22%▁▁█▅█▄

Didn't work

They do not work as advertised they work for a couple of days then no help

Dont seem to be working

Smell22%▁█▁▃▁▄

smell comes back quickly

Stink B gone

Cant smell anything

Value For Money6%▁▁█▁▁▁

Not worth the money

a bit pricey for what they are

Waste of money

Maintenance And Repair6%▁▁▁▁█▁

FAQ

Common Drain Sticks questions

Answered from the same tracked data.